Nissan is bringing a touch of Japanese hospitality to CES 2020 with its exhibit that shows the brand’s vision for the future of mobility, from the Ariya concept electric crossover to a zero-emission ice cream van, and the ProPILOT self sinking golf ball.
The exhibit will also be the North American debut of the Ariya concept. The zero-emission crossover brings together advanced technologies on an all-new EV platform and embodies the brand’s Nissan Intelligent Mobility, an expansive lineup of vehicle technologies and services that deliver an innovative, future-thinking driving and ownership experience for the customer.
“The Ariya Concept highlights Nissan’s promise of an entirely new driving experience that’s just on the horizon,” said Takao Asami, senior vice president for research and advanced engineering at Nissan. “This zero-emission crossover isn’t a concept car based on far-off ideas; it’s a showcase of technologies available in the very near term.”
To show that these technologies are real, Nissan has taken them out of the car and developed new and creative uses for them. They are showing them at CES so guests can experience them through fun, everyday activities.
Welcoming CES visitors, the design and layout of Nissan’s booth reflect traditional Japanese hospitality and attention to detail.
“Omotenashi is a Japanese philosophy of hospitality that manifests in careful attention to detail that may be undetectable to guests, but contributes to the most memorable experience possible,” explained Alfonso Albaisa, senior vice president for global design at Nissan.
“That’s what we want to offer our customers, and of course our guests at our booth. We’ve tried to create an immersive experience that gives you the same feeling of hospitality, excitement and Japanese craftsmanship that you will feel behind the wheel of our latest vehicles and technologies that bring the future to life today!”
Another highlight of Nissan’s CES exhibit is Nissan’s zero-emission ice cream van which serves ice cream from a concept van that combines an all-electric drivetrain, second-life battery storage, and renewable solar energy generation. Based on the 100 percent electric e-NV200 light commercial vehicle the ice cream van’s motor is driven by a 40 kWh battery. A portable power pack, which uses lithium-ion cells recovered from early first-generation Nissan electric vehicles powers the on-board equipment.
Other highlights from Nissan’s CES exhibit include their self-sinking ProPILOT golf ball, The Nissan LEAF e+ EV, their Formula E race car which features a new livery for the new season, and a Power Selfie booth which recreates the exhilarating experience of driving the Formula E car.
CES 2020 runs from January 7-10 at the Las Vegas Convention Center. Nissan welcomes all attendees to experience the future of Nissan technology at booth 6306 in the North Hall.