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    Speed meets security with the Galaxy A06 5G

    On the hunt for a mobile ally that is fast, secure, and does not break the bank? The digital trifecta is real, thanks to the new Galaxy A06 5G. Whether you are grinding through class, side hustling, or just need something reliable for everyday life, you should not have to choose between performance and price.

    The Galaxy A06 5G is built for those who want the speed of 5G without compromising on performance and security for extra cost. Equipped with Samsung Knox Vault, you can be sure to unlock the Galaxy of advantages working quietly in the background and get a seamless, protected experience from the moment you power on.

    The Galaxy A06 5G is not just Awesome—it is Samsung Knox Vault-smart

    In today’s fast-paced, always-connected world, everything happens on your phone—from managing your financial transactions and logging into accounts to handling schoolwork and ID access. With so much riding on one device, top-tier security is not a luxury—it is a must. 

    The Galaxy A06 5G, powered by Samsung Knox Vault, offers advanced, hardware-based protection to keep your most sensitive information safe—because when your phone does everything, it needs to protect everything. It has smart protection for a generation that lives online. From unauthorized access prevention to features like Attestation Key—which helps lock down your data if your phone is lost or tampered with—Samsung Knox Vault offers peace of mind in a connected world. Plus, with a side fingerprint sensor for quick unlocking and customizable shortcuts, users get both security and convenience in one sleek device. 

    Another feature for password authentication is the Samsung Weaver. It boosts password security with a binary exponential back-off algorithm, slowing down access attempts after repeated failures to block unauthorized entry—making it significantly harder for attackers to guess or force their way in. It is an extra layer of intelligent protection to keep your data safe.

    Not only that! It is backed by four (4)  generations of Android OS and One UI upgrades, plus four (4) years of security updates. Built for today’s fast-moving, always-connected lifestyle, the Galaxy A06 5G delivers awesome features with powerful protection.  You stay up-to-date, secure, and in control—now and for the long run.

    Run your Galaxy with the new Galaxy A06 5G

    The Awesome smartphone that is for the movers and makers. With the Galaxy A06 5G, you are always one step ahead. Whether you are catching up on your fave series, grinding through ranked matches, or jumping between DMs and reels — the Galaxy A06 5G keeps up with your every move.

    From studying, hustling, filming, editing and posting, on repeat—movers do not slow down, and neither does the Galaxy A06 5G. With the MediaTek Dimensity 6300 chipset and 4GB of RAM under the hood, multitasking feels smooth—so you can switch seamlessly at an unmatched efficiency. And that 6.7” display? It is all about immersive visuals, whether you are gaming, scrolling, or streaming your favorite series.

    Designed for whatever the day throws at you, the Galaxy A06 5G offers IP54-rated protection from dust and splashes. And because waiting to charge is so last season, the Galaxy A06 5G powers through with 5,000mAh and 25W of Superfast Charging and gets you back up and running in no time—so your day does not miss a beat.

    Maximize the Galaxy A06 5G to your advantage!

    Ready to own your day? The Galaxy does not just keep up—it elevates your game. With Samsung, you can count on a Galaxy device that works for you, wherever you are. One UI 7 makes your Galaxy phone feel like it is built just for you. Personalize everything to match your vibe and make your day flow effortlessly—get the experience you deserve without compromising on what matters most.

    And for those searching for the right phone to power the hustle, the Galaxy A06 5G makes switching streamlined. With the Samsung Smart Switch, you can transfer everything—from contacts and apps to photos and settings from your old device to your new Galaxy—quickly and securely, so you can pick up right where you left off. And when you want to share moments, Quick Share delivers them to your loved ones in seconds.

    Upgrade your vibe with the Galaxy A06 5G. Thinner than ever—now just 8.0mm—this sleek design is available in Awesome Light Gray and Awesome Black is all about making a statement. Be cool and ready to turn heads at an exceptional value of PHP7,990 available at any authorized Samsung retail stores, authorized Samsung online stores, Samsung.com, and Samsung Experience Stores.

    Get a free travel adapter with your Galaxy A06 5G purchase until June 30, 2025. Plus, enjoy flexible payment options like credit card, Home Credit, trade-in, and trade-Up. Even better? You can get 0% interest installments with Samsung Finance+.

    To find out more about the Galaxy A06 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a06-5g-black-128gb-sm-a066bzkgphl/buy

    Chill out with foodpanda’s refreshing summer deals 

    As temperatures rise, so do cravings for ice-cold drinks, frozen treats, and easy, breezy meals. This summer, foodpanda is helping Filipinos chill out without splashing out, thanks to exclusive discounts on both food and essentials. foodpanda’s refreshing summer deals are designed to deliver not just comfort and convenience, but serious savings.

    Stay Cool with Hot Deals

    foodpanda

    Thanks to exclusive promos and fast delivery, foodpanda users can enjoy their favorites without having to go out in the heat. With 20% off on meals from popular restaurants like Tim Hortons, enjoy a savory sandwich that you can pair with an iced coffee. Savor the flavors of their comforting summer favorites while keeping your wallets happy. 

    Extra Cool Savings with pandapro

    foodpanda also understands how Filipinos crave ice-cold drinks in this weather. Now, pandapro members can enjoy even greater savings on their favorite summer chillers, whether they crave fruity refreshers or caffeinated drinks, with up to 30% off on selected summer coolers like Jamba Juice, CoCo, and Zus coffee. 

    Grocery Deals for Summer Feels

    Beyond mealtime cravings, foodpanda makes sure homes are summer-ready with deep discounts on grocery must-haves. From summer snacks from URC and chilled drinks from Pepsi to necessities like sunscreen, foodpanda’s summer sale offers up to 50% off on a wide range of summer must-haves from pandamart, Robinsons Supermarket, The Marketplace, Puregold, Watsons, Southstar Drug, and many more!

    foodpanda’s summer offerings are more than just discounts—they make life easier, more affordable, and deliciously rewarding. So whether you’re cooling off after a long day, surprising friends with a sweet treat, or just skipping the supermarket sweat, foodpanda’s summer deals prove that the season’s best flavors taste even better when they come with a side of savings.

    Alibaba Qwen3 sets new benchmark in open-source AI with hybrid reasoning

    Alibaba has launched Qwen3, the latest generation of its open-sourced large language model (LLM) family, setting a new benchmark for AI innovation. 

    The Qwen3 series features six dense models and two Mixture-of-Experts (MoE) models, offering developers flexibility to build next-generation applications across mobile devices, smart glasses, autonomous vehicles, robotics, and beyond.

    All Qwen3 models — including dense models (0.6B, 1.7B, 4B, 8B, 14B, and 32B parameters) and MoE models (30B with 3B active, and 235B with 22B active) — are now open-sourced and available globally. 

    Hybrid Reasoning Combining Thinking and Non-thinking Modes

    Qwen3 marks Alibaba’s debut of hybrid reasoning models, combining traditional LLM capabilities with advanced, dynamic reasoning. Qwen3 models can seamlessly switch between thinking mode for complex, multi-step tasks such as mathematics, coding, and logical deduction, and non-thinking mode for fast, general-purpose responses.

    For developers accessing Qwen3 through API, the model offers granular control over thinking duration (up to 38K tokens), enabling an optimized balance between intelligent performance and compute efficiency. Notably, the Qwen3-235B-A22B MoE model significantly lowers deployment costs compared to other state-of-the-art models, reinforcing Alibaba’s commitment to accessible, high-performance AI.

    Breakthroughs in Multilingual Skills, Agent Capabilities, Reasoning, and Human Alignment

    Trained on a massive dataset of 36 trillion tokens – double that of its predecessor Qwen2.5 — Qwen3 delivers significant advancement on reasoning, instruction following, tool use, and multilingual tasks. 

    Key capabilities include:

    • Multilingual Mastery: Supports 119 languages and dialects, with leading performance in translation and multilingual instruction-following.
    • Advanced Agent Integration: Natively supports the Model Context Protocol (MCP) and robust function-calling, leading open-source models in complex agent-based tasks.
    • Superior Reasoning: Surpasses previous Qwen models (QwQ in thinking mode and Qwen2.5 in non-thinking mode) in mathematics, coding, and logical reasoning benchmarks.
    • Enhanced Human Alignment: Delivers more natural creative writing, role-playing, and multi-turn dialogue experiences for more natural, engaging conversations.
    Qwen3 models achieve top-tier results across industry benchmarks

    Thanks to advancements in model architecture, increase in training data, and more effective training methods, Qwen3 models achieve top-tier results across industry benchmarks such as AIME25 (mathematical reasoning), LiveCodeBench (coding proficiency), BFCL (tool and function-calling capabilities), and Arena-Hard (benchmark for instruction-tuned LLMs). Additionally, to develop the hybrid reasoning model, a four-stage training process was implemented, which includes long chain-of-thought (CoT) cold start, reasoning-based reinforcement learning (RL), thinking mode fusion, and general RL.

    Open Access to Drive Innovation

    Qwen3 models are now freely available for download on Hugging Face, Github, and ModelScope, and can be explored on chat.qwen.ai. API access will soon be available through Alibaba’s AI model development platform, Model Studio. Qwen3 also powers Alibaba’s flagship AI super assistant application, Quark

    Since its debut, the Qwen model family has attracted over 300 million downloads worldwide. Developers have created more than 100,000 Qwen-based derivative models on Hugging Face, making Qwen one of the world’s most widely adopted open-source AI model series

    Maya champions young innovators at the Big 3 Startup Showdown

    In just one minute, student teams from UP, La Salle, and Ateneo de Manila University stood before a panel of top tech leaders to pitch their boldest business ideas—no fluff, just vision and execution. What followed was a dynamic showcase of youth innovation at the Big 3 Startup Showdown, a hackathon bringing together the next generation of Filipino changemakers.

    From an impressive pool of participants, three teams emerged as winners:

    • LittleBranch: The go-to portal for discovering over 1,000 exciting kids’ activities across the Philippines, helping parents find the best experiences for every child.
    • Quasar: The first all-in-one, AI-powered platform for automating loan approval services in the Philippines.
    • Venyu: the largest one-stop sport venue booking platform with over 1,000 courts in Metro Manila. Find, book, and play in minutes.

    The final event of the Big 3 Startup Showdown was held at the Maya Headquarters, Launchpad Building, where student entrepreneurs delivered fast-paced pitches and high-impact solutions—proving that the country’s most exciting startups might just be brewing in the halls of its top universities.

    Industry leaders joined the judging panel, including Maya chief product officer Mitch Padua, mWell CIO Albert Padin, Google Philippines customer engineer Loys Talip, and Gobi Core founding partner Carlo Delantar, offering critical feedback and real-world insights. The winning teams also earned a PHP30,000 cash prize each to support their upcoming participation in Geeks on a Beach 2025, a global beachside tech conference where game-changing ideas are pitched to global investors and thought leaders.

    “We witnessed incredible ingenuity from these top universities—ideas grounded in real-world problems and driven by purpose,” said Mitch Padua, Maya Group chief product officer. “That’s the magic of young innovators: they’re not just coding apps—they’re crafting solutions. At Maya, we’re proud to champion that mindset. It’s exactly how we began—by daring to reimagine the way things are done.”

    Education Remains Key

    The Big 3 Startup Showdown was organized with the support of respected faculty from the participating schools, led by Prof. Bowei Gai (La Salle), with the support of Prof. Jose Emmanuel Reverente (UP), and Prof. Joseph Benjamin Ilagan (ADMU).

    “This event isn’t just about winning pitches—it’s about opening doors,” shared Gai. “Ateneo, La Salle, and UP worked together on this event with the shared goal of giving students the chance to pitch to real VCs and product leaders and learn how their ideas can translate into real-world solutions. That experience alone is game-changing.”

    While the event built countless bridges of opportunity for the participants, it also created a new network among the country’s top universities.

    “It’s rare—and really special—to see students from UP, La Salle, and Ateneo come together like this. Events like this allow them to go beyond the classroom and see what it really takes to compete at a high level. They get to pitch not just to mentors, but to real investors who challenge them with tough, real-world questions,” added Gai.

    “That kind of experience is invaluable—it pushes them to level up, think bigger, and build ventures that not only solve real problems but are also sustainable and investor-ready,” Reverente concluded.

    Supporting the Next Generation

    Maya proudly served as the main sponsor of the Big 3 Startup Showdown, providing the total cash prize pool awarded to the top three teams. More than just funding, Maya’s support was rooted in its mission to uplift young innovators, encourage bold thinking, and help translate fresh ideas into real-world impact.

    The company also took the opportunity to showcase its payments and digital banking products and open internship opportunities, planting long-term seeds for collaboration between today’s industry leaders and tomorrow’s startup founders.

    As Maya continues to power financial transformation nationwide, the company also continues to invest in the country’s most promising resource: its people.

    Because at the heart of every great startup is the same thing that drives Maya—the belief that with the right tools and support, bold ideas can spark lasting impact.

    SM Prime prepares for a resilient future

    The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”?

    As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc. (SM Prime), the leading integrated property developer in Southeast Asia, continues to reinforce its commitment to disaster resiliency and heightened climate action. 

    The role of education

    To increase the capacity of readiness within the institution and its communities, SM Prime continues to advocate for emergency preparedness and the general public’s continued education. 

    SM Cares, SM Prime’s foundation arm, facilitates the annual Emergency Preparedness Forum to help mallgoers learn about emergency procedures, putting importance on staying calm to reduce panic and anxiety, basic first aid, life-saving techniques, and preparing senior citizens and persons with disabilities (PWD) in an actual emergency. 

    Seniors and Persons with Disabilities (PWDs) are vulnerable during emergencies and disasters because of anxiety, health, and mobility limitations.

    As the largest and fastest-growing residential sector developer, SM Development Corporation (SMDC)’s disaster preparedness training, Ready to Rescue, covers essential topics from fire and earthquake drills to water safety and first aid training programs to help residents face an emergency should it arise. 

    SM Development Corporation (SMDC)’s first aid and water safety training help residents respond effectively until first responders arrive.

    Through SM Prime’s role within the private sector Alliance for Disaster Resilient Societies Philippines (ARISE-Philippines), training and education opportunities on disaster risk reduction and resilience are made more accessible within the local network. 

    Together with ARISE Japan and India, two of the largest in the global community, knowledge sharing on the latest technologies in disaster risk reduction helps toward understanding large-scale disaster prevention and identifies opportunities for further improvement and response.

    ARISE India, Japan, and the Philippines during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR).

    Collaborations for the climate

    In a Climate Fresk Workshop with The Transmutation Principle, SM Prime, together with host SM Hotels, gathered friends from the corporate and non-profit sustainability space to learn more about the science behind climate change–its drivers, mechanisms, and consequences–including mitigation, adaptation, and circular economy principles.

    “It was an exciting and valuable experience for us, given our advocacy for climate change resilience. The workshop succeeded in making it more accessible and relatable, particularly for individuals who are already aware of its effects on their respective industries,” says Oscar M. Lopez (OML) Center participant Charmaine Vitan. 

    The gamified workshop originated from a French non-profit organization and is based on the Intergovernmental Panel on Climate Change (IPCC) reports. Facilitated by local Philippine Freskers, it teaches the fundamentals of climate science – mapping key interdependencies between nature, biodiversity and human activities to ‘solve’ the complex narrative of climate change. The workshop was held at the SMX Convention Center Aura. 

    “It invited everyone—not just one sector—to collaborate and participate in fields of knowledge that are seemingly not connected at all. To quote a groupmate, the immediate causes and effects of market actions are clear, but the bigger picture is clear when we collaborate with one another,” says World Wide Fund for Nature (WWF)-Philippines participant Joaquin Campos. 

    Building a resilient tomorrow 

    Always ahead of the curve, SM Prime strategically looks beyond the current industry needs and focuses on what can reduce risk and build long-term value. 

    SM Prime
    SM Prime Executive Committee Chairman Hans Sy addresses members of ARISE Philippines during the first annual general meeting for 2025.

    For SM Prime, an Environmental, Social, Governance, and Resilience (ESG + R) strategy ensures that the company is building for the security of future generations. SM Prime continues to focus its efforts on infrastructure resilience, disaster risk management strategies, readiness and swift response, and capacity building to create institutional readiness and help educate and shape public awareness. 

    “Resilience is a way of life. It is a commitment to ensure that we act on our responsibility to care for others so that no one is left behind,” said Mr. Hans Sy, SM Prime executive committee chairman. 

    Blossoms of love: Celebrating Moms with traditional Filipino-Chinese art at SM City Bacoor

    SM City Bacoor proudly presents the 52nd showcase of the iconic Chan Lim family of artists and painters. This extraordinary exhibit, running from April 27 to May 13, 2025, celebrates the blossoming love of moms through a fusion of timeless art and cutting-edge technology.

    Located at SM City Bacoor’s Event Center, the exhibit offers visitors a captivating journey into traditional Filipino-Chinese culture. 

    Featuring intricate pieces crafted by various family members and students from across the country and overseas, the Chan Lim Collection showcases their remarkable talent in storytelling, brushwork, and color composition.

    Like petals unfolding to embrace the morning sun, Blossoms of Love celebrates the warmth, devotion, and strength of a mother’s love. Every stroke of art is inspired by the hands that have held us, the voices that have guided us, and the hearts that have loved us without bounds.

    SM City Bacoor
    The 52nd Chan Lim Exhibit, located at SM City Bacoor’s Event Center at the Lower ground floor, runs from April 27-May 13,2025.

    Don’t miss this heartwarming experience! Visit Blossoms of Love for Moms – Chan Lim’s 52nd Art Exhibit at SM City Bacoor from April 27 to May 13, 2025, and witness the enduring artistic legacy of the Chan Lim family. Showcasing their exceptional talent across generations, this exhibit seamlessly incorporates innovative technology while celebrating the beauty of motherhood.

    realme 14 Series 5G now available nationwide starting at PHP14,999

    Prepare to experience Performance Beyond Limits as the highly anticipated realme 14 Series 5G is now available nationwide. Designed for gamers, this latest generation brings cutting-edge performance and next-level visuals to the palm of every player who is ready to dominate the game.

    The realme 14 5G is equipped with the Snapdragon 6 Gen 4 processor, GT Boost and Vapor Chamber Cooling System, all working together to ensure seamless gameplay and multitasking. It also features a 6000mAh Massive Battery and up to 26GB (12GB+14GB DRE) RAM and 256GB Massive Storage. Available in bold finishes: Mecha Silver, Storm Titanium, and Warrior Pink, the realme 14 5G is priced at PHP17,999 SRP.

    Meanwhile, the realme 14T 5G offers immersive visuals with its 120Hz AMOLED Display, complemented by the same GT Boost, Vapor Chamber Cooling System, and 6000mAh battery, making it ideal for marathon gaming sessions. It comes in electrifying Lightning Purple and sleek Obsidian Black, with a retail price of PHP14,999 SRP.

    Catch exclusive promos and discounts

    The realme 14 Series 5G is now available in stores and online through realme’s official platforms, offering exclusive discounts and freebies during this special first-sale period.

    From April 29 to May 11, every purchase of the realme 14 Series 5G at any realme Concept Store includes a premium audio accessory, the TechLife headphones G1 worth PHP2,199, for free until supplies last.

    The Series will also be available online, beginning with an exclusive first drop on realme’s TikTok Shop. For those who were able to claim exclusive discount vouchers given out last April 11 to 28, now’s the time to check out to get the lowest price possible. Don’t wait too long, as the discount vouchers expire on May 5.

    For those who missed the initial drop on TikTok Shop, the first selling period will continue from May 5 to 15 on both TikTok and Shopee, offering even more flexibility for online shoppers. The Squad can still get either device with huge discounts, including 800 MLBB Diamonds and 500 MLBB Diamonds as freebies for realme 14 5G and realme 14T 5G, respectively. 

    TikTok Shop and Shopee
    DateFreebie
    realme 14 5GMay 5 to 15800 MLBB Diamonds
    realme 14T 5G500 MLBB Diamonds

    With powerhouse performance, bold aesthetics, and exclusive launch rewards, the realme 14 Series 5G is built for those who play to win and demand Performance Beyond Limits.

    For more news and announcements from realme, follow the brand’s official website and Facebook page.

    Hyundai updates roadside assistance coverage

    Hyundai Motor Philippines Inc. (HMPH) continues working towards its promise to ensure customers’ safe travels by updating its Roadside Assistance program. Under this, Hyundai owners who encounter problems on the road can avail of emergency towing, minor on-site repairs, and other personal auto-related services.

    24/7 Emergency Towing Assistance is valid for any Hyundai model aged 13 years and below. This covers nationwide towing to the nearest Hyundai dealership. Furthermore, HMPH will now shoulder a maximum of PHP8,000 for regular towing assistance and up to PHP10,000 for flooded vehicles. Owners can also expect up to PHP3,000 free coverage for hotel accommodation to ensure safety in case of an emergency. New vehicle releases will automatically come with a 1-year Roadside Assistance enrollment under the updated terms.

    “We at HMPH believe in caring for our customers. So, we aim to provide them peace of mind whenever they’re on the road. Our emergency services are now available to more Hyundai owners this year, encapsulating our commitment to being a valued mobility partner for our customers, through every journey.” says HMPH managing director Cecil Capacete.

    To avail of Roadside Assistance, customers can call the Hyundai Contact Center at (02)-8868-8000 or 0917-868-9000.

    To learn more, visit https://www.hyundai.com/ph/en/connect-to-service/contact-center. For the latest news, follow @HyundaiMotorPhilippines on Facebook and Instagram.

    Stitch lands in PH as SM North EDSA transforms into a Hawaiian Summer Paradise

    Get ready to say “Aloha!” as SM North EDSA brings the spirit of Hawaii to life with Kokaua Town from Disney’s “Lilo & Stitch”! 

    From now until May 7, The Block Atrium at SM North EDSA has been transformed into a supersized tropical paradise, complete with vibrant island décor and a curated collection of adorable Stitch-themed merchandise.

    SM North EDSA
    Grab your Stitch merchandise before the highly anticipated premiere of the reimagined “Lilo & Stitch.”

    Celebrate everyone’s favorite spacey troublemaker at this themed pop-up, with collectible merch, photo ops   and more, before catching the live-action reimagining of Disney’s 2002 animated classic, “Lilo & Stitch,” landing in cinemas in May 2025.

    Do not miss the chance to immerse yourself in the ultimate summer escape without leaving the city. Head over to The Block Atrium, SM North EDSA, and experience the unforgettable charm of Kokaua Town brought to you by Disney Philippines and SM Fandom.

    For more information, follow SM North EDSA’s official social media accounts and visit www.smsupermalls.com.

    How brands can keep Pinoys tapping: Adjust reveals mobile app growth secrets 

    As Filipino consumers spend more time on mobile than ever, brands are facing an urgent challenge:  standing out in a market overflowing with apps. From finance to retail to food delivery, downloads are surging — but sustainable growth now hinges on keeping users engaged, loyal, and coming back.

    This was the central theme of the Growth Funnel Playbook event in Manila, where over 100 marketers came together to hear from industry leaders at Adjust, Google, Sensor Tower, and CleverTap.

    “We’re entering a phase where install growth is just the beginning,” said April Tayson, Adjust regional vice president for INSEAU. “Being the most downloaded app is not enough – it’s about being the most retained, most used, and most valued. At Adjust, we help brands measure and understand user behavior, optimize retention strategies, and make data-driven decisions that fuel long-term engagement and growth.”

    According to Apps Performance Insights from Sensor Tower, finance apps in the Philippines reached nearly 200 million downloads in 2024, with credit and lending apps growing over 30% year-on-year. Retail apps like Temu have also seen strong growth, driven by gamified and discovery-based shopping. Additionally, the Philippines now leads Southeast Asia in food delivery app installs, capturing the largest share (23%) of Food & Drink app downloads and ranking second in average daily time spent on these apps.

    Yet, despite rising installs, retention remains a hurdle for brands.

    (FROM L-R): Manish Wali, Head Of Inside Sales APAC; Roel Santos, Coins.ph Digital Marketing Manager; Pavan Powar, SarisukiDirector – Strategy, Investor Relations and Marketplace; Valid Al-Zoabi, Salmon Head of POS Product; Meg Amat, UNO Bank Head of Marketing; Bruce Nguyen, Google Apps Growth and Acquisition Lead SEA.

    Adjust’s Guide to Maximizing Retention and Engagement in the Philippine App Landscape

    Supporting these trends, Adjust shared insights from its latest Mobile App Trends Report, highlighting that while global install growth is robust, real performance lies in deeper engagement and smarter measurement. Highlights include: 

    • Finance app installs rose 27% YoY, with APAC accounting for a significant share at 41% YoY growth. To maximize engagement,  brands personalize user experiences and apply regional targeting – supported by tools like deep linking and web-to-app tracking – to ensure users land exactly where expected within the app.
    • Shopping app installs grew 28% YoY but saw shorter session lengths, underscoring the trend toward faster, more efficient user experiences. Brands can streamline the shopping journey with AI-driven recommendations, reducing friction and improving conversion rates. Incrementality testing and advanced attribution modeling can also reveal which strategies drive true engagement and measure cross-channel impact.
    • Retention rates for both finance and shopping remain below 10% by day 30, indicating a strong need to increase post-install engagement. Brands can improve retention with tactics like gamified onboarding, personalized push notifications, and loyalty rewards. Audience segmentation and re-engagement tools support more precise retargeting campaigns, while omnichannel attribution and fraud prevention ensure accurate performance tracking and protect budgets from invalid traffic.

    “In the Philippines’ fast-growing app market, brands must now shift their focus from growth alone to sustained performance,” Tayson added. “By leveraging data-driven insights, marketers can optimize the user experience, turning installs into loyal, long-term customers. This is how brands in the Philippines, and the rest of Southeast Asia, can win the long game.”

    To explore more findings, industry best practices and learn more about Adjust, visit https://www.adjust.com

    Fujifilm PH launches hybrid instant camera “instax WIDE Evo™”

    Fujifilm Philippines officially launched the instax WIDE Evo™, a hybrid, wide-angle instant camera, through a vibrant two-day exhibit titled “10:10 – Wider Stories to Tell” at Glorietta Activity Center, Makati, last April 26 to 27, 2025.

    Following the global success of the instax mini Evo™, the instax WIDE Evo is a hybrid instant camera equipped with a wide-angle lens, offering users the ability to capture memories on a broader canvas and create standout masterpieces.

    instax WIDE Evo

    Wider Stories on Display

    The special exhibit showcased the creative works of renowned Filipino photographers—Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte—who used the instax WIDE Evo™ as a medium for storytelling. The two-day event also featured interactive installations, workshops, photo areas, and exclusive hands-on experiences with the new camera model.

    Through a combination of 10 lens effects, 10 film styles, and the groundbreaking “Degree Control” function—which allows users to finely adjust light and color gradation across 100 levels—the WIDE Evo empowers photographers to create more than 100,000 unique expressions. Designed with analog-style operability, including dials for effects selection and a manual “Print Crank” for printing, the WIDE Evo blends classic craftsmanship with cutting-edge technology.

    A dedicated mobile app further enhances the experience, letting users replicate favorite shooting styles from a global “Discover Feed” and directly print smartphone images via Bluetooth connectivity.

    Artistic Expressions with the WIDE Evo™

    Each participating photographer unveiled a personal exhibit at “10:10 – Wider Stories to Tell,” reflecting the expanded creative possibilities offered by the instax WIDE Evo™:

    Jilson Tiu’s “Finding Home” explored his search for belonging across various landscapes, immortalizing moments from Manila, Taipei, and beyond.

    Aya Cabauatan’s “Pag-uruli: Where the Horizons Meet” traced a personal journey of homecoming, weaving together landscapes and quiet portraits from Sorsogon and Manila.

    Geloy Concepcion’s “Moments to Memories” captured fleeting yet profound moments with his family amid a life constantly in motion.

    Issa Barte’s “Heritage of Humanity” presented reflections on memory, loss, and revitalization, inspired by her travels to Vietnam.

    The exhibit drew significant crowds, offering visitors an inspiring glimpse into how the instax WIDE Evo™ can be a powerful tool for storytelling and personal expression.

    Instax WIDE Evo™ Now Available

    The instax WIDE Evo™ is now available at Fujifilm authorized dealers across the Philippines, priced at PHP22,599 SRP. Along with the launch, Fujifilm also introduced the newest instax WIDE film Brushed Metallics, available for PHP660 SRP per 10-sheet pack.

    Learn more about the instax WIDE Evo™ by visiting https://instax.com/wide_evo/en/.

    Synology announces DiskStation DS925+ and DX525 Expansion Unit

    Synology has launched DiskStation DS925+ for professionals and businesses seeking high performance and reliable data management.

    As the frequency of data breaches and IT disruptions continues to rise, Filipino businesses express increasing concern regarding the threat of cyber incidents. Earlier this year, business resilience was identified as the top risk in the Asia-Pacific region, underscoring the escalating pressure for businesses to reinforce their IT infrastructure and ensure operational continuity. Addressing these urgent needs, Synology’s DiskStation DS925+ is designed to help businesses overcome today’s IT challenges.

    “The 4-bay Plus Series models inherited over one million installations and have always been among our most widely-adopted products,” said Jeffrey Huang, product manager of Synology. “Not only are they favored by professionals but also deployed by enterprises in remote and branch environments as edge servers. For this reason, we’ve designed the Diskstation DS925+ to deliver business-grade performance and reliability.”

    Diskstation DS925

    Efficient and Scalable Storage in a Compact Form

    The Diskstation DS925+ is engineered to tackle demanding workloads. Equipped with dual 2.5GbE ports and two M.2 slots for creating all-flash storage pool or cache, the DS925+ delivers substantial performance gains with preconfigured settings compared to its predecessor— including 149% faster SMB downloads, 150% faster uploads, 131% faster reads, and 150% faster writes.

    In addition to its performance, the new 4-bay model also provides high capacity and scalability. When paired with the new DX525 expansion unit, it supports up to 9 drive bays and offers up to 180TB of raw capacity, allowing users to expand as needed, making it ideal for growing data demands.

    The Diskstation DS925+ is engineered as a full-featured system to deliver consistent performance and reliability with Synology hard drives. It follows a carefully curated drive compatibility framework, backed by over 7,000 hours of rigorous testing. To ensure optimal integration and long-term dependability, DSM on the DS925+ requires compatible hard drives for installation.

    Versatile Features for Business Workloads

    Powered by Synology’s DiskStation Manager (DSM), the DS925+ offers versatile features to meet diverse business data management needs.

    • Synology Drive transforms the system into a private cloud, enabling cross-platform access and site-to-site syncing for distributed teams.
    • Active Backup Suite provides comprehensive protection for Windows, Linux, and MacOS devices, virtual machines, and cloud accounts, with flexible off-site backup options.
    • Surveillance Station delivers scalable video management and offers real-time intelligent analytics to safeguard physical assets.

    Availability

    The Diskstation DS925+ and DX525 expansion unit are available through Synology’s network of partners and resellers worldwide. For more information, please see the DS925+ and DX525 product pages. https://www.synology .com/en-ph/products/DS925+

    Honda Cars PH introduces E-Checksheet to digitalize aftersales services

    Honda Cars Philippines, Inc. (HCPI) is continuing its strides to improve customers’ aftersales experience. The brand has announced that Service Advisors of its 38 dealerships nationwide have now shifted towards a digital approach through the ‘Electronic Checksheet’ (E-Checksheet) Mobile Service Tablet.

    HCPI is aware that certain processes done at the dealerships tend to be tedious, so it has applied a more people-oriented method to ease customers’ stress. A number of manual forms and checklists that will now be digitalized through the E-Checksheet are vehicle appearance, tire & battery condition, repair order creation and processing, service repair, and total quality inspection. 

    Service advisors are now able to utilize the tablets for vehicle walk-arounds for inspection, take photos & videos, and quickly collect digital signatures to be shared with the customer via email. The service repair checklist will also allow technicians to be more transparent by recording all repairs requested and required into the system. 

    Once repair has been completed, a separate inspector then conducts a quality inspection. Any concerns or recommended repairs are thoroughly documented and supported with photos or videos to assist the customer in making an informed decision in order to proceed with additional work before the vehicle is returned. This results in a more efficient and convenient transaction. 

    Lastly, the E-Checksheet also integrates the body repair and paint estimation tool announced earlier this year, which standardizes the costing of refurbishment and is aligned with Honda Japan standards.

    As an added bonus, this digitalization will also reduce paper consumption for HCPI and its dealers, aligning with the brand’s initiatives to be more environmentally friendly, not just through its products but also through its practices.

    Customers can find their nearest Honda Cars dealership at https://www.hondaphil.com/dealer-finder. Service appointments may also be booked at https://www.hondaphil.com/bookmyhonda

    BYD and ACMobility energize Cebu 

    BYD Cars Philippines and ACMobility are teaming up to accelerate Cebu’s transition to electric mobility with the arrival of the BYD Tech Tour at SM Seaside City Cebu and the activation of new ACMobility electric vehicle charging stations (EVCS) at 16 locations around the island province. These milestones mark a significant expansion in Cebu and the broader Visayas region. With BYD leading the charge through its growing presence and innovative EV models, ACMobility is ensuring that the infrastructure is in place to support a seamless shift to electric vehicles across the region. This move reflects their joint mission toward a future where electric mobility is accessible, practical, and sustainable for all Filipinos.

    “This expansion brings electrification within reach of more Filipino communities,” said Carla Buencamino, head of mobility infrastructure at ACMobility. “As Cebu takes the lead in the Visayas region, we are building a reliable and inclusive EV charging network that caters to the increasing demand for sustainable mobility.”

    Cebu at the Forefront: BYD’s Expanding Electric Ecosystem

    To further fuel public interest in sustainable mobility, BYD brought its immersive Tech Tour to SM Seaside City Cebu from April 25 to 27, 2025. Aside from interacting with BYD’s various technologies, guests test drove the latest BYD EVs, and enjoyed up to PHP10,000 in discounts and savings.

    BYD

    In 2024, BYD launched its first dealership in the Visayas region, specifically in Cebu, through Global Star Motors with the opening of BYD Cebu North. The full-service BYD dealership was followed by additional locations at Ayala Center Cebu and IL Corso. The company’s commitment to accessible electric mobility continues with plans for three more dealerships: Cebu Central, Cebu Toledo, and Cebu South. These new outlets are part of BYD’s broader strategy to provide world-class electric vehicle experiences for Cebuanos and solidify the brand’s presence in the region.

    “Our expansion in Cebu reflects our commitment to making sustainable mobility real for everyday Filipinos,” said Bob Palanca, managing director of BYD Cars Philippines. “And we’re able to do that because of our work with ACMobility to ensure the infrastructure is in place to support every EV we put on the road.”

    ACMobility: Paving the Way for EV Infrastructure Across the Visayas

    As BYD expands its presence in Cebu, ACMobility is driving the region’s EV transformation with a robust and growing charging network. Through its Charge Forward initiative and the national Philippine EV Spine program, ACMobility aims to power over 35 strategic locations across the Visayas by the end of 2025. With charge points already live at Ayala Center Cebu, Il Corso, and up to Bantayan and Camotes Islands, the network is designed to give EV drivers dependable access, whether they’re navigating urban centers or exploring island destinations.

    “ACMobility’s Philippine EV Spine initiative is pivotal in shaping the future of electric mobility across the country,” added Buencamino. “We’re laying the foundation for a strong nationwide network of EV charging stations, ensuring that every Filipino has easy access to the infrastructure needed to embrace electric vehicles with confidence and convenience.”

    Through its growing partnerships starting with Ayala Malls, GlobalStar, Continuum Mobility Solutions, Prince Stores, City Time Square, and Club Filipino Cebu, ACMobility continues to ensure reliable access to EV charging in both bustling urban centers and historically underserved areas. This is just the beginning with more partners and locations on the horizon. 

    To deliver dependable, around-the-clock charging, ACMobility has introduced a paid model through the Evro app, helping maintain 24/7 availability, consistent upkeep, and reliable service. With rates in Visayas starting at PHP33.5 for AC and PHP38 for DC, pricing remains aligned with regional energy costs while supporting a network built for long-term ease of access and peace of mind.

    For even greater value, ACMobility offers flexible subscription plans ranging from PHP1,200 to PHP4,000. As an alternative, Charge500 is available as a one-time prepaid offer that gives users access to the same discount without the full subscription. Each plan includes 30-day charging credits and up to 20% in savings, making EV ownership easier, smarter, and more cost-effective — wherever the road takes you.


    One Vision, Two Forces: A National Blueprint for Electrification

    The strategic partnership between BYD and ACMobility represents a coordinated effort to accelerate EV adoption across the Philippines. As BYD innovates with its vehicles, ACMobility ensures the infrastructure is always ahead, facilitating a seamless nationwide shift to electric mobility.

    For more information on BYD’s full range of electrified vehicles, visit bydcarsphilippines.com or follow BYD Cars Philippines on Facebook and Instagram. Customers can also visit BYD Cebu North at 21 A. S. Fortuna St, Mandaue City, or contact 0917 314 5479 for details. To learn more on ACMobility’s EV Charging Hub setup or to explore partnership opportunities, visit acmobility.ph or email [email protected].

    Microsoft’s 2025 Work Trend Index spotlights rise of “frontier firms” as AI reshapes work

    Microsoft has released the 2025 Work Trend Index Report, an annual research initiative on the state of work. It reveals that we’re entering a new era—one defined by “intelligence on tap” and the rise of AI-powered organizations, spotlighting a critical turning point for organizations in the Philippines as they embrace the transformative power of artificial intelligence. This year’s report introduces the rise of the “Frontier Firm”—businesses that are not simply adopting AI but reimagining their core strategies, operations, and workforce structures to fully harness its potential. 

    “Filipino organizations are standing at the edge of a major transformation. The emergence of the Frontier Firm marks a new chapter in how we think about work—where AI becomes a co-pilot, not just a tool. It’s no longer about keeping up, it’s about building the future of work, today,” according to Peter Maquera, CEO of Microsoft Philippines. 

    The Urgency for Transformation is Clear 

    In the Philippines, 86% of business leaders say 2025 is a pivotal year to rethink their strategies and operations, closely aligned with global sentiment at 82%. Yet, as the pressure to boost productivity mounts, a growing disconnect has emerged between expectations and reality. Nearly half of Filipino leaders (46%) say productivity must increase, but 53% of employees report they lack the time and energy to perform at their best—indicating that while the demand for output is rising, the current way of working is unsustainable. AI has emerged as the solution to bridge this gap. 

    Filipino Leaders are Embracing AI at Scale 

    A significant 89% say they are confident their organizations will be using AI agents as digital team members within the next 12 to 18 months. This optimism is fueling new workforce models, with 42% citing the expansion of team capacity through digital labor as a top business priority—second only to upskilling at 44%. Notably, a third of local leaders (33%) are considering reducing headcount, signaling that AI is no longer just about enhancing how work gets done, but also reshaping who does it. To support this shift, 80% of leaders in the country are planning to hire for AI-focused roles in the next year. 

    “With intelligence now scalable and on demand, Filipino leaders have a unique opportunity to close the productivity gap and reimagine workforce capacity. AI is not replacing human potential—it’s unlocking it in entirely new ways,” Maquera said. 

    Human-Agent Teams: The New Org Chart 

    As AI becomes embedded in the workplace, Filipino organizations are evolving into human-agent teams. Already, 44% of leaders say they are using AI agents to fully automate business processes across entire teams or functions. Workers are increasingly comfortable relying on AI, with 44% saying they prefer it over a colleague due to its 24/7 availability. This is followed by AI’s speed and quality of work (32%), and its capacity to generate unlimited creative ideas (29%). When it comes to how AI is used, 46% of employees treat it like a thought partner, while 53% still rely on it as a command-based tool—highlighting an ongoing shift in user behavior and workplace dynamics. 

    According to Maquera, AI is reshaping what teams look like, from the frontline to the boardroom. The rise of human-agent collaboration means we must rethink traditional roles and invest in the right tools, training, and trust to empower every worker to thrive in this new environment. 

    Welcome to the Era of the Agent Boss 

    This shift is giving rise to a new breed of leader: the agent boss. Over the next five years, leaders in the Philippines expect their teams to play a central role in redesigning business processes using AI (46%), building multiagent systems to automate complex tasks (54%), training agents (48%), and managing them (41%). However, a knowledge gap remains—while 60% of leaders say they are familiar or extremely familiar with AI agents, only 42% of employees report the same. Bridging this divide will be essential. In fact, 55% of managers expect AI training and upskilling to become a key responsibility for their teams, reinforcing the need for continuous learning and support as AI adoption accelerates. 

    “Filipinos have always been known for their adaptability and ingenuity. As the world of work evolves, equipping our workforce with AI fluency and digital skills is not just a competitive advantage—it’s essential to driving inclusive growth and innovation across the country,” Maquera said. 

    To help organizations unlock the full potential of this AI-driven future, Microsoft is expanding its suite of Copilot tools through Copilot Wave 2. These enhancements include new reasoning agents, improved search capabilities, and dynamic creativity features, all designed to make AI more intuitive and impactful for every role—from frontliners to executives. 

    With Intelligence now truly on tap, organizations in the Philippines are poised to lead a new era of work—one where AI is not just a tool, but a collaborative force that drives strategy, scales operations, and elevates human potential. As more companies evolve into Frontier Firms, those that move early and invest in AI readiness will be the ones to redefine what high performance looks like in the modern workplace. 

    Read the full 2025 Work Trend Index HERE

    Learn more about Microsoft Copilot and Wave 2 updates HERE