Citi Philippines won the title as the country’s Best Consumer Internet Bank and Best Corporate/Institutional Internet Bank, as proclaimed by New-York based media company Global Finance.
The competing banks were judged based on strength of strategy in attracting and servicing online customers, growth of online customers and success in convincing clients to use web services, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality.
This is Citi Philippines’ 7th win in the consumer category. It has bested the corporate category for six consecutive years.
“Citi’s 200-year legacy is marked by innovations that helped shape the world and connect people across markets. In the Philippines, we have introduced technological advancements opening customers to global banking solutions and changing the landscape to be at par with global standards,” says Citi Country Officer for the Philippines Sanjiv Vohra. “We are truly proud of this achievement as we continue to provide the best online services to our clients, since the time we first introduced the convenience of electronic banking in 1983,” he adds.
Citi Asia Pacific also bagged the Best Information Security Initiatives for the consumer category. In the corporate/institutional category, Citi was also named Best Trade Finance Services, Best Web Site Design and Best in Mobile Banking in Asia.