Toyota Motor Philippines (TMP) will test young student’s marketing skills in the Toyota Young Marketeers Challenge. University students were challenged to create a marketing campaign for one of the country’s selling sedans, the Toyota Vios.
“We launched TYMC to provide college and university students a learning opportunity beyond the classroom,” said Cristina Arevalo, First Vice President for Brand and Product Planning of TMP.
“We’re giving them a platform to practice their marketing skills and knowledge by creating industry-ready campaigns for an exciting product that young marketeers can develop fun ideas for – which is the Philippine’s best-selling sedan, the Toyota Vios.”
As part of the competition, Toyota has invited the participating students and their advisors to an immersion tour with TMP’s brand and marketing experts. The tour familiarized the students with the product TMP the immersion program started with a tour of TMP’s plant in Santa Rosa, Laguna where the Vios is manufactured.
The teams were also brought to TMP’s partner marketing and advertising agencies to learn from industry practitioners and see how campaign strategies are conceptualized and brought to life through different marketing channels.
Finalists of the competition will be announced in October with the chosen teams facing-off in a final pitch day to be judged by automotive and marketing industry leaders.
Winning teams will receive technology packages and cash grants for their schools. The grand champion’s campaign will be brought to life by Toyota for their marketing campaigns, they will also win a trip to Japan to visit Toyota’s facilities.