Heart Evangelista-Escudero and GCash are taking over our feeds once again, this time at the official launch event for GCash’s newest payment innovation, Tap to Pay, where next-level payments meet next-level looks.
Hot on the heels of the latest GCash film starring Heart and showcasing the NEW GCash Tap to Pay feature, GCash launches its second installation to their GCash Spotlight YouTube Series, inviting everyone to an afternoon event filled with fame, fashion, and celebrity gossip.
Heart’s Soft Power Era
Hosted by the King of Talk, Boy Abunda, the program opened hard-hitting questions that revealed Heart’s more vulnerable side. Having just turned forty, this year’s GCash Spotlight event zeroed in on what has changed for her and what’s coming up next for Heart.
“This year, I am living my truth and entering my soft power era. I know when to say no!” explains Heart as Boy asks her how turning the big 4-0 has changed her perspective on fame.
Coincidentally celebrating her 27th year in the industry, Heart shares how she has finally found her voice, “I am finally free,” she says. At her age and tenure, she no longer feels she needs to scream in order to be heard, she can live life unapologetically – thinking less about the expectations put upon her by the media and shifting her priorities towards putting herself first.
Heart shows how turning 40 has matured her and how the Heart we see today is the product of her creativity, passion, and strength throughout all her years.
Today, Heart reveals how fashion is more than just an aesthetic; it’s a form of empowerment and resistance, and in her case, an investment. Breaking the mold and dressing for herself, from couture gowns to a plain T-shirt and jeans, there are no rules when it comes to what’s ‘right’ in fashion.
Next Level Payments Meet Next Level Looks!
With trends constantly shifting, fashion can sometimes feel intimidating and albeit overwhelming. In order to ease the audience of this burden, this year’s GCash Spotlight featured celebrity stylist Pam Quinones, who joined Heart and Boy onstage for a styling segment that allowed guests to learn more about finding their personal style and what pieces work for them.
Featuring three looks inspired by Heart’s Fashion Week outfits, Pam showed guests how the NEW GCash Tap To Pay makes finding your style simple and seamless.
It’s not just about trendy aesthetics or simply dressing well. When I think of Fashion, it is all about what feels good for me, creating something unique that builds on and aligns with my personal style. I see it as a point of view. What I believe in manifests in how I choose to present myself, and have fun in the process.”
As a well-known advocate for conscious spending, Quinones also shared that “If you’re purchasing something that can only be worn once, then you probably should take the time to think about that again, what’s great about the pieces we’ve shown today is that we’re reminding everyone to take a pause before they purchase, showing how you can mix and match different pieces to transform you from business formal to a night out with friends, in a way that is still very unique – it’s great value for money. I always believe that when you choose something, you must commit to giving it the longest possible life. ”
The Future of Payments is a Tap Away
Beyond fame and fashion, GCash Spotlight is a reminder of the brand’s deeper mission of providing accessibility and convenience into the everyday lives of the Filipinos they serve, constantly innovating products to meet their needs.
Now widely accepted at thousands of partner merchants nationwide, the NEW GCash Tap to Pay works on Mastercard-enabled terminals that accept NFC payments. Beyond the Philippines, GCash users are amongst the first to be able to use Tap-to-Pay internationally, via a partnership with Alipay+ and Mastercard, greatly expanding the acceptance of GCash worldwide.
This will make travelling for Filipinos simpler and more seamless, and they can choose to either scan via QR or tap via NFC from small local stores to their favorite restaurants, cafes, and shops while abroad.
“The introduction of the NEW GCash Tap To Pay is in line with GCash’s bigger goal of creating products with our customers in mind, helping provide ease and convenience throughout their day-to-day.
With GCash Tap To Pay, there’s no more fumbling about with signatures and PIN numbers. A single tap is all you need to get exactly what you need– it is quick, fast, instant, and secure. Making everyday moments more convenient and a lot more stylish!” shared Ferdie Perez, product innovation head of G-Xchange, Inc.
Heart and GCash are once again proving that the future of finance can be just as fabulous as it is functional. Catch all of Heart’s tips and insights in the upcoming GCash Spotlight podcast dropping soon. Follow the official pages of GCash and subscribe to their YouTube channel to learn more.