Globe continues to shape a connected, inclusive, and secure digital future for Filipinos by driving innovation and implementing purpose-driven programs.
The telco leader is transforming how people work, live, and connect by harnessing technologies like 5G and Artificial Intelligence (AI) to enhance customer service, expand access to essential digital services, and boost operational efficiency.
“Innovation is our engine of growth and how we create value for our customers, partners, and the country. We continuously evolve our technologies and services so every Filipino can thrive in a connected world,” said Darius Delgado, Globe’s chief commercial officer.
AI, in particular, plays a critical role in fueling data-driven personalization. Through tools like SPOT, an AI-powered assistant, and Globe’s contextual engagement capabilities, the company is enhancing its GlobeOne app engagement, increasing top-ups and bill payments, and improving user retention. Programs such as Globe Rewards+, TM FunRewards, and Globe Hangouts have driven monthly engagement up by 1.5 million customers.
Globe has started by equipping its workforce with 329 custom AI co-pilots, resulting in increased productivity and encouraging a more innovative way of working.
These advancements extend to customer-facing services, where AI drives hyper-personalized engagement through tools like “Just For You” targeted ads and GCoach, a digital advisor for wealth management.
Delgado noted that hyper-personalization will remain central to Globe’s customer strategy, setting new standards in engagement and revenue optimization.
Personalized customer experiences have already generated significant business results, including PHP50 million in incremental gross merchandise value (GMV).
Security is equally vital to Globe’s innovation agenda, with advanced anti-fraud systems and industry partnerships in place to protect users across telecom and financial services.
At the same time, Globe ensures that its products meet real customer needs. It harnesses 5G to deliver Fixed Wireless Access, a fiber alternative now available in select cities and soon in hard-to-reach areas, helping expand digital access nationwide.
Moreover, GFiber Prepaid as the fastest growing fiber prepaid brand, has seen 74% quarter-on-quarter growth, a 78% reload rate, and Net Promoter Scores (NPS) closing in on global leaders like Apple and Amazon.
In the B2B space, Globe Business’ “Choose the Courage to Transform” initiative enables organizations to shape their digital strategies with a full suite of services. This campaign also highlights how Globe Business empowers organizations by connecting them to the right people, networks, and ecosystems for sustained growth.
Meanwhile, to create a positive impact, Globe came up with the GoGIVE program, which empowers prepaid users to turn unused data into “hearts” that support projects such as building schools, planting trees, and providing emergency aid via the GlobeOne app.
In addition, Globe has helped block over 216 million spam and scam messages and restricted access to more than 417,000 domains hosting child sexual abuse and exploitation materials. It has also taken a firm stance against non-photographic imagery (NPI) of child abuse.
Campaigns like #MakeITSafePH and #PlayItRight help Globe raise awareness of cybersecurity and digital piracy, empowering Filipinos to stay vigilant online and understand the implications of their digital choices.
Through these innovations and programs, Globe remains committed to its vision to Go Forward Together and bringing digital progress to every Filipino.
To learn more about Globe, visit www.globe.com.ph.