In today’s rapidly evolving digital landscape, people tend to rely heavily on different AI tools. People are no longer searching the way they used to. Because of Artificial Intelligence, people discover new ways to search for information, discover products, and make purchasing decisions. Now, marketers must be adaptable to such change to remain visible in today’s market.
On July 2, 2026, the seminar entitled “Beyond the Glass: Navigating Brand Visibility in the Era of AI-Driven Discovery” will be held at Claro M. Recto Hall inside the Polytechnic University of the Philippines main campus from 10:00 am to 4:00 pm. This event is organized by 4Ces Productions, a group of 4th-year Marketing Management students.
This seminar will help students, aspiring marketers, entrepreneurs, and professionals to deeply understand the impact of AI-driven discovery and how they will navigate brand visibility in today’s digital landscape, and how businesses can adapt from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO), because nowadays brands that are mentioned on different AI systems gain instant credibility and trust from consumers.
Whether you want to pass your marketing thesis or get ready for your own entrepreneurial journey, you’re going to benefit greatly from the ideas that will be shared during the seminar. Take a peek into the content that will be covered:
- What AI does to influence the contemporary consumer journey from recognizing a brand to buying.
- The technology behind how artificial intelligence shapes today’s digital world.
- Effective ways to enhance your brand exposure and presence.
- How to prepare for future technologies as a local business or digital marketer.
Understanding AI-driven discovery is essential for businesses, organizations, and marketers who want to strengthen their brand reputation and maintain their connections with consumers. This seminar aims to equip attendees with the knowledge and insights from professionals to navigate brand visibility in an era when AI systems are widely used by consumers.