Not all releases in this year’s MWC are about phones. Partnerships about backend services are just as important as the latest quad-core smartphone. Today Globe has announced that it has partnered with RIM to deliver integrated app billing to purchases made using the BlackBerry App World. The new service will now allow users to buy apps and charge them to their postpaid or prepaid account. Previously, the only way to buy apps from the BlackBerry App World was to use a credit card, something that not all pinoys posses. The new service is expected to roll out in the second quarter of 2012.
“Integrated billing will make it easier than ever for our subscribers to purchase apps for their BlackBerry smartphones,” said Peter Bithos, Globe Senior Advisor for Consumer Business. “Through the secure billing system interface, we are able to provide our subscribers a convenient and worry-free way to purchase premium content on BlackBerry App World without the need for a credit card or direct cash payments. The cost of apps purchased from the app store will be charged to their postpaid phone bill or from their prepaid credits. We are delighted to enable this new level of flexibility and convenience in purchasing BlackBerry apps for our customers.”