As Volkswagen Philippines commemorates its 6th year of operations this September, a mall affair has been set at Trinoma on September 21 and 22 to feature a special 8-car display showcasing the accessorized Santana sub-compact sedan, Santana GTS hatchback and the Lavida compact sedan, with the Lavida Club Edition and Club Edition+ (dealer options) as highlight vehicles. To get the good cheers of the “Ber” months rolling, great deals through cash discounts will be offered for the the Lavida (less P85,000), Santana MPI MT (less P30,000) and Santana MPI AT S and SE (less P10,000), to go on top of the free Periodic Maintenance Services (PMS) for the first three years for these models.
The “Volkswagen 6th Anniversary Celebration” will also offer activities for every member of the family. Children 9 to 12 years old can participate in the activation of the award-winning Volkswagen Child Safety Initiative campaign with its Steps to Safety module that addresses pedestrian safety with kids and their parents engaging in a seminar. After which, the kids play a 7-level virtual reality (VR) game that simulates walking through a busy road network, and requires players to use pedestrian crossings, overpasses and follow road signs. Kids who pass all 7 levels get their Volkswagen safety badge.
This fun “Volkswagen 6th Anniversary Celebration” will also see the official Volkswagen mascot “Wolfi” greet visitors, while freebies will be given away to customers who reserve their Volkswagen cars or participate in the test drive. Volkswagen premium bags will also be given for onsite purchases.
This mall tour of Volkswagen Philippines is part of its aggressive push to reach out to more Filipinos, which includes strengthening its nationwide dealership network. Last August 16, it inaugurated its Volkswagen Santa Rosa dealership in Laguna province–its 8th overall and its first in the southern Luzon region. Volkswagen Cagayan de Oro will soon be opened–its first dealership in Mindanao.
The “Volkswagen 6th Anniversary Celebration” gives Filipinos the opportunity to put a premium on their drive and on their family’s ride comfort and safety at more accessible price points. When you can make every member of your family experience the motoring lifestyle that only a German-engineered, designed, and manufactured automobile marque can offer, that’s when you know: With Volkswagen, Your Drive Just Got Better.
The Volkswagen display is open from 10 a.m. to 10 p.m. on September 21 and 22.