Industry experts, students, and professionals came together for an insightful exchange on the future of Advertising and Public Relations. TriADlon: The Winning Race to a Future-Ready ADPR Industry successfully concluded on February 5, 2025, at PUP Bulwagang Balagtas, gathering over 500 aspiring ADPR professionals.
Esteemed industry leaders graced the event, sharing their expertise and insights. The Hon. Tay Guan Hin, Asia Pacific Regional Director of The One Club for Creativity, delivered the opening remarks, followed by incredible guest speakers from GIGIL Philippines, who explored the art of groundbreaking campaigns and inspired the next generation of creatives.
Ronchris Cosme, head of art at GIGIL, talked about the challenges in making campaigns and the creative solutions they used to overcome them. He also shared the awards their campaigns earned, showing the importance of embracing creativity and taking risks in the process. During the panel discussion, when asked about the brainstorming process, he emphasized how trial and error is crucial. He encouraged an open flow of ideas without judgment to keep things from getting blocked.
Acting Associate Creative Director Jasper Cajilig, pointed out that the real winning trend isn’t about following trends but about trusting your instincts. He shared the mantra, “Always ask yourself, what would you do if you weren’t afraid?” and urged ADPR professionals to embrace nervousness as a sign they’re on the right path. During the panel discussion, he stressed that staying hungry is a must, for the ADPR industry is not easy to be in.
Talking about the importance of taking risks in campaign creation, Margie Flores Husmalaga, Media Director, stated that playing it safe only leads to being ignored. Her message was clear: be brave, be bold, and be true to your vision. She encouraged creating unique possibilities that set your brand apart. When asked about the efficient way to take a conventional approach to a campaign, Margie said, “You don’t ask yourself, do I have to make it unconventional or conventional? You just have to make it creative.”
As the event came to a close, TriADlon effectively ignited a spark among the future ADPR leaders, equipping them with valuable insights to adapt to the ever-evolving industry. With shared commitment to creativity and risk-taking, the participants left with a renewed sense of purpose and determination to shape the future of ADPR.