Ford Philippines announced today its all-time best monthly performance for two consecutive months, with April’s booming retail sales increased by 60 percent year-over-year to 1,764 units.
Ford’s remarkable April performance was evident in the continuing demand strength for the Ranger, Everest, and Fiesta, further skyrocketing their numbers with the recently launched all-new EcoSport, that delivered an all-time best monthly sales performance for any Ford nameplate in the country.
During its first month in the market, the all-new EcoSport is living up to expectations for defining a whole new vehicle segment – the compact, urban SUV – delivering a Ford monthly retail sales record of 694 units.
The Ford Ranger maintained its strong appeal being the most versatile pickup truck in its category, with April sales increasing 16 percent year-over-year to 480 units.Year-to-date sales of the Ranger have now jumped 85 percent to 2,100 units.
The Everest family SUV sustained its status being a hit, with April retail sales soaring 117 percent year-over-year to 319 units. Year-to-date sales of the Everest have increased more than 24 percent to 1,067 units.
The sporty Ford Fiesta is contributing to the record monthly performances with year-to-date sales that have gained nearly 18 percent from the same period last year to a total of 823 units.
The recently launched Fiesta 1.0L EcoBoost delivers the power and performance of a naturally-aspirated 1.6L petrol engine, while delivering class-leading fuel economy and emissions levels.
With its revamped new look, the new Fiesta is packed with smart technologies, including Ford’s award-winning SYNC in-car connectivity system that lets drivers make phone calls and control their in-car entertainment system hands-free, using voice commands.
The Ford Explorer premium SUV delivered retail sales of 53 units in April, helping push its year-to-date sales up nearly 77 percent to 408 units.
Ford is also planning to expand its nationwide dealership to a total of 37 locations by the end of the year.
“With our expanding customer base in the Philippines, we are absolutely focused on further expanding our dealer network to ensure even greater customer convenience, as well as deliver the very best Ford customer and ownership experience,” said Kay Hart, managing director, Ford Philippines.