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    Make her feel like the Best Mom with vivo

    Buy any vivo phone to receive vivo Best Mom Award Certificate

    In every Filipino family, a mother stands as the quiet force that holds everything together. She is the early morning wake-up call, the late-night listener, the tireless provider, and the unshakable source of strength. While her love often goes unspoken and her sacrifices unseen, her impact is immeasurable.

    This Mother’s Day, vivo is shining a spotlight on every mom’s unwavering devotion through the vivo Best Mom Award, a nationwide initiative that honors the love, effort, and selflessness that mothers give every single day. The campaign invites families across the Philippines to express their appreciation in a meaningful, memorable way.

    A small way to say a big Thank You

    From May 9 until May 13, 2025, vivo invites families to take a moment to honor the most selfless woman in their lives.

    All you need to do is buy any vivo phone, as every purchase comes with a vivo Best Mom Award Certificate for your mother. Find a participating vivo concept store near you here: https://www.vivoglobal.ph/vivo-best-mom-award-promo/.

    To keep the love going, share this moment online with the hashtag #vivoBestMom and tag @vivo_philippines to receive exclusive vivo merchandise.

    Capture mom’s beauty with the vivo V50

    A mother’s love is picture-perfect, and with vivo’s latest innovation — the vivo V50 with 50MP ZEISS All Main Camera — you can now capture that love in its purest form. As part of the celebration, moms are treated to a free professional-style portrait session using the vivo V50.

    Best Mom

    Equipped with ZEISS optics, the vivo V50 brings out natural beauty with true-to-life colors, soft bokeh, and elegant tones. The result? Timeless portraits worthy of the woman who’s given you everything. And yes, the portraits are completely free — a keepsake she can cherish forever.

    Don’t miss this heartfelt Mother’s Day celebration

    This May, vivo is reminding everyone that Mother’s Day is not just a date on the calendar — it’s a chance to show love, gratitude, and respect.

    Through the vivo Best Mom Award, moms are seen, appreciated, and honored. So visit a participating vivo store today, and make your mom feel like the best in the world.

    Cyberzone x itel unleash the ‘Unstoppable Power Challenge’ with the new itel Power70

    Cyberzone, the Philippines’ leading technology and lifestyle hub, together with itel Mobile (“itel”), sets foot in the digital space for an Unstoppable Power Challenge smartphone giveaway. This also officially launches the all-new itel Power70 featuring a 10,000mAh Mega Battery paired with a 4,000mAh Charging Case—delivering unmatched endurance.

    “At Cyberzone, we are at the forefront of empowering today’s digital generation with tech that truly keeps up with their pace. Partnering with itel Mobile for the unstoppable power challenge reflects our shared commitment to making powerful, practical technology accessible to all. The itel Power70, with its massive battery life and value-packed features, is exactly the kind of innovation our Gen Z and Millennial shoppers are looking for”, says Mr. Patrick G. Pacla, operations and marketing (sponsorship and Cyberzone), SM Supermalls.

    This two-week campaign empowers Gen Zs and Millennials who crave long-lasting, budget-friendly tech, which they can easily find in nearly 30 itel stores at Cyberzone nationwide.

    It’s so easy to get a chance to win an itel Power70 (8+ 128GB) worth PHP4,599 each with these simple steps: 

    1. Like and follow itel Mobile Philippines and SM Cyberzone on Facebook.
    2. Upload a photo or a meme-style graphic on your profile (Must be set in public for verification).
    3. Also post your entry in our comment section including your creative answer to: 
    4. “Paano magiging UNSTOPPABLE ang araw mo gamit ang 10,000mAh battery ng itel Power70?”
    5. Include the hashtags #UnstoppableitelPower70 and #GotITAtCyberzone – then tag @itelPhilippines and @SMCyberzone.

    Mark these dates: On May 20, 2025, five (5) winners will be picked based on these criteria: Creativity, Brand Relevance, and Engagement. The campaign runs from May 1 to May 15, 2025 only.

    “We believe in creating technology that empowers everyday moments—and the itel Power70 is built to do just that. With its groundbreaking 10,000mAh battery combo, we’re giving young Filipinos the power to stay connected, inspired, and unstoppable all day long. Through this exciting partnership with Cyberzone, we’re inviting our vibrant community to unleash their creativity, show us how they power through the day, and stand a chance to win a smartphone that’s made to match their hustle”, affirms Mr. Johnson Dequilla, Marketing Manager, itel Mobile Philippines. 

    itel stores can be found in Cyberzone at select SM Supermalls:

    SM Mall of Asia
    SM City Bacoor
    SM City BF Paranaque
    SM City Bicutan
    SM City Calamba
    SM City Cebu
    SM City Clark
    SM City Complex North EDSA
    SM City Daet
    SM City Dasmarinas
    SM City Fairview
    SM City Lipa
    SM City Lucena
    SM City Manila
    SM City Marikina
    SM City Marilao
    SM City Naga
    SM City Pampanga
    SM City Puerto Princesa
    SM City San Jose Del Monte
    SM City Santa Rosa
    SM City Santo Tomas
    SM City Tarlac
    SM City Taytay
    SM City Telabastagan
    SM City Tuguegarao
    SM Center Lemery
    SM Center Muntinlupa
    SM Center Pulilan

    For all things gaming, tech, and everything in between, you #GotItAtCyberzone. Follow SM Cyberzone on  Facebook, Instagram, and TikTok, or visit www.smcyberzone.com for updates, schedules, and more. And remember — when it comes to top brands, big deals, and legit XPs, you’ll always #GotItAtCyberzone.

    Lalamove allows users to donate loyalty points to Coalition of Services of the Elderly

    Lalamove, the leading on-demand delivery platform in the Philippines, is rolling out its latest Deliver Care initiative, ElderCare on the MOVE, with a mission to bring smiles and support to elderly communities across Asia Lalamove partnered with. 

    In this initiative, Lalamove Philippines teamed up with the Coalition of Services of the Elderly Inc. (COSE) as the partner NGO to support elderly communities in 25 provinces and 82 cities and municipalities across the country. 

    Lalamove users can now support elderly communities under COSE’s wing by registering as members of Lalamove Rewards and donating accumulated LalaPoints with every completed order. With a total of 420 or 1,230 LalaPoints, PHP20 or PHP50 will be donated to COSE, which supports their community-based programs, such as health care, residential care, and age-friendly and diversified livelihood. 

    “COSE is home to just a fraction of the over 9 million senior citizens in the Philippines. And by 2050, the global aging population is projected to reach 1.5 billion. Because of this, we saw the growing need around elder care, especially essential social support,” said Djon Nacario, managing director of Lalamove Philippines. “With the ElderCare on the MOVE, we get to utilize our rewards program to deliver meaningful support directly to the communities of lolos and lolas, ensuring they have access to quality care and social support.”  

    Emily Beridico, executive director of COSE, remarked, “We are filled with gratitude for this partnership, which will enable us to continue providing care to older persons we work with. This initiative also reminds that older persons are deeply cared for and remain a valued part of our community.” 

    In line with Lalamove’s vision of empowering local communities to deliver positive change, this initiative illustrates how even the smallest deliveries can create a lasting impact. Join the cause and make a difference today.

    To easily donate LalaPoints, users just need to follow these four simple steps to sign up for the Rewards programme to support elders from COSE. 

    Step 1:Create a Lalamove account or Login if you already have one , then click ‘Rewards’ under the side menu
    Step 2: Read and accept the Terms and Conditions and click ‘Join Now’ to register as a Lalamove Rewards member for free
    Step 3: Place orders to earn LalaPoints and make donation to COSE. 
    Step 4:Click ‘Claim’ to confirm 
    Remarks: New customers will need to first register as a Lalamove user with their mobile phone number before repeating the steps above to become a Lalamove Rewards member.

    Pag-IBIG raises cash loan entitlement, eases access for members

    Pag-IBIG Fund has upgraded its popular Multi-Purpose Loan (MPL), enabling members to borrow more, qualify sooner, and enjoy increased flexibility, affirming its dedication to supporting the financial needs of Filipino workers.

    Under the improved Pag-IBIG MPL, members can now borrow up to 90% of their total Pag-IBIG Regular Savings—12.5% more than the previous 80%. For members with upgraded Regular Savings, this means they can secure even larger loans, as loan entitlement is directly based on their total savings. This increase ensures members have greater access to financial resources when needed most. These enhancements—higher loan amounts and shortened eligibility—also apply to other Pag-IBIG Short-Term Loan programs, specifically the Health and Education Loan Programs (HELPS) and the Calamity Loan.

    In addition to higher loan amounts, eligibility requirements have also been enhanced. Members now qualify after contributing for just 12 months, down from the previous 24-month requirement. This reduction allows newer members to swiftly access funds for their immediate financial needs. Meanwhile, members with existing loans under the previous guidelines may still apply for an additional loan under the enhanced Pag-IBIG MPL, should they require extra funds as a result of the increased loan entitlement. The enhancements shall become available to members starting May 16.

    “We are continually enhancing our loan programs in response to what our members need most,” said Secretary Jose Rizalino L. Acuzar, chairperson of the 11-member Pag-IBIG Fund Board of Trustees and head of the Department of Human Settlements and Urban Development. “These latest improvements are aligned with President Marcos’ directive to deliver affordable and accessible financial services to Filipino workers. By offering bigger loans and reducing the eligibility period, we are making sure that more members can benefit quickly and effectively from the MPL.”

    The upgraded Pag-IBIG MPL also introduces a new one-year repayment term, complementing the existing two- and three-year options. This additional term provides greater flexibility, allowing members to tailor their loan repayments according to their individual financial capacity.

    Pag-IBIG Fund chief executive officer Marilene C. Acosta highlighted that amid these enhancements, the loan remains affordable, with a competitive monthly interest rate of only 1.4583%. Additionally, the majority of the interest earned from MPL repayments is returned to members as dividends, further benefiting them.

    “Our enhanced MPL reflects Pag-IBIG Fund’s commitment to financial inclusivity and responsiveness to the needs of our labor sector,” Acosta said. “We know members rely on these loans to start a small business, pay for tuition fees, cover medical expenses, undertake minor home improvements, or purchase furniture and other necessities. These changes mean our members can now more easily achieve their financial goals with greater ease and convenience.”

    In 2024 alone, Pag-IBIG Fund released PHP70.3 billion in cash loans to more than 3.2 million members—the highest amount disbursed in a single year—underscoring the strong and growing trust of members in the program and the agency. Building on this momentum, Pag-IBIG Fund aims to assist an estimated 3.6 million members in 2025, with projected cash loan releases reaching PHP95.3 billion, as it continues to expand its reach and deliver accessible financial support to more Filipino workers.

    “We strive to continuously evolve and respond effectively to the changing financial needs of our members,” Acosta added. “With these MPL enhancements, Pag-IBIG Fund further solidifies its role as a reliable partner in empowering Filipino workers toward greater financial stability and peace of mind.”

    Sony showcases the ‘Future of Entertainment’ with 2025 product line-up

    Sony Philippines successfully hosted an exclusive preview of its 2025 product line-up at an intimate hands-on demo event held on April 30, 2025. Attended by top-tier media, lifestyle and tech influencers, and loyal My Sony Members, the two-session showcase offered a first look at Sony’s next-gen innovations in home entertainment, personal audio, and digital imaging.

    The event carried the theme “Experience the Future of Entertainment” and delivered exactly that—immersive, up-close interaction with devices designed to elevate the everyday lives of Filipinos who value premium performance, style, and innovation.

    “​Sony’s competitive edge lies in its integrated technology for content production (such as films and music) and its ability to deliver this content through its electronic devices. Sony is not only a retail electronics company, it’s a total Creative Entertainment company”, said Shuhei Sugihara, president and managing director of Sony Philippines, opening the event. “We aim to become the brand chosen by the next-generation around the world, such as Gen Zs, millennials, and aspiring creators who create Kando moments.”

    Sony
    Kentaro Imamura, marketing director of Sony Philippines presenting the 2025 SONY product line up.

    Kentaro Imamura-san, marketing director of Sony Philippines, presented the 2025 product line up inclusive of BRAVIA TV and Theatre, ULT Power Sound Series, Sony Headphones, and the expansion of Sony’s Digital Imaging with new cameras and lenses to support the creative industry. 

    A New Era of Home Entertainment: Cinema Comes Home

    Sony’s BRAVIA 5, 98-inches

    BRAVIA TV Series

    Now, tapping into the technologies and features from the recent critically acclaimed flagship, the new BRAVIA 8 II, BRAVIA 5, and BRAVIA 2 II usher in Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system across screen sizes ranging from as large as 98” in the new BRAVIA 5 to 43” in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. The new line-up of BRAVIA TVs and soundbars connect creators and viewers, allowing an authentic cinematic experience to shine in the comfort of the home as the filmmaker intended.  

    Sony’s flagship BRAVIA 8 II—featuring the XR Triluminos Max™—delivers a breakthrough in real-time picture optimization, ensuring deep blacks and hyper-realistic contrast. The Slim One Slate concept design fuses the screen and the bezel onto a single slate, delivering stunning visuals for an authentic cinematic experience at home.

    Designed with affordability in mind with a compelling audiovisual package, the BRAVIA 5 delivers 4K detail in cinematic colors as the LEDs are intelligently controlled by XR Backlight Master Drive, making it a solid upgrade for everyday households seeking elevated entertainment.

    The Bravia 2 II is equipped with the 4K Processor  X1 and 4K X-Reality PRO, enabling precise upscaling of HD content to near-4K resolution with enhanced clarity and detail. Audio performance is powered by Dolby Atmos® and DTS:X®, providing multi-dimensional sound with accurate spatial rendering and balanced output.

    BRAVIA Theatre System Line-Up

    Elevate your home entertainment with the Sony BRAVIA Theatre System, a modular audio lineup designed to compliment the BRAVIA TV Series for a truly cinematic experience. Leading the collection which was released last 2024 is the BRAVIA Theatre Bar 9, a 13-channel Dolby Atmos® soundbar featuring 360 Spatial Sound Mapping and IMAX Enhanced certification. 

    This 2025, Sony is releasing a more compact option, BRAVIA Theatre Bar 6, which offers similar immersive audio experience in a sleeker form. It provides a complete surround-sound setup, ideal for enthusiasts desiring the full theatre experience at home. 

    Enhance your setup further with the BRAVIA Theatre Rear 8 speakers and BRAVIA Theatre Sub 7 wireless subwoofer, delivering a thunderous bass and precise spatial audio for enhanced dialogue clarity and positioning.

    Whether you’re watching the latest blockbuster or streaming your favorite series, the synergy between BRAVIA TVs and the BRAVIA Theatre System ensures an unparalleled home cinema experience.

    ULT Power Sound: Ready for Life on the Move

    Media experiencing different SONY products like the ULT Field 5 in Black

    Designed for those who love to entertain, the ULT Tower 9 and ULT Tower 9AC brings massive bass and 360° party sound to any gathering. WIth vibrant party lights and karaoke features, they’re the ultimate party companions. Enhancing the karaoke experience, ULTMIC1 wireless microphone ensures clear vocals and seamless connectivity with ULT speakers.

    Music lovers got hands-on with the ULT Field 3 and ULT Field 5—Sony’s new wireless speakers built for bold bass and outdoor durability. With IP67 waterproofing, 12-30 hours of battery life, and the signature ULT button for that extra boost, these speakers are perfect for park days, beach hangs, or spontaneous get-togethers.

    Personal Audio: Your Sound, Your Way

    Guests trying SONY products like WH-CH520 in Sunny Yellow and Playful Pink + WH-CH720N in Pastel Pink

    Sony also unveiled the new WF-C710N wireless earbuds—a perfect balance of comfort, style, and smart noise-cancellation. Designed for professionals on the go and audiophiles alike, they offer Adaptive Sound Control, crystal clear calls, and up to 15 hours of playtime.

    For those who prefer on-ear headphones, the crowd-favorite WH-CH520 returned with fresh new colors, playful pink and sunny yellow, adding a fun twist to everyday listening. With a 50-hour battery life, lightweight comfort, and Multipoint Connection, they’re a perfect daily companion for both work and play. The WH-CH720N Wireless Noise Cancelling Headphones now also comes with a gentle, muted pastel pink. 

    For product availability and updates, visit: https://www.sony.com.ph

    Skyro hits 1 million loans with merchants and partners onboard

    Skyro, one of the fastest-growing fintech companies in the Philippines, credits its partnerships with local merchants, financial institutions, and platforms as instrumental in its rapid growth and expansion. To date, the company has disbursed approximately PHP11 billion in total loan value across more than 1 million loans.

    Introduced in the Philippines in 2022, Skyro has ongoing partnerships with more than 1,500 offline merchants, over 100 online merchants, at least 5,000 point of sale (POS) locations, and 13 brand partners, including retail giants like Abenson, Robinsons Appliances, EMCOR, Puregold, Western Appliances, and more.

    Skyro has also secured credit facilities with key financial institutions such as Sterling Bank and PBCOM, fueling its continued growth this year. Along these financial alliances, the fintech company has also strengthened its reach through strategic partnerships with PalawanPay and 7-Eleven, making applying for loans more accessible and convenient for Filipino customers. 

    “Skyro remains committed in providing happiness, hope, and financial support to Filipinos by expanding and strengthening partnerships that align with Skyro’s vision of a more inclusive financial ecosystem in the country,” explained Skyro co-founder and co-CEO Nasim Aliev. 

    For their part, partners of the fintech company have been experiencing positive results thanks to the flexible financing features of Skyro, bringing in more sales, customers, and repeat visits. The POS partners have been enjoying an average growth of 20% to 25%, four to five times growth from onboarding to breakout within one year, and 13% to 15% year-on-year growth in POS-driven sales.

    Among these flexible financing features is the Skyro Flexi, considered one of the most customer-friendly loan features in the country, as it allows customers to adjust their monthly payments or due date with a few taps in their Skyro app to help meet their personal needs. 

    Skyro’s reliable product loans continue to attract many more Filipinos nationwide. To date, there are already 2.5 million Skyro app downloads, allowing customers to enjoy a more accessible and convenient means to achieve their aspirations and enhance their lives – whether it’s to purchase their essential needs or fulfill a lifelong goal.

    With a mission to provide smooth, secure, and accessible financial services to everyone every day, Skyro continues to empower Filipinos to move toward their goals and build a better future. Aliev concluded, “We’re proud of how far Skyro, our partners, and our customers have come—and we’re even more excited for the road ahead. Our vision is to make it possible for even more Filipinos across the country to enjoy the life they have always deserved with the help of Skyro.” 

    To know more about Skyro, download the app for free on Apple Store for iPhone users and Google Play for Android users or visit https://www.skyro.ph/ and follow its social media accounts, Facebook, Instagram, LinkedIn, and TikTok.

    20th Isuzu Service Skills Olympics: Celebrating two decades of excellence

    Isuzu Philippines Corporation (IPC) proudly concluded the 20th edition of its annual Isuzu Service Skills Olympics (ISSO), a nationwide competition among its dealership network, held on April 26, 2025. More than just a competition, the Isuzu Service Skills Olympics serves as a platform for growth, learning, and continuous improvement, embodying IPC’s philosophy as a “Responsible Partner” — delivering not just top-quality vehicles but also outstanding aftersales service, a key factor behind Isuzu’s consistent status as the number one truck brand in the Philippines.

    Now on its 20th year, the 2025 Isuzu Service Skills Olympics carried the theme “Honoring Skills, Gearing the Future,” highlighting IPC’s commitment to both recognizing the technical excellence of its aftersales teams and preparing them to meet the evolving demands of the automotive industry. 

    “This year’s theme could not be more fitting; We gather here to celebrate two decades of dedication and to inspire our aftersales dealer network to lead the next era of service excellence. Your skills and achievements reflect the global standards that Isuzu upholds. As competition intensifies with new players entering the market, it is not only the durability and reliability of our vehicles that will set us apart—but the exceptional service experience we provide,” said IPC president Mikio Tsukui.

    The Isuzu Service Skills Olympics features three main competition categories designed to evaluate the core competencies of aftersales personnel: Parts Staff, Service Advisor, and Service Technician. These categories are structured to test not only their technical know-how but also customer service skills, teamwork, and critical thinking under pressure.

    In the Parts Staff Category, participants were tested on their proficiency in identifying correct parts, understanding part specifications, and effectively navigating the Parts Business Online Portal — a vital tool in ensuring quick and accurate parts support to customers. 

    For the Service Advisor Category, competitors were evaluated on their adherence to standard procedures in customer reception, accurately assessing customer needs, explaining service recommendations, and providing professional and efficient service consultations. 

    Meanwhile, in the Service Technician Category, participants demonstrated their troubleshooting skills on actual Isuzu Light Commercial Vehicle (LCV) and Commercial Vehicle (CV) models, showcasing their technical expertise, diagnostic accuracy, and ability to resolve complex vehicle issues under time constraints.

    Winners of the 20th Isuzu Service Skills Olympics were the following:

    Isuzu Service Skills Olympics

    Parts Staff Category 

    • Champion: Isuzu Makati
    • 1st Runner-Up: Isuzu Cabanatuan
    • 2nd Runner-Up: Isuzu Bulacan

    Service Advisor Category

    • Champion: Isuzu Calapan 
    • 1st Runner-Up: Isuzu Cabanatuan
    • 2nd Runner Up: Isuzu Bulacan

    Service Technician Category 

    • Champion: Isuzu Butuan 
    • 1st Runner-Up: Isuzu Alabang
    • 2nd Runner-Up: Isuzu Cagayan De Oro 

    A Special Top Technician Award was also given to Sani James Maghanoy from Isuzu Cagayan De Oro, recognizing his outstanding performance in technical excellence.

    IPC remains steadfast in its commitment to continuously elevate its aftersales operations through initiatives like the Isuzu Service Skills Olympics. By investing in the skills development of its dealership personnel, IPC not only strengthens its service capabilities but also ensures that its customers receive the highest standards of support and expertise. This relentless focus on aftersales excellence plays a crucial role in reinforcing customer trust and satisfaction, key pillars that sustain Isuzu’s leadership position in the Philippine truck market. As the industry landscape evolves with emerging technologies and heightened customer expectations, IPC remains proactive in preparing its network to meet these challenges head-on, securing its reputation as the brand of choice for reliable, durable, and efficiently serviced commercial vehicles for many years to come.

    For more information on Isuzu’s latest aftersales promotions and services, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.

    POCO F7 Pro reviewed

    I’ve always been a fan of the “flagship killer” category—smartphones that bring top-tier features to more accessible price points. They’ve carved a niche in the market, offering performance and design that rival high-end flagships, often at half the cost. In recent years, POCO has emerged as a dominant player in this segment with its F-series, and the new POCO F7 Pro continues this legacy. Despite a few expected compromises, it manages to impress across the board.

    Design: 4/5

    The POCO F7 Pro sits just below the more premium F7 Ultra in the lineup. While that might disappoint some, the differences are minimal—primarily the processor, the lack of a dedicated telephoto lens, and the absence of wireless charging.

    Our review unit came in Black, one of three available colors, alongside Blue and Silver. The device boasts Corning Gorilla Glass 7i protection on the front, with a matching glass back.

    POCO F7 Pro

    Up front, you’re greeted with a vibrant 6.67-inch AMOLED display, featuring a buttery-smooth 120Hz refresh rate and a crisp 2K resolution. With a peak brightness of 3,200nits, the screen is a stunner—perfect for binge-watching or gaming on the go.

    The F7 Pro’s design is boxy, which isn’t my personal favorite, but its slim profile makes it comfortable to hold, even for users with smaller hands. The power and volume buttons are positioned on the right side, with the speaker, SIM tray, and USB-C port located on the bottom.

    Hardware: 4/5

    Under the hood, the F7 Pro is powered by last year’s flagship chip, the Qualcomm Snapdragon 8 Gen 3—a solid choice that still delivers exceptional performance. This is the main difference between it and the F7 Ultra, which sports the latest Snapdragon 8 Gen 3 Elite Edition.

    That said, the F7 Pro is no slouch. It crushed benchmark numbers:

    • AnTuTu: 1,599,587
    • Geekbench: 2,036 (single-core), 5,985 (multi-core)
    • 3DMark Wild Life Extreme: 4,194
    • 3DMark Steel Nomad: 1,401

    These numbers confirm the F7 Pro’s flagship-level performance. Where it really shines is gaming—thanks to Xiaomi’s WildBoost Game Optimization, it handled Genshin Impact at over 40fps without breaking a sweat. Honor of Kings, League of Legends: Wild Rift, and Call of Duty: Mobile also ran smoothly, all while maintaining excellent thermal control.

    The compromise comes in the camera department. The F7 Pro lacks the telephoto lens of its pricier sibling, but it retains the 50MP Light Fusion 800 main sensor. It takes solid photos for its price class. While it won’t dethrone flagship cameras, it’s a definite step up from previous POCO offerings.

    Video recording goes up to 8K at 24fps and 4K at 60fps. Daylight footage looks great, but low-light conditions do affect quality. Electronic stabilization is on board and generally gets the job done.

    User Experience: 4.5/5

    One of the most impressive aspects of the POCO F7 Pro is its battery life. The massive 6,000mAh battery easily lasts a full day of heavy use—or even two with lighter workloads. Fast charging is equally impressive, topping up from 20% to full in just over 30 minutes using 90W HyperCharge.

    The phone also benefits from POCO’s suite of AI features, including live transcription, AI image enhancement, AI Interpreter, and AI writing tools. Google’s Gemini is pre-installed, offering even more smart functionality.

    Software support is promising. POCO commits to four major Android updates and six years of security patches, taking the phone’s lifecycle up to 2031—comparable to many true flagships.

    One gripe: bloatware. The phone comes preloaded with several unnecessary apps. The good news? They’re easy to uninstall.

    If I could wish for a few extras, it would be wireless charging and at least a basic telephoto lens. But even without them, the F7 Pro is an excellent all-rounder.

    Value: 4.5/5

    Throughout my testing, I kept trying to find fault—and came up short. In the “flagship killer” category, compromises are expected. But the POCO F7 Pro proves that not all corners have to be cut. Performance, display, battery, and even build quality all shine.

    Priced at PHP27,999 for the 12GB + 256GB version and PHP29,999 for the 12GB + 512GB variant, it’s already a compelling deal. And during sales, prices dip even lower, making it an outright steal at around PHP24,000.

    Bottomline:

    The POCO F7 Pro redefines what a flagship killer can be. It offers flagship-grade performance, premium design, and a long-lasting battery—without the flagship price tag. While it skips a few luxury features, the trade-offs are barely noticeable in daily use.

    What’s Hot:

    • Stellar performance
    • Excellent battery life
    • Gorgeous AMOLED display
    • Outstanding value

    What’s Not:

    • Pre-installed bloatware

    Specifications:

    • Display: 6.67-inch 2K AMOLED, 120Hz, up to 3,200 nits peak brightness
    • Processor: Qualcomm Snapdragon 8 Gen 3
    • RAM: 12GB
    • Storage: 256GB / 512GB UFS 4.1
    • Connectivity: Dual SIM, 5G, Wi-Fi 7, Bluetooth 5.4
    • OS: HyperOS 2 (on top of Android 15)
    • Camera: 50MP main (Light Fusion 800), 8MP ultra-wide, 20MP front
    • Battery: 6,000mAh with 90W fast charging
    • Dimensions: 160.2 x 74.95 x 8.12mm
    • Weight: 206g

    Fiesta Futures: How tech is reinventing Filipino celebrations

    In the Philippines, fiestas are more than just colorful parades and loud music—they’re deeply woven into the fabric of Filipino culture. These age-old traditions, often tied to religious or historical roots, continue to thrive—but with a twist. In today’s connected world, festivals have found exciting new ways to evolve, blending the richness of heritage with the innovations of the digital age. From booming speakers to virtual processions, technology is now an integral part of how we celebrate, share, and preserve our most treasured customs.

    Celebrations Go Smart

    It’s nearly impossible to picture a town fiesta without the thumping basslines from towering speakers or dazzling light shows synced to music. This is perhaps the most visible sign of how hardware has made its mark on traditional celebrations. But the tech integration runs deeper.

    Behind the scenes, technology is also being used to enhance safety. Crowd management is now aided by high-definition surveillance systems, AI-powered headcounts, and even drones that help prevent overcrowding and ensure a peaceful celebration. In countries like Japan and Singapore, robots are also deployed during large-scale events to assist with security and public safety—concepts that may soon influence our local celebrations as well.

    Even those who prefer to steer clear of the festivities benefit from digital tools. Navigation apps powered by real-time traffic data help reroute travelers away from crowded streets. Apps like Sakay.ph or Google Maps offer updates on public transportation schedules, helping commuters plan smoother rides amid the chaos of street parties and parades.

    fiesta

    The Social Media Fiesta

    Fiestas are also going viral—literally. Social media has become a megaphone for local festivals, allowing organizers and revelers to reach a global audience with just one post. Whether it’s a colorful Sinulog performance or an awe-inspiring Higantes parade, festivals can now capture the imagination of Filipinos abroad and curious global viewers through trending content.

    Organic virality has become a powerful form of promotion. Unique events and moments—like a synchronized dance mob or an intricately decorated float—can skyrocket to social media fame overnight. And with smartphones in hand, attendees instantly become content creators, amplifying the celebration with every photo, reel, or TikTok.

    More importantly, social media nurtures connection. For Filipinos who can’t go home for their hometown’s fiesta, platforms like Facebook, Instagram, or even livestream apps offer a way to participate virtually. It’s not quite the same as joining in person, but it’s close enough to spark joy—and a touch of homesickness.

    Preserving Heritage, Virtually

    Perhaps the most promising impact of technology lies in its role in preserving culture. Digital archiving—through photos, videos, and immersive media—ensures that today’s celebrations can be experienced by future generations. Documentaries and video blogs of traditional dances, rituals, and food preparation create a time capsule of living heritage.

    Technologies like 3D scanning and augmented reality are also being used to recreate historical relics and festival spaces in stunning detail. Imagine exploring a VR replica of Quiapo during the Feast of the Black Nazarene, or viewing a 3D model of a centuries-old balangay boat used in coastal town rituals.

    Even gaming platforms have joined the effort. A group of Filipino Roblox players recreated the Traslación, the annual procession of the Black Nazarene, inside the game—allowing players to experience the religious fervor in a new, immersive way. Meanwhile, AAA titles like Assassin’s Creed have scanned real-world locations with such fidelity that they now offer educational “Discovery Tours,” blending entertainment with cultural appreciation.

    Tradition Meets Tomorrow

    Whether it’s enhancing crowd safety, sharing a celebration with loved ones abroad, or recreating rituals in digital form, technology has become an indispensable part of how we celebrate Filipino fiestas. As tools become smarter and more immersive, our traditions will continue to evolve—not by replacing the old, but by giving it new ways to shine.

    In the end, the future of our fiestas isn’t about abandoning the past—it’s about honoring it, one digital breakthrough at a time.

    Test Drive: Subaru Evoltis

    Over Holy Week, we had the chance to test the largest vehicle in Subaru’s lineup—the Evoltis—and came away impressed by its ability to move seven people in both comfort and style. Positioned as a mid-size crossover, the Evoltis dominates its segment with a commanding presence, yet it’s packed with Subaru’s signature creature comforts and driving dynamics. This leaves you wondering: Is this SUV designed to thrill the driver or indulge the passengers?

    Design: 4/5

    Despite its spacious interior, the Evoltis maintains a surprisingly sleek exterior profile—only slightly larger than the Forester but far more imposing when parked side by side. Black plastic cladding around the wheel wells and standard roof rails hint at off-road capability, while the 20-inch alloy wheels add a touch of sophistication perfect for urban errands or weekend getaways.

    Equipment: 4/5

    The Evoltis comes loaded with tech, starting with Subaru’s EyeSight Driver Assist, which acts like a vigilant co-pilot. Features like lane-keep assist, adaptive cruise control, and blind-spot monitoring ensure confidence on busy highways—though in heavy traffic, the lane assist felt more like a gimmick than a necessity.

    The 11.6-inch touchscreen (with Apple CarPlay and Android Auto) paired with a Harman/Kardon sound system kept entertainment seamless, while three-zone climate control and a panoramic moonroof elevated passenger comfort. But the real stars are the second-row captain’s chairs—perfect for VIP treatment on long drives.

    Safety isn’t overlooked, with multiple airbags, auto emergency braking, and ISOFIX anchors ensuring peace of mind.

    User Experience: 4/5

    On the road, the Evoltis excels in refinement. Noise insulation is superb—tire and engine sounds are nearly absent unless you push the 2.4L boxer engine, which delivers a satisfying growl when overtaking. While acceleration has a slight lag, the Evoltis feels surprisingly agile for its size, with torque that makes highway cruising effortless.

    Fuel economy is a trade-off: mid-single digits in the city, improving to 9km/L on the expressway. Still, for a vehicle this large, it’s a reasonable compromise.

    My wife’s verdict? The second-row AC controls and reclining seats made her feel like royalty—proof that the Evoltis prioritizes passenger luxury as much as driver engagement.

    Value: 3/5

    Priced at PHP3.78 million, the Evoltis sits at the premium end of its segment. While rivals offer similar tech, Subaru’s signature driving dynamics and those captain’s chairs set it apart. This isn’t an SUV for bargain hunters—it’s for Subaru loyalists and buyers who want a versatile family hauler that doubles as a weekend adventurer.

    Bottomline:

    As crossovers rise in popularity, the Evoltis stands out with its 7-seat practicality, plush interiors, and spirited performance. While its price may give pause, it’s a compelling upgrade for Subaru fans—combining the brand’s trademark handling with space for the whole family (and their luggage). If you crave comfort without sacrificing driving pleasure, the Evoltis deserves a spot on your test-drive list.

    Entrelympics 2025 – Moves that matter: Navigating markets toward MSME success

    UP Society of Management and Economics Students (UP SMES) is featuring Entrelympics 2025, a flagship national event that continues to shape the future of student entrepreneurship in the Philippines. Now in its fifth year, Entrelympics returns on May 3-4, 2025, at the University of the Philippines Los Baños (UPLB), carrying the theme: “Moves That Matter: Navigating Markets Toward MSME Success.

    Organized annually by UP SMES, Entrelympics is a platform that brings together students, business leaders, and micro, small, and medium enterprise (MSME) stakeholders from across the country. It fosters and promotes a deeper understanding of the challenges MSMEs face and the creative, data-driven strategies needed to help them thrive in the modern market.

    This year’s theme emphasizes the significance of intentional, well-informed decision-making in navigating complex markets, especially relevant to MSMEs, which form the backbone of the Philippine economy. Entrelympics 2025 continues its mission to equip students with market literacy, entrepreneurial skills, and a problem-solving mindset through an engaging mix of educational and experiential activities. It is open to all senior high school and college students nationwide to invite young minds to step into the world of entrepreneurship with purpose and passion. The event is more than a competition, it’s a learning experience, a networking opportunity, and a space where meaningful moves are made.

    As UP SMES celebrates five years of Entrelympics, the organization looks forward to continuing its legacy of nurturing students into future-ready leaders. With the support of partners like Gadgets Magazine, Entrelympics 2025 is poised to be its most impactful yet.

    Suspected digital fraud rate in PH higher than global level for 5th consecutive year

    Based on recently released proprietary insights from TransUnion’s global intelligence network, the suspected digital fraud rate of digital transactions where the consumer was in the Philippines stood at 13.4% in 2024. This placed the Philippines as the second highest for the suspected digital fraud rate among markets analyzed – following India (19.0%) and preceding the Dominican Republic (10.9%).  

    Additional data from TransUnion’s H1 2025 Update to the State of Omnichannel Fraud Report showed that the suspected digital fraud rate in the Philippines was higher than the global level of 5.4% in 2024 – consistently exceeding the global rate for the fifth consecutive year going back to 2020, when TransUnion’s analysis began. The suspected digital fraud rate in the country also increased by 5% from 2023 – a stark contrast to the 8% decrease observed across the globe. 

    More Filipinos reported being targeted by fraud and suffering financial loss than global counterparts

    Among consumers surveyed across 18 countries and regions between November and December 2024, over seven in every ten Filipinos (74%) reported being targeted by an email, online, phone call or text messaging fraud scheme in the last three months – much higher than 53% across the markets surveyed. Moreover, over one third (34%) of Filipinos reported losing money due to any of the above mentioned tactics from November 2023 to December 2024, surpassing the global rate of 29%. These trends showed that Filipinos are facing greater risks from fraud, highlighting the need for stronger safeguards to prevent financial losses.

    “The average reported fraud loss among Filipinos last year according to our study was USD768, exceeding PHP44,700 in local currency. While these figures are lower than the median of USD1,747 (approximately PHP101,700) across global markets which TransUnion surveyed, the impact of falling victim to fraud remains significant,” said Yogesh Daware, chief commercial officer at TransUnion Philippines. “Considering average monthly wages in the Philippines, the losses constitute at least over two months of salary for most Filipino households.”

    Communities was the industry with the highest suspected digital fraud rate in 2024 

    Based on TransUnion’s report, communities—including online dating and social media sites and forums—had the highest suspected digital fraud rate among industries for attempted transactions where the consumer was in the Philippines at 19.2% last year. These findings align with global trends as the industry also emerged with the highest suspected digital fraud rate (11.6%) worldwide. However, the suspected digital fraud rate from the Philippines in communities exceeded the global rate by 66%.

    “The number of social media users in the Philippines amounts to 78% of the country’s population. The high volume of users interacting online opens doors for fraudsters to take advantage of unsuspecting victims. Despite a decrease in digital transactions in communities globally and from the Philippines last year, our analysis showed a growth in the number of transactions suspected to be digital fraud. This tells us that fraudsters are ramping up their attacks by targeting more victims and diversifying their tactics,” added Daware. 

    Following communities, the retail industry emerged with the second highest rate of suspected digital fraud (13.0%) for attempted transactions where the consumer was in the Philippines last year, higher than 7.6% globally. Although financial services remained among the top three industries most targeted by suspected digital fraud in the Philippines at 6.3%, this rate has significantly decreased by 35% year-over-year (YoY), even as the number of digital transactions in that industry increased by almost one fifth (17%).

    This improvement might be attributed to the ongoing efforts from both the public and private sector to combat fraud in that industry recently. The Philippine government has been intensifying its campaign against scams and mandated financial institutions and other stakeholders to establish cooperative mechanisms. In support of these directives, TransUnion also launched the Fraud Industry Council (FIC) in 2024 to help drive a collective initiative across the local banking industry to strengthen consumer protection. 

    digital fraud
    Source: TransUnion TruValidateTM

    “Almost all Filipinos that we surveyed were concerned with falling victim to fraud. While fraud remains a concern in the Philippines, we also see declines in suspected digital fraud in the financial services industry which run alongside intensified efforts from both the public and private sector. However, fraudsters are highly adaptable and constantly evolving their tactics to exploit unprepared victims. Businesses and consumers must remain vigilant to avoid deception. We look forward to seeing more partnerships across companies and even industries to further enhance fraud defenses, with increasing awareness, strengthened collaborations, and the friction-right fraud prevention technologies,” said Daware.  

    TransUnion came to its conclusions about digital fraud based on intelligence from TransUnion TruValidate

    Specific country and regional data in TransUnion’s H1 2025 Update to the State of Omnichannel Fraud Report includes Botswana, Brazil, Canada, Chile, Colombia, the Dominican Republic, Guatemala, Hong Kong, India, Kenya, Mexico, Namibia, the Philippines, Puerto Rico, Rwanda, South Africa, Spain, the United Kingdom, the United States, and Zambia. Download the TransUnion report for more information and insights about global fraud trends.

    Payoneer celebrates 20 years of powering global trade, cementing its commitment to entrepreneurship and cross-border commerce

    Payoneer, the global financial technology company powering business growth across borders, is proudly celebrating two decades of transformation, innovation, and the entrepreneurs that embody ambition that transcends borders and boundaries. Payoneer has become a force in enabling millions of businesses and entrepreneurs to thrive in the global economy, delivering record-breaking volume and revenue in 2024, and with a strategy to expand, innovate, and lead the dynamism of cross-border trade.  

    20 Years of Global Impact and Innovation

    Since its founding in 2005, Payoneer has been at the forefront of powering borderless trade, expanding from a mass payout solution into a comprehensive financial stack that fuels global commerce across industries, markets, and over 7,000 trade corridors.  

    In 2024, Payoneer powered annual transaction volume of USD80 billion, helping millions of businesses worldwide to scale faster and more efficiently. The company’s recent acquisition of Skuad, a global workforce and payroll management platform, is another significant step in its mission to provide an end-to-end stack of financial services and tools that enables businesses to grow seamlessly across borders. 

    Payoneer

    Strengthening Entrepreneurship: Payoneer Partners with Endeavor 

    As part of its commitment to empowering entrepreneurs to shape industries and drive global economic growth, Payoneer—through the Payoneer Foundation—is investing USD2 million over the next three years to support Endeavor, the Global Network of Trust of, by, and for entrepreneurs. This first-of-its-kind partnership will support Endeavor’s new Organizational Growth Program, designed to accelerate the scale and impact of its global network of 2,900 entrepreneurs. This includes Endeavor’s elite Outliers – its fastest-growing, high-impact companies with median revenues close to USD100 million and USD42 billion raised in the past three years. In 2024 alone, Endeavor Entrepreneurs generated USD88.5 billion in annual revenue and created over 4 million jobs across 45 countries. 

    “For 20 years, Payoneer has been helping businesses turn ambition into achievement, wherever they are in the world,” said Nagesh Devata, senior vice president for Asia Pacific at Payoneer. “Entrepreneurs and small businesses around the world are leading the next chapter of global commerce. Payoneer’s global licenses, local expertise, and strong ecosystem relationships position us to continue to power trade from anywhere to everywhere, and lead the industry. Our partnership with Endeavor strengthens our mission to empower entrepreneurs and drive global commerce, reinforcing an environment of trust and opportunity across borders.”

    “At Endeavor, we believe the best way to build thriving entrepreneurial ecosystems is by backing ambitious founders building great businesses in overlooked places around the world,” said Linda Rottenberg, co-founder and CEO of Endeavor. “When we support a founder in an emerging market, we don’t just fuel one company, we unlock their Multiplier Effect™, empowering them to train, mentor, and invest in the next generation. That’s why we’re especially thrilled to partner with Payoneer to help entrepreneurs around the world unlock their potential and reshape global entrepreneurship.”

    Mitsubishi Motors PH joins SILAKBO Fun Run 2025 in support of environmental advocacy

    Mitsubishi Motors Philippines Corporation (MMPC) participated in the SILAKBO (Sikad-Lakad-Takbo) Fun Run 2025, held at South Evozone, Nuvali in the City of Santa Rosa, Laguna. This annual event, organized by Save Silang-Santa Rosa River Foundation, Inc. (S3R2) in collaboration with the City Government of Santa Rosa, is dedicated to promoting environmental sustainability and awareness. 

    The objective of SILAKBO Fun Run is to raise funds for the protection and rehabilitation of Silang-Santa Rosa River which is the main source of water of cities in Sta. Rosa, Binan, and Cabuyao in Laguna and Silang in Cavite. Parts of the funds that will be generated from the run will be utilized in a Tree Planting activity that will be held in June 2025 during Arbor Day celebration.

    As a board member of S3R2 and one of the SILAKBO Fun Run’s major sponsors donating PHP100,000 for the event, MMPC continues to demonstrate its strong commitment to corporate social responsibility and environmental stewardship. Apart from MMPC, the annual SILAKBO Fun Run is participated by other companies, organizations and fitness enthusiasts, aiming to raise awareness and support for the preservation of the Silang-Santa Rosa River. Thousands of participants took part in different race categories while promoting health and wellness, and environmental advocacy.

    SIlakbo

    As a major sponsor of the event, MMPC had its own booth where its recently launched All-New Mitsubishi XFORCE was displayed. Approximately sixty employees of MMPC, led by its executive vice president for manufacturing division Manabu Higuchi, and vice president for safety, health, and environment department Marfel Ancheta, joined the fun run to show support for the advocacy. They also provided free merchandise and refreshments to all participants of the fun run afterward. 

    MMPC’s participation in the SILAKBO Fun Run 2025 is part of its ongoing CSR initiatives that focus on environmental protection, community development, and promoting a greener future for everyone. Taking part in initiatives like this is aligned with the company’s values of sustainability and community involvement. 

    Speed meets security with the Galaxy A06 5G

    On the hunt for a mobile ally that is fast, secure, and does not break the bank? The digital trifecta is real, thanks to the new Galaxy A06 5G. Whether you are grinding through class, side hustling, or just need something reliable for everyday life, you should not have to choose between performance and price.

    The Galaxy A06 5G is built for those who want the speed of 5G without compromising on performance and security for extra cost. Equipped with Samsung Knox Vault, you can be sure to unlock the Galaxy of advantages working quietly in the background and get a seamless, protected experience from the moment you power on.

    The Galaxy A06 5G is not just Awesome—it is Samsung Knox Vault-smart

    In today’s fast-paced, always-connected world, everything happens on your phone—from managing your financial transactions and logging into accounts to handling schoolwork and ID access. With so much riding on one device, top-tier security is not a luxury—it is a must. 

    The Galaxy A06 5G, powered by Samsung Knox Vault, offers advanced, hardware-based protection to keep your most sensitive information safe—because when your phone does everything, it needs to protect everything. It has smart protection for a generation that lives online. From unauthorized access prevention to features like Attestation Key—which helps lock down your data if your phone is lost or tampered with—Samsung Knox Vault offers peace of mind in a connected world. Plus, with a side fingerprint sensor for quick unlocking and customizable shortcuts, users get both security and convenience in one sleek device. 

    Another feature for password authentication is the Samsung Weaver. It boosts password security with a binary exponential back-off algorithm, slowing down access attempts after repeated failures to block unauthorized entry—making it significantly harder for attackers to guess or force their way in. It is an extra layer of intelligent protection to keep your data safe.

    Not only that! It is backed by four (4)  generations of Android OS and One UI upgrades, plus four (4) years of security updates. Built for today’s fast-moving, always-connected lifestyle, the Galaxy A06 5G delivers awesome features with powerful protection.  You stay up-to-date, secure, and in control—now and for the long run.

    Run your Galaxy with the new Galaxy A06 5G

    The Awesome smartphone that is for the movers and makers. With the Galaxy A06 5G, you are always one step ahead. Whether you are catching up on your fave series, grinding through ranked matches, or jumping between DMs and reels — the Galaxy A06 5G keeps up with your every move.

    From studying, hustling, filming, editing and posting, on repeat—movers do not slow down, and neither does the Galaxy A06 5G. With the MediaTek Dimensity 6300 chipset and 4GB of RAM under the hood, multitasking feels smooth—so you can switch seamlessly at an unmatched efficiency. And that 6.7” display? It is all about immersive visuals, whether you are gaming, scrolling, or streaming your favorite series.

    Designed for whatever the day throws at you, the Galaxy A06 5G offers IP54-rated protection from dust and splashes. And because waiting to charge is so last season, the Galaxy A06 5G powers through with 5,000mAh and 25W of Superfast Charging and gets you back up and running in no time—so your day does not miss a beat.

    Maximize the Galaxy A06 5G to your advantage!

    Ready to own your day? The Galaxy does not just keep up—it elevates your game. With Samsung, you can count on a Galaxy device that works for you, wherever you are. One UI 7 makes your Galaxy phone feel like it is built just for you. Personalize everything to match your vibe and make your day flow effortlessly—get the experience you deserve without compromising on what matters most.

    And for those searching for the right phone to power the hustle, the Galaxy A06 5G makes switching streamlined. With the Samsung Smart Switch, you can transfer everything—from contacts and apps to photos and settings from your old device to your new Galaxy—quickly and securely, so you can pick up right where you left off. And when you want to share moments, Quick Share delivers them to your loved ones in seconds.

    Upgrade your vibe with the Galaxy A06 5G. Thinner than ever—now just 8.0mm—this sleek design is available in Awesome Light Gray and Awesome Black is all about making a statement. Be cool and ready to turn heads at an exceptional value of PHP7,990 available at any authorized Samsung retail stores, authorized Samsung online stores, Samsung.com, and Samsung Experience Stores.

    Get a free travel adapter with your Galaxy A06 5G purchase until June 30, 2025. Plus, enjoy flexible payment options like credit card, Home Credit, trade-in, and trade-Up. Even better? You can get 0% interest installments with Samsung Finance+.

    To find out more about the Galaxy A06 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a06-5g-black-128gb-sm-a066bzkgphl/buy