Isuzu Philippines Corporation (IPC) announces a change in leadership beginning in 2023, with the appointment of Tetsuya Fujita as its new president.
Fujita, who will arrive in January, is a senior executive of Isuzu Motors Limited Japan (IML) and has more than three decades of experience under IML handling different overseas markets like the United States and Latin America.
With his extensive knowledge in both the light commercial and truck markets, Fujita is expected to continue Isuzu’s reign as the number one truck brand in the country, which is poised to record its 23 consecutive years of holding this position by the end of the year.
Meanwhile, Noboru Murakami, who joined IPC in May, will be assigned to Isuzu North America Corporation to oversee the Isuzu business in that region. During his term, Murakami was able to maintain IPC’s number one position in the truck market, which is now at 48%, and strongly led the company in its ‘Road To Progress’ coming from the pandemic. He also ensured more sustainable plant operations for IPC by transitioning 100% to renewable energy, as well as continuing to expand and modernize its dealer network to cater to a bigger market nationwide.
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