FUJIFILM Philippines: Creating Touchpoints for Filipinos in the Digital Age

    FUJIFILM Philippines, Inc. one of the most trusted camera and film brands in the world, continuous to evolve and develops leading edge, proprietary technologies by leveraging its depth of knowledge and expertise derived from photography film into other products and markets. The Japanese brand is also increasing its visibility to consumers by re-invigorating core segments namely imaging solutions; healthcare and materials; and document solutions.

    “Now more than ever, we want our Filipino audience to know that FUJIFILM is more than just a photography or camera company. We have innovative solutions for a wide range of industries. We leverage our deep knowledge of fundamentals learned from years of experience in film manufacture, photography and developing,” said FUJIFILM Philippines President Mr. Tomoyuki Fukura.

    He adds that FUJIFILM has created a diverse range of products using the company’s core technologies. Since it was established in 1934, FUJIFILM utilizes its proprietary core technologies contributing to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies.

    Locally, FUJIFILM Philippines offers quality products and services to the Philippine market in Electronic and Photo Imaging, Graphic Systems, Medical Systems and Industrial Products. Its distributors cover Metro Manila and the provinces, with a diverse range of innovative consumer and business products, solutions and services.

    Engaging the Filipino Audience

    To continue making the brand a household name to today’s generation, FUJIFILM Philippines has also initiated customer satisfaction programs to bolster the company’s success. The company has set up repair centers for digital cameras and endoscopy equipment to assist customers with various concerns.

    FUJIFILM Philippines also created dedicated microsites and social networking sites for Graphics and camera products. These provide real-time interaction and answers to all consumers’ inquiries. The company’s thrust is to create a service network that will promote the “swift delivery of solutions that meet diversifying market needs”.

    More importantly, FUJIFILM Philippines engages its audience by creating various relevant and memorable touchpoints. These are workshops, shooting events, customer interviews, symposium and tradeshows. For Fujifilm Cameras and Films, FUJIFILM Philippines has partnered with young personalities like James Reid and Liza Soberano.

    A Heart that Cares

    FUJIFILM Philippines is also about people and social responsibility. It is committed to contributing to sustainable social development by working with local communities. As a good corporate citizen, it responds to the demands and expectations of these communities.

    In 2017, FUJIFILM Philippines collaborated with the Philippine Navy so children with rare diseases can experience flying at a Navy Aircraft. Fujifilm Photographers and staff participated in the event and took photos of the precious moments of kids enjoying the activity.

    FUJIFILM Philippines also worked with the Department of Environment and Natural Resources (DENR) for the mangrove tree planting, with the aim of supporting the proliferation of Mangrove Ecosystem.

    There’s also the Balik- Eskwela Campaign which focuses on helping indigent kids and introducing them to the love of photography.

    Products and brands come and go, especially with today’s technology. FUJIFILM Philippines not only wants to keep up with the times, but continues to re-invent itself to offer better products and services to their audiences everywhere in the country.

    For more information about FUJIFILM, visit


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