Lalamove, the leading on-demand platform, released findings from its global survey, revealing that over 75% of partner drivers chose to transition into online-based logistics from traditional counterparts, highlighting that the platform remains significant in creating new career opportunities.
Findings reveal how Lalamove’s flexible model enables driver partners to achieve greater work-life balance, pursue personal goals, and provide for their loved ones in new and meaningful ways.
Platform economy reshapes careers
The platform economy has emerged as a dominant trend across markets, reshaping traditional employment models and offering individuals unprecedented flexibility and diverse income streams. Notably, these individuals transitioned from diverse professional backgrounds, including office roles (16%) and self-employed individuals (10%).
In the Philippines, the survey showed that 21% of partner drivers originally worked in the traditional transportation and logistics industry, while 20% worked as office staff and were self-employed, before switching to Lalamove.
This shows that Lalamove remains the top-of-mind platform for majority Filipinos drivers who want to explore other flexible earning opportunities to support their livelihood.
As flexible, app-based earning opportunities become a defining trend across global markets, the study serves as a tool for understanding the backgrounds and preferences of Lalamove’s driver partners.
Redefining work accessibility for flexible earning
Lalamove’s partnership with drivers addresses a growing global shift toward adaptable work, combining accessible opportunities with unparalleled scheduling freedom. The global survey underscores this appeal: 65% of driver partners cite flexibility as their primary motivator, while 47% leverage the platform’s open scheduling to balance earning income with personal and family commitments.
By removing rigid hourly requirements and empowering drivers to have flexibility for their time around personal demands, Lalamove fills delivery gaps while reimagining the modern workforce.
Lalamove fuels financial support for families
The survey also found that 63% of partner drivers use Lalamove to boost their income, a reflection of how this additional source of income helps achieve financial stability while also enhancing their standards of living.
This opportunity extends beyond individual benefits; with 63% of drivers being married and two-thirds of them with children. The flexibility of Lalamove’s platform allows partner drivers to explore more income opportunities like having a part-time job or running a small business while taking care of their family. These motivations highlight how Lalamove helps partner drivers to enhance their livelihood.
For Macky Bravo, a motorcycle Lalamove driver, he signed up as a Lalamove partner driver to help support the school expenses of her stepdaughter’s college education.
“Maliban sa extra income na nakukuha ko sa pagiging delivery rider ng Lalamove, nasusuportahan ko rin ‘yung pang-tuition ng anak ko at lagi ko pa siyang nakakabonding kasi flexible lang naman oras ko,” he shared.
The survey received nearly 9,000 responses from different markets globally, highlighting the company’s commitment to actively engage with its partner driver community and their experiences within the platform.
Heroes Behind the Wheel
To further celebrate the efforts of the partner drivers, Lalamove launches “Heroes Behind the Wheel” campaign. This initiative showcases inspiring success stories from partner drivers in the Philippines and across all markets, highlighting how Lalamove positively impacts their communities.
Through authentic sharing of experiences, it will feature the invaluable contributions of the partner drivers and express their deep appreciation for their hard work and dedication.
“Our partner drivers are the core of every Lalamove delivery. They help power the growth of MSMEs, but more than that, their dedication greatly impacts many communities, enabling them to thrive and power their ambitions. Because of their hard work, Lalamove remains committed to enhancing the lives of our partner drivers, providing them with the platform and support they need to succeed,” Djon Nacario, managing director of Lalamove, shared.