As demand for community-based platforms increases, Toki has been able to establish itself as the first and leading social commerce platform for collectibles in the Philippines. A platform “for collectors, by collectors,” Toki was built to address the pain points of every collector, redefining the marketplace by offering safe and secure features to transact and interact with community members.
Since it launched in November 2023, Toki has onboarded 70,000 users, authenticated over 100,000 items (including more than 35,000 sneakers), and hosted more than 500 auctions.
“We are thrilled with the overwhelming response from the collector community,” said Frederic Levy, Toki’s CEO and co-founder. “Our goal has always been to create a trusted and engaging platform where collectors can connect, transact, and share their passion. The rapid growth and positive feedback we’ve received reaffirm our commitment to continuously improve and expand our offerings to meet the evolving needs of our users.”
Toki’s core mission has been to ensure authenticity in collectors’ buying journeys. By implementing rigorous screening for sellers and a stringent verification process for every item sold, Toki guarantees the security of each transaction. This unwavering dedication aims to foster user confidence and uphold the digital marketplace’s credibility, allowing collectors to buy and sell with complete peace of mind.
“As collectors, it’s crucial for us to have confidence in the sellers we engage with on the platform,” emphasized Zoe Ocampo, Toki’s co-founder and chief product officer. “As we onboard new sellers, we prioritize expanding into new categories where our trusted sellers can immediately begin listing their unique offerings. This approach not only enriches our community’s experience but also ensures we maintain the highest standards of quality and authenticity.”
In a recent gathering with media, Toki’s founders — Frederic Levy, Zoe Ocampo, and Jules Jurado — former GCash executives and avid collectors themselves, also revealed its plans to eventually complement its digital proposition with retail locations, providing a full O2O (online-to-offline) experience for users.
Building on its strong foundation, the move towards an O2O integration aims to allow collectors to engage with the platform holistically, bridging the gap between online convenience and the thrill of in-person discovery.
“Beyond revolutionizing the collectors’ journey, Toki is carving a path where each item tells a story, and every transaction fosters a deeper connection within our vibrant community,” concluded Levy. “Our journey from being digital-first to blending physical presence marks the next chapter in redefining how collectors can enjoy their passion, both online and offline.”