The strongest campaigns on YouTube did more than attract views. They turned creator trust, cultural relevance, and smart media strategy into measurable business results.
At the YouTube Works Awards Philippines 2026, GCash took the top prize for a campaign that lifted daily users, disbursements, search interest, and brand perception.
Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls continues to strengthen its support for women entrepreneurs through the Women Strong Network Hybrid Trade Fairs.
Shopee and the Iloilo City Government are expanding their partnership through sustained quarterly digital commerce coaching under the city’s SIGE Asenso program. The initiative marks the first Tatak Pinoy MSME Roadshow engagement to move beyond a one-time workshop into an ongoing local government partnership.
Temus has made a strategic investment in Filipina-founded Thinking Machines Data Science to expand enterprise AI delivery across Southeast Asia. Thinking Machines will retain its brand and leadership, while founder and CEO Stephanie Sy joins the Temus leadership team as managing director for applied AI and data.
Growing IT requirements can strain even well-equipped businesses.
Whizkey Technology Services has launched in the Philippines to provide ongoing infrastructure management, monitoring, cybersecurity support, and access to specialized expertise without the cost of building a large in-house IT team.
AI is no longer just an emerging technology for Philippine businesses.
A new Alibaba Cloud survey found that 91% of local enterprises are optimistic about AI adoption, with most viewing it as a driver of innovation and business growth. At the same time, organizations continue to identify data privacy, security, and implementation costs as key challenges to wider adoption.
Behind every small business is a community that depends on it.
AXA Philippines' latest Everyday Protectors film tells the story of a bakery owner rebuilding after a typhoon, highlighting how business protection can help entrepreneurs recover, preserve livelihoods, and continue serving the people who rely on them.
Grab has been recognized by the Department of Information and Communications Technology as a “Bayani sa Last-Mile” awardee for helping expand digital access, livelihood opportunities, and support for micro, small, and medium enterprises. The recognition highlights Grab’s role in connecting consumers, merchants, and delivery-partners through last-mile logistics and digital tools.
Taytay’s tiangge finds are moving beyond the racks and onto shoppers’ screens.
The Made in Taytay app gives local garment and craft vendors a digital marketplace with online payments, inventory tools, order management, and store-pickup options, helping small businesses reach customers beyond the municipality’s physical shopping centers.