Now on its 6th year, the Bayani Ng Kalsada program is now accepting nominations of local drivers who have gone out of his or her way to secure the safety of someone in need.
Bayani Ng Kalsada is Goodyear’s pioneering corporate social responsibility (CSR) program aimed at recognizing Filipino drivers who have exhibited heroic acts of courage and extraordinary selflessness while on the road. The program is the Philippine version of Goodyear’s successful and long-running Highway Heroes campaign held in the the US and Canada, that has also been adapted in other Asia-Pacific countries such as Australia, Vietnam and Indonesia.
“Recognizing selfless and heroic acts on the road is part of Goodyear’s lifetime commitment to road safety,” said Goodyear Marketing Director Gibby Peñaflor. “We are very proud of this program because we are able to help inspire others through the examples of courageous and selfless motorists.”
Aside from Goodyear executives, road safety advocates DOTC Assistant Secretary Dante Lantin and Philippine Global Road Safety Partnership (PGRSP) Executive Director Alberto Suansing graced the opening ceremonies, together with representatives from the partner organizations and members of the media. This year’s program is being done in cooperation with the Land Transportation Franchising and Regulatory Board, the Department of Transportation and Communications, the Automobile Association of the Philippines, the Safety Organization of the Philippines, Centro Negosyo, Petron, Manila Bulletin, Pilipino Star Ngayon, and Abante.
The 2012 Bayani ng Kalsada search will run from August to November 30, 2012 with nomination forms available in all Goodyear Servitek, Goodyear Autocare and TyrePro stores nationwide. To nominate a driver by other means, please text BNK to 0917-554737, visit the Bayani ng Kalsada page in Facebook (facebook.com/bayaningkalsada) or call the BNK Hotline at (632) 4392005 for more information.