HONOR Philippines proudly unveiled its newest Experience Store at Robinsons Ilocos, marking another milestone in the brand’s expansion. Alongside this grand opening, HONOR introduced the HONOR X8c, a sleek and innovative smartphone tailored to meet the dynamic lifestyle of its users.
The HONOR X8c combines style and cutting-edge technology, with the following features:
Durability: A 5-star SGS Premium Performance rating ensures superior resistance against drops and water exposure.
Powerful Specs: 512GB Ultra-Large Storage and 16GB RAM for seamless multitasking and large media storage.
Innovative Features: MAGIC OS 9.0 for a personalized experience and a 50MP front camera with HONOR AI Eraser to elevate selfies.
Available for just PHP13,999, the HONOR X8c combines affordability with innovation. Customers who pre-ordered the smartphone and claimed it during the event were rewarded with freebies, including the HONOR Gift Speaker II and HONOR Earbuds II.
The HONOR X8c is available in Midnight Black, Moonlight White, and Marrs Green. It can now be purchased at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop.
A Day of Festivities and Excitement
The grand opening of the new HONOR Experience Store at Robinsons Ilocos brought together HONOR fans, tech enthusiasts, media partners, and key figures from HONOR Philippines for a celebration of style and innovation.
“The opening of our newest Experience Store in Robinsons Ilocos is a testament to our commitment to making innovative technology accessible to every Filipino. The HONOR X8c, with its stylish design and powerful features, reflects our dedication to empowering users to go beyond,” shared Pao Oga during his opening remarks
The celebration began with a warm welcome from host Jaynard Lamarca, setting the tone for a vibrant and engaging program. Attendees were treated to an exclusive performance by local talent Michelle Pascual, who added a musical flair to the festivities.
Interactive games like the “Guess the Phone Challenge” and “Color Dodge Game” brought the audience closer to HONOR’s newest offerings. Participants walked away with exciting prizes, including cash rewards. These activities allowed attendees to experience the innovative features of the HONOR X8c firsthand, demonstrating its durability, sleek design, and powerful performance.
The event concluded with heartfelt thanks to HONOR’s loyal fans, media partners, and the Robinsons Ilocos team for their support. Guests explored the newly opened Experience Store, designed to provide an immersive and personalized retail experience.
For more information, visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines).
Inchcape Philippines, the exclusive distributor of Changan in the country, is all charged up for the electrifying launch of its EV model lineup at the Manila International Auto Show on April 10-13, 2025 at the World Trade Center, Pasay City.
Globally known as one of the largest and most established automotive brands in China, Changan has 160 years of global industrial expertise – 65 of which are meticulously dedicated to automotive innovation. With its key R&D centers that are strategically stationed in China, Italy, Germany, Japan, the UK, and the USA, this strategy forms a comprehensive global collaborative research and development framework with distinct regional focuses.
Changan Philippines is fully committed to being at the forefront of delivering technologically advanced products, now focusing on transforming towards being a provider of intelligent and low-carbon mobility.
The brand’s introduction of its four electric vehicles signifies an invitation for Filipinos to begin their electric vehicle journey with Changan, switching to a greener and more sustainable future.
CHANGAN 101 – TRANSFORMATION TO THE ERA OF DIGITAL INTELLIGENCE VEHICLE
Three of the upcoming models will sport the 101 Nevo logo, which represents the brand’s mid-range electric vehicle line. Globally, Changan 101 occupies the position of “Digital Intelligence Evolution New Vehicle,” leading the brand’s transformation to an era where new automotive products are simple, friendly, intelligent, and futuristic.
The Changan 101 logo integrates the “square” and “circle” in oriental philosophy. The “circle” is inclusive, with natural beauty; while the “square” is the law, symbolizing numerical intelligence and technology. The binary digits “0” and “1” also depict constant evolution and endless innovation. Overall, it continues to resonate with the brand’s values of People-Centricity, Innovation, Openness, and Inclusiveness.
Changan Nevo Q05 Plug-In Hybrid EV
The Nevo Q05 is the brand’s latest compact SUV offering that sports a sharp and revolutionary exterior design, outstanding interior space, and cutting-edge technology. Rising above in the segment, the model’s most notable feature is its capability of switching to 3 diverse electric driving modes: Pure Electric, Hybrid, and Priority Electric.
In addition to providing versatile and efficient driving, the brand’s prioritization of owners’ personal preferences showcases its unwavering commitment to catering to the ever-evolving needs of Filipinos.
The model will be offered in 2 variants: the base Nevo Q05 SE, and the premium Nevo Q05 iD.
Changan Nevo Hunter K50 Range-Extended EV
While it answers to the pick-up truck demand in the country, the Hunter K50 REEV presents itself as a rugged, stylish, unique, and top-functional truck that aims to provide a technologically advanced driving experience.
As its first-ever pick-up truck in the country, the brand is proud to be the first automotive brand in the world to bring the first Range-Extended Electric Vehicle pick-up in the market globally.
The model will be offered in 2 variants: the entry-level Nevo Hunter K50 REEV 4×2 Knight, and the top variant Nevo Hunter K50 REEV 4×4 Knight.
Changan Lumin Battery EV
The Lumin will be the first mini hatchback electric vehicle in the brand’s model lineup. Filled with a modern and minimalist design, paired with smart and innovative features, it aims to cater to those who are looking for a fun, affordable, and compact mini vehicle that is best for city driving.
Changan Nevo A05 Plug-In Hybrid EV
Finally, the Nevo A05 is an upcoming 5-seater compact sedan powered by plug-in hybrid electric vehicle energy. Similar to the other models, it will feature a modern and sophisticated overall design, mated with powerful and advanced technological features.
On preview at MIAS, the Nevo A05 is set to have its official model launch within the second half of the year.
Special Introductory Prices for a Limited Time
To celebrate the launch of its EV models, Changan Philippines will be offering the following Special Introductory Suggested Retail Prices from March 25 to April 13, 2025:
MODEL AND VARIANT
SUGGESTED RETAIL PRICE
INTRODUCTORY PRICE
CASH DISCOUNT
Nevo Q05 SE
PHP 1,259,000
PHP 1,200,000
PHP 59,000
Nevo Q05 iD
PHP 1,449,000
PHP 1,383,000
PHP 66,000
Hunter K50 REEV 4×2 Knight
PHP 1,699,000
PHP 1,644,000
PHP 55,000
Hunter K50 REEV 4×4 Knight
PHP 1,970,000
PHP 1,880,000
PHP 90,000
Lumin S
PHP 699,999
PHP 669,000
PHP 30,000
Lumin L
PHP 799,000
PHP 764,000
PHP 35,000
Nevo A05
PHP 1,195,000
PHP 1,140,000
PHP 55,000
Check out Changan’s upcoming electrified vehicles this April! Visit the Changan dealerships nationwide and the brand’s exhibition at the Manila International Auto Show on April 10-13, 2025 at the World Trade Center, Pasay City to #GetThatChanganFeeling!
In the province of Tuguegarao, where farming is one of the main sources of livelihood among residents, 36-year-old Maureen Ann Blancad has transformed her life as a farmer and her community through the power of technology. Once a traditional farmer, Maureen has turned to vlogging to share her journey and knowledge with her followers online. Her story is a testament to the resilience and adaptability of women in agriculture, especially in the face of adversity.
Maureen’s journey into farming began under challenging circumstances. “I started farming when my husband had an accident and couldn’t work. There was no one else to tend to our land, so I took over,” she recalled. Despite the initial struggles, including learning how to plow and manage the farm, Maureen persevered. “With my husband’s guidance, I learned the ropes. It was tough, but I had to stay positive for my family.”
Maureen’s farming skills received a substantial boost when she joined the Scaling Up Sustainability Project, an initiative led by the Philippines Partnership for Sustainable Agriculture (PPSA) in collaboration with PLDT Inc. (PLDT), and Smart Communications, Inc. (Smart). With funding support through a GlobalGiving grant in partnership with Corteva, this project aims to train 100 Filipino farmers on climate-smart practices and entrepreneurship, to enhance productivity and resilience.
The project unfolds in two phases: Phase 1 focuses on mentorship, and Phase 2 focuses on cascading. The mentorship activities allow women farmer champions to interact with key experts from PPSA’s network to build the farmers’ individual expertise on a chosen topic and, at the same time, help build the skills, tools, and materials needed for cascading activities. Phase 2 also consists of cascading activities of the farmers through organized training sessions where farmer champions will serve as resource persons.
The project introduced Maureen to various digital tools and technologies that revolutionized her farming practices. “Technology has made a big difference. From online marketing to modern farming techniques, I’ve learned so much,” she said. One of the significant changes was the use of social media to market her produce. “Thanks to social media, we can sell our products faster and reach more customers. Sometimes, our harvests are sold out even before we bring them to the market.”
Maureen’s success as a farmer and vlogger has not only improved her family’s livelihood but also inspired her community. She is currently undergoing a three-month mentorship program on digital entrepreneurship facilitated by PLDT and Smart and on water management, drip irrigation for corn and vegetables facilitated by Harbest Agribusiness Corporation so that she can teach other farmers and encourage them to embrace technology. “It’s a big responsibility, but I want to help other farmers learn about modern farming and how to use social media for marketing,” she explained. Her vlogs, which cover various farming activities and techniques, have become a valuable resource for many. “It also helps that Smart’s signal is strong in our area, we have an easy time uploading my videos.”
Balancing her roles as a farmer, vlogger, and mother of three, Maureen emphasized the importance of time management. “It’s all about balancing your responsibilities. My children help on the farm when they are not in school, mostly during the summer. It’s a family effort,” she said with a smile.
The Scaling Up Sustainability Project has been instrumental in Maureen’s journey. PLDT and Smart’s support for this program is an extension of their commitment to digital inclusion through the Digital Farmers Program, implemented in partnership with the Department of Agriculture – Agricultural Training Institute. By integrating digital entrepreneurship training into this initiative, PLDT and Smart are equipping farmers with the knowledge and tools to maximize technology to increase farmers’ productivity and resilience. “The training has changed my life,” Maureen said.
Looking ahead, Maureen dreams of turning her farm into a farm school to share her knowledge with more farmers. “I hope to get approval for our farm school. It’s my way of giving back to the community,” she said. Her message to fellow farmers is clear: “Don’t be afraid to embrace new technologies. They can help increase your yield, reduce costs, and make farming more manageable.”
Maureen’s story is a shining example of how technology can empower women in agriculture, transforming their lives and communities, and making a difference, one field at a time.
PLDT and Smart’s support for PPSA’s Scaling Up Sustainability Project to benefit women farmer leaders like Maureen is part of its broader goal, together with its partners, to boost livelihood productivity and efficiencies in agriculture. This also supports PLDT and Smart’s efforts to bridge the digital divide and contribute to the achievement of the United Nations Sustainable Development Goals (UNSDG), specifically UNSDG No. 8: Decent Work and Economic Growth.
Coursera, a leading online learning platform, has released its ‘Closing the Gender Gap in GenAI Skills’ playbook, a new resource aimed at addressing the gender gap in Generative AI (GenAI) skills. The playbook explores actionable strategies to empower more women to harness GenAI, highlighting the critical need for continued efforts to build a more inclusive and equitable AI landscape.
The Philippines is leading GenAI adoption in Southeast Asia, yet women remain underrepresented in this fast-growing field. Coursera data shows that while the country has the highest share of women in GenAI enrollments in the region and ranks among the top 10 globally, women still make up only 38% of GenAI enrollments – despite accounting for 51% of all learners in the country. Globally, women account for 32% of GenAI enrollments on Coursera. The growing interest in AI skills across the Philippines presents a strong opportunity to bridge the gender gap. In 2024, Filipino learners recorded the highest growth in GenAI enrollments in Southeast Asia, with women’s enrollments soaring 818%, surpassing the 765% growth among men.
The Philippines has better gender parity in learning than the global average, but this disparity in GenAI enrollments underscores the need for targeted interventions to ensure equitable access to GenAI opportunities and enable more women to lead in the AI-driven era. Encouraging more women to participate in AI will not only drive inclusivity but also ensure that diverse perspectives contribute to the development and application of this transformative technology.
Coursera’s playbook highlights key barriers limiting women’s participation in GenAI, along with strategies to bridge the gap, including:
Confidence gaps reduce persistence: Women often hesitate to engage in GenAI courses due to self-doubt, even when they have the skills. On Coursera, they are six times more likely to enroll in beginner-level courses than intermediate ones, favoring structured and accessible entry-points. However, Filipino women are breaking this mold, where Coursera data reveals that the top 5 GenAI courses are identical for both men and women. This signals a positive start towards narrowing the divide between men and women in this field.
Limited time and unclear guidelines hinder skill adoption: Many women cite “lack of time” as their top reason for discontinuing STEM courses, reflecting the reality of balancing caregiving and work responsibilities. A BCG report shows that only 50% of women in the Philippines are exposed to technology before university, underscoring the need for early access to STEM education and clearer career pathways to bridge the gender gap in AI adoption.
Perceived lack of relevance: Many women hesitate to upskill in GenAI due to uncertainty about its real-world applications. They engage more when GenAI is linked to practical fields like healthcare, education, and creative industries. Real-world case studies, interdisciplinary AI courses, and applied learning programs can make AI more accessible and career-aligned. Globally, women use Coursera Coach 11% more than men, benefiting from guided AI learning and personalized recommendations.
Lack of female role models limits engagement and retention: Fewer women in AI leadership and education discourage participation. Oxford Academy research shows that more female STEM teachers in high school increases the likelihood of women graduating with STEM degrees. Coursera data reveals that STEM courses with at least one female instructor attract 7% higher female enrollment on average. Increasing women educators, AI mentors, and industry role models will be key to sustaining long-term engagement in GenAI careers.
“While the Philippines has demonstrated an exceptional appetite to understand and harness GenAI technology, it is crucial for the country’s workforce development and international competitiveness that this appetite is shared equally,” said Karine Allouche, global head of enterprise at Coursera. “As the global race towards AI literacy intensifies, expanding opportunities for women in GenAI, equipping them with these critical skills, and empowering them to lead in the digital economy remains an urgent priority. By empowering more women, we can ensure AI is built by diverse voices, for the world.”
Coursera’s insights are designed to equip institutions, individuals, and governments with strategies to allow women to thrive in the rapidly evolving field of GenAI. The ‘Closing the Gender Gap in GenAI Skills’ playbook can be found here.
TCL Electronics, a global leader in consumer electronics, introduces FreshIN 3.0, the new generation of air conditioners that help you save more, breathe better, and stay comfortable all summer long. Designed for efficiency and convenience, it tackles the common hassles of air conditioning—high costs, poor air circulation, and fluctuating temperatures—so you can enjoy a fresher, healthier home without the usual drawbacks.
With rising electricity and medical costs, prioritizing your health and well-being has never been more important. As temperatures soar and air quality declines this summer, staying cool should not come at the expense of your health—or your wallet. Yet, many traditional air conditioners circulate stale air, trap allergens, and drive up energy bills, leaving you to choose between comfort and cost.
“We have continuously pushed the boundaries of air conditioning technology, delivering the industry’s most advanced fresh air solutions. The TCL FreshIN 3.0 series elevates this innovation with its patented FreshIN Technology, making the series the next generation of air conditioners,” says Joseph Cernitchez, TCL Philippines brand manager.
Smart Air Quality Control for a Healthier Home
The TCL FreshIn 3.0 AC’s visible air quality display empowers you to breathe more easily. A built-in TVOC sensor that tracks indoor air quality in real-time, giving you peace of mind about the air your family breathes. The Filter Life Span Reminder tells you exactly when to change your filters to maintain optimal performance.
With FreshIN Technology, featuring a liftable fresh air inlet, the AC actively brings in fresh air while maintaining stable indoor temperatures—so you’ll never experience sudden chills or stuffy heat. The QuadruPuri Filters include a four-layer purification system that captures large particles, bacteria, PM2.5, and dust, ensuring your indoor air is free from allergens and pollutants.
T-AI Energy-Saving for Better Consumption
TCL’s AI-driven energy-saving algorithm optimizes cooling efficiency, reducing power consumption by up to 37%. Ideal for families and households in warmer climates, this feature makes FreshIN 3.0 an eco-friendly choice that helps you save money while reducing environmental impact.
The TCL FreshIN 3.0 air conditioner features Electricity Consumption Monitoring via the TCL Home App, which provides users with an energy usage chart. This smart feature helps you track and optimize your AC consumption, ensuring greater efficiency and cost savings.
Voice Control for Ultimate Convenience
Hands full while cooking or playing with your kids? Just say “’Hey TCL, turn on the AC.” With Hey TCL, Google, and Alexa voice control, you can easily adjust the temperature, activate FreshIN mode, or turn the unit on and off—without lifting a finger. Even when the internet is down, TCL’s offline voice control ensures you stay in command.g
Extend your smart home ecosystem with the TCL FreshIN 3.0. Compatible with Google Home and Alexa, it connects seamlessly to your smart TV, smartphone, or Alexa soundbar through TCL Home or Google Assistant, enabling voice and remote control.
Ready for a home with healthier, fresher air? Visit your nearest TCL authorized dealer store or shop on the official Lazada and Shopee Mall pages to experience advanced air quality and cooling technology.For more information, visit the TCL website at https://www.tcl.com/ph/en.
Motorcycle enthusiasts gathered in full force for the Inside Racing Bike Festival & Trade Show 2025, last March 21 to 23 at the World Trade Center, celebrating the best of the country’s two-wheeled industry. The grand opening featuring Honda Philippines Inc. (HPI), the No. 1 motorcycle brand in the country, took center stage with an impressive display of innovation, performance, and craftsmanship.
This annual event, widely regarded as the ultimate gathering for motorcycle lovers, provides the perfect platform for HPI to showcase its most sought-after models. From high-performance sport bikes to powerful off-road machines and state-of-the-art electric vehicles, Honda’s lineup is nothing short of spectacular.
A Showcase of Power and Innovation
Honda Philippines Inc. officially launched a display of an exciting range of models that caters to different types of riders. The CBR150R (PHP183,900), a sleek and powerful 149cc sport bike, stood out with its DOHC liquid-cooled engine, producing 12.0kW at 9,000rpm and 13.7Nm of torque at 7,000rpm. Its double-disc brake system with 2-channel ABS ensures superior control and safety, making it a perfect choice for riders seeking both speed and stability
For those who love adventure, the XR150L (PHP97,900) is a reliable companion. Equipped with a 149cc air-cooled SOHC engine, it delivered 8.72kW at 8,000rpm and 12.1Nm of torque at 6,000rpm. Its lightweight frame and durable body made it ideal for exploring off-road trails and rough terrains.
Further enhancing Honda’s off-road lineup, The All-New CRF300L (PHP269,900) is a true performer in rugged environments. With a 286cc liquid-cooled DOHC engine, it generates 19.6kW at 8,250 pm and 26.1Nm of torque at 6,250rpm. Built for serious off-road performance, it features an inverted front fork, Pro-Link suspension, and an impressive 284mm ground clearance, making it an excellent choice for both trail riding and long-distance off-road adventures.
For riders looking for an even more adventure-ready bike, the CRF300 Rally (PHP309,900) makes a strong impression. Sharing the same 286cc DOHC engine as the CRF300L, it stands out with an extended 12.8L fuel tank capacity and a higher ground clearance of 277mm, making it perfect for those who want to conquer both on-road and off-road terrain.
Meanwhile, enduro and motocross enthusiasts may be drawn to The All-New CRF250RX, a bike designed for the most demanding trails. Featuring a 249cc liquid-cooled 4-stroke DOHC engine with a 5-speed manual transmission, this model offers superior handling and improved cornering stability, making it well-suited for rough circuits without sacrificing agility.
For those who crave the thrill of motocross racing, the CRF250R is built to dominate the track with its perfect balance of power and agility. Its 249cc liquid-cooled, 4-stroke single-cylinder DOHC engine delivers explosive acceleration, while the lightweight aluminum frame ensures razor-sharp handling. Equipped with Honda Selectable Torque Control, HRC Launch Control, a 49mm Showa upside-down front fork, and Pro-Link suspension, this bike provides optimal traction and stability for conquering jumps, tight corners, and rugged terrain. Whether you’re chasing podium finishes or simply pushing your limits, the CRF250R is designed to elevate every ride.
The official pricing for both CRF250RX and CRF250R will be available in April 2025, so stay tuned for updates.
These latest offerings underscore Honda’s commitment to delivering top-tier motorcycles that cater to every type of rider, from daily commuters and casual riders to serious racers and off-road enthusiasts.
Honda Philippines Reaffirms Its Support for Young Filipino Riders
(L to R) Gerry Datario, asst. vice president for Business Administration I Sharlet Gallarde, Rising Motocross Lady Rider I Kohei Yamamoto, executive vice president for Manufacturing I Kenzo Miguel Abadilla, 2025 Honda Pilipinas Dream Cup Overall Champion I Al Camba, Inside Racing president I Carlsen Solis, 2025 Honda Pilipinas Dream Cup Second Placer I Sayaka Arai, president I John Nathan Galang, 2025 Honda Pilipinas Dream Cup Third Placer I Jomel Jerezo, vice president for Sales & Marketing | Jakob Sablaya, 2023 Moto IRGP Overall Champion I Mafe Quijano, asst. vice president for Finance
Beyond the motorcycles, Honda also took the opportunity to celebrate young Filipino riders making their mark in motorsports. The company proudly introduced the winners of the 2025 Honda Pilipinas Dream Cup, with John Nathan Galang securing third place, Carlsen Solis taking second place, and Kenzo Miguel Abadilla emerging as the overall champion.
The event also highlighted the achievements of Jakob Sablaya, HPI’s Asia Road Racing Championship – AP250 rider, who continues to showcase his talent on the international stage. Rising Motocross Lady Rider Sharlet Gallarde also made a strong impact at the event, proving that more Filipinos—both male and female—are excelling in the competitive world of motorsports.
Adding to the excitement, international young racer Alfonsi Daquigan shared an inspiring message via video, encouraging aspiring racers to pursue their passion. His words resonated with the crowd, reinforcing Honda’s dedication to fostering the next generation of riders.
An Unforgettable Experience for Honda Fans
Beyond the impressive motorcycle lineup, HPI provided attendees with the opportunity to experience its latest innovations firsthand. A dedicated test ride area allowed guests to try out some of the most anticipated models, including The All-New Giorno+, a modern-classic scooter that combines fuel efficiency with a stylish design; the Winner X, a high-performance underbone motorcycle available in Standard, ABS Premium, and ABS Racing variants; and The All-New EM1 e:, Honda’s first-ever Battery Electric Vehicle (BEV), offering a glimpse into the future of sustainable mobility.
Microsoft Copilot just got even smarter with new updates designed to enhance productivity and accessibility. The AI-powered assistant now includes Think Deeper, an advanced reasoning tool, and Copilot Voice for hands-free interaction—both available for free. With these enhancements, Copilot is now more accessible than ever across Windows 11, macOS, mobile apps, and Telegram. Plus, with improved local interoperability, Copilot integrates even more seamlessly into your everyday digital workflow.
Your Everyday AI Assistant
Powered by fine-tuned versions of OpenAI’s models, Copilot can seamlessly process natural language tasks, from writing and summarizing text to creating visuals with Microsoft Designer (formerly Image Creator). With Copilot Voice, users can now interact with the AI assistant hands-free, issuing spoken commands for greater convenience. As part of its expanded language capabilities, Copilot Voice now understands and responds in Tagalog, Cebuano, and Ilocano, making AI-powered assistance more accessible and inclusive for Filipino users across different regions.
Copilot now also includes Think Deeper, an advanced AI-powered reasoning tool that runs on the same large language model as ChatGPT Premium. Best of all, both Voice and Think Deeper are free, making AI-powered assistance more accessible than ever.
Copilot’s web browsing capabilities via Bing ensure you get real-time information, and with plugin support, you can connect third-party apps seamlessly. Whether planning meals on Foodpanda, booking restaurants on Zomato, or organizing travel on Traveloka, Copilot helps simplify daily tasks.
Microsoft Copilot is built to work effortlessly across devices and services, enabling local interoperability between apps. Whether managing files, automating workflows, or controlling system settings, Copilot integrates smoothly into your digital ecosystem.
With the Copilot app for macOS, Apple users can now enjoy the same AI-driven efficiency, ensuring that Copilot is available on all major platforms.
M365 Copilot: AI for Work
For professionals and businesses, Microsoft 365 Copilot enhances workplace efficiency by integrating generative AI across Word, Excel, Outlook, and other M365 apps. It includes Microsoft 365 Chat, which pulls insights from your entire M365 workspace to provide tailored responses, automate tasks, and improve collaboration.
Business users also benefit from enterprise-grade security, advanced policy management, and custom fine-tuning to meet organizational needs.
How to Access Copilot
Copilot offers a free version packed with features, including Voice and Think Deeper. For even more powerful AI capabilities:
Copilot Pro: PHP 1,300 per month – Unlocks priority access to the most capable OpenAI models and higher-resolution image generation with Designer.
Microsoft 365 Copilot: PHP 1,650 per user per month – Adds generative AI to Microsoft 365 apps, with enhanced business tools and data security.
With continuous innovation, Copilot is your AI partner for work, creativity, and everyday life. Ready to take your productivity to the next level? Try Copilot today.
Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.
Mega Prime Foods Inc. continues to bring world-class quality to international markets. With a commitment to excellence and innovation, the team remains dedicated to delivering high-quality products to Filipino communities worldwide.
As part of this exciting move, MPFI participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai, United Arab Emirates (UAE), one of the world’s largest food and beverage exhibitions, alongside the export sales and marketing teams, providing a platform to showcaseMega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime Nata’s refreshing versatility. These products were introduced not only to Filipinos in the UAE but also to Dubai’s diverse, multicultural community, reinforcing the company’s vision: “To bring pride to Filipinos by providing world-class brands that uplift people’s lives.” MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya Filipino Eatery, where key Filipino influencers in Dubai — such as Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores — joined the celebrations, expanding the brand’s presence in the region.
Marvin Tiu Lim, chief growth and development officer of Mega Prime Foods Inc, shares the company’s legacy, vision, and exciting plans for global growth, strengthening its presence in the international market.
Strengthening its foothold in the UAE market, MPFI has partnered with Baqer Mohebi Enterprises to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai.
“Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavors to the global stage,” said Michelle Tiu Lim-Chan, president and CEO of Mega Prime Foods. “We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”
Albet R. Buddahim, VP and head of Marketing, highlights Mega Prime Foods Inc.’s history and international growth, reinforcing its commitment to quality and innovation.
This expansion marks a proud step forward in MPFI’s journey to bring authentic Filipino flavors to the world, uplifting Filipino heritage and solidifying its position as a global food player.
Strengthening MPFI’s Global Presence
This expansion comes at a pivotal time as MPFI celebrates its 50th anniversary, marking five decades of excellence and innovation in food manufacturing. Establishing a stronger foothold in the UAE is a significant step in the company’s mission to make Filipino products a recognized staple worldwide.
Dubai presents an ideal opportunity for MPFI’s international growth: (1) As a leading culinary hub in the Middle East, it attracts top chefs, restaurateurs, and food innovators from around the world. (2) Its diverse and multicultural population fuels a strong demand for international flavors, including Filipino cuisine. (3) With a well-developed food industry and status as a global trade center, Dubai serves as the perfect launchpad for MPFI’s high-quality products.
With Baqer Mohebi Enterprises as its trusted partner, Mega Prime Foods Inc. strengthens its commitment to providing high-quality, fresh products by bringing Mega Sardines, Mega Mackerel, Mega Tuna, Mega Squid, and Mega Prime Quality products to the region.
Beyond its large Filipino community, Dubai allows MPFI to introduce authentic Filipino flavors to a broader international audience, positioning Filipino cuisine alongside the world’s most celebrated food cultures.
Committed to Global Growth
MPFI’s entry into Dubai is part of its broader international strategy, reinforcing its dedication to food excellence, innovation, and authenticity. As it expands beyond borders, the company remains committed to upholding the quality and heritage that have made Mega a household name for generations.
AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.
Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.
By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.
“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.
RJ Sumilang, director of growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”
“This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, group product manager, Payless.
The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate.
Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.
Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of PHP100,000.
With a minimum purchase requirement of just PHP10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach.
The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.
AdSpark, a portfolio company of Globe’s 917Ventures under Brave Connective Holdings Inc., is a leading adtech and data-powered agency revolutionizing advertising in the Philippines through digital innovations and technology.
Are you planning to upgrade and get the best value out of a used Honda vehicle? Existing Honda vehicle owners are in luck. Honda Cars Philippines, Inc. (HCPI) recently launched the Honda Certified Plus Program, a car certification program that will give customers looking to sell their Honda vehicle the opportunity to get the most value out of it.
By having their Honda vehicle certified, customers can benefit from a 288-point quality inspection, repairs carried out by Honda Skilled Technicians using 100% genuine Honda parts and lubricants, the issuance of a Quality Certification, and the opportunity to list their Honda certified vehicle on the soon-to-be-launched Honda Pre-owned Vehicle website.
CERTIFICATION PROCESS
The certification process can be accomplished in four (4) steps: Pre-qualification, Inspection, Rectification and Certification.
All customers looking to sell their Honda vehicles (with a maximum age of 10 years or a total mileage of 100,000 km), regardless of irregular or missed service visits, may take advantage of the pre-qualifying assessment. After the inspection, HCPI-trained qualified QCI technicians will provide the inspection results and discuss service recommendations. Once the repairs are completed, the authorized dealer will update the assessment results and certify the vehicle as a Honda certified vehicle.
TYPES OF CERTIFICATES
There are two (2) types of certifications, depending on the vehicle’s condition:
Certification Type
Service Visit Actual Condition
Age
Mileage
Rating Level
With irregular or no Preventive Maintenance visits
Up to 5 years
Up to 50,000km
★★★★Rating
More than 5 years, up to 10 years
More than 50,000km, up to 100,000km
★★★Rating
PILOT DEALERSHIPS
The Honda Certified Plus Program is available at these participating pilot dealerships:
Honda Cars Makati
Honda Cars Alabang
Honda Cars Quezon City
Honda Cars Marcos Highway
Honda Cars Fairview
Honda Cars Batangas
By establishing the Honda Certified Plus Program, HCPI aims to help existing customers get the best price from selling their Honda vehicle. At the same time, HCPI ensures that the pre-owned car buyers experience the joy of buying a safe and roadworthy vehicle.
Get the best value for a Honda vehicle by getting certified now. Experience award-winning service firsthand by locating the dealer nearest you through the Dealer Locator and view HCPI’s latest technologies and model lineup at the Virtual Showroom.
The Junior Marketing Association of the Philippines of Laguna State Polytechnic University – San Pablo City Campus (JMAP | LSPU – SPCC) successfully held its 1st annual webinar, “Voice of Success: Empowering Your Marketing Journey through Alumni Stories,” on Saturday, March 22, 2025, from 1:00 PM to 5:00 PM. Livestreamed via Zoom and Facebook at JMAP LSPU – SPCC, the event united Marketing Management students from all LSPU campuses—San Pablo City, Sta. Cruz, Los Baños, and Siniloan—to gain insights into the realities of the marketing industry and the transition from student life to professional success.
This webinar featured two accomplished speakers, Ms. Fairee Diola, an account manager for Brand Communications at Storyscope Strategic Communications Group, and Ms. Gigi Robles, a Trade and Brand Marketing Supervisor at a Health & Beauty Retail Company. Ms. Diola shared how marketing presents limitless opportunities, especially for students who are still uncertain about their career paths. She emphasized that “Marketing isn’t just about branding or campaigns—it’s about purpose,” encouraging students to embrace their vision and creativity. She also reminded them that challenges are part of the journey, saying, “Pause if you need to,” underscoring the importance of balance and self-care. Meanwhile, Ms. Robles focused on the power of student leadership and how the values developed in school transcend into the corporate world. She highlighted the importance of teamwork, stating, “Papunta na kayo, halika, samahan ko kayo,” to emphasize that marketing is not just about competition but about uplifting and amplifying voices together. She also shared how personal branding plays a crucial role in career growth, saying, “Your personal brand is your career currency.”
Throughout the event, the speakers highlighted that marketing is a fast-paced, ever-evolving industry that requires adaptability and continuous learning. They encouraged students to embrace the mindset of “Be delulu, but be so for real,” meaning that while dreaming big is essential, staying grounded in reality is just as important. Marketing is not a race but a craft of storytelling, where success comes from seizing opportunities, building connections, and staying resilient.
The 1st annual webinar of JMAP | LSPU – SPCC was a resounding success, leaving students inspired and equipped with valuable insights to navigate their future careers. This event marks just the beginning of more initiatives aimed at empowering future marketers and shaping the next generation of industry leaders.
ASUS recently announced their partnership with VST-ECS Phils., Inc., and launched their new ASUS NUC AI and AI server lineup.
Partnership with VST-ECS Phils., Inc.
VST-ECS Phils., Inc. is a leading ICT distributor in the Philippines, providing a wide range of innovative technology products and solutions to businesses and individuals. Adding the new ASUS NUC product lineup and servers, VST-ECS Phils will be distributing both products from ASUS together with their Expert Wifi routers.
ASUS NUC 15 Pro – Best Compact Choice for the AI-Driven Future
The ASUS NUC 15 Pro—where intelligent design meets unparalleled performance. Its compact form factor is engineered for versatility, making it ideal for a variety of development scenarios, from AI model training to data visualization.
AI-Enabled Mini PC Powered by Intel® Core™ Ultra processors (Series 2). Designed as the best compact choice for the AI-driven future. The ASUS NUC 15 Pro is a compact, high-performance mini PC designed for content creators, gamers, and professionals.
ASUS NUC 14 Essential – Efficient Performance. Smart Savings.
ASUS NUC 14 Essential is the next-generation mini PC that takes performance, portability, and versatility to greater heights. Powered by the latest energy-efficient Intel® Core™ N-series processors and equipped with diverse connectivity options, this sleek, compact device is built to boost productivity and makes light work of diverse applications.
ASUS NUC 15 Performance – Power Ahead. Maximize Efficiency
The NUC 15 Performance, powered by Intel® Core™ Ultra 9/7 processors and Next Gen NVIDIA® graphics, delivers exceptional performance for business tasks. Its sleek 3L design ensures easy upgrades, advanced heat management, and reliable multitasking, while customizable ARGB lighting and Intel® Killer™ Wi-Fi 7 reflect your unique style.
ASUS Servers
ASUS announced its server lineup that will be offered here in the Philippines thru VST-ECS Phils., Inc. Some of the server models include the ASUS AI POD, XA, ESC RS Series and VS320D-RS12 Storage Servers
ASUS also introduced its AI Server solution that meets varied AI workload demands.
Availability & Pricing
ASUS NUC 14 Essential, ASUS NUC 15 Pro, ASUS NUC 15 Performance are available in the Philippines thru VST-ECS Phils., Inc and its partner dealers.
Honda Cars Philippines, Inc. (HCPI) recognized the top-performing dealers and associates during the 2025 Dealer Conference, which was held last February 17, 2025, in Okada Manila, Parañaque City. HCPI gathers all dealers annually to award various members of the Honda network who greatly contributed and excelled in sales and after-sales operations each year. The event is also an avenue for HCPI to prepare the dealers for the year ahead, boosting the drive and motivation of both sales and aftersales associates to perform their roles and responsibilities to their best.
HCPI awarded Honda Cars Batangas as the 2024 Dealer of the Year, successfully reclaiming the number one spot, which they first won back in 2022. Honda Cars Alabang and Honda Cars Shaw, both managed by the Ayala group, took second and third place, respectively.
Aside from the Dealer of the Year awards, HCPI also gave recognition to the dealers and associates with the following sales and aftersales awards:
Sales Achiever Award
Rank
Metro Manila
Provincial
1st
Honda Cars Alabang
Honda Cars Pampanga
2nd
Honda Cars Batangas
3rd
Honda Cars Mandaue
Volume Seller Award
Rank
Metro Manila
Provincial
1st
Honda Cars Marcos Highway
Honda Cars Cainta
2nd
Honda Cars Alabang
Honda Cars Pampanga
3rd
Honda Cars Fairview
Honda Cars Batangas
Most Improved Dealer
Rank
Metro Manila
Provincial
1st
Honda Cars Shaw
Honda Cars Cainta
Best in Sales Satisfaction Performance
Rank
Metro Manila
Provincial
1st
Honda Cars Shaw
Honda Cars Batangas
Honda Cars Angeles-Clark
2nd
Honda Cars Manila
Honda Cars Mandaue
3rd
Honda Cars Quezon City
Honda Cars Iloilo
Service Intake Achievers
Rank
Metro Manila
Provincial
1st
Honda Cars Fairview
Honda Cars Angeles-Clark
2nd
Honda Cars Pasig
Honda Cars Cainta
3rd
Honda Cars Shaw
Honda Cars Dasmariñas
Best in Service Satisfaction Performance
Rank
Overall
1st
Honda Cars Angeles-Clark
2nd
Honda Cars Fairview
3rd
Honda Cars Shaw
Top Safety Advocates
Rank
Overall
1st
Honda Cars Cainta
2nd
Honda Cars Marcos Highway
3rd
Honda Cars Fairview
Best in Aftersales Operations
Rank
Overall
1st
Honda Cars Batangas
2nd
Honda Cars Alabang
3rd
Honda Cars Angeles-Clark
Recognizing the efforts and valuable contributions of the dealers and associates, HCPI president Rie Miyake, encouraged the dealer network to emerge stronger and be ready for the year ahead, saying, “We see a landscape of opportunity, made possible by the challenges we faced together last year. This year, let us leverage that strength to break barriers, challenge the norm, and push beyond limitations. Let’s turn our shared experiences, both the triumphs and the trials, into the foundation for our greatest success yet. Together, we go beyond boundaries and transcend the conventional. Together, we redefine what’s possible. Together, we drive Honda to even greater heights.”
Experience award-winning service firsthand by locating the dealer nearest you through the Dealer Locator. Book a service appointment online via the Service Online Booking section, and view HCPI’s latest technologies and vehicle lineup at the Virtual Showroom.
Yamaha Motor Philippines took command to the next level with the official launch of the all-new NMAX Tech MAX at ArcoVia City. A special ceremony was held to commemorate the turnover of the first 155 Philippine-manufactured units, marking Yamaha’s commitment to precision and innovation.
The NMAX Tech MAX, a symbol of power, precision, and control, stood proudly at the heart of ArcoVia City at the Arco de Emperador. Its commanding presence was complemented by an electrifying performance of DJ Marxx and Alwyn, and the Manila Symphony Orchestra as they join forces to create an unforgettable atmosphere. An astonishing drone show was showcased, with the Manila Symphony Ochestra taking full control of the rhythm along with the visual displays.
Following the announcement of exclusive advance access to the 155 NMAX Tech MAX units on March 6, 2025, customers who had made their purchase were finally able to get an up-close look at their brand-new motorcycles.
In addition to taking home their purchased units, the owners were honored with a special ceremony, where a unique badge was installed on their NMAX Tech MAX, signifying their pride and distinction as the first to own these Philippine-manufactured models. The turnover ceremony concluded with the owners proudly riding their new motorcycles, ready to take command and stay in control through every ride.
Yamaha Motor Philippines continues to empower innovation and precision by delivering premium and excellent products for its customers. The new NMAX Tech MAX is a testament to this unwavering commitment, with its advanced features and superior engineered performance. Packed with the perfect balance of power, comfort, and technology, it provides an unmatched experience that enables you to take control and stay ahead with every ride.
Master the art of control with the all-new NMAX Tech MAX now available in the YZone, Revzones, and 3S stores nationwide. Get yours in Dark Magma and Black, with an SRP of PHP175,900.
Epson Philippines, in collaboration with the Haribon Foundation, recently conducted a coastal cleanup at the Las Piñas-Parañaque Wetland Park (LPPWP), reaffirming its commitment to sustainability and environmental preservation.
“At Epson, sustainability is more than just a corporate goal, it’s a responsibility we take seriously,” said Masako Kusama, president and director of Epson Philippines. “This cleanup initiative reflects our dedication to protecting the environment and inspiring others to take action for a better future.”
The coastal cleanup focused on addressing pollution in Las Piñas-Parañaque Wetland Park, a 175-hectare protected area that serves as one of the last mangrove refuges in Manila Bay. The park is home to over 54 bird species, both native and migratory, and plays a vital role in maintaining biodiversity in the region. However, waste accumulation threatens this delicate ecosystem, making conservation efforts critical.
Volunteers from Epson and Haribon worked together to collect 133 sacks of waste, weighing a total of 697 kilograms. Among the debris removed were Styrofoam (42 sacks, 82 kg), glass and metal (5 sacks, 50kg), PET bottles (41 sacks, 123kg), rubber materials (19 sacks, 228kg), cloth waste (6 sacks, 72kg), and soft plastics (20 sacks, 140kg). This effort not only reduced pollutants but also underscored the urgent need for sustained action to protect natural habitats.
Participants remove debris and sort waste to help restore the wetland park’s habitat for native and migratory birds.
Participants remove debris and sort waste to help restore the wetland park’s habitat for native and migratory birds.
Collaborating for Change
The Haribon Foundation, one of the Philippines’ leading environmental organizations, has long been dedicated to conserving biodiversity and promoting sustainable practices. Known for its expertise in habitat restoration and community engagement, Haribon actively partners with companies and institutions to address pressing ecological challenges. For this coastal cleanup, Haribon provided technical guidance, clean-up materials, and site management support, ensuring the activity was both impactful and safe for volunteers.
As part of its Human Resources plans for 2025, Epson sought to organize an employee engagement activity aligned with its sustainability initiatives. The partnership with Haribon was a natural fit, given their shared vision of preserving critical ecosystems and fostering environmental awareness.
“We specifically wanted a coastal cleanup because it directly addresses one of the most visible and urgent environmental issues today,” Kusama explained. “Partnering with Haribon allowed us to make a meaningful impact—not only by preserving the wetland park but also by encouraging our employees to actively participate in sustainable practices.”
Sustainability at Epson’s Core
The Las Piñas-Parañaque Wetland Park holds immense ecological significance as among the last remaining mangrove refuge in Manila Bay. It serves as a sanctuary for migratory birds traveling south during the winter months and provides essential ecosystem services such as flood mitigation and carbon sequestration. Epson’s involvement demonstrates its commitment to safeguarding these critical functions while raising awareness about the importance of long-term conservation efforts.
This coastal cleanup is one of many initiatives Epson has undertaken to promote sustainability and reduce its ecological footprint. By engaging employees in hands-on activities like this, the company continues to demonstrate its dedication to creating positive change and enriching communities. Epson’s broader sustainability programs include reducing waste, conserving energy, and innovating eco-friendly technologies—all aimed at minimizing environmental impact.
“This event is proof that small actions can lead to big results,” Kusama added. “We hope it inspires our employees and partners to take steps—big or small—in preserving our country’s natural resources and protecting our planet for generations to come. Sustainability is not just something we strive for as a company; it’s something we want to instill in every individual who shares our vision for a better world.”
For more information about Epson’s sustainability programs, visit www.epson.com.ph.
