Sony continues to strengthen brand presence in the 2014 FIFA World Cup

    TechnologyTechnology NewsSony continues to strengthen brand presence in the 2014 FIFA World Cup


    Sony Corporation, an official FIFA partner, announced that it will further prompt their strategic thrusts to leverage the strengths of all Sony Group companies and its partnership with FIFA (Fédération Internationale de Football Association).

    Sony is focusing on the areas of 4k, entertainment, network services, and CSR and key initiatives, as the 2014 FIFA World Cup Brazil begins on June 12, 2014.

    “At Sony, we strive to empower our consumers with complete, end-to-end entertainment experiences that will complement the best of their lives—whether at home, at work, or even on-the-go,” said Yasushi Asaoka, president and managing director of Sony Philippines. “In line with this commitment, we are proud to bring our best-in-class technology and devices to the highly anticipated FIFA World Cup 2014 and ensure that fans around the world enjoy this event at its best whether at home on their Bravia, or while on-the-go with their Xperia tablets and smartphones.”


    Sony will demonstrate its strengths in providing consistent solutions that span the entire 4K process — from filming and production, through to the viewing experience. In collaboration with FIFA, Sony is also seeking to expand the range of opportunities for viewers to experience 4K.


    Sony is also leveraging its range of entertainment assets from across the Sony Group in order to drive the excitement and passion for the tournament through music, both in Brazil and around the world. Sony Music Entertainment and FIFA announced “We Are One (Ole Ola),” as the Official Song of the 2014 FIFA World Cup, by global music sensation Pitbull, featuring Jennifer Lopez and Brazil’s Claudia Leitte. The song will be performed at the opening ceremony where it is set to further heighten the excitement of the games.

    Sony will also release the tournament’s official album featuring a total of 14 songs including artists like Carlos Santana, Mika Nakashima, and Miliyah Kato.

    Network services

    Sony will also offer a new, interactive World Cup experience where people can join in the excitement of this tournament through various network services. Sony has launched “One Stadium” (, a portal website to serve as a global hub for communication on football. Sony will also be teaming up with FIFA Interactive World Cup that allows football fans all over the world the chance to compete in a FIFA World Cup tournament.


    As part of its corporate social responsibility as a global company, Sony is engaged in various efforts to support children around the world and help shape a better, more sustainable community. Leading toward the tournament, Sony is continuing these efforts through their Dream Goal 2014 program, which will benefit children in a total of 12 countries in Central and South America, including the tournament host country Brazil, together with Africa, and other countries and regions.

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