With forty-five automotive brands competing in the country’s mobility scene, it can be quite daunting to find a vehicle that fits your needs and budget. The industry is very lucrative after all, with the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) reporting that sales grew 30-percent last 2014. This figure makes the country the second fastest growing automotive market in the world, and new nameplate imports and car financing strategies are popping up left and right faster than customers can look.
Enter AutoDeal, a digital marketing platform for car companies, dealers, and consumers that helps prospective buyers compare vehicles between brands as well as find promotions. It also employs analytical tools that lets manufacturers gain insights into buyer behavior.
Since its inception last January 2014, more than 10,000 validated new car sales have been made through AutoDeal, making it an extremely efficient platform for Filipino car buyers. Led by co-founders Christopher Franks and Daniel Scott, the AutoDeal team boasts over a decade of experience in online lead-generation development.
AutoDeal’s impressive start lead to Future Now Ventures investing USD 600,000 (PHP 27-million) into the start-up company. According to the venture firm’s founder, John Orrock, he “saw the potential of AutoDeal’s business, with its proven team and the extendibility of the platform. Future Now’s investment is representative of the capital required to jump start a business in this segment.”
With CAMPI projecting a 16-percent automotive growth this 2015, AutoDeal is facing the challenge by releasing their 2.0 platform. It features enhancements to make car buying even more simplified and streamlined.
“The immense popularity of AutoDeal among our users has boosted investor confidence, and we are now exploring other possible industries, which include property and the job market,” Scott concluded.