Hyundai Motor Company’s brand value surged 20.5 percent from last year to $9 billion, marking its highest-ever ranking on the 43rd spot, according to Interbrand’s 100 Best Global Brands for 2013.
The automotive company has been included in the 100 Best Global Brands list for nine consecutive years, but it’s only this year that Hyundai entered the top 50.
“The Hyundai brand, which has established a solid position in the global market, continues to strengthen its image with a track record of building vehicles with leading style, design, and performance,” Interbrand said in a statement. “With stylish design, the Hyundai brand has driven success over the past few years. It is also building a loyal fan base through continued refinements to its lineup and ongoing investment on the brand, including UEFA, FIFA, and World Rally Championship sponsorships. Breaking the top 50 barrier in 2013, we look forward to Hyundai’s next innovative move.”
Since joining the list at number 84 in 2005, Hyundai has posted steady increases both in brand value and ranking. Its brand value surged 160 percent, while its ranking went up 41 spots since 2005.
“Hyundai’s significant growth in brand value reflects our enhanced status in the global market. This was made possible through global brand campaign as well as diverse localised brand activities, including sports marketing and CSR,” said Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will strengthen our efforts to become the most beloved brand by delivering even more value beyond customers’ expectations.”
The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.