California-rooted lifestyle audio brand Elassion Audio has officially entered the Philippine market, bringing its lineup of party speakers, portable speakers, and other on-the-go audio products to Filipino consumers.
The brand’s Philippine expansion is supported by YFC-BonEagle International Inc., its parent company and official distributor in the Philippines and Southeast Asia.
Elassion Audio products are now available through major retail chains and leading e-commerce platforms, with the distributor planning to expand into more Philippine cities and provinces before the end of 2026.
Audio products for home and on-the-go listening
Elassion Audio develops lifestyle products intended for indoor and outdoor use. Its current offerings include portable speakers and larger party speakers designed for gatherings, trips, outdoor activities, and home listening.
The brand is targeting a broad audience that includes music listeners, content creators, students, professionals, gamers, and travelers.
Elassion positions itself as an attainable luxury audio brand, combining premium-inspired performance and contemporary styling with practical value. While no individual models or technical specifications were announced in the release, the company says its products emphasize powerful sound, thoughtful design, and everyday versatility.
The name Elassion combines the words “Elevate,” “Sound,” and “Passion,” reflecting the company’s aim to make immersive listening experiences accessible to more consumers.
The Philippines as a music-driven market
Elassion Audio is introducing its “Move with Every Groove” philosophy to a country where music plays a central role in entertainment, celebrations, and everyday life.
“The Philippines is a vibrant market where music is deeply woven into everyday life and personal expression,” said Garfield Tseng, country director of YFC-BonEagle International Inc. “We are excited to introduce Elassion Audio to Filipino consumers and share our philosophy of ‘Move with Every Groove.’ Our goal is to create products that combine powerful sound, thoughtful design, and everyday versatility, allowing people to enjoy music wherever life takes them while creating meaningful connections through sound.”
The company says its products are designed to support connection and self-expression while complementing active lifestyles.
Available through retail and online channels
Elassion Audio products are available at SM Gadgets in SM Department Store, SM Appliance Center, 1st Megasaver, K Servico, EMCOR, Asian Home, and Willy & Sons. The lineup is also being offered through leading e-commerce platforms.
YFC-BonEagle International Inc. plans to add more retail locations as it develops Elassion Audio’s nationwide distribution network.
“We are proud to introduce Elassion Audio to the Philippine market through our expanding network of retail and online partners,” said Angel Bautista, COO of YFC-BonEagle International Inc. “Elassion Audio products are now available through major retail stores, including SM Gadgets (SM Department Store), SM Appliance Center, 1st Megasaver, K Servico, EMCOR, Asian Home, and Willy & Sons, as well as leading e-commerce platforms. With aggressive expansion plans underway, we aim to make Elassion Audio available in even more key cities and provinces nationwide by the end of the year, bringing our products closer to more Filipino consumers.”
The expansion gives local buyers another choice in the lifestyle audio category, particularly those looking for portable or party-oriented speakers available through established national retailers.