Honda Cars Philippines, Inc. (HCPI) has officially inaugurated Honda Cars Shaw, marking two milestones for the brand in the country. It is the first dealership operated by HCPI’s subsidiary, Honda Cars Retail Philippines (HCRP), and the first to use Honda’s New Global Visual Identity (VI) store design in the Philippines.
Through this expansion, HCPI aims to identify opportunities to improve dealership operations across its network by gaining firsthand experience and deeper insight into day-to-day dealership management.
INSIDE HONDA CARS SHAW
Located at 351 Shaw Boulevard corner Pilar St., Addition Hills, Mandaluyong City, Honda Cars Shaw spans approximately 1,811 square meters, with an ergonomic layout designed for customer convenience:
- A six-car showroom highlighting the latest Honda model lineup
- A sales and service information area with an elevated, spacious customer lounge
- Seventeen service bays with facilities for general repairs, spare parts, light compact body and paint, and preventive maintenance
With this opening, nearby communities gain access to a full-service ownership experience covering vehicle sales, maintenance, and aftersales support.
A NEW BENCHMARK FOR THE DEALER NETWORK
Honda Cars Shaw is the first dealership in the Philippines to adopt Honda’s New Global VI.
“We are pleased to introduce Honda’s new VI, which represents an important step in strengthening and modernizing our dealer network,” said Hidekazu Arai, president of HCPI. “This is more than just a change in appearance. It is about creating a more premium, consistent, and customer-focused Honda experience across both Sales and Aftersales. Honda Cars Shaw showcases our new VI store design, a first in the Philippines. Every detail has been carefully studied, thoughtfully developed, and implemented in this new facility to serve as a benchmark for future network implementations.”
OMOTENASHI HOSPITALITY
At the inauguration, HCRP president Noel Barachina highlighted the dealership’s focus on customer care.
“Our goal as a dealer is to serve more customers while providing the best possible experience. We aspire to embody the true spirit of Omotenashi, heartfelt hospitality. We at Honda Cars Shaw are committed to creating a family-friendly environment where every customer feels welcome, valued, and well taken care of, building lasting relationships founded on trust and reliability,” said Barachina.
HCRP general manager Connie Salang added: “To our future customers and the community we are privileged to serve, we look forward to earning your trust. Our role extends beyond vehicle sales and maintenance. We aspire to be your trusted automotive partner, building lasting relationships at every stage of your journey.”
VISITING HONDA CARS SHAW
Honda Cars Shaw is open Monday to Sunday, 8 AM to 5 PM. Service operations are available Monday to Saturday, 8 AM to 5 PM. For appointments or inquiries about vehicle sales, service, and parts, call (+63) 917-170-0146 or email [email protected].
Customers can also visit Honda’s virtual showroom at hondaphil.com for the latest on Honda vehicles, ongoing promos, and aftersales appointments.