In Cebu, individuality isn’t just a trend—it’s a lifestyle. That’s exactly the spirit Yamaha captures with its #StartYOUniqueness campaign, now brought to life through a collaboration with Ukay Ta Bai (UTB), the city’s biggest and most creative flea market hub. The partnership celebrates the ways Gen Z express themselves, proving that the Mio Fazzio isn’t just a scooter—it’s a movement on two wheels.
Start Youniqueness, Cebu-Style
When Yamaha launched the Start Youniqueness platform in 2022, it wasn’t a simple tagline. It was a call to action—a “permission slip” for Gen Z to show up unapologetically as themselves. From thrift culture to café hopping, from indie art scenes to late-night milk tea runs, the Mio Fazzio is designed to slip seamlessly into these moments of expression.
The Scooter that Moves Culture
At Ukay Ta Bai, a place already buzzing with upcycled finds and sustainable fashion, the Mio Fazzio fits right in. Its minimalist silhouette and playful colorways echo the creativity of the bazaar, while its real-world features make it practical for the everyday Cebuano rider. Need storage for your ukay haul? It’s got you covered. Navigating crowded side streets? The nimble handling is up to the task. Long day of errands and hangouts? Its comfortable seat makes sure you’re not slowing down.
The Mio Fazzio isn’t about being the main character—it’s about amplifying your story.
A Collective That Feels Like Home
The Mio Fazzio Collective at UTB didn’t feel like a typical promo event—it felt like an extension of the community. With scooter displays styled like Pinterest boards, activities that let visitors curate their own look, and the Mio Fazzio Rush Card rewarding participants with special Yamaha gifts, the experience merged mobility with sustainable, do-it-your-way fashion.
It’s mobility turned lifestyle—Start Youniqueness in motion.
More Than a Cebu Story
While the collaboration is anchored in Cebu, the vision stretches far beyond. From Manila to Davao, youth scenes thrive on tight-knit communities, local arts, and a DIY mindset. The Mio Fazzio meets this energy wherever it goes, adapting to the unique flavors of self-expression across the country.
In today’s world, identity is a living collage: a thrifted windbreaker, a friend’s zine, a quick scooter ride to the next pop-up. With the Mio Fazzio, Yamaha celebrates that collage in motion—giving Gen Z the freedom to start their Youniqueness every day.
Follow Yamaha’s official pages for upcoming event legs and the full Mio Fazzio Collective schedule: