The creative geniuses of print advertising were once again recognized and celebrated at the United Print Media Group’s (UPMG) 5th Tinta Awards, held at the Manila Hotel last October 22, 2015.
The competition, known as the “Philippine Print Creative Awards,” is the first Philippine press award-giving body geared toward recognizing excellence in print advertising. It aims to encourage creativity in print and to keep the spirit of print media alive in an increasingly digital terrain.
A total of 186 entries were received from agencies, publications and students; of these, 78 were shortlisted, and 50 received metal awards.
THE WINNERS
Angel Guerrero, Tinta Awards chairperson, says that there was a strong level of craft among the entries to the Tinta Awards this year. She says the quality of work had a lot of improvement because their approach was to target the millennials, to be able to get their attention, and believe that print media is still the most vital source of information. This year’s winners came to the forefront as the best celebration of creativity activation, showing that print is the core when it comes to recognition.
“John”/”Ringo”/”George”/”Paul” by BBDO Guerrero for Esquire Magazine Philippines was hailed the Tinta Print Campaign of the Year, and the “Water Lamp” by Y&R Philippines for The North Face Philippines got the Tinta Best of Show – Print Innovation of the Year award. The same Y&R entry was awarded with the Grand Prix Tinta Award, having the most number of votes from all categories.
“Wireless” and “Longer” from Lyceum of the Philippines University – Manila both receive bronze Tinta award for the Print Single Student Category and John Paul Madrid from Colegio de San Juan de Letran’s “Ang Papel Ko Sa Buhay Mo” got a bronze for the Print Campaign Student Category.
For the Interactive Print Campaign Category, “Make the Cut for Hearts” by Ideas X Machina for Insignia Arts Connoisseurs and “RFP” by JWT Manila for Millennium Challenge Account – Philippines were awarded with bronze awards. Manila Bulletin for the Independence Day ad and Y&R Philippines for their Water Lamp ad for The North Face Philippines brought home gold Tinta Awards.
“The Standard” for SM Prime Holdings by Hinge Inquirer Publications was awarded a bronze under the Integrated Print Campaign category. In the same category, the silver and the gold awards were given to “#PurongPinoy” for Café Puro by Inquirer Multimedia and Manila Bulletin’s “Be Fully Informed” by BBDO Guerrero respectively.
For the Special Print Media Execution category, the gold Tinta was awarded to “PLDT Home DSL” by Touch DDB for The Philippine Star, while the “Independence Day (belly band)” and “National Reading Month” entries by BBDO Guerrero for Manila Bulletin were both awarded a bronze.
Ideas X Machina has reigned supreme in the Online Advertising Campaign-Banner Ads category, winning all the awards with different entries. For the bronze, “It would be polite” for The Philippine Star; silver: “Worse kind of traffic” for Visayan Forum Foundation; and gold for “Read Up on our Heroes” for Philippine Star and “#TaraLaroTayoSaLabas” for Malaking Munti Foundation.
Online Advertising Campaign-Digital Ads category, a bronze was awarded to MEC Philippines for their “Godzilla in Manila” ad for Warner Brothers. Ideas X Machina won two more awards here: a bronze for “Lomo Instagram” for The Philippine Star and a silver for “Make the Cut Series” for Insignia Arts Connoisseurs.
TBWA\SMP won big in the Single Ads in the Public Service Category, taking home 4 bronze awards for “Buco (coconut)” for DA Agricultural Training Institute and “Grindr”, “iMessage”, and “Viber” for Love Yourself. JWT Manila’s “Bayanihan” for Millennium Challenge Account-Philippines won the silver Tinta award.
There were four bronze awards for the Print/Magazine Advertising – Consumer Single category, awarded to “Bells” by Dentsu Philippines for Loudbox Studios, “16 percent” by Dentsu Philippines for Yamaha Motor Philippines, “Water Lamp” by Y&R Philippines for The North Face Philippines, and “Idea Dead” by Ace Saatchi & Saatchi for Ace Saatchi & Saatchi. Dentsu Philippines’ “5 percent” for Yamaha Motor Philippines went home with a silver.
For Consumer Print Campaign awards, the bronze was awarded to “Motorcycle Headlight Safety” by Dentsu Philippines for Yamaha Motors Philippines, silver to “Auger”, “Jack hammer”, “Excavator” by BBDO Guerrero for Bayer Philippines, and gold to “John,” “Ringo,” “George,” “Paul” by BBDO Guerrero for Esquire Magazine Philippines
The craft and technical category winners are as follows:
- Best Copy: a bronze for “iMessage” by TBWA/SMP for Love Yourself and a silver for “Idea Dead” by Ace Saatchi & Saatchi for Ace Saatchi & Saatchi.
- Best Art Direction: a bronze for “Buco (coconut)” by TBWA/SMP for DA Agricultural Training Institute and a silver for “Paul” by BBDO Guerrero for Esquire Magazine Philippines.
- Best Typography: a bronze for “Ringo” by BBDO for Esquire Magazine Philippines, a silver: “George” by BBDO Guerrero for Esquire Magazine Philippines, and another silver for “John” by BBDO Guerrero for Esquire Magazine Philippines.
- Best Illustration: a bronze for “Rickshaw” by DDB Philippines for PepsiCo Philippines, a bronze for “Messenger” by DDB Philippines for Pepsico Philippines, and a silver for “Commuter” by DDB Philippines for Pepsico Philippines.
- Best Digital Imaging/Retouching: a bronze: “Excavator” by BBDO Guerrero for Bayer Philippines, a silver for “Jack hammer” by BBDO Guerrero for Bayer Philippines, and a gold for “Auger” by BBDO Guerrero for Bayer Philippines.
- Best Photography: a silver for “Women’s Month” by BBDO Guerrero for Manila Bulletin.
They were all awarded the newly conceptualized trophies, designed by J. Walter Thompson Manila, which were unveiled on the same night.
THE JURORS
The entries were examined and graded by a prestigious jury. The two panels of judges were composed of leading ad agency creatives, media, and digital experts, and is headed by Dave Ferrer of J. Walter Thompson. Forming the jury for the print single, print campaign, and craft category are: Dave Ferrer, Joey Tiempo of TBWA\SMP, Andrew Petch of Ace Saatchi and Saatchi, Marcus Rebeschini of Y&R Philippines, Raoul Panes of Leo Burnett Manila, Gary Amante of Dentsu Philippines and David Guerrero of BBDO Guerrero.
Judging for the Student, Interactive, Integrated, Special Execution, and Online entries are Yoly Crisanto of Globe Telecom, Grace Magno of SM Prime Holdings, Inc. , Boy Pangilinan of Mediaforce Vizeum, and Venus Navalta of IPG Mediabrands.
Together, they meticulously combed through all the entries and picked out the best of the best. “There’s a great potential to the works based on what we’ve seen. I think it will urge everyone to think that print is still the most vital source of information,” says Ferrer.
The Tinta Awards was made possible through the help of the UPMG officers and members and was co-presented by Arthaland, The Philippine Star, The Philippine Daily Inquirer, and Manila Bulletin. Sponsors include PAGIBIG Fund, PhilHealth, Globe Telecom, Philippine Airlines, PAGCOR, Toyota Motors, and Hyundai. Other partners are Executive Decision, The Manila Hotel, PricewaterhouseCoopers, and Canon Philippines.
In photo: BBDO’s creative chair David Guerrero raising the Tinta trophy together with his team. Joining them are Tinta chair Angel Guerrero (extreme left) and UPMG president Ricky Alegre (extreme right). BBDO Guerrero won the Agency of the Year Award for gathering the most number of creative print awards from the United Print Media Group’s Tinta Awards 2015.