Following their debut at Lollapalooza as the first P-Pop group to perform at the festival, Spotify is spotlighting SB19 in The Come Up, a global series that traces the defining moments behind an artist’s rise.
SB19’s streaming story extends beyond a single breakout moment. Since “GENTO,” the group has maintained a global monthly listener base of more than 1.4 million on Spotify, built and sustained across multiple releases, cross-market collaborations, and playlist exposure.
From RADAR Philippines to a global stage
SB19 joined RADAR Philippines in March 2020 as one of the Filipino artists featured in the program’s global launch, when the group had 141,489 monthly listeners on Spotify. Six years later, they performed at Lollapalooza with more than 1.4 million monthly listeners.
As SB19 moved through different eras, Spotify playlists helped introduce each chapter to new audiences. “MAPA” earned a spot on Tatak Pinoy, while “GENTO” broke through Viral Hits Philippines, with the group’s monthly listeners nearly quadrupling in three months.
When Spotify launched P-Pop On The Rise to give the genre a dedicated home, SB19 became the first artists featured on the cover. Their reach also began crossing borders through collaborations, with their JVKE collaboration bringing a Tagalog verse into a global hit, while “Toyfriend,” their joint track with Japan’s BE:FIRST, landed on the cover of Hot Hits Japan.
“The more places SB19 showed up on Spotify, the more their audience grew and stuck around. Our playlists like Tatak Pinoy, P-Pop On The Rise, and Viral Hits Philippines are how millions of listeners discover what to listen to next,” said Chesca Tan, lead editor for Spotify Philippines.
“And what stands out with SB19 is that every era gave us a reason to champion them again. Each time, the audience got bigger and stayed longer. From playlists to podcasts to a first-of-its-kind Listening Party that drew fans from around the world, it’s exciting to see an artist and their fans growing together on Spotify,” she added.
More ways for A’TIN to connect
Fans and new listeners also found ways to connect more deeply with SB19 on Spotify. A’TIN tuned into the group’s exclusive podcast Atin Atin Lang between releases, joined the Pagsibol-era A’TIN ’To! jeepney art activation, and turned out 20,000-strong for SB19’s Listening Party, a first by a Filipino artist on Spotify.
For newer listeners, Spotify features including Discover Weekly, Release Radar, and DJ continued surfacing SB19 tracks to people who had not searched for them directly.
Reflecting on their journey, SB19 said: “When we debuted eight years ago, we never imagined performing at international festivals or hearing fans around the world sing our songs back to us. A’TIN has been with us through every chapter, and Spotify has helped more listeners discover our music. Every milestone reminds us how far we’ve come and motivates us to keep creating music that makes Filipinos proud.”