The year 2020, difficult as it may have been across the entire automotive industry, did bring a silver lining for Isuzu Philippines Corporation, as it continues to dominate truck sales in all categories for 21 consecutive years.
IPC, the exclusive assembler, importer, and distributor of brand-new Isuzu commercial vehicles (CVs) and light commercial vehicles (LCVs) in the country, has once again come out on top in the joint sales report of the Truck Manufacturers Association Inc. (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI) covering the period from January to December 2020.
The report showed that IPC sold 2,322 units of its N-Series light-duty trucks, cornering the top spot in Category III with a 53% market share. It also led Category IV by selling 1,064 units of its F-Series medium-duty trucks for a 38% share. It was no different in Category V, where the C&E-Series heavy-duty trucks lorded over the competition by selling 320 units for a 35% share. Combined, IPC’s overall commercial vehicle (CV) sales in Categories III, IV, and V accounted for 3,707 units or 45.2% of the market share.
With its 2020 sales performance, where it swept all truck sales categories, IPC has become the Philippines Number 1 truck brand for 21 consecutive years and Number 1 in Light-Duty truck sales for 22 consecutive years.
IPC also showed fast sales recovery in the 2nd half of 2020, which can be attributed to the consistent demand for trucks, brought about by the increase in logistics delivery service and essential goods delivery, especially in areas with travel restrictions.
One result of this is the outstanding performance of the Isuzu Traviz under the Category II Cab & Chassis segment, selling a total of 2,503 units and capturing a 20% share on its first year in the market.
IPC leadership in the truck market is commanded by its strong brand reputation of providing durable and reliable products. On top of this, IPC strives to provide the best ‘customer solution’, fitted to their needs by analyzing their business processes and requirements before recommending the best truck.
“As a ‘responsible partner,’ IPC does not just supply world-class vehicles and treat its customers as mere clients; we treat them as partners. Their growth is essential to IPC’s growth; hence, we provide total support to our customers nationwide with great products and aftersales support,” said IPC president Hajime Koso.
At the same time, the D-Max, Isuzu’s best-selling pick-up, and the mu-X SUV have also produced healthy sales numbers, with the D-MAX selling 3,346 units—a 12% increase from 2019 sales, while the mu-X sold a robust 1,681 units.
For 2021, Isuzu is optimistic about its current vehicle line-up plus upcoming vehicles to be released to the market. “We are confident about our truck lineup, but as the demand changes and increases, IPC evolves and is ready to introduce new products that the Philippine market will love. Hopefully, these products will help boost our economy this year,” Koso added.
To know more about Isuzu’s market-leading roster of light, medium, and heavy-duty trucks, log on to www.isuzuphil.com.