Bermaz Auto Philippines, the official distributor of Mazda vehicles in the country, recently unveiled the much-awaited all-new Mazda3 Sedan and Hatchback.
In a grand launch at The Blue Leaf Filipinas, the Mazda3 was unveiled in the SEA region and has signaled the beginning of an era of Mazda vehicles with higher levels of design, craftsmanship, and engineering.
The Mazda3 Hatchback is now devoid of character lines and relies entirely on lustrous and beautifully curved body panels. “We’re proud to host the ASEAN reveal of the all-new Mazda3 Hatchback. Its distinctive, sporty styling completes the model’s appeal and complements the luxurious character of the sedan,” says Steven Tan, president and CEO of Bermaz Auto Philippines.
The brand has applied its human-centric philosophy and a more mature interpretation of the KODO design language which resulted in dramatic improvements in design, driving performance, NVH, environmental performance, and quality feel.
In line with Mazda’s 7th Generation design direction, the Mazda3 is a representation of the brand’s decisive shift towards becoming more premium and customer-centric. “Having sold over 6 million units since its debut, the all-new Mazda3 is a global strategic model that has driven Mazda’s growth from both a brand and business perspective,” shares Tan. “More than 19,000 Mazda3 units have been loved by fans since its 2004 introduction into the country, making it the most successful Mazda model on record in the local market.”
“Mazda continues to explore the essence of Japanese aesthetic sensibilities, pursuing a uniquely elegant and sophisticated style that elevates car design to the level of art,” says Susumu Niinai, General Manager of the ASEAN Business Office, Mazda Motor Corporation. “Our new-generation design vision models, the RX-Vision and the Vision Coupe, have won a number of prestigious design awards, showing that our new design direction is being well received. Based on these two models, the all-new Mazda3 Sedan and Hatchback have very distinct personalities, the design of the Hatchback is emotive, the Sedan elegant.”
What takes the driving experience to a whole new level is the new SKYACTIV-Vehicle Architecture which allows drivers to make the most of their natural sense of balance. This updated SKYACTIV Technology offers a more comfortable and less tiring drive through innovations in engine, chassis, body, and suspension performance.
To boost riding comfort, Mazda designed the vehicles with a combination of design and engineering innovations. The all-new Mazda3 has been engineered to produce less sound and vibrations to provide utmost comfort.
The Mazda3 will also lead the way toward the achievement of the company’s “Sustainable Zoom-Zoom 2030” target. Niinai-san adds, “To achieve this goal, we will take a multi-solution approach for each region as we work toward reducing CO2 emissions throughout the car’s life cycle.”
“The all-new Mazda3 is the beginning of our journey toward higher aspirations,” shares Tan. “More than just another nameplate, the Mazda3 has become an important catalyst for innovation and direction for the Mazda brand. Every generation of the Mazda3 has elevated the brand to a higher stature. We believe this new generation will do the same, and even more.”
Mazda has yet to reveal the official specifications of the Mazda3 series.