UMÁ app agri-trading platform brings farms and entrepreneurs together

    TechnologyApps & SoftwareUMÁ app agri-trading platform brings farms and entrepreneurs together

    Developed and launched by innovative organization iFarms Inc., the UMÁ app seamlessly bridges the gap between farmers and entrepreneurs. The app is designed to make digital agriculture trading easy, transparent, and more reliable for both farmers and buyers.

    Papaya Tree Farms, an independent family farm in Batangas aligns with the UMÁ team: product designer Abbey Manliclic, president and founder Jairus Ferrer, and supply chain manager Peter Domingo.

    The story of UMÁ

    iFarms Inc. is a homegrown agritech company founded by young professionals who aim to dignify and revolutionize agriculture in the Philippines. In 2020, the organization introduced its flagship service called the UMÁ app.

    UMÁ, derived from the Bisaya, Hiligaynon, and Bicolano term for ‘farm’, is a business-to-business (B2B) data-driven solutions platform that provides buyers with access to a wide range of farm produce from seasonal fruits and vegetables to seafood and native grains.

    Solving key agriculture issues through ‘Sold Before Harvest’

    UMÁ gives their partner growers the opportunity to market their products, provide all relevant information, input their own competitive prices, and manage delivery schedules. The app also allows businesses to connect directly to the growers to order and arrange deliveries.

    “This easy-to-use app is backed with a system that ensures orders are fulfilled from the farm to your doorstep, making the trading experience as seamless as possible” shares iFarms Inc. founder Jairus Ferrer.

    “We’re solving the logistics and accessibility problem that has made moving food from point A to point B incredibly challenging”, he adds. “We want farmers to grow what the market needs at prices they’re willing to buy and for buyers to discover the best quality, reasonably priced goods.”

    UMÁ integrates proper handling practices in its supply chain. Properly stacked cabbage from Nueva Vizcaya farmers using specially-designed UMÁ crates.

    Sold Before Harvest® is the UMÁ solution to the main agricultural problems of wastage and oversupply. Ordering even before the produce is harvested allows our growers to anticipate logistical and operational activities, and to ensure the freshness of the produce delivered to businesses.

    The UMÁ app is available for download on Google Play Store for Android and soon on the App Store for iOS.

    For more information on the UMÁ, visit the website at For inquiries, you may send them to [email protected] or contact +63 917 187 8862.

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