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    Max your life: The new nubia V70 Max is here

    Gadgets Magazine 17
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    Max your life: The new nubia V70 Max is here

    Make the most out of Love Month with nubia Philippines’ latest offering, the nubia V70 Max. Thanks to its powerful processor, long-lasting battery, and easy-to-use camera, the nubia V70 Max ensures that #MaxYourLife moments last throughout self-love days and long romantic nights.

    Whether you’re treating yourself to a solo date or spending time with “The One,” now is the perfect time to live in the moment and create memories that last forever.

    Thoughtfully Designed to Last Long

    Time flies when a date turns into a cherished memory. That’s why nubia Philippines equipped the nubia V70 Max with a massive 6000mAh battery featuring AI Power Saving technology and a 22.5W fast-charging system. Boasting a four-year battery health, this device lasts an entire day without the need for frequent recharging.

    nubia V70 Max

    The nubia V70 Max runs on MyOS 15 based on Android, powered by a Unisoc T606 Octa-Core 1.6GHz processor, making it ideal for multitasking. Whether you’re gaming, binge-watching, or scrolling through social media, the nubia V70 Max is built to keep up with your lifestyle.

    A Pocket-Sized Cinema Experience

    Speaking of cozy nights at home, the nubia V70 Max enhances entertainment with its 6.9-inch HD+ Display featuring Live Island 2.0. With a 120Hz refresh rate, 20.5:9 aspect ratio, and 1640×720 resolution, it delivers a cinematic experience in the palm of your hand.

    For an immersive audio experience, the nubia V70 Max is equipped with DTS Processing technology, allowing users to enjoy high-volume, superior sound quality. Whether you’re playing your favorite love songs or watching a movie together, this device transforms into the ultimate stereo for date nights.

    Perfect for Capturing Every Moment

    Whether you’re a seasoned photographer or just love taking candid shots with your significant other, the nubia V70 Max has you covered. Its 50MP AI Triple Camera captures ultra-clear images with automatic high dynamic range (HDR) to enhance brightness and color accuracy.

    With a generous 256GB ROM, users can take unlimited photos and videos without worrying about storage. Plus, the AI Magic Photos feature allows for seamless photo editing, background adjustments, and even removing unwanted objects with just a swipe of the Magic Eraser.

    Where to Get Yours

    The nubia V70 Max is available in Lake Green, Galactic Gray, and Coral Pink colour variants, and retails for PHP4,699. It can be purchased at nubia Philippines concept stores, kiosks, and online via nubia’s official Lazada, Shopee, and TikTok stores starting February 15, 2025.

    For more details, visit nubia Philippines’ official website at https://www.nubia.com/en/ and follow Facebook (ZTE Corporation and ZTE Philippines, Inc.), Instagram, and TikTok for updates. Exclusive promotions will also be available on the TikTok, Shopee, and Lazada platforms during the launch date. #MaxYourLife with nubia V70 Max!

    Google PH launches Enhanced Play Protect, blocking over 3.2 million high-risk install attempts

    Gadgets Magazine 17
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    Google PH launches Enhanced Play Protect, blocking over 3.2 million high-risk install attempts

    To help protect people from online scams, Google at Safer Internet Day announced a new feature for Android devices: Enhanced Play Protect.

    Financial fraud and scams pose a significant and escalating threat in the Philippines. A key contributor to this problem is the downloading of sideloaded apps—apps obtained from unofficial online sources rather than the Google Play Store. Often disguised as seemingly harmless quick loan apps or instant reward games, these malicious apps frequently steal personal data or funds.  

    To combat this growing challenge, Google introduced a major advancement in mobile user protection: Enhanced Google Play Protect. This enhanced security feature offers real-time scanning to better safeguard people against the dangers of sideloaded apps. Designed to detect malicious apps employing sophisticated techniques, including AI-driven evasion methods, this feature has already demonstrated significant improvements in user safety in India, Thailand, Singapore, Brazil, and now, the Philippines.

    As of February 10, 2025, Enhanced Play Protect has blocked over 3.2 million high-risk app install attempts in the Philippines, preventing potentially devastating financial losses. To illustrate the impact, that’s the equivalent of PHP3.2 million saved, assuming a single peso loss per blocked install.

    “Online safety is crucial in today’s fast-paced digital landscape. Google is reinforcing its commitment to user security with the launch of Enhanced Play Protect in the Philippines. This innovation automatically blocks the installation of potentially harmful apps from unofficial sources. We applaud Google’s efforts to protect Filipinos online. By working together, we can build a stronger foundation for internet safety in the country,” said Emilio Benito Aquino, chairperson and CEO of the Securities and Exchange Commission (SEC).

    The power of local partnerships to create a safer online space 

    In addition to Enhanced Play Protect, Google has also teamed up with various content creators to promote online safety. This year, it tapped EduCreator Coach Lyqa for a new YouTube video debunking various cybersecurity myths, while in previous years it had partnered with the likes of Ben&Ben to help spread the message of internet safety through a song.

    Google is also expanding access to its #YOUTHink media literacy publication by releasing an Ilocano-language version. This inclusive initiative, designed to teach people how to fight misinformation, aims to reach more Filipinos across different regions. #YOUTHink is also currently available in Filipino, English, and Cebuano.

    “Google is deeply committed to digital responsibility and internet safety,” says Jackie Wang, Google country director for Thailand and the Philippines. “This commitment drives us to develop innovative products like Enhanced Google Play Protect and collaborate closely with local NGOs, communities, and ecosystem partners. Together, we can build a safer and more secure online space for Filipinos.”

    To learn more about how Google keeps you safer online, visit Safer with Google.

    Adjust: AI and privacy-first technologies fuel APAC’s e-commerce boom and mobile app growth in 2025

    Gadgets Magazine 17
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    Adjust: AI and privacy-first technologies fuel APAC’s e-commerce boom and mobile app growth in 2025

    Leading measurement and analytics company Adjust has released its annual Mobile App Trends report for 2025, showing strong momentum following the app economy’s 2022 dip. Across APAC, e-commerce, in particular, is soaring, seeing app install growth of 26% YoY in 2024, despite flat growth in sessions. Meanwhile, the average session length in APAC decreased slightly from 1.39 to 1.38, indicating a positive trend where shoppers are finding products and completing purchases more efficiently.

    Including expert tips from AppLovin, Adjust’s report explores key trends impacting the mobile app industry and the future of measurement – namely, the ways in which artificial intelligence (AI) is defining marketing operations and campaign performance measurement. 

    “In 2025, the mobile landscape will be defined by the extensive use of AI to create high-quality content, with AI-driven automation of production processes significantly enhancing consumer mobile applications through personalized user experiences,” said Andrey Kazakov, CEO of Adjust. “The trend of products built cross-platform will continue unabated, with mobile web playing a valuable role in growth strategies by enabling seamless transitions between mobile web and native apps.“

    Privacy-first tech paying off as consumer trust climbs 

    While data privacy regulations remain a significant barrier globally, resistance to change is seen to be slowing down and adoption of privacy-first technologies is increasing. AI and machine learning-powered advanced analytics and real-time contextual insights are speeding up decision-making and supercharging efficiency. 

    Meanwhile, App Tracking Transparency (ATT) opt-in rates are continuing to climb steadily – from an average of 32% to 35% globally by Q1 2025 – suggesting increased user trust and seeing value in useful, personalized ads. Gaming apps maintained the highest opt-in rate at 39%, while e-commerce and shopping apps increased significantly from 28% to 35%. 

    Charting APAC’s app growth across key verticals 

    Key takeaways include:

    Adjust
    • Despite the downward trend throughout 2023, global app installs increased 11% YoY in 2024, with sessions growing 4% — signaling strong momentum for 2025.
    • Gaming is bouncing back, as hyper-casual games lead the charge. Globally, hyper-casual gaming dominated, contributing 27% of total installs, with puzzle and hybrid casual games accounting for 11% each. APAC led globally in gaming app session duration, increasing from 34.32 to 34.84 minutes in 2024. Gaming app installs rose by 4%, though sessions declined by 3%. 
    • Banking and crypto apps experienced impressive growth in 2024, with APAC leading finance app installs at a 41% YoY increase. APAC users averaged 7.12 minutes per session, while global daily sessions dipped slightly from 1.54 to 1.52 minutes. Banking app installs rose 33% YoY worldwide, with sessions up 19%. Crypto app sessions jumped 45%, and payment app sessions grew 29%.

    “As mobile usage continues to thrive across APAC, fueled by the growing adoption of AI, it is  crucial for marketers to harness this momentum by refining their campaign strategies and delivering personalized user experiences,” said April Tayson, regional vice president for INSEAU at Adjust. “Our data highlights that markets such as Indonesia, Malaysia, Vietnam, the Philippines, Singapore, and India are spending significant time on different apps, offering businesses immense opportunities to drive growth and engagement in the years to come.”

    The report also explores the rise of ultracasual games; AI-powered hyperpersonalization from ad creatives to gameplay; the expansion of advertising channels in e-commerce; and crypto’s resurgence. These dynamics highlight the critical need for marketers to create seamless, omnichannel experiences that meet users wherever they are.

    For additional findings and best practices, download the full report here.

    Timeless love: Perfect G-SHOCK watch pairing for Valentine’s Day

    Gadgets Magazine 17
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    Timeless love: Perfect G-SHOCK watch pairing for Valentine’s Day

    Go metal-clad with a G-SHOCK in an ever-popular color scheme of black and gold. Metal bezel ion-plated in gold and set against a black base is a stylish design choice. This fashion statement with a luxury feel and cool look takes you where you want to go.

    G-SHOCK

    The GM-5600 and GM-S5600 models boast the same design as the resin-made, square-faced G-SHOCK 5600 line, but with a stainless steel bezel with a quality finish. While delivering the finely-crafted texture of metal, the new models offer the comfortable fit of a lightweight watch, thanks to the resin used for the case and band. The new timepieces also come with a light-on-dark LCD design that creates a consistently chic look.

    The GM-5600G-9 paired with the G-SHOCK Women counterpart GM-S5600GB-1, a smaller, more compact profile, is the perfect pairing watch for couples. Finished in gold ion plating, the metal bezel says elegant luxe all the way. Buttons and buckle, also ion-plated in gold, are set against a black for a contrast that makes the metal truly shine. The luxury of gold paired with the strength of black in a shimmery beauty that is uniquely you.

    The GM-5600G-9 is priced at PHP14,970, while theGM-S5600GB-1 to pair is priced at PHP14,560. Both are available for purchase at G-SHOCK stores and online on https://www.casio.com/ph/. Sign up for CASIO ID to purchase. 

    Experience the DeepSeek R1 distilled ‘reasoning’ models on AMD Ryzen AI and Radeon

    Gadgets Magazine 17
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    Experience the DeepSeek R1 distilled ‘reasoning’ models on AMD Ryzen AI and Radeon

    Reasoning models are a new class of large language models (LLMs) designed to tackle highly complex tasks by employing chain-of-thought (CoT) reasoning with the tradeoff of taking longer to respond. The DeepSeek R1 is a recently released frontier “reasoning” model that has been distilled into highly capable smaller models. Deploying these DeepSeek R1 distilled models on AMD Ryzen AI processors and Radeon graphics cards is incredibly easy and available now through LM Studio.

    Demo showcasing DeepSeek R1 Qwen 1.5 Q4 K M model running on an AMD Ryzen HX 370 series processor in real time.

    Reasoning models add a “thinking” stage before the final output – which you can see by expanding the “thinking” window before the model gives its final answer. Unlike conventional LLMs, which one-shot the response, CoT LLMs perform extensive reasoning before answering. The assumptions and self-reflection the LLM performs are visible to the user, and this improves the reasoning and analytical capability of the model – albeit at the cost of a significantly longer time-to-first-(final output)token.

    A reasoning model may first spend thousands of tokens (and you can view this chain of thought!) to analyze the problem before giving a final response. This allows the model to be excellent at complex problem-solving tasks involving math and science and attack a complex problem from all angles before deciding on a response. Depending on your AMD hardware, each of these models will offer state-of-the-art reasoning capability on your AMD Ryzen AI processor or Radeon graphics cards.

    How to run DeepSeek R1 Distilled “Reasoning” Models on AMD Ryzen AI and Radeon Graphics Cards

    Follow these simple steps to get up and running with DeepSeek R1 distillations in just a few minutes (dependent upon download speed).

    Please make sure you are using the optional driver Adrenalin 25.1.1, which can be downloaded directly by clicking this link.

    Step 1: Make sure you are on the 25.1.1 Optional or higher Adrenalin driver.

    Step 2: Download LM Studio 0.3.8 or above from lmstudio.ai/ryzenai

    Step 3: Install LM Studio and skip the onboarding screen.

    Step 4: Click on the discover tab.

    Step 5: Choose your DeepSeek R1 Distill. Smaller distills like the Qwen 1.5B offer blazing-fast performance (and are the recommended starting point), while bigger distills will offer superior reasoning capability. All of them are extremely capable. The table below details the maximum recommended DeepSeek R1 Distill size:

    *= AMD recommends running all distills in Q4 K M quantization.
    1= Requires Variable Graphics Memory set to Custom: 24GB.  

    2= Requires Variable Graphics Memory set to High.

    Graphics CardDeepSeek R1 Distill* (Max Supported1)
    AMD Radeon RX 7900 XTXDeepSeek-R1-Distill-Qwen-32B
    AMD Radeon RX 7900 XTDeepSeek-R1-Distill-Qwen-14B
    AMD Radeon RX 7900 GREDeepSeek-R1-Distill-Qwen-14B
    AMD Radeon RX 7800 XTDeepSeek-R1-Distill-Qwen-14B
    AMD Radeon RX 7700 XTDeepSeek-R1-Distill-Qwen-14B
    AMD Radeon RX 7600 XTDeepSeek-R1-Distill-Qwen-14B
    AMD Radeon RX 7600DeepSeek-R1-Distill-Llama-8B

    *= AMD recommends running all distills in Q4 K M quantization.

    1= Lists the maximum supported distill without partial GPU offload. 

    Step 6: On the right-hand side, make sure the “Q4 K M” quantization is selected and click “Download”.

    Step 7: Once downloaded, head back to the chat tab and select the DeepSeek R1 distill from the drop-down menu and make sure “manually select parameters” is checked.

    Step 8: In the GPU offload layers – move the slider all the way to the max.

     Step 9: Click model load.

     Step 10: Interact with a reasoning model running completely on your local AMD hardware!

    Endnotes:

    GD-97 – Links to third-party sites are provided for convenience, and unless explicitly stated, AMD is not responsible for the contents of such linked sites, and no endorsement is implied.

    GD-220e – Ryzen AI is defined as the combination of a dedicated AI engine, AMD Radeon graphics engine, and Ryzen processor cores that enable AI capabilities. OEM and ISV enablement is required, and certain AI features may not yet be optimized for Ryzen AI processors. 

    Please check with your system manufacturer for feature availability prior to purchase. Ryzen AI is compatible with: 

    • AMD Ryzen 7040 and 8040 Series processors and Ryzen PRO 7040/8040 Series processors except Ryzen 5 7540U, Ryzen 5 8540U, Ryzen 3 7440U, and Ryzen 3 8440U processors
    • AMD Ryzen AI 300 Series processors and AMD Ryzen AI PRO 300 Series processors
    • all AMD Ryzen 8000G Series desktop processors except the Ryzen 5 8500G/GE and Ryzen 3 8300G/GE
    • AMD Ryzen 200 Series processors and Ryzen PRO 200 Series processors except Ryzen 5 220 and Ryzen 3 210 
    • AMD Ryzen AI Max Series processors and Ryzen AI PRO Max Series processors 

    New Epson TM-U220II Series streamlines restaurant and retail operations

    Gadgets Magazine 17
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    New Epson TM-U220II Series streamlines restaurant and retail operations

    Epson, the No.1 vendor for Point of Sale (POS) printers in Southeast Asia, has launched the Epson TM-U220II Series, comprising three models — TM-U220IIA, TM-U220IIB, and TM-U220IID. Engineered for reliability, this new series of POS printers will aid restaurant and retail operations with enhanced features. Additionally, exceptional performance will be delivered by fast, high-quality output with an industry standard-setting design. 

         
    The growth and demand for POS systems and other associated hardware, such as receipt printers, is driven by the rapid expansion of the retail and food and beverage operations industry. In 2023, the POS Receipt Printer Market size was valued at around USD4.4 billion and has an estimated CAGR of 5.3%  between 2024 and 2032 across global markets.

    The advancement of POS systems is pivotal in the growth of the retail and food and beverage industry. The printers adopt features such as rapid printing, wireless connectivity, and support for diverse payment options. This is driving their demand among retailers which, in turn, offers further efficiency to the industry’s business landscape.

    Epson TM-U220II

    Enhanced Adaptability with Three Printer Types 

    Each printer type in the Epson TM-U220II series brings its unique variation of advanced operational functions to aid various applications and adapt to any fast-paced environment.

    The Type D model offers basic receipt printing, while Types A and B feature an auto-cutter for increased operational efficiency. Additionally, Type A supports journal paper printing, enabling the storage of historical sales transactions for tracking and reporting purposes.

    To optimize space, especially in smaller operating areas, Types B and D also offer a wall mounting installation feature, which provides the option to free up desk or counter space for other essential supplies needed.

    Improved Reliability and Easy Setup 

    The Epson TM-U220II series is easy to set up due to its compatibility with various printer interface ports like USB, Serial, Ethernet, Parallel along with an optional Wi-Fi dongle. This flexibility allows for seamless connectivity to a wide range of POS peripherals.

    Built for durability, these POS printers have a printer mechanism lifespan of up to 7.5 million lines and an auto-cutter rated for 800,000 million cuts, maintaining a fast printing speed of up to 6.0 lines per second on two-ply paper at the same time. Hence, the longevity of the Epson TM-U220II Series minimizes the need for frequent maintenance and printer replacements.

    Improved Efficiency in Retail Operations

    The Epson TM-U220II printers are also compatible with an optional buzzer OT-BZ20 via a Drawer Kick port. When restaurants are going through peak periods, this buzzer notifies kitchen staff whenever new orders come in. This new feature enables staff to track order lineups better to minimize the risk of missed orders, an enhanced feature to the preceding series, the TM-U220.

    “At Epson, we recognize the growing demand for efficiency when it comes to meeting the needs of the food and beverage and retail industries. We will continue to leverage our expertise in cutting-edge technologies to revolutionize the user experience in any of these fast-paced industries. Printers from the TM-U220II Series have been built to thrive in fast, high-pressure environments; they not only offer newly-upgraded features, serving as an updated model to its preceding series, but also incorporate features that better support industry needs through sustainable yet effective means,” said Noelle Gonzalez, head of marketing division at Epson Philippines. 

    Ardent Networks expands portfolio through Starlink alliance

    Gadgets Magazine 17
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    Ardent Networks expands portfolio through Starlink alliance

    Ardent Networks, a premier provider of ICT solutions, proudly unveiled a new opportunity for the country to be a part of the ever-improving development of internet infrastructure by becoming an authorized reseller of Starlink during a media launch held on December 5, 2024, at the ALVA Business Center. This marks an exciting milestone for Ardent Networks as a Tier 1 Reseller of Starlink, strengthening its position as a leader in delivering cutting-edge connectivity solutions in the Philippines.

    The event featured Ardent Networks executive vice president for sales and marketing Stephen Yu, who shared insights and discussed the strategic initiatives between Starlink and Ardent Networks. Other Ardent Networks executives—executive vice president Sharlene Yu, senior vice president for sales and marketing Ricky Lopez, and vice president for marketing Apple Paynor—also shared their excitement and vision for this new business opportunity.

    Ardent Networks

    The media had the opportunity to explore Starlink’s groundbreaking satellite internet technology, asked questions about the latest product offerings, and gained insights into future initiatives to enhance connectivity across the nation. The lively exchange fostered a deeper understanding of this transformative alliance and its potential to benefit underserved and remote areas in the Philippines.

    This strategic alliance was formalized during a contract signing on November 22, 2024. With this new addition to Ardent Networks’ arsenal, combined with their extensive market expertise, they are poised to deliver high-speed, reliable internet service to Filipino homes, businesses, and communities.

    “Starlink’s inclusion in our product portfolio is a testament to Ardent Networks’ commitment to bringing innovative and high-quality solutions to the Philippines,” said Yu. “We are thrilled to work with Starlink to transform the connectivity landscape and enable progress through technology.”

    The media launch emphasized both organizations’ commitment to driving connectivity solutions that bridge gaps and empower users nationwide. For more information about Ardent Networks and its latest product offerings, visit their website at www.ardentnetworks.com.ph.

    MOVE IT, MMDA strengthen partnership for road safety

    Gadgets Magazine 17
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    MOVE IT, MMDA strengthen partnership for road safety

    MOVE IT is reinforcing its commitment to road safety in collaboration with the Metropolitan Manila Development Authority (MMDA). The homegrown motorcycle taxi company has donated brand-new helmets to the agency’s Motorcycle Riding Academy (MRA), aiding in MMDA’s goal of making two-wheel training courses more accessible to current and aspiring motorcycle riders. 

    The MRA offers free riding training sessions conducted by expert instructors, with a curriculum designed for both beginners and experienced riders. As participants are required to bring their personal gear, the donation of brand-new helmets helps lower barriers to participation in the free course. 

    This is the latest initiative in the long-standing partnership between MOVE IT and MMDA. The collaboration has previously included MMDA’s facilitation of various road safety courses, both for MOVE IT’s on-ground road safety training program and its in-app learning platform for rider-partners, the MOVE IT Academy. The motorcycle taxi platform has also previously donated equipment such as agility cones, rider vests, and tents to the academy. 

    Move It
    Officials from MOVE IT and the MMDA inspect the newly donated helmets, which are designated for use in the two-wheel riding courses at the Motorcycle Riding Academy.

    MOVE IT general manager Wayne Jacinto underscores the importance of training and education as the community of two-wheel drivers, whether private riders or motorcycle taxi service providers, continues to grow. “Napakahalaga po ng pagkakaroon ng access ng ating mga two-wheel motorists sa mga educational programs na may layunin na gawing mas safety-centered ang pagmamaneho natin sa daan,” Jacinto emphasizes. “Kaya po buong pusong suporta ang MOVE IT sa mga programa gaya ng MRA. Ang road safety ay responsibilidad ng lahat ng mga transport stakeholders kaya mahalaga na tayong lahat – mula sa mga platforms hanggang sa ating mga government agencies – ay sama-sama at tulong-tulong sa pagsigurado na nagagawa nating mas ligtas ang ating mga kalsada sa bawat araw,” he adds. 

    MMDA chairman Romando Artes thanked the motorcycle taxi company for its continuous support of the agency’s mission to make Metro Manila’s thoroughfares safer for commuters and drivers alike. “MMDA is pleased to collaborate with MOVE IT and other private players in the transport sector. A united industry stance on promoting road safety is essential for cultivating a culture of discipline and a safety-first mindset on our roads. This is just the first of many initiatives that MMDA and MOVE IT will undertake this year focused on road safety.”

    Boost weekend adventures with vivo Y19s

    Gadgets Magazine 9
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    Boost weekend adventures with vivo Y19s

    Ready for what’s coming up? Weekends are the perfect time to unwind and embrace new adventures. Whether you’re catching a sunrise hike, discovering hidden cafés, or leisurely walking through your favorite park, weekends are truly about finding that ideal reset for yourself.

    To make this one unforgettable, you need a device that lasts all day and a camera that captures all moments of bliss. Check out how the vivo Y19s supports every step of your weekend fun!

    Weekend with no limits

    Got a jam-packed weekend itinerary? Start strong as the vivo Y19s’ 5500mAh battery ensures you’re supercharged and ready for every moment.

    From scenic road trips to Tagaytay, capturing endless flatlays at food bazaars, to soaking in the vibes on a spontaneous beach trip, the vivo Y19s has you covered with plenty of power to last.

    If you need a quick boost, its 15W fast-charge technology guarantees you get back in action in just minutes. Perfect for a quick coffee break before you’re ready to go again!

    vivo Y19s

    Capture fun in every shot

    Every adventure is a chance to make lasting memories. Your phone should help you remember them in all their glory!

    The vivo Y19s is equipped with a 50MP HD Main Camera that brings your snaps to life with vivid, crystal-clear detail. Capturing everything from panoramic mountain views and vibrant sunsets to fun snapshots with friends, your photos will turn out beautifully—sharing them will be a must!

    If selfies are your go-to, here’s what you will appreciate! The vivo Y19s’ 5MP Portrait Camera guarantees perfect shots, ready to be shared on your next Instagram update.

    @vivo_philippines

    Lets you explore and capture the beauty of the night any way you want. Capture creative night scenes with just one tap. #fyp #foryourpage #viral #y19s #vivo #vivophilippines

    ♬ original sound – vivo_philippines – vivo_philippines

    But that’s not all. When day turns to night, the vivo Y19s doesn’t miss a beat. Its Multi-Styles Night Filters transform low-light moments into artistic masterpieces, making sure your weekend nights are preserved. Say goodbye to blurry, dim-lit photos!

    Durable and affordable for your active weekend

    You’re all set for your weekend adventures with a reliable battery and an impressive camera system! Starting at PHP6,499, grab your vivo Y19s at vivo e-store, Shopee, Lazada, and physical stores nationwide!

    TriADlon: Leaving a mark that lasts beyond the finish line

    Gadgets Magazine 17
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    TriADlon: Leaving a mark that lasts beyond the finish line

    Industry experts, students, and professionals came together for an insightful exchange on the future of Advertising and Public Relations. TriADlon: The Winning Race to a Future-Ready ADPR Industry successfully concluded on February 5, 2025, at PUP Bulwagang Balagtas, gathering over 500 aspiring ADPR professionals.

    Esteemed industry leaders graced the event, sharing their expertise and insights. The Hon. Tay Guan Hin, Asia Pacific Regional Director of The One Club for Creativity, delivered the opening remarks, followed by incredible guest speakers from GIGIL Philippines, who explored the art of groundbreaking campaigns and inspired the next generation of creatives.

    Ronchris Cosme, head of art at GIGIL, talked about the challenges in making campaigns and the creative solutions they used to overcome them. He also shared the awards their campaigns earned, showing the importance of embracing creativity and taking risks in the process. During the panel discussion, when asked about the brainstorming process, he emphasized how trial and error is crucial. He encouraged an open flow of ideas without judgment to keep things from getting blocked.

    Acting Associate Creative Director Jasper Cajilig,  pointed out that the real winning trend isn’t about following trends but about trusting your instincts. He shared the mantra, “Always ask yourself, what would you do if you weren’t afraid?” and urged ADPR professionals to embrace nervousness as a sign they’re on the right path. During the panel discussion, he stressed that staying hungry is a must, for the ADPR industry is not easy to be in. 

    Talking about the importance of taking risks in campaign creation, Margie Flores Husmalaga, Media Director, stated that playing it safe only leads to being ignored. Her message was clear: be brave, be bold, and be true to your vision. She encouraged creating unique possibilities that set your brand apart. When asked about the efficient way to take a conventional approach to a campaign, Margie said, “You don’t ask yourself, do I have to make it unconventional or conventional? You just have to make it creative.”

    As the event came to a close, TriADlon effectively ignited a spark among the future ADPR leaders, equipping them with valuable insights to adapt to the ever-evolving industry. With shared commitment to creativity and risk-taking, the participants left with a renewed sense of purpose and determination to shape the future of ADPR. 

    Asus Zenbook AI laptops launched with latest Intel and AMD chips

    Gadgets Magazine 17
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    Asus Zenbook AI laptops launched with latest Intel and AMD chips

    ASUS Philippines has announced the availability of the latest addition to its comprehensive AI Laptop line-up with the 2025 ASUS Zenbook series. Powered by the latest AI-enabled processors from AMD and Intel, ASUS is the first to define an era of powerful and stylish AI laptops for everyone.

    Through this introduction of new models and expansion of existing product lines, ASUS is asserting its commitment to pioneering AI computing without limits. With powerful performance, extended battery life, premium designs, and a customizable Copilot key, the latest Zenbook AI Laptops allow users to experience AI productivity and creativity like never before.

    ASUS ZENBOOK DUO (UX8406​CA)

    The revolutionary dual-screen Zenbook DUO is now available with the latest Intel Core Ultra 9 processor (Series 2), setting a new standard for creativity and productivity. With its dual 14-inch 16:10 3K 120Hz OLED HDR NanoEdge touchscreens, detachable full-size keyboard, and built-in kickstand, Zenbook DUO expertly combines AI benefits with versatile multiple modes — Dual Screen, Desktop, Laptop, and Screen Sharing — and superb mobility. 

    Measuring only 14.6mm thin and weighing just 1.35kg, it also features a large capacity 75Wh battery and includes a comprehensive array of I/O ports. Paired with dedicated smart software and intuitive gesture control, the easy-to-use Zenbook DUO maximizes productivity with zero fuss.

    With the latest version of the renowned laptop, casual creators and hardworking students alike can enjoy the best AI computing.

    ASUS ZENBOOK 14 (UX3405​CA)

    The sleek Zenbook 14 (UX3405CA) is the ultimate Intel Evo Edition ultraportable laptop, which takes sophistication to a new level. Zenbook 14 features a sleek, lightweight, and sturdy all-metal design plus an enhanced lifespan 75 Wh battery. At only 14.9mm thin and 1.2kg light, Zenbook 14’s elegant chassis delivers uncompromising mobility.

    Effortlessly tackle tasks with the AI prowess of Zenbook 14, now available with up to an Intel Core Ultra 9 processor (Series 2) and Intel Arc Graphics. Its ultrafast up to 1TB SSD storage, 16GB RAM, and Wi-Fi 7 promises less waiting time and faster, seamless workflow at any place.

    An immersive audiovisual experience is provided by the vivid 3K ASUS Lumina OLED 120 Hz touchscreen and powerful new super-linear speakers, and the user-friendly design incorporates convenient face login, an FHD IR camera with a physical shutter for privacy, and a new quiet ASUS ErgoSense keyboard. Zenbook 14 also comes with all the essential I/O ports — including Thunderbolt 4 Type-C, for seamless connectivity.

    ASUS ZENBOOK 14 (UM3406KA); COPILOT+ PC

    With the latest flagship — AMD Ryzen AI 7 350 processor with a 50 TOPS NPU and AMD Radeon 860M graphics — Zenbook 14 (UM3406KA) brings you a next-level Copilot+ PC experience with enhanced security, speed, and personalization. With integrated AI engines to accelerate AI computing, Microsoft Copilot for personal assistance, and a suite of powerful ASUS AI applications, the Zenbook 14 with AMD Ryzen AI is one of the best productivity companions in the market.

    Experience unmatched portability at 14.9mm thin and 1.2kg light, in a durable all-metal construction with a unique Jade Black colorway. Its day-long stamina also allows work from anywhere. Its ultra-vivid ASUS Lumina OLED display and powerful new super-linear speakers provide an immersive entertainment experience, too. The Zenbook 14 also includes all the essential I/O ports you need – including USB 4 Type-C, for fast and seamless on-the-go connections. 

    AVAILABILITY AND PRICING

    Zenbook
    Zenbook Duo UX8406CA

    The new ASUS Zenbook DUO (UX8406CA), with the latest Intel Core Ultra 9 processor (Series 2), 32GB RAM, and 1TB SSD, is priced at PHP 139,995. 

    Zenbook 14 UX3405CA

    The ASUS Zenbook 14 (UX3405CA)’s top-of-the-line model, which features an Intel Core Ultra 9 processor (Series 2), 16GB RAM, and 1TB SSD, is priced at PHP 89,995. The Intel Core Ultra 7 processor (Series 2) with 16GB RAM and 512GB SSD model is also available at PHP 77,995. 

    Zenbook 14 3406KA

    Availability for the ASUS Zenbook 14 (UM3406KA), with AMD Ryzen AI 7 350 processor with a 50 TOPS NPU, 16GB RAM, 512GB SSD, and featuring an enhanced Copilot+ PC experience, will be announced soon.

    The new 2025 ASUS Zenbook series is available at  ASUS Concept Stores. Each purchase also includes a complimentary Office 2024 Home free lifetime license, plus a free 1-year subscription to Microsoft 365 Basic. The latest Zenbook AI Laptops are also entitled to ASUS’ sought-after after-sales service, which includes a 2-year International Warranty and ASUS Perfect Warranty with 1-year accidental damage protection.

    To know more about the ASUS’ premium AI Laptops and other Always Incredible news and updates, check out the ASUS Philippines website and follow the official Facebook page. 

    TransUnion PH appoints Peter Faulhaber as president and CEO 

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    TransUnion PH appoints Peter Faulhaber as president and CEO 

    Leading global information and insights company, TransUnion has announced the appointment of Peter Faulhaber as president and CEO of TransUnion Philippines. Faulhaber will be responsible for overseeing the Philippines office under the guidance and supervision of Marie Claire Lim Moore, Asia-Pacific Regional president at TransUnion, and reporting to the Board of TransUnion Philippines. 

    With a long and distinguished career in global banking spanning two decades, Faulhaber has held leadership roles across the U.S., Europe, the Middle East, and Asia, including six years in the Philippines most recently. He joins TransUnion Philippines from HSBC Philippines, where he served as head of Wealth and Personal Banking and held the position of vice-chairman at HSBC Investment and Insurance Brokerage Philippines, which was established during his tenure. 

    Faulhaber has a proven track record of balancing performance growth and risk mitigation, as demonstrated by his dynamic leadership in both areas throughout his career. His experience aligns seamlessly with TransUnion, which is dedicated to supporting growth with insight-driven risk management. He holds a Master of Business Administration (MBA) from INSEAD, one of the world’s largest graduate business schools.

    “We are excited to welcome Peter, and his appointment comes at an important time for TransUnion Philippines as we work to further enhance our services and solutions in a rapidly growing market with surging credit adoption and proliferating digital services,” said TransUnion Asia-Pacific Regional president, Marie Claire Lim Moore. “As a former user of TransUnion services, Peter is uniquely positioned to understand our business, the local Philippines market, and the needs of our customers. He is the ideal leader to help us implement our wider global TransUnion solution set in the Philippines for the benefit of the customers and consumers we serve, and advance our mission of Information for Good.”

    Commenting on his appointment, Faulhaber stated: “I am delighted and honored to join TransUnion, which is dedicated to driving financial inclusion in the Philippines through innovation and insights. Since it was established, TransUnion has enabled a large number of Filipino consumers greater access to the formal financial system, unlocking more potential and opportunities in businesses and in communities. I look forward to leveraging my skills and expertise in the financial industry to enhance the nation’s financial knowledge and resilience. This will enable consumers to access credit more responsibly and empower them to achieve great things.”

    Globe reaffirms commitment to online child safety, seeks closer public-private collaboration

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    Globe reaffirms commitment to online child safety, seeks closer public-private collaboration

    Globe has called for stronger collaboration between the public and private sectors to combat growing threats to child safety online, as it reaffirms its commitment to internet safety on Safer Internet Day.

    With the rapid evolution of digital technology, the internet has become both a vital tool and a potential risk, exposing children to exploitation and harm. The Philippines is the world’s highest producer of content rooted in online child sexual abuse and exploitation, according to a study led by the US-based National Center for Missing and Exploited Children (NCMEC). 

    Globe believes in promoting responsible and sustainable internet use— ensuring that digital platforms are not used to cause harm while also empowering individuals to use online resources for learning, productivity, and economic growth.

    “Public and private sectors need to work closely together, now more than ever, to fight growing threats to child safety online. As they say, it takes a village to raise a child. We also would like to say, in today’s highly digital world, it takes a village– in fact, the whole nation– to protect every Filipino child,” said Carlo Santos, senior director for Analytics and Stakeholder Engagement at Globe.

    Globe has taken a proactive stance in protecting children online, investing USD2.7 million for content-filtering technology that blocks malicious sites, including those with child sexual abuse content.

    In 2024 alone, the company blocked 3,096 child pornography domains and URLs, including 387 cases of AI-generated or computer-generated imagery depicting child abuse. 

    It also works closely with government agencies, the Philippine Chamber of Telecommunications Operators (PCTO), and the Internet Watch Foundation (IWF) to effectively fend off online threats against children. 

    While these measures serve as immediate interventions, Globe emphasizes the need for long-term solutions to evolving online threats. 

    At the frontlines of online child safety

    To help promote online safety among children and their carers, Globe continues to drive digital literacy through its Digital Thumbprint Program, which has educated thousands of children and teens since its launch in 2017. In 2024 alone, DTP reached 6,194 young Filipinos across the country, equipping them with the knowledge to protect themselves from online risks.

    Parents also play a critical role in internet safety. Through its MakeItSafe website, Globe helps parents decode digital language, identifying seemingly harmless terms that may have hidden sexual connotations and serve as red flags for potential exploitation.

    Meanwhile, senior citizens — often targets of online scams — get essential digital safety training under the Senior Digizen program, helping them recognize and avoid cyber fraud.

    Globe also recognizes that poverty is a major driver of Online Sexual Abuse and Exploitation of Children (OSAEC) and Child Sexual Abuse and Exploitation Material (CSAEM). Economic desperation can lead individuals to resort to exploitative practices. 

    To address this, Globe launched The Hapag Movement in 2023, providing food and livelihood assistance to over 120,000 families, helping them become financially self-sufficient.

    Globe calls on policymakers, industry leaders, and the broader community to work together in building a safer and more secure digital environment for future generations.

    For more information on Globe’s online child safety efforts, please visit www.globe.com.ph. 

    Get unli FB or unli TikTok with Smart Prepaid Power All

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    Get unli FB or unli TikTok with Smart Prepaid Power All

    With many young Filipinos using Facebook and TikTok to express their creativity and explore side hustles, Smart Prepaid has taken its Power All 99 offer to the next level with even more value-for-money products for subscribers.

    Now, Power All 99 comes with an additional 2GB data for a total of 10GB of data for all sites and apps, plus a choice between Unli access to Facebook, Instagram, and Messenger or Unli access to TikTok, valid for 7 days.

    This is complemented by Unli All Net Calls and Texts, allowing users to cover all their connectivity needs.

    To register to Power All 99, subscribers can simply dial *123# on their smartphone, log in to the Smart App, or head to authorized retailers nationwide.

    Don’t worry, be Unli

    With the enhanced Power All 99 offer, Smart Prepaid subscribers can confidently pursue their passions online without worrying about data limitations.

    Whether it’s starting a small online live-selling business on TikTok, setting up a shop or catalog for pre-loved items, or promoting online services such as editing or designing, livestreaming, or even gaming, subscribers can rely on Power All 99 to confidently thrive in the digital world.

    Subscribers can also turn to Power All 99 to showcase their creativity on TikTok, engage their followers in real time, or simply browse for inspiring tips to start and grow their side hustle without running out of data.

    Power to do it all

    “With our enhanced Power All offer, we are truly giving our subscribers the power to do it all,” said Kristine A. Go, senior vice president for wireless consumer business at Smart.

    “This way, they can set their connectivity worries aside and just focus on their online passions and side hustles, powered by our superior mobile network,” she added.

    Beyond Power All 99, Smart Prepaid also offers other denominations with bigger open access data, such as Power All 149 with an additional 6GB for a total of 16GB for all sites and apps data for 7 days, and Power All 449 with an additional 10GB for a total of 30GB for all sites and apps for 28 days.

    Just like the Power All 99, these come with either Unli Facebook, Instagram, and Messenger or Unli TikTok, plus Unli All Net Calls and Texts.

    To know more about Smart Prepaid’s Power All offers, visit https://smart.com.ph/prepaid.

    160-km Freedom March to honor WWII Heroes resumes in 2025

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    160-km Freedom March to honor WWII Heroes resumes in 2025

    The legacy of valor and sacrifice continues as descendants of World War II Filipino and U.S. veterans, alongside military personnel, government officials, members of the diplomatic community, students, and families, take part in the annual Freedom March. This historic event commemorates the 83rd anniversary of the Battle of Bataan and honors the heroic endurance of those who endured the infamous Bataan Death March.

    Philippine Veterans Bank (PVB), in partnership with the Philippine Veterans Affairs Office (PVAO) and the Department of National Defense (DND), will once again lead this solemn tribute on March 1-2, 2025. The 160-kilometer commemorative walk traces the exact historical route of the Death March, starting from Mariveles, Bataan, and concluding in Capas, Tarlac.

    “The Freedom March is more than just a walk; it is a moving testament to the courage and sacrifice of our World War II heroes. As we retrace their steps, we ensure that their stories live on, inspiring future generations with their legacy of resilience and patriotism,” said Mike Villa-Real, PVB first vice president for marketing communications and consumer protection.

    The Freedom March mirrors the route taken by approximately 66,000 Filipino and 10,000 American prisoners of war. The path stretches from Mariveles and Saysain Point in Bagac, Bataan, to Camp O’Donnell in Capas, Tarlac. This historic route connects us to the past, turning each step into a tribute to our brave WWII heroes who shaped our national identity.

    To encourage broader participation, participants may choose to join specific segments of the march at their preferred starting points in any of the three provinces of Bataan, Pampanga, and Tarlac. This will allow individuals from different backgrounds to join in this act of remembrance. 

    “Every step taken in the Freedom March is a step of remembrance, gratitude, and commitment to ensuring that our heroes’ sacrifices are never forgotten,” Villa-Real added.

    The Freedom March extends an open invitation to all who wish to honor the bravery of Filipino and American soldiers. Interested participants may register at https://forms.gle/npJJggx3jxCoMLzS6. Registration is free.

    “This march is our pledge to keep their legacy alive, to remember their courage, and to ensure that their sacrifices continue to inspire generations to come,” concluded Villa-Real.

    For more information about the event, follow https://www.facebook.com/veteransbankmarch.

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