HP has unveiled its pioneering education campaign that aims to help students achieve academic excellence through their imaging and printing technologies. Dubbed by the company as the A+ campaign, the firm hopes to make a meaningful impact on the lives of thousands of students through a full roster of year-long, youth-enriching activities with the Department of Education-NCR. One of the major components of the campaign is Write&Read, a collaborative story-writing program that the company launched along with the A+ campaign yesterday at the Trinoma Activity center. Along with CNN Hero of the Year and Lakandula Award recipient Efren Peñaflorida, the Write&Read program aims to inspire creativity in Filipino students.
The unveiling also was an opportunity for HP to show off its Ink Advantage Printers and inks, which offer excellent print quality and value for money. For less than Php 400, students can buy ink that allows them to print homework, projects and other materials related to their studies.