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    Marshall Major V reviewed

    Marshall’s reputation for delivering quality sound and timeless design continues with the Major V headphones. Combining retro aesthetics with modern features, the Major V caters to those who prioritize both performance and style. Here’s a detailed look at what these headphones bring to the table.

    Design: 4.5/5

    Marshall Major V

    The Major V seamlessly blends Marshall’s signature vintage design with modern functionality. The textured black finish, embossed logo, and metal accents give the headphones a classic yet premium look. They are lightweight and foldable, making them easy to store and ideal for travel.

    The left ear cup features a customizable “M” button, which can be configured via the Marshall app for specific functions, like switching EQ presets or activating voice assistants. On the right ear cup, the multi-directional control knob offers intuitive control for adjusting volume, skipping tracks, or managing calls. Also on the right ear cup is the 3.5mm audio jack, which allows for wired listening, and a USB-C port for quick and efficient charging.

    Comfort is enhanced by soft ear cushions and adjustable hinges that accommodate a range of head sizes. However, the ear cups may feel a bit snug for during extended use.

    Hardware: 4/5

    The Major V is powered by 40mm custom-tuned drivers, offering a frequency response of 20Hz to 20kHz. These headphones deliver a sound profile that is bold and warm, with rich bass and balanced mids. High frequencies are slightly understated but can be fine-tuned using the Marshall app’s equalizer.

    Battery performance is a major highlight, claiming over 100 hours of playback on a single charge. The headphones also support quick charging, delivering 15 hours of use from just 15 minutes of charging. For added convenience, wireless charging is supported, making it easier to keep the device powered up. Additionally the Battery Preservation feature on the Marshall app ensures optimal charging to prolong the battery lifespan.

    While the Major V lacks active noise cancellation (ANC), it provides decent passive noise isolation.

    User Experience: 4/5

    Seamless pairing and multipoint Bluetooth connectivity. Setting up the headphones took only seconds, and switching between my laptop and smartphone while working was incredibly smooth. The ability to take calls on one device and resume playback on another without any manual intervention was a standout convenience.

    The multi-directional knob is one of the most intuitive controls I’ve encountered. It made adjusting the volume, skipping tracks, and managing calls effortless, particularly in situations when handling my phone would have been inconvenient.

    Sound quality is another highlight, though not without its quirks. The bold, dynamic profile of the Major V delivered an immersive experience across genres, especially for rock tracks and energetic playlists. However, I found the sound a bit too bass-heavy for my personal preference, as I tend to favor clearer tones that highlight intricate details in acoustic and orchestral tracks. Fortunately, the Marshall app’s equalizer allowed me to adjust the sound to better suit my taste, ensuring a more balanced listening experience.

    Battery life lives up to the hype. During testing, I went nearly a week without needing a recharge, even with daily use. A quick 15-minute charge gives plenty of playback for the day ahead, reinforcing how convenient the Major V is for on-the-go lifestyles.

    Value: 4.5/5

    The Major V stands out for its combination of style, performance, and functionality. Its PHP8,690 SRP makes it competitive, and while the lack of ANC may deter some users, its exceptional battery life, robust sound quality, and classic design make it a strong contender for those who prioritize style and substance.

    Specifications:

    • Drivers: 40mm dynamic drivers
    • Frequency response: 20Hz – 20kHz
    • Bluetooth: 5.3, Multipoint
    • Battery life: 100+hours of playtime
    • Charging: USB-C, wireless charging

    What’s Hot:

    • Timeless design
    • Outstanding battery life
    • Customizable sound via app
    • 3.5mm audio jack

    What’s Not:

    • No active noise cancellation
    • No carrying case/pouch

    Bottomline:

    The Marshall Major V stands out as a blend of form and function, perfect for fans of the brand and anyone seeking a stylish, high-performing pair of wireless headphones. Its impressive battery life and sound quality make it a solid investment for everyday use.

    Check out our GADGETSLAB review on the Marshall Minor IV here.

    Test Drive: BYD Seagull

    Over the past year, there have been several electric vehicle (EV) launches in the country. Most are priced at over two million pesos, with others sitting in the PHP1.5 to PHP1.8-million range. While the electrified future is exciting, cars at these price points are still a hard sell for Filipinos, most of whom are still on the fence about EVs. That was before BYD Cars Philippines changed the game. Meet the BYD Seagull: a sub-one-million-peso EV that could very well be your first electric car.

    Design: 4.5/5

    BYD Seagull

    The BYD Seagull is quite a looker. Many reviewers and motoring journalists have described it as a “baby Lambo,” and you can definitely see the resemblance with the sharp drop of its hood.

    The sides feature a few sharp lines that blend with the car’s body—perhaps more noticeable because of the vibrant Sprout Green color. Below each door, there are “BYD Blade Battery” labels, though these don’t indicate the actual battery location. The car rides on 16-inch wheels with disc brakes on all four corners, while wide LED taillights and a small top-mounted spoiler with an integrated brake light highlight the rear.

    Size-wise, the BYD Seagull is a small hatchback, putting it in the same category as the Toyota Wigo, Honda Brio, Suzuki Celerio, and Suzuki S-Presso. Its dimensions are listed at 3,780 x 1,715 x 1,580mm, with a wheelbase of 2,500mm. That long wheelbase translates to more legroom for passengers, giving it an edge in its segment.

    One major concern with the Seagull is its published ground clearance—just 120mm laden. On paper, it seems too low. But in practice, I’ve had no issues tackling the bumps and potholes of CAMANAVA and EDSA, even with five passengers onboard.

    Equipment: 4/5

    The BYD Seagull is fully electric, powered by a 30kWh BYD Blade Battery (Lithium Iron Phosphate), giving it an NEDC-rated range of 300km on a single full charge. A front-mounted Permanent Magnet Synchronous (PMS) motor delivers 75PS and 135Nm of torque.

    When it comes to tech, the Seagull takes a simpler approach compared to its pricier siblings. It features a basic TFT LCD instrument cluster, standard cruise control, a rear camera with sensors, and no major ADAS, though it does have Auto Hold. There are three driving modes—Normal, Eco, and Sport—and traction control for sand and snow.

    As for the toys, the car has a 10.1-inch infotainment display that rotates 90 degrees, supporting wireless Android Auto and Apple CarPlay. A wireless charger replaces the middle console, while unique touches include an NFC card that acts as a smart key alternative. The BYD app integration also lets you monitor real-time vehicle data like charging percentage and even remotely start the car.

    Comfort-wise, the Seagull comes with leather seats all around and auto-climate air conditioning, though vents and controls are limited to the front. On the safety side, it’s equipped with four airbags, Traction Control, Electronic Stability Control, ABS, Hydraulic Brake Assist, EBD, Hill Start Assist, a Tire Pressure Monitoring System, and more.

    User Experience: 4.5/5

    After driving the Seagull for over a month, I can confidently say it has brought back the joy of driving for me. It doesn’t have the horsepower or torque of more expensive EVs, but it feels great behind the wheel. Steering is light yet precise, and being an EV, power and torque are instantaneous. If BYD could fine-tune the motor and suspension, this could easily be a fun little hot hatch.

    What impressed me most was how planted the Seagull felt on the road. The battery’s weight and placement help maintain a low center of gravity, making it stable even on twisty mountain roads. On highways, overtaking is a breeze—even in Eco mode. Sport mode, however, takes the driving experience up a notch, putting a grin on my face as it zips through the expressway.

    Space-wise, the Seagull offers one of the best rear passenger accommodations in its class. Taller passengers won’t struggle to get in or out of the back. The trade-off, however, is its limited trunk space. At 230-liters, it’s good for a couple of medium-sized suitcases or boxes. Folding the rear seats expands the cargo area but reduces passenger capacity.

    In terms of energy efficiency, the Seagull is decent but not groundbreaking. It averages 10kWh per 100km, according to its onboard monitor. Real-world range during the holidays was around 210km, although I often charged it when it hit 30%, with about 70km of range left.

    Charging the Seagull has been a cost-saver. In two months, I’ve saved around PHP7,000–8,000 on fuel. Most of my charging was free, thanks to mall charging stations and our home solar setup. That said, some malls now charge per kWh. Charging times depend on the method: 4.5 hours for a full charge using the included 7kW wall charger, 30 minutes for 30–80% using a DC fast charger (max 30kW), and 10 hours with the portable 3kW charger. Its V2L (Vehicle-to-Load) capability also turns it into a giant power bank for home appliances.

    In two months, the Seagull has taken over as our daily driver, replacing our MPV—a testament to its practicality and reliability.

    Value: 4.5/5

    At its introductory price of PHP898,000, the BYD Seagull is a game-changer. Even at its regular price of PHP938,000, it remains an affordable gateway into the EV market. It’s a compelling choice for first-time car buyers or as a secondary vehicle, thanks to its driving dynamics, tech, and savings on fuel and maintenance. Plus, there’s the bonus of being exempt from coding.

    However, condo dwellers or those without reliable home charging might want to wait. Mall charging, while convenient, is becoming less reliable as EV adoption grows. Thankfully, the future of EV infrastructure looks bright. The DOE recently finalized rules requiring gas stations to install chargers under the EVIDA Law, and companies like ACMobility are rapidly expanding charging networks across the country.

    Final Thoughts

    The BYD Seagull makes the EV dream accessible to more Filipinos. Its affordable price, practicality, and fun driving experience make it a solid choice for anyone looking to embrace the electrified future.

    Petron opens 60th and biggest Car Care Center in Pangasinan

    Petron Corporation opened its 60th Car Care Center (CCC) outlet, the company’s biggest one to date, in Urdaneta, Pangasinan, representing a new milestone in its commitment to meet the diverse needs of motorists across the country.

    With 9 available service bays, vehicle owners in this part of the region now have access to the full range of automotive repair and maintenance services offered by Petron CCC, including Change Oil, Automatic Transmission Fluid (ATF) Dialysis, Wheel Alignment, Tire Services, Brake Services, Under Chassis/Suspension repair, and Preventive Maintenance Services (PMS) at reasonable prices.

    Car Care Center

    The new CCC located along Anonas, Bypass Urdaneta, features a new modern design, adding to Petron’s growing list of new CCCs with this fresh design concept. It also features a premium lounge where customers can relax while waiting.

    The Urdaneta CCC officially opened to the public on December 13, 2024, led by Petron national sales manager for lubes and greases Leojun Gonzales and Petron Lube Center manager Isabel Amanda Aguila, Urdaneta Petron CCC partners Alexander Gacutan, Fernando Choa, and Erwin Sy, and other representatives from Petron Industrial Sales.

    “We continue to make consistent progress in our commitment to provide comprehensive automotive solutions and topnotch service to Filipino motorists through the Petron Car Care Center (CCC). Like we’ve been doing for the past 18 years, our newest location in Urdaneta will help ensure smoother, safer, and more enjoyable journeys for our customers,” said Gonzales.

    In 2024, the company opened 6 other CCC outlets, serving motorists in Galas in Quezon City, Kamagong in Makati; Alaminos and Bayambang in Pangasinan, Mandurriao in Iloilo, and Surigao City.

    As the premiere automotive fluid specialist, Petron Car Care Center is a one-stop shop carrying Petron’s complete line-up of technologically advanced and internationally accredited mineral and full synthetic automotive lubricants. Customers can be assured of quality repair and preventive maintenance services by well-trained mechanics on every visit.

    Petron remains keen to expand its CCC network to reach more customers nationwide. The Petron CCC also makes a good investment with its wide package inclusions and competitive franchising fees. A standard franchise includes major equipment support, training of mechanics and operator, marketing, and a lot more. Those interested in partnering with the country’s largest oil company may email [email protected]

    Suzuki PH strengthens Cavite presence with new 3S Shop in General Trias

    Suzuki Philippines Incorporated, the exclusive distributor of Suzuki motorcycles in the Philippines, recently opened its first 3S shop in General Trias, Cavite, in partnership with Ropali Corporation. This marks a significant milestone for Suzuki Philippines and Ropali as this is their first 3S Shop. Strategically located Brgy. San Francisco, General Trias, Cavite, the new facility is poised to cater to the increasing demand for Suzuki motorcycles in the city and surrounding areas.

    The opening ceremonies were attended by Suzuki Philippines executives led by President Koichiro Hirao, Division Head Jose Salavarria, Assistant to the General Manager Erick Fernandez, South Luzon Regional Sales Manager Ivan Nerona, and Dealer Development Group Head Cyril Aguadera. On the part of Ropali, in attendance were President and CEO Ariane Alingog-Claro and Chief Revenue Officer Steph Mariano.  

    The new 3S shop embodies Suzuki’s dedication to providing a comprehensive and exceptional customer experience. The 3S in 3S Shop means, Sales, Service, and Spare Parts. It showcases the latest line-up of stylish, powerful, and fuel-efficient models.

    A Commitment to Customer Satisfaction  

    From underbones, featuring the brand’s flagship Raider R150 and the country’s no. 1 selling underbone leisure model, the Smash, to the dual-purpose Raider J Crossover; and scooters, with favorites like the affordable Maxi Scooter Burgman Street, Avenis, and Skydrive Sport—this shop has it all. Don’t miss the much-talked-about backbones, the GIXXER Series, which includes the GIXXER SF250, GIXXER 250, GIXXER 155, and the newly launched GIXXER SF155, as well as the ultimate adventure companion, the V-STROM 250 SX. Whatever you need for Suzuki regular bikes, you’ll find it here.

    Customers can also be assured of personalized service from a team of friendly and knowledgeable professionals who are always ready to assist with all their motorcycle needs. The shop also provides convenient access to Suzuki Genuine Parts, oils, and accessories, ensuring optimal performance and longevity for Suzuki motorcycles. For After Sales Service, highly trained mechanics utilize the latest Suzuki tools and equipment, including specialized repair and diagnostics tools for fuel-injected (Fi) models, to deliver efficient and reliable service. 

    All Suzuki 3S Shops are designed with customer convenience and safety in mind, offering a comfortable and welcoming environment that reflects Suzuki’s innovation and commitment to excellence. The opening of the Dasmarinas 3S Shop reinforces this dedication, along with Ropali, and further strengthens Suzuki’s position as a leading motorcycle brand in the Philippines.

    HONOR X9c 5G is coming on January 10 but can it survive a 500FT Drop Test?

    Leading smart devices provider HONOR Philippines just dropped #TheToughestPhone of 2025 as the country celebrated New Year’s Day. Coming on January 10, HONOR X9c 5G will be launched on HONOR’s Facebook page.

    “This is our biggest launch ever, and we’re excited to be dropping this at the same time we welcome 2025! This smartphone is stronger with its All-Angle Ultra Defense. HONOR X9c 5G is now water, drop, and heat-resistant. Mark your calendars on January 10 and get to know the toughest phone of 2025,” said HONOR Philippines Vice President Stephen Cheng.

    Honor X9c 5G

    All-Angle Triple Defense

    The new HONOR X9c 5G sports an all-angle triple defense feature that has an SGS 5-Star rating for Drop Resistance. It also defied an industry standard as it can withstand up to two-meter drops.

    HONOR X9c 5G also has water resistance feature with an IP65M rating. It can be submerged up to 25cm deep for a maximum of 5 minutes.

    The biggest surprise of HONOR for the HONOR X9c 5G is the boiling test — a new trend that will make social media go wild yet again. With its heat resistance, the toughest phone can take extreme temperatures ranging from -40°C cold to 70°C hot.

    So, mark your calendar on January 10 and witness the unveiling of the toughest phone of 2025 — the HONOR X9c 5G. Catch it live on HONOR’s Facebook page.

    For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com, or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

    In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee, Lazada, and TikTok Shop.

    Smart laptops are going to be everywhere

    Strolling through gadget stores and spotting AI-powered laptops, you might wonder, “What’s the purpose of this?” Well, there’s a reason more brands are jumping on the AI bandwagon and making it a standout feature in their latest laptops. Stick around—I’m about to reveal why it’s worth considering. This might just convince you to grab one and stay ahead of the curve as AI computing takes a leap next year.

    What makes AI-Powered laptops so useful?

    Artificial Intelligence (AI) is transforming the tech landscape, making everything faster, smoother, more organized, and visually stunning. That’s all thanks to the built-in AI components powering these cutting-edge laptops. If you’ve read our reviews of ASUS and Lenovo laptops, you’ve probably seen us talk about the GPU and NPU driving the AI performance. If not (seriously, you’re missing out), let me break it down for you.

    The GPU (Graphics Processing Unit) specializes in handling massive, parallel computations—perfect for tasks like image processing, data visualization, and accelerating machine learning models. Meanwhile, the NPU (Neural Processing Unit) is purpose-built for AI-specific tasks like neural network processing and real-time decision-making. Together, they create a powerful duo: the GPU handles large-scale, high-volume processing, while the NPU focuses on precision AI workloads.

    But what about the CPU (Central Processing Unit)? While it’s not the star of the AI show, it’s still a key player. The CPU manages system operations, ensuring the smooth execution of AI-driven processes, handling general computing tasks, and maintaining overall system efficiency. So, while the heavy AI lifting is done by the GPU and NPU, the CPU keeps the entire system running like clockwork.

    Why Microsoft is the perfect partner for AI laptops

    Of course, having AI-driven components is only half the story. You need the right software to unlock their full potential. That’s where Microsoft comes in, perfectly aligned with this powerhouse hardware. It’s like adding salt to a dish—without it, you’d never taste the full flavor of AI capabilities.

    For instance, imagine you’re working on a school project and need a photo of your invention. The background, however, is a disaster. Normally, you’d have to wrestle with Photoshop or hunt down a free background remover online. But with an AI-powered laptop, you can simply use Microsoft Designer in the Images app to fix it in a flash.

    And here’s another game-changer: the latest AI-powered laptops come with a dedicated Copilot+ key. Just press it, and voilà—you’ve got instant access to Microsoft’s AI assistant. It’s seamlessly integrated into Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and Teams. This means you can get help writing, summarizing, analyzing data, coding, or even scheduling meetings, making work and study so much easier and more time-efficient.

    AI-Powered Security: Smarter, Safer

    Worried about security? Don’t be. Microsoft and Intel have taken care of that, too. Intel’s Threat Detection Technology (TDT) uses AI to detect potential threats in real-time, while hardware-based security features protect against vulnerabilities at a deeper level. On the software side, Microsoft Defender offers real-time protection against malware and other threats. And with tools like Microsoft Security Copilot, even analyzing and responding to security incidents becomes faster and more effective.

    These AI-powered security features create a dynamic defense system that evolves with emerging threats, keeping your data safe. It’s peace of mind, knowing that your laptop isn’t just smart—it’s actively working to protect you.

    Why now is the time to go AI

    Few things are more frustrating than hitting a mental block or losing momentum in the middle of a task. That’s where AI-powered laptops shine. With intelligent features and adaptive processing, these devices optimize your workflow, provide seamless multitasking, and keep you focused on what matters.

    This is why more tech brands are rolling out AI-powered laptops—they understand the demand for smarter, more intuitive devices. These laptops optimize battery life, automate routine tasks, and deliver faster speeds and better graphics, all tailored to make your life easier.

    The future is bright for AI laptops

    Here’s the exciting part: we’re only scratching the surface of what AI-powered laptops can do. As AI technology evolves, these devices will become even more impressive. They’ll continue to revolutionize how we work, learn, and create, making every task easier, more intuitive, and a lot more fun. Before long, having an AI-powered laptop will feel as essential as having Wi-Fi.

    So, the next time you see one of these laptops in a store, don’t just walk past it. Consider the possibilities. Investing in an AI-powered laptop isn’t just buying a device—it’s embracing the future.

    New year, new beginnings: Making your future brighter this 2025

    The New Year is always full of promise — a blank slate to create new goals, embrace positive changes, and nurture what matters most. While we often think about career or financial targets during this time, it is equally important to focus on overall wellness and the ways we can protect and care for our loved ones.

    As you step into 2025, consider these ideas to ensure a balanced and fulfilling year ahead:

    1. Prioritize your family’s future and wellness

    A happy family begins with a healthy one. This year, focus on strengthening bonds and creating opportunities for connection, whether it is sharing family meals, scheduling time to unplug from technology, or exploring new outdoor activities together.

    2. Align financial and health goals

    While setting financial goals for the year, do not forget to align them with what truly matters. Saving for a dream vacation, enrolling in family fitness programs, or improving your diet are worthwhile investments into wellness and shared experiences. These are just as vital as balancing the budget or paying off debts, and they contribute to both your personal and financial well-being.

    3. Find the balance between growth and rest

    The New Year often comes with the pressure to hustle harder and achieve more, but real growth happens when we make time to rest, reflect, and recharge. Balance is the key to wellness. This year, commit to setting boundaries—whether it’s making time for self-care or ensuring weekends are dedicated to family rather than chores. Taking care of yourself equips you to better care for those you love.

    4. Focus on building a meaningful legacy

    Wellness is not just about living well today – it’s about creating a life of meaning that lasts for generations. Financial security plays a vital role in this. Protecting your wealth nurtures opportunities for your children and their future. Whether it’s funding their education, helping them pursue their dreams, or teaching them the value of financial responsibility, these are gifts that go beyond material wealth to shape a brighter legacy.

    5. Celebrate small wins and big moments

    In the rush to meet goals, don’t forget to pause and celebrate. Every step forward—no matter how small—is a reason to be proud. Whether it’s learning something new, enjoying quality time with loved ones, or simply completing a task you have been putting off, these moments add up to a meaningful year.

    As you prepare to welcome the New Year, consider securing your future and the things that matter most with financial protection solutions from Sun Life Grepa Financial, Inc. (Sun Life Grepa). From life protection matters to health-focused protection goals, you can find various solutions for your needs that your budget and lifestyle by talking to a Sun Life Grepa financial advisor.  Visit www.sunlifegrepa.com to learn more.

    The New Year isn’t just about resolutions — it is about creating a life filled with purpose, love, and well-being. Here’s to making 2025 your brightest and most meaningful year yet!

    Remember the Y2K Bug?

    I have been with Gadgets for about half of its existence—a long time in terms of technological advances. Since then, smartphones and other gadgets have only gotten better. There were moments of uncertainty in the technology world and one of them just happened to be one that I bore witness to—the Y2K bug. Why was it such a big deal, and what came out of it?

    Most reports centered around the Y2K bug came about because computers read dates as two digits—for example, January 1, 1999, read as 1/1/99, and thus the clock turning over to January 1, 2000, would cause confusion as computers would read it as not January 1, 2000, but rather, January 1, 1900, or 1/1/00. The reason dates only read two digits instead of four is because mainframe computers and personal computing memory were expensive. Some reports priced memory at USD10/KB to over USD100/KB in 1975 (USD59.10-USD591.03 in 2024 dollars), and in attempts to lower the prices and make them accessible to everyone, many manufacturers chose to use two digits for the date instead of four. The assumption for this was to expand the use of computers at the cost of allegedly rendering them useless by the year 2000.

    The earliest reports of the Y2K bug began as far back as 1958, when Bob Bemer noticed that this would be an issue when he was working with genealogical software. He attempted to bring this issue up with various stakeholders ranging from fellow programmers to IBM to the United States federal government and even international organizations such as the International Organization for Standardization for 20 years, recommending the COBOL picture clause should be used to specify four-digit years for dates.

    The first time that this issue was addressed online was as early as 1985 on a Usenet newsgroup. Spencer Bolles said, “I have a friend that raised an interesting question that I immediately tried to prove wrong. He is a programmer and has this notion that when we reach the year 2000, computers will not accept the new date. Will the computers assume that it is 1900, or will it even cause a problem?” His questions began to gain traction in the 1990s, when Computerworld ran an article by Peter de Jager about “Doomsday 2000,” and other programmers, such as David Eddy, coined the term Y2K in 1995.

    The problem even gained the attention of the United States Department of Defense. “The Y2K problem is the electronic equivalent of the El Nino and there will be nasty surprises around the globe,” said former United States Deputy Secretary of Defense John Hamre. The brokerage industry made moves to address this in the 1980s, namely because bonds had maturity dates beyond the year 2000. The New York Stock Exchange (NYSE) hired 100 programmers to address these issues, spending USD20 million on the Y2K issue.

    Date programming had to be changed as well; credit card systems saw bugs as early as 1997, with processing issues happening with cards that had expiration dates beyond the year 2000, and a lawsuit was even filed over this issue. Microsoft Excel, the C programming language, JavaScript, UNIX, and the Windows 3.x file manager had to make adjustments, not to mention a slew of other programs, applications, and more. Some solutions, such as date expansion to four digits, date windowing, date compression, and more, were also proposed for legacy systems.

    What happened on January 1, 2000, itself? Anything that used a computer was affected, but the extent varied. Reports from various countries included minor glitches such as deleting new text messages to nuclear plant radiation monitoring systems failing in Japan, a video store incorrectly assessing a USD92,150 late fee due to a tape being 100 years overdue in the United States, 30,000 cash registers printing receipts with 1900 dates in Greece, and more. It is estimated that the cost of the work done to prepare for Y2K was more than USD300 billion, although the final cost may be unknown due to the variation of errors and the severity of such errors. A recent software failure by CrowdStrike in 2024 also brought down computers worldwide and was also compared to the Y2K bug.

    After January 1, 2000, came and went with much fanfare and (relatively) little effect on technology, people got back to their lives with ever-increasing importance on gadgets and technology. While there are many issues that technology still has to address to this very day, people are now more proactive than ever with events similar to Y2K. In fact, I myself learned about issues involving the years 2010 and 2022, which went virtually unnoticed compared to Y2K. While we continue to rely on technology, we have to be proactive about solving issues created by technology as well, and the Y2K bug was one of the examples where prevention helped, even though the impact was not as big as people expected it to be.

    A New Year Celebration Like No Other: Experience the Grandest Mascot Parade Only at SM Mall of Asia

    Get ready to kick off 2025 with a spectacular celebration at the highly anticipated MOA Grand Mascot Parade! On January 1, 2025, over 200 larger-than-life mascots from your favorite brands and movies and performers will take over SM Mall of Asia, bringing your childhood heroes and beloved characters to life in an unforgettable day of fun, performances, a special meet-and-greet, and an exciting fireworks display.

    Giant Inflatables Take Over Seaside Boulevard – Bigger Than Ever!

    Welcome the new year with sights that are larger than life! Marvel at the giant inflatables, including MOA’s very own Mimi the Cat, Momo the Dog, Benny the Bunny, Bailey the Beagle, and a special guest appearance by Sola the Panda from SM Southmall. These are the perfect backdrop for unforgettable photos and core memories!

    Mascot Parade, Magic and Merriment at MOA Complex | 4:00PM

    Watch the magic unfold as iconic mascots march through SM Mall of Asia. From beloved animated characters to famous brand figures, this vibrant parade is guaranteed to bring joy to kids and adults alike. Join the spectacle starting at 4PM from the North Arcade to Pacific Drive, followed by an exhibition at the South Arcade and a grand finale at Seaside Blvd. 

    High-Energy Performances at Seaside Boulevard

    Following the Grand Mascot Parade, Seaside Boulevard will come alive with exciting performances! Experience high-energy shows by the MOA Marching Band, guest marching bands, spirited cheerleaders, and of course, more of your favorite mascots. The performances are sure to keep everyone entertained throughout the day.

    Mascot Parade

    Exclusive Meet and Greet– Your Chance to Get Up Close | 6:00PM

    Don’t miss the chance to meet the stars of the Grand Mascot Parade! Head over to the Music Hall, where you can take photos and interact with your favorite mascots for a truly memorable experience. It’s the ultimate fan experience for families and enthusiasts alike!

    Spectacular New Year’s Day Fireworks – A Dazzling Finale | 7:00PM

    End the day with a bang! The MOA New Year’s Day Fireworks Display will light up the evening sky at 7:00 PM, bringing the festivities to a dazzling close with an unforgettable show.

    Event Details:

    • Date: January 1, 2025
    • Time: 4:00 PM – 7:00 PM
    • Location: SM Mall of Asia Complex, Pasay City, Philippines
    • Free admission 

    Join us for the MOA Grand Mascot Parade and be part of this exciting New Year’s Day celebration. Whether you’re a fan of giant inflatables, cheerful marching bands, or beloved mascots, this event is perfect for families, friends, fans, and fun-seekers of all ages. Make this New Year’s Day one to remember!

    Hyundai Motor PH Launches ‘Dream Green’ Mangrove Planting Project

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    Hyundai Motor Philippines Inc. (HMPH) partnered with Ramon Aboitiz Foundation Inc. (RAFI) for Dream Green, a tree-growing project where the brand aims to plant 5,000 mangroves in Brgy. Lumaniag, Lian, Batangas by the end of 2024. This is in line with Hyundai’s global vision, Progress for Humanity, which drives the brand to create meaningful change, not just through its vehicle line-up but also through initiatives that enrich lives and sustain the environment.

    Last November 29, HMPH employees together with RAFI and Samahan ng mga Mandaragat sa Sulok (SAMLOK) worked together to plant the first batch of mangroves. Dream Green is a local initiative of Hyundai Motor Company’s global campaign where Hyundai subsidiaries from around the globe plant trees named under the IONIQ Forest, coined from the IONIQ brand, which represents Hyundai’s dedication to building a better world through a cleaner and more sustainable lifestyle.

    Present at the Dream Green activity were HMPH executives Mr. Jiho Son, president; Mr. Cecil Capacete, managing director; and Mr. Hongshik Chin, chief financial officer. Also in attendance were representatives from RAFI’s management, Ms. Amaya Cristina A. Fansler, CEO and president, Ms. Mariefe del Mundo community and stakeholder engagement manager. Honorable Edgar J. Johnson, chairman of Brgy. Lumaniag, was also present, as well as representatives from the Provincial Government Environmental and Natural Resources Office (PGENRO), and Municipal Environment and Natural Resources Office (MENRO). 

    “Today is just one of the many examples of how our vision extends far beyond being an automotive company. We feel a strong responsibility to contribute to a more sustainable future for all. This belief is what inspired HMPH to take part in this Dream Green project, where we aim to plant 5,000 mangroves today as part of 55,000 trees by 2028 in our roadmap. We look forward to achieving this goal alongside the Ramon Aboitiz Foundation.” said HMPH president, Mr. Jiho Son.

    Visit https://www.hyundai.com/ph to learn more. For the latest news and updates, follow @HyundaiMotorPhilippines on Facebook and Instagram.

    96 Teams Begin Their PLDT-Smart InnoGen 4 Journey for PWD Empowerment

    For the fourth season of  Innovation Generation 4.0 (InnoGen 4), PLDT and Smart welcomed 96 teams from 17 senior high schools and 79 colleges and universities nationwide. Launched with the National Council on Disability Affairs (NCDA), this year’s theme, “Innovation for All,” emphasizes empowering persons with disabilities (PWDs) through technological solutions.

    “The real journey has begun for our youth innovators to work on their proposed technological solutions that will help persons with disabilities navigate their daily activities. This season, we are also looking for innovations that will assist government agencies in making transactions more inclusive and sensitive to persons with disabilities,” said Stephanie V. Orlino, AVP and head of stakeholder management at PLDT and Smart.

    The Journey of Youth Innovation

    The first stage or the Kilo Phase saw the entry of 388 tech-savvy youth that make up 96 teams from 17 senior high schools and 79 colleges and universities all over the Philippines into the program.

    They are taking part in a series of lectures on Concept Development that include Design Thinking and Ideation, Basic Validation, and Writing and Designing proposals. At the end of this stage, the teams are required to submit a concept paper. Only the Top 50 teams will advance to the next round or the Mega 50.

    The ultimate goal for young innovators is to qualify for the final phase or the Giga 25. At this stage, lecturing and mentoring sessions will zero in on Basic Prototyping, Integrated Payment Platforms, Data Privacy, and Idea Pitching. It’s where teams will finally see their concept develop into a minimum viable product which they will present on Demo Day. Throughout their journey, they may receive as much as PHP90,000 in cash and communications support to help turn their idea into reality.

    Expanding Innovation Opportunities

    InnoGen 4.0 highlights key milestones in the PLDT Group’s innovation and grant program for young Filipinos. For this season, PLDT and Smart also opened the initiative to out-of-school youth in adopted communities of colleges and universities.

    InnoGen provides more than just financial and connectivity grants. It offers a rich learning environment through lectures, workshops, and mentoring sessions, fostering knowledge sharing and technological skill development.

    InnoGen 4.0 underscores PLDT and Smart’s commitment to meaningful innovation and underscores the PLDT Group’s assistance to the country’s achievement of the UNSDG 10 on Reduced Inequalities.

    AI, 5G revolutionizing evolving media landscape

    The future of marketing and advertising not only in the Philippines but across the world will be shaped by the increasing importance of artificial intelligence and improvements in mobile connectivity, such as 5G, among other technological trends.

    “The media landscape dramatically evolves every second, and we don’t even realize it,” said Kristine A. Go, senior vice president for Wireless Consumer Business at Smart Communications, Inc., speaking before an audience of advertising, marketing, and media professionals at MMA Impact Philippines.

    Her keynote session, “Shifting Paradigms: The Future of Media, Marketing, and Advertising in the Philippines,” underscored the transformation brought about by the rapid rise of digital media, a shift accelerated by the COVID-19 pandemic.

    “With digital becoming mainstream, describing the media reality as “fast-paced” is an understatement,” said Go, identifying five “key provocations” impacting this changing media landscape:

    • Digital as the new reality
    • Every person as a marketing channel
    • The challenges and opportunities of living in a siloed digital world
    • Personal data being the ‘new gold’
    • Scratching the tip of the AI iceberg

    Go attributed the country’s rapid digitalization to the onslaught of the pandemic. “Smartphones became dominant, leading to the explosion of social media platforms like Facebook, Twitter, Instagram and TikTok. Streaming platforms gave rise to video on-demand and the content creator universe. In fact, the Philippines is #1 in online video consumption,” she said.

    In mobile-first Philippines, where people spend about a third of their days on their smartphones, video streaming is a major activity, alongside social media and gaming. Go says this is due to smartphone affordability and improvements in mobile connectivity. “With LTE evolving into 5G, people are now able to game and stream anywhere uninterrupted. More importantly, with everyone having access to content creation, the latest evolution of this habit has been to livestream outdoors, which 5G allows you to do,” she said, adding that mobile connectivity has also enabled ‘regular joes’ and key opinion leaders to influence other consumers via social media.

    “What powers all of these is 5G, as it offers several solutions to the challenges of modern advertising, primarily by enhancing existing formats and enabling entirely new possibilities, like precision targeting, personalization, interactive video ads, augmented reality and virtual reality environments,” she said. To date, Smart’s 4G and 5G mobile network covers 97% of the population.

    ‘Fearless prediction’

    In addition to 5G, the mainstreaming of AI is likewise seen to revolutionize not just the marketing and advertising landscape, but other fields such as education as well. “The Philippines is among the top countries in the world in terms of interest in AI,” said Go, citing data from Google. “My fearless prediction is that AI will become mainstream faster than we think. In the Philippines, the Department of Education is teaming up with Khan Academy to digitize classrooms and educational content. Part of that project is the AI assistant, khanmigo, which creates lesson plans for teachers, and tutors students on any subject,” she added.

    However, with opportunities come challenges, as the increasingly digital world has also given rise to siloes. “The proliferation of content and on-demand viewing has created millions of options, which makes individuals live in their own, not-so-little digital world. Brands need to be mindful on their presence where they are applicable or relevant, and create content befitting the media channel they have chosen,” Go said.

    Go also cited personal data as the ‘new gold’ and is key to unlocking curated experiences. “With the growing desire for uniqueness and convenience, which are driving the demand and rising expectations for personalized online experiences, personal data is key to delivering what customers want,” she said, adding that while many are susceptible to personalized ads, consumers remain contradictory on this matter. “While they seek out curated experiences, they don’t want to offer their personal data and they prefer to be anonymous online.”

    PLDT and Smart’s participation in industry events like the MMA Impact Philippines is part of the group’s broader goal of demonstrating leadership in innovation and contributing to nation-building by driving technological advancements, fostering meaningful connections to empower communities, and bringing the benefits of the internet closer to more Filipinos across the country.

    Alipay+ grows payment partner ecosystem, seamlessly connects merchants to travelers

    Alipay+, Ant International’s cross-border mobile payment and digitalization technology solution, announced new payment partners, expanded global merchant coverage, and introduced exclusive rewards for partners’ users in time for the year-end peak travel season.

    Alipay+ now has 35 international payment partners, serving more global travelers and connecting them to more than 90 million merchants in 66 markets. Beyond seamless cross-border mobile payment, Alipay+ now includes an in-app destination marketing platform with digital lifestyle services, giving merchants direct channels to reach and engage customers. Its destination marketing platform, A+ Rewards, is available in more than 10 leading super apps, including Touch ‘n Go eWallet from Malaysia, TrueMoney from Thailand, GCash from the Philippines, and Kakao Pay from South Korea.

    Travel has rebounded significantly in 2024, and according to the World Travel and Tourism Council, the tourism industry will break all records in 2024, with international spending increasing by 33%.

    “Travel has a significant impact to local and regional economies, uplifting communities, small businesses and livelihoods, trends expected to accelerate in 2025,” said Douglas Feagin, president of Ant International. “Through a combination of innovation and partnerships with merchants and tourism organizations, we aim to help more businesses leverage the opportunities from growth in tourism, while continually enhancing the personalized travel experience for travelers.”

    Alipay

    Alipay+ expands merchant coverage, empowering global consumers to ‘travel like a local’

    Travel habits have shifted, and travelers are increasingly spending more on localized experiences, with an 80% increase at Food & Beverage (F&B) merchants, a 50% increase at attractions, and a 120% increase in transportation such as ride-hailing, taxis, and trains. Alipay+’s expanded acceptance at these essential travel scenarios enables travelers to ‘travel like a local’ this year-end and beyond.

    In additional to the expanded coverage, Alipay+ is also introducing exclusive promotions in top destinations around the world, working closely with partners to offer travelers the best deals.

    • Philippines: Alipay+ has grown its coverage in key cities in the Philippines and is now accepted by more than 140,000 merchants, including the Mall of Asia, one of the largest shopping malls in the world.
    • Japan: Following its expanded partnership with PayPay, Alipay+ now connects with over 3 million merchants, including many local SMEs like izakayas, wagashi shops, snack stores, anime merchandise shops, and guesthouses. Travelers can enjoy special rewards at these local stores, at top attractions like Tokyo SKYTREE, Tokyo Solamachi, TOKYO mizumachi, and Ekimise Asakusa, and at top merchants such as airport shops, department stores, premium shopping malls, electronics and appliance retailers, and health and beauty stores.
    • South Korea: Alipay+ expanded to iconic local destinations such as Myeong-dong Night Market in Seoul, Nami Island Night Market in Gangwon-do, and Aewol Café Street in Jeju. Tourists can also use Alipay+’s partner payment apps to pay for bus rides in Jeju and taxis in Seoul. Travelers can enjoy promotions at more than 1.9 million ZeroPay merchants and other attractions and merchants such as Everland Theme Park, GS25 convenience stores and more.
    • Singapore: Travelers can better enjoy the world renowned attractions and food in Singapore, with Alipay+ recently accepted at Mandai Wildlife Reserve, which includes the Singapore Zoo, Night Safari and Bird Paradise, and expanded F&B merchants which include top foodie experiences such as CHAGEE, Toast Box and BreadTalk, and historical food site, Lau Pa Sat.
    • Malaysia: Alipay+ makes it easier for travelers comminuting between the airport and city with its acceptance at KLIA Express Rail Link in the capital. Pavilion KL, one of the top shopping malls with a wide collection of international and local brands and food also joins as one of the latest Alipay+ partners. Alipay+ is additionally connected with DuitNow QR with close to 2 million merchants.
    • Thailand: Alipay+ offers exclusive promotions at leading retailers under Central, Siam and King Power, and everyday conveniences such as 7-Eleven, BigC, Boots and BTS trains.
    • Cambodia, Nepal: Alipay+ recently established new national standardized QR partnerships in Cambodia via KHQR and Nepal via NepalPay QR, providing ease of payment at more than 1 million and 875,000 local businesses respectively.
    • United Kingdom: Travelers can now more easily explore the arts culture in London, with Alipay+ recently accepted at Van Gogh House, in an historic building in London. Promotions are available at some of the most iconic retail destinations in London, including Harrods, Selfridges, Liberty of London, Harvey Nichols as well as at Bicester Village.
    • Germany: Alipay+ will introduce the “German Shopping Festival”, bringing together a wide range of German merchants, offering exclusive discounts, Christmas-themed travel guides, and unique shopping experiences.
    • France: Travelers visiting France will enjoy a promotional instant cashback on purchases at some of the top retail destinations in Paris such as Galeries Lafayettes, La Vallée Village and Printemps Haussman. 
    • Italy: Alipay+ is now accepted at the biggest duty free store in Italy, Aelia Duty Free (Lagardere Group) at Rome airport. Additionally, Tinaba e-wallet users will benefit from cashback promotions running until end of January at Alipay+ enabled merchants across the country.
    • Istanbul: Alipay+ is now accepted at Unifree Duty Free at Istanbul Airport, the second busiest airport in Europe.
    • Abu Dhabi, Dubai: Travelers will benefit from a direct discount at key retailers such as Dubai Mall, Mall of the Emirates, and at key duty-free stores and airports, including Dubai Duty Free and Abu Dhabi Duty Free. 

    Adjust: Key mobile marketing trends to watch in APAC for 2025

    Advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) have reshaped how brands capture attention, drive engagement and build customer loyalty. Mobile apps, particularly in the e-commerce and gaming verticals, have emerged as crucial growth drivers, with the Asia-Pacific (APAC) region amounting to 48% of global organic gaming app installs. Industry experts from Adjust, a leading measurement and analytics company, predict that the momentum will continue in 2025, with AI- and ML-powered mobile measurement solutions maturing and scaling to new heights. 

    At the same time, alternative app distribution channels will gain traction and privacy regulations will be tighter than ever. Marketers adjust their strategies to these technological advancements, regulatory changes and consumer behaviors to succeed in 2025 and beyond. 

    AI and ML will redefine how marketers connect with audiences 

    AI and ML are expected to mature further in 2025, enabling marketers to deliver enhanced user experiences, improved functionality and stronger security features. Andrey Kazakov, chief executive officer of Adjust, said: “2024 was about proving the potential of these models; 2025 will be about scaling them. Developers and marketers will start to trust and leverage these models at a much higher level, achieving better precision and returns on their investment.”

    While 2024 saw Generative AI (GenAI) revolutionize creativity and engagement, its role in 2025 will need to evolve. Egor Lukomsky, chief technology officer at Adjust, explained that marketers must move beyond GenAI to address critical performance challenges. “By adopting ML models that use alternative data points to share insights about user engagement and conversion, brands can effectively understand and predict user behavior in privacy-compliant ways,” he said.

    The Rise of Alternative Apps Will Open New Revenue Streams, Especially in Asia

    In APAC, consumers are becoming increasingly receptive to alternative purchasing channels, especially as direct-to-consumer (D2C) investments grow in popular platforms like super apps. With more consumers willing to explore new app experiences, especially from major e-commerce platforms, the region is poised for rapid innovation. 

    Kazakov mentions, “These new channels will allow brands to bypass traditional app stores, opening up fresh opportunities to drive revenue. The ability to sell directly to users via these new stores will be a game-changer for many companies.”

    Cross-Regional Acquisitions Will Shape the App Market

    Kazakov predicts that larger US-based companies will acquire regional apps in Europe, creating a wave of consolidation in 2025. “As the growth of US firms in certain markets starts to plateau, they will turn to acquisitions to fuel growth,” he said. “By acquiring regional apps with strong local user bases, these companies can gain access to new markets, data, and customer insights, all while continuing to operate under the acquired app’s brand.” 

    This trend will also be particularly important in APAC, “where the market is highly fragmented and local apps are rapidly scaling. Expect more cross-border acquisitions that allow large players to capture regional user bases and tap into new data insights,” explained April Tayson, regional vice president for INSEAU at Adjust.

    Data Privacy Will Be The Key To Trust and Compliance 

    In APAC, concerns over digital privacy are widespread. A recent report reveals that seven in 10 consumers expressed concerns about how their data is collected. This is particularly high in markets like the Philippines (86%), and Thailand and Singapore (both 81%). 

    In 2025, data privacy regulations will be more complex and demanding. New Regulations like the European Digital Markets Act (DMA) will require marketers to adopt new approaches to data storage and sharing with ad networks. Lukomsky anticipates that  there will be an increase in the adoption of multiple measurement frameworks to guide marketing decisions, making it an ideal time to explore what predictive and incremental solutions have to offer. 

    “As technology rapidly evolves, it’s vital for marketers in APAC to adapt their strategies to meet changing consumer behaviors,” Tayson said. “Countries in the APAC region spend significant time within apps, offering businesses a prime opportunity to engage with customers in meaningful ways. This trend is expected to grow in the coming years and will continue to shape the mobile marketing space.”

    To learn more about how Adjust is helping businesses adapt to these trends and embrace the next-generation of attribution and analytics, download the The Future of Mobile Measurement ebook.

    Evro charging network finds new home with ACMobility 

    ACMobility has acquired Evro, the Philippines’ first brand-agnostic roaming electric vehicle (EV) charging network, developed by Globe’s venture builder and tech innovation arm 917Ventures. 

    “We built Evro with the intention of simplifying Filipino EV owners’ charging journeys,” said Vince Yamat, managing director of 917Ventures. “Since launching earlier this year, we’ve made significant headway in advancing sustainable transport through our tech and partners. Entrusting Evro to ACMobility ensures it will continue to evolve and contribute to the advancement of sustainable transport.”

    ACMobility is dedicated to advancing the growth of electrified mobility and closing infrastructure gaps that hinder EV adoption. Its acquisition of Evro further enables the company to address issues faced by EV users, particularly the availability and accessibility of nearby charging stations, which remains a common concern among drivers, especially those who take their EVs outside the city. 

    “We are thrilled to bring Evro into the ACMobility ecosystem,” said Jaime Alfonso Zobel de Ayala, chief executive officer of ACMobility. “Evro is changing the game for electric vehicle adoption in the Philippines. Alongside our efforts in ACMobility, it will address range anxiety concerns and empower EV owners to have full control of their charging experience.”

    Zobel de Ayala added, “The collaboration with 917Ventures and the Globe Group has been invaluable as we build a sustainable future for Filipino motorists together.”

    As an e-Mobility Service Provider (eMSP), Evro seeks to consolidate the Philippines’ EV charging network regardless of brand or Charge-Point Operators (CPOs) to make them more accessible and convenient to local EV users. It is the only mobile app recognized by the Department of Energy (DOE).

    Evro

    With the Evro app, EV drivers can: 

    • Find the nearest available charging point. The app allows EV owners to check charger availability and compatibility with their vehicle.
    • Remotely monitor EV charging status. Drivers can monitor their vehicles’ charging session progress from any location and receive real-time updates through the app.
    • Pay cashless. Drivers can pay seamlessly through GCash or by credit card within the app.

    Currently, the app features 33 live charging locations managed and operated by ACMobility, located in prime areas including:

    • One Bonifacio High Street
    • Greenbelt 3
    • Alabang Town Center
    • Trinoma
    • Nuvali Solenad 1
    • Baguio Ayala Technohub
    • Ayala Center Cebu
    • Abreeza Mall Davao
    • Anvaya Golf and Sports Club (Morong, Bataan).

    Evro is currently in talks to onboard more CPOs onto the platform, with plans to expand its network further in the coming months. 

    Electric vehicles, a more sustainable transport alternative, has seen growing adoption in the Philippines, with industry groups expecting a 10% year-on-year rise in sales by yearend. The EV industry targets to sell 2.45 million EVs and operate 65,000 EVE charging stations across the country by 2028.

    The Evro app is now available to download for free on the Google Play and Apple Stores. Registration to create an account is also free. 

    To know more, visit: https://www.Evro.ph/