Television has evolved far beyond simply displaying content. As streaming, gaming, and connected living become part of everyday life, consumers are increasingly looking for displays that offer smarter features, immersive visuals, and lasting value.
Samsung believes artificial intelligence is at the center of that evolution. Building on its position as the world’s No. 1 TV brand for 20 consecutive years, the company has introduced its latest Vision AI TVs, combining intelligent software with advanced display technologies to create a more personalized home entertainment experience.
Vision AI Companion makes TV interaction more natural
One of the standout innovations in Samsung’s latest lineup is Vision AI Companion, which transforms the television into an intelligent assistant rather than a passive display.
Using natural language processing, viewers can ask the TV for content recommendations, identify actors appearing on screen, or retrieve live sports statistics while watching a game.
Samsung has also integrated AI Football Mode, which automatically detects football broadcasts and adjusts picture and audio settings to recreate the atmosphere of a live match without requiring manual adjustments.
Micro RGB delivers greater color precision
Leading the premium lineup is Samsung’s Micro RGB Vision AI TV, which introduces microscopic red, green, and blue backlights that work together to produce brighter images, richer contrast, and more accurate color reproduction.
The display is powered by the Micro RGB AI Engine Pro, which simultaneously performs 4K upscaling, color enhancement, and audio optimization. Supporting technologies such as Micro RGB Precision 100 improve color accuracy, while the Glare Free Display minimizes reflections for a more immersive viewing experience under different lighting conditions.
Gamers also benefit from Motion Xcelerator, which supports variable refresh rate (VRR) gaming at up to 165Hz, delivering smoother gameplay with reduced latency. Samsung’s Gaming Hub further streamlines access by bringing together console titles, cloud gaming platforms, and gaming applications within a single interface.
Additional AI-powered features include AI Sound Controller Pro, which automatically adapts audio settings based on the content being viewed, and Live Translate, which generates subtitles in the viewer’s preferred language.
Mini LED combines AI with enhanced picture quality
Samsung’s new Mini LED Vision AI TV takes a similar AI-driven approach while leveraging Mini LED technology to deliver greater control over brightness and contrast.
Powered by the NQ4 AI Gen2 Processor, the television uses 20 AI neural networks to analyze scenes in real time, optimizing both picture and sound based on the content being displayed.
Its smaller backlights enable more precise lighting control, producing deeper blacks, brighter highlights, and improved shadow detail. Technologies such as Pure Spectrum Color and Mini LED HDR further enhance color accuracy and dynamic range, creating a more lifelike viewing experience.
Gaming capabilities remain a priority, with support for 4K 144Hz VRR and an AI Gaming Optimizer that automatically recognizes different game genres and adjusts display settings for improved responsiveness and visual clarity.
Built for the connected home
Samsung’s Vision AI TVs also serve as smart home control hubs through built-in SmartThings integration.
Compatible smart devices can be monitored and managed directly from the television, while AI Energy Mode allows users to track and optimize household energy consumption without leaving the TV interface.
The experience is powered by One UI Tizen OS, which Samsung says will receive up to seven years of free operating system upgrades, helping extend the lifespan of the television as new features become available.
Looking beyond today’s television
Samsung says its long-term vision is to build televisions that continue evolving alongside changing consumer lifestyles rather than functioning solely as entertainment devices.
By combining AI-powered personalization, premium display technologies, gaming enhancements, and smart home integration, the latest Vision AI TVs aim to deliver an experience that extends well beyond traditional television viewing.
See what’s possible with Samsung Vision AI TVs on samsung.com.ph.