TCL, one of the leading players in the global TV industry, recently announced that it will sponsor the promotional tour of the 6th franchise of the Mission Impossible series, Rogue Nation.
The promotional tour will be led by Tom Cruise and is expected to stir up movie fans, young and old. As an easter egg, TCL has also placed one of its products in the movie.
In recent years, entertainment marketing has helped TCL build its brand equity globally, especially among the younger generation. In 2013, TCL bought the naming rights of the landmark Chinese Theatre in Hollywood. TCL has also previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3, and X-Men: Days of Future Past.
“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” said Warren Wang. general manager of TCL Multimedia Overseas Business Center. “The ‘Mission: Impossible’ franchise has a legacy of delivering high quality entertainment experiences, which aligns with TCL’s goal to offer consumers high quality products with superior content, stylish design, and the latest technology at a great value. We believe that Paramount will be the perfect partner to help reach a global audience and enhance our tie with the younger generation.”
To provide a more diversified entertainment content and smart TV experience for the users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a varied selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, which paved the way for the introduction of the TCL iQIYI TV and TCL Roku TV.
TCL is also leveraging its R&D strengths and innovation capabilities to bring better entertainment and smart TV experiences to its users. As an example, its latest products H9700 and H8800 are both equipped with world-class display and acoustic technologies, including Quantum Dot display (H9700)/Curved Surface (H8800) and Wide Color Gamut technology to guarantee ultra high definition and vivid colors, Harman/Kardon speakers to generate an unprecedented immersive experience in sound, along with a Nordic design of the TV set.
TCL is currently ranked No. 4 in LCD TV shipment, No. 5 in LCD panel manufacturing and No. 6 in mobile phone shipment on global basis. In Q1 2015, TCL’s sales revenue stood at USD 3.9 billion, with TCL Multimedia contributing USD 1.1 billion, or 28-percent. TCL Multimedia recorded a net profit of USD 6.18 million in Q1 2015, up 184.6-percent year-on-year.