Hop onboard to the Metro Manila LRT-1 Express featuring the Honor of Kings S3 Invitational, which is set to kick up a storm from February 22 to March 1, 2025! This is the first-ever railway activation from Honor of Kings Philippines, which also features local players from Blacklist International, World Elevate, and Rough World Era.
With the S3 Invitational coming into full swing at SM North EDSA, the Group Stages and Grand Finals Weekend are free for all to watch at The Block, with seating on a first-come first-served basis.
The tournament will also showcase the S3 exclusive theme song from local rappers Raymond Abracosa “Abra”, Marlon “Loonie” Peroramas, “Pag-Asa ng Pinas” and a special mystery guest in the upcoming music video that’s set to be released on February 20.
When queried on why they’ve chosen to collaborate with Honor of Kings, Abra stated that “Syempre H-OK siya! Ok siya! (It’s H-OK!).
Loonie noted, “Gamer din ako, I feel honored to be one of the representatives of HOK. Balita ko itong game talaga na to ang isa sa mga orig kaya nakakatuwa na maassociate sa laro na to. (I’m also a Gamer, I feel honored to be one of the representatives of HOK. I heard this game is one of the OGs so it’s an honor to be associated to this game).”
Both rappers enjoyed the experience of shooting for the video and making the S3 theme music, with Loonie saying,” Nakakagulat! Isa to sa pinakamalupet at pinakamaangas na shoot na napuntahan ko. (I was surprised, this is one of the coolest and most awesomer Shoot I’ve ever been on).”
Watch out for the PH S3 Theme Song to be released on February 22, 2025, and the LRT-1 Express coursing through the tracks until March 9, 2025.
Maya, the No. 1 Digital Bank in the Philippines, is bridging the credit and education gap for micro, small, and medium-sized enterprises (MSME) through its Negosyo Serye program, which merges financial literacy with seamless loan access.
The program targets eligible MSME owners who operate Maya Center businesses, offering them financial management skills, growth opportunities, and streamlined access to Maya’s lending products. Maya Centers offer a broad range of essential financial services, including remittances, bill payments, cash-in, cash-out, and reloading—creating a convenient one-stop solution for everyday financial needs.
“Financial literacy programs often leave entrepreneurs without a way to put their learning into practice,” said Renan Santiago, Maya head for MSME business and retail. “We empower MSMEs with essential financial skills and seamless access to credit—equipping them with both the knowledge and the tools to take immediate action for growth.”
Entrepreneurs like Mylene Laguio from Quezon City have already experienced the benefits. As a Negosyo agent, Laguio recently secured a PHP150,000 loan through Maya Advance. She said, “With Maya’s Negosyo Serye, I got financial training, instant credit, and franchising opportunities—all in one place. It’s a faster, more complete solution that is helping me grow my business quickly and efficiently.”
Breaking Barriers for MSMEs
MSMEs in the Philippines often struggle with financial literacy and credit access, limiting their growth potential.
Maya’s NegosyoSerye addresses these obstacles by teaching budgeting, saving, and investing, alongside responsible loan use. Participants also explore business expansion opportunities, such as franchising, within the session.
Qualified MSME merchants can obtain loans through Maya Advance, with credit limits up to PHP350,000—all without the paperwork and collateral typically required by traditional banks. Real-time loan approval replaces the usual weeks-long wait, offering much-needed speed to small businesses.
“This seamless model is part of Maya’s broader plan to create a one-stop digital ecosystem for MSMEs,” said Santiago. “By combining education, business opportunities, and fast credit, we’re eliminating the friction that holds back micro-entrepreneurs. Our goal is to make sure they can take action when ready, without the delays typical of traditional loans.”Maya is the #1 Fintech Ecosystem in the Philippines, integrating Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor.
Maya Bank is regulated by the Bangko Sentral ng Pilipinas (BSP), and deposits are insured by the Philippine Deposit Insurance Corporation (PDIC) for up to PHP500,000 per depositor. For more information, visit maya.ph and mayabank.ph. Follow Maya on social media at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok, and @mayaofficialph on Twitter.
The new year is the perfect time to focus on health and wellness. For many, setting fitness goals and building better habits mark the first step toward a healthier, more active lifestyle. Whether it’s exercising daily, meal prepping, or practicing healthy hydration everyday – these small, consistent habits can lay the foundation for long-term success.
The key is consistency—and it doesn’t have to feel overwhelming. Here are some ways you can take to invest in a healthier life this year.
Develop just one healthy habit – but do it every day
Healthy habits don’t have to be complicated. Start with an activity you genuinely enjoy and aim to do it every day for two months. Once it becomes a habit, you’ll no longer rely on willpower to stay on track—it will be automatic.
A great example of a simple healthy habit? Running.
Running has surged in popularity, and it’s easy to see why: running boosts the mood, reduces anxiety, and delivers tons of physical benefits. And it’s not complicated—just grab your sneakers and hit the road!
One way you can really build your fitness habit is to join others in their journey. Run clubs have become a go-to for those looking to stay active and make connections. Their workouts are shared experiences, which can help you stay motivated.
Move your body everyday
Incorporating movement through running and joining runs as part of your routine is one of the best ways to build a healthy lifestyle. This year, you can make your steps count even more by joining the GCash Eco Run.
The GCash Eco Run gives everyone the chance to combine fitness with helping the planet. In partnership with Silliman University, a grey mangrove tree will be planted in Negros Occidental for every person who signs up for the GCash Eco Run. To double the impact of this initiative, GCash will plant an additional tree for every tree planted!
Mangroves play a vital role in combating climate change, protecting local coastlines from erosion, and supporting the livelihoods of coastal communities by serving as fish nurseries. This initiative not only strengthens environmental resilience but also ensures sustainable livelihoods, fostering long-term benefits for both nature and people.
The GCash Eco Run offers distances for everyone — from beginners to more seasoned runners. The 3K and 5K races are open to participants 13 and older, and children 12 and under may join if accompanied by a parent or guardian. Those who want to stretch their capabilities can join the 10K race, which is open to participants 16 and older.
The GCash Eco Run is happening on March 23, 2025, along Ayala Avenue in Makati. Until February 28, you can register and enjoy PHP150 OFF with promo code GCASHRUNTAYO. Every step supports mangrove restoration, helping protect our shores and marine life, so take advantage of this special offer while it lasts!
Rakuten Viber, the super app trusted for fostering meaningful connections on a secure platform, now offers Viber Dating, a new in-app feature that helps Filipinos meet real people and make real connections. Starting Valentine’s Day, Viber Dating is officially available in the Philippines, making Viber the first-ever communications app to offer an innovative and moderated dating solution. This gives Filipinos a safe and secure way to find their match or simply meet new friends and then continue to build lasting relationships in the same app.
Sure, there are plenty of fish in the sea, but finding The One can be a long and winding journey. In today’s online dating world, it’s a minefield of scams and catfishing. What’s more, most dating apps keep you stuck in a loop of swipes that rarely go anywhere because they make money as long as you use them — ouch!
When it comes to online dating, many people are concerned about engaging in bots and fake profiles, or falling for scams — and rightfully so. In a survey by Pew Research Center, only 48% of U.S. adults say that online dating is a very or somewhat safe way to meet people. In fact, 52% of those who have used dating sites and apps say they have come across someone they think was trying to scam them. The same is true for many Filipinos, as a 2024 report by global information solutions provider TransUnion has revealed that the digital fraud rate in Filipino dating platforms and other online communities is at 18%, which is much higher than the global average of 11.5%.
With Viber Dating, users can finally feel confident when looking for connections online, as protecting their users’ privacy has always been an essential and paramount part of Rakuten Viber’s mission from the start. This strict commitment is extended to Viber Dating by following stringent measures:
Profile verification: Only verified Viber users can create profiles. Every Viber Dating user is real and registered with their mobile number.
Hidden phone numbers: Your phone number remains completely hidden, ensuring that no personal contact information is ever shared during your dating experience unless you choose to share it.
Moderation techniques include machine and human moderators, for a positive experience for all.
Separate chats: Your dating profile is separate from your main Viber account, keeping your dating activity private from your primary connections.
As a trusted name in communication for over a decade, Viber has been facilitating secure and safe communication for new couples for years, especially during the second stage of dating—after they’ve met and moved away from using dating apps. Viber now fixes the first stage of dating too: enabling people to find meaningful connections. Unlike other dating apps, when you meet someone special through Viber Dating, you can smoothly transition to Viber’s main app, where you can keep the conversation going and continue building your connection in a secure and private space. Here, all private 1:1 chats and calls, as well as private group calls, are end-to-end encrypted by default, and messages are never stored in Viber’s servers once delivered.
Viber also understands that you may want to keep your dating life private. That’s why your dating profile will be strictly separate from your primary Viber account and will only be visible to other Viber Dating users. Your main Viber connections will never know or be notified when you are signing up to and using the dating feature, nor will you see your dating-related conversations and activities. Viber Dating is accessible in a separate tab from your Chats.
David Tse, senior director at Rakuten Viber APAC, shares that Viber Dating was developed after a series of focus groups with Viber users revealed that people want genuine connections with real people and high-quality matches, but were very concerned about keeping their identities private and under their control until they feel comfortable enough to reveal it. “Viber’s mission as a super app is to create safe and trusted connections, and this extends to the dating world, providing users with much-needed peace of mind,” says Tse. “Given these measures, we hope we can further protect our users from fake profiles and love scams.”
As a very first step, simply create a profile with your dating preferences — it’s totally free. You are encouraged to add photos and share a quick bio about yourself, including your hobbies and interests. After creating your profile, Viber shows you potential matches based on your preferences, and you can swipe left or right if you are interested or not. If both of you are interested in each other, you will be matched, and this unlocks the opportunity to chat only within the Viber Dating platform—again, separate from your regular private and group chats. To enhance the dating experience, premium features like Who Liked Me are already available in the Philippines. These features will roll out globally and be joined by more in the coming months.
“Viber has been built to create meaningful and secure connections for our users, and we’re excited to now extend this commitment to the world of dating. For many, online fraud has taken the joy out of meeting new people, while the frustration of being stuck with expensive apps that leave them feeling trapped and single continues to grow. As a super app, we are here to break this cycle and bring back the excitement of real connections with real people,” emphasizes Tse.
Finding genuine connections online doesn’t have to be a tale of endless trial and error. Date with confidence and peace of mind. Date Safer with Viber Dating on Rakuten Viber!
Sign up for Viber Dating now for free. Viber Dating will be introduced in other countries soon.
Digido announced that it has signed a memorandum of agreement with PalawanPay, the digital wallet of Palawan Group of Companies. The agreement sees the integration of the digital lending platform’s services inside the digital wallet of the Palawan Group of Companies, enabling its customers to take a Digido loan at their own convenience.
PalawanPay users can utilize their Digido loans for digital transactions and QR Ph-accepting merchants, as well as being able to conveniently repay their loans through their account.
Customized advertisements from Digido will be rolled out in the Palawan Group of Companies’ vast network of Palawan Pawnshop branches as a result of the agreement.
Digido offers fair loans up to PHP6,000 for first-time borrowers, along with a standard Personal Loan up to PHP25,000 for repeat clients.
PalawanPay has successfully solidified its position as one of the fastest-growing digital wallet apps in the Philippines, delighting over 20 million users.
Commenting on the partnership, Digido Finance Corp. president Aleksei Kosenko said: “This landmark partnership reflects the synergy of both companies’ products and our aligned goal in promoting financial inclusion through access to safe and trusted digital financial services. We are incredibly excited to embark on this endeavor with PalawanPay and are looking forward to serving more Filipinos with our credit services.”
PalawanPay president and CEO Third Librea added, “Anchored in PGC’s thrust to foster financial inclusion among Filipinos, we at PalawanPay are very keen to kick off this partnership with Digido. I can’t wait to see more of our kababayan enjoy reliable digital financial services.”
Services under the Digido platform are financed by Digido Finance Corp. with SEC Registration No. 202003056 and Certificate of Authority No. 1272.
Digido’s trusted services have been lauded by the Global Retail Banking Innovation Awards, International Finance Awards, World Business Outlook Awards, International Business Magazine Awards, Pan Finance Awards, The Global Economics Awards, the Global Banking & Finance Review and the Global Financial Market Review.
Hyundai Motor Philippines Inc. (HMPH)kickstarts the first quarter of the year with an exclusive Hyundai Service Raffle promo, offering customers a chance to win a brand-new Hyundai CRETA. The raffle promo is open to both under-warranty and out-of-warranty customers who will avail of Periodic Maintenance Service (PMS) and General Repair Services until April 30, 2025.
Hyundai owners with vehicles under warranty will need a receipt worth at least PHP2,000 on Parts and Services to qualify for one (1) raffle entry.
On the other hand, Hyundai customers with out-of-warranty Hyundai vehicles will be entitled to one (1) raffle entry and a PHP1,000 discount on their total bill.
To enter, customers will have to fill out an online raffle registration form at the dealership’s service reception counter. The lucky winner of a Hyundai CRETA GLS IVT will be announced on June 1, 2025.
“HMPH is thrilled to be launching its first After Sales promo of the year, giving our loyal customers a chance to win a Hyundai CRETA, while also ensuring the roadworthiness of their vehicles. We at Hyundai remain committed to providing exceptional After Sales service and worry-free ownership experience. This promo is also our way of giving back to our beloved customers for their continued support for the brand.” says HMPI managing director Cecil Capacete.
Mercusys has unveiled its latest Wi-Fi 7 lineup, promising to deliver enhanced connectivity solutions for every Filipino household. These new Wi-Fi 7 routers and mesh networks are designed to provide faster speeds, reduce interference, and elevate the entire internet experience in Filipino homes.
These Wi-Fi 7 devices are built to handle even the most demanding environments. With double the bandwidth, these new Mercusys offerings ensure better network reliability compared to previous mesh and router models.
Upgrade Your Indoor Network with Mercusys Wi-Fi 7
As the need to stay connected increases in every home, Mercusys Wi-Fi 7 offerings are ready to meet these growing demands. These products are designed to improve your indoor network for uninterrupted gaming, and buffer-free streaming. These also come equipped to support the rising number of smart devices with Wi-Fi 7 capabilities and high-bandwidth applications.
Mercusys’ newest Wi-Fi 7 lineup includes the TRI-BAND MR47BE router. It delivers blazing-fast speeds of up to 9.3 Gbps, ensuring non-stop 4K to 8K streaming, immersive gaming, and lightning-fast downloads. Equipped with 320MHz channels, 4K-QAM, and the 6GHz band, this router provides exceptional network performance. Multi-Link Operation (MLO) boosts throughput, reduces latency, and improves reliability. The device has four 2.5G ports to break the 1G bottleneck for peak device performance. With 6 omni-directional, high-gain antennas and Beamforming, users enjoy expanded indoor network coverage, stronger connections, and minimal interference. The router is also EasyMesh-compatible, allowing for a seamless mesh network across your home.
MERCUSYS MR27BE
Another new router offering is the MR27BE which offers fast dual-band speeds of up to 3.6Gbps, enabling smooth 4K to 8K streaming and rapid downloads. Powered by 160MHz channels, 4K-QAM, and MLO, provides improved network performance with increased throughput and reduced latency. Similar to the MR47BE, this router also has 2x 2.5G ports and 2x Gigabit LAN ports and EasyMesh support, ensuring peak network performance across all devices and seamless, whole-home coverage with 4 omni-directional antennas and Beamforming technology. Both routers are easily set-up and managed via the Mercusys app.
MERCUSYS TRI-BAND HALO H47BE
Say goodbye to dead spots in your household with Mercusys’ TRI-BAND Halo H47BE (2-pack) whole-home mesh system. It delivers speeds of up to 5,760Mbps on a 6Ghz band, 2,880 on a 5Ghz band, and 574Mbps on 2.4Ghz, ensuring an exceptional network performance for every corner of the house. With 320Mhz channels, 4K-QAM, and MLO, this mesh system provides reduced latency and improved reliability for modern applications while delivering seamless roaming for a smooth network experience without sudden signal drops. Featuring three 2.5G ports, the mesh supports whole-home, multi-gigabit coverage of spaces up to 6,000ft². This creates a unified network throughout the home. Similar to the routers, the Mercusys app simplifies network management for the mesh system, allowing users to easily set-up their Wi-Fi connection and monitor their kids’ screen time.
Experience Smarter, More Connected Living Today
Mercusys’ Wi-Fi 7 solutions offer a faster, more reliable internet connection that transforms the way you experience digital life at home. Mercusys offers a 3-year warranty on their latest Wi-Fi 7 devices, standing as a testament to the quality and reliability of the product lineup and keeping every member of the household connected without compromise. Built to deliver exceptional performance, Mercusys’ new devices provide non-stop entertainment, lag-free gaming, and a smoother remote work and learning experience.
Whether it’s powering multiple devices or handling high-bandwidth activities, Mercusys’ Wi-Fi 7 lineup ensures robust speeds and stable network connection with a long-lasting warranty.
Pricing and Availability
Get the most out of your indoor connection with the latest Wi-Fi 7 offerings from Mercusys, now available in the Philippines.
MR27BE DUAL-BAND router – PHP4,690
MR47BE TRI-BAND router – PHP11,990,
Halo H47BE TRI-BAND mesh system – PHP21,990.
Visit Mercusys’ website to learn more. Follow Mercusys’ Facebook page to stay updated on the latest releases.
As electricity costs rise and concerns about sustainability grow, global technology leader Epson is committed to helping businesses, schools, and households reduce their energy consumption and environmental impact. With cutting-edge, energy-efficient printing, projection, and scanning innovations, Epson provides cost-effective solutions that deliver exceptional performance while empowering more sustainable choices in everyday life.
“Energy efficiency is at the heart of our approach to innovation,” said Masako Kusama, president and director of Epson Philippines. “By providing solutions that minimize energy use, we help our customers make a positive impact on both their daily activities and the environment.”
Helping Lower Energy Costs with Heat-Free Printing
Traditional printing solutions consume high levels of energy due to the need for heat in the printing process. Epson’s Heat-Free Technology, featured in EcoTank and Business Inkjet printers, eliminates the need for heat during ink ejection, helping reduce power consumption and lowering electricity expenses. Unlike laser printers that require significant energy to fuse toner onto paper, Epson’s inkjet printers use up to 85% less energy, providing a more efficient and budget-friendly alternative.
By removing the need for heat, Epson’s printers not only reduce energy consumption but also extend product longevity, further driving cost savings for users. This innovation allows homes, offices, and businesses to save on operational costs, while also contributing to a reduction in overall environmental impact.
Energy-Efficient Projectors for Schools, Businesses, and Homes
Beyond printing, Epson’s laser projectors offer an energy-efficient alternative to traditional lamp-based models. Designed to consume less power while delivering brighter, high-resolution displays, these projectors are ideal for classrooms, offices, and even home entertainment. Schools can enhance interactive learning while conserving electricity use, businesses can create impactful presentations with lower operational costs, and households can enjoy immersive viewing experiences with less energy consumption.
Sustainable and Low-Power Scanning Solutions
Epson’s ReadyScan LED technology eliminates warm-up time and reduces energy consumption, making its scanners a practical choice for organizations and individuals looking to digitize documents efficiently.
In addition, Epson’s scanners provide high-quality scanning with minimal environmental impact. The power-saving feature of these devices ensures that users can maintain high performance while adhering to sustainability goals, creating a seamless balance between productivity and environmental responsibility.
The Social Security System (SSS) announced that it is working to improve services for pensioners, to reduce the interest rate on its salary/calamity loan programs, and to pursue self-employed coverage.
Better service for pensioners
“We are reviewing our guidelines on the Annual Confirmation of Pensioners (ACOP) Program to simplify requirements and other verification processes for the convenience of our pensioners,” SSS President and Chief Executive Officer Robert Joseph M. De Claro said.
De Claro has ordered the review to address the sentiments of Philippine-based retirement pensioners who are above 80 years old to ensure their continuous receipt of pension benefits. By the end of 2024, there are 157,493 such pensioners of SSS.
“Our review of the current guidelines include the analysis of age and geographical distribution of pensioners, authorizing additional means for ACOP compliance and using available SSS resources to facilitate compliance such as by conducting home visits to pensioners through our branch or office personnel,” De Claro also said.
Lower interest rate for salary and calamity loans
In the pipeline also for 2025 is the reduction of interest rate on the salary loan and calamity loan programs of SSS. Currently, the interest rate for such loan programs is at 10% per annum.
“Given the consistent, solid performance of SSS’ investment portfolio, it is now timely to revisit the interest rate of our salary and calamity loan programs toward reducing it to increase the cash proceeds from loan applications by qualified SSS members,” De Claro also said.
SSS’ annualized Return on Investment (ROI) from 2021 to 2024 ranged between 5.8% to 6.6%, performing well even through the Covid-19 pandemic.
Pursue coverage of self-employed
“We will also pursue better collection compliance from other groups of workers, particularly self-employed professionals such as accountants, doctors and engineers by meeting with the Professional Regulation Commission (PRC) to discuss opportunities for cooperation and ensure SSS coverage of such workers. Our goal is to make them continue paying SSS contributions while they are gainfully self-employed even if they have reached 120 contributions already,” De Claro also said.
“These plans and programs reiterate our message last month prioritizing service excellence first and foremost while ensuring financial discipline and sustainability through an empowered SSS workforce,” De Claro added.
SSS Management and the Social Security Commission (SSC) will be tackling these plans/programs and ensure implementation within 2025.
HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.
In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.
By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.
Driving Sales Through Strategic Product Launches
A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.
In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a “shop now, pay later” experience. Eligible users can access credit limits of up to PHP50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.
“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates,” said Stephen Cheng, vice president of HONOR Philippines. “By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Cheng added.
Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.
Engaging Content Fuels Consumer Connection
HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.
This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.
Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.
Leveraging TikTok Shop’s Tools for Sustained Growth
Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.
HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.
Honor Philippines is taking TikTok Shop by storm, reaching more customers and driving massive growth! 🚀📱 Leading up to the 2.2 Campaign, they’re going LIVE non-stop to showcase their top products, exclusive deals, and exciting surprises. 🎉 📅 Live Schedule: January 27 – February 3 ⏰ Up to 24 HOURS of non-stop streaming! Don’t miss out! #TikTokShopSuccessStory#SellWithTikTokShop#GrowWithTikTokShop
“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Cheng added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”
Setting the Standard for Digital Retail Excellence
As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.
“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform’s unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, marketing lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”
Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.
Midea proudly redefines home appliance innovation with its revolutionary Midea U Window/Split Air Conditioner Series, the first of its kind in the country. This groundbreaking range combines the best of both worlds—offering the comfort and efficiency of split-type units with the simplicity of a window-type design.
The Midea U Window/Split Air Conditioner sets a new standard for modern cooling solutions, providing Filipinos with unmatched comfort, efficiency, and convenience tailored to urban lifestyles. As part of its commitment to continually enhancing the lives of its customers, Midea is dedicated to making home cooling more accessible, affordable, efficient, and convenient.
A new era in home comfort
With its unique U-shaped design, the Midea U unit offers the quiet operation and powerful cooling of a split-type AC, combined with the easy installation and compact form factor of a window-type unit. Equipped with Midea’s Inverter Quattro compressor, the unit delivers superior performance while ensuring significant energy savings.
The Midea U series is available in 1.0HP and 1.5HP capacities, catering to various room sizes and cooling needs.
Engineered for convenience and efficiency
The Midea U Window/Split Air Conditioner Series is not just about comfort, but also about convenience. The series is designed for easy installation, allowing homeowners to enjoy the benefits of a split-type AC without the need for expensive professional installation services. In addition, the units feature a 5-Star Energy Rating, making it among the most energy-efficient options on the market.
Perfect solutions for modern homes
Whether you’re looking to upgrade your cooling system or simply need a more efficient solution for your home, the Midea U Window/Split Air Conditioner Series provides a reliable and practical solution. These products are ideal for family areas and workspaces as they not only promise fast and reliable cooling but also include Wi-Fi Smart Control, giving users the ability to control their air conditioning settings from anywhere, ensuring they can stay cool and in control anytime.
By combining state-of-the-art technology with user-centric design, Midea ensures that every product meets the evolving needs of Filipino households, enhancing their comfort and quality of life.
For homes or spaces requiring more powerful cooling, homeowners may also check out Midea’s Wonder AC series, another Window/Split type variant available in 2.0HP and 2.5HP options. Both Midea U and Wonder AC feature Midea’s cutting-edge Full DC Inverter technology, ensuring top-tier performance while keeping electricity costs manageable.
To learn more about Midea’s Window/Split Air Conditioner Series, visit www.midea.com/ph, follow @mideaph on Instagram and on Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.
PLDT Inc. (PLDT), Smart Communications, Inc. (Smart), and value brand TNT fully supported the vibrant Visayas festival season. They ensured that both locals and tourists could enjoy and share memorable experiences of the Sinulog, Dinagyang, and Ati-atihan celebrations through enhanced network capabilities and on-ground activities.
“The Visayas festival season showcases the vibrant spirit of Filipinos. These festivals are integral to our culture, bringing communities together to celebrate our rich heritage. We at PLDT and Smart are proud to have been part of these celebrations through our network services and on-ground support across the Sinulog, Dinagyang and Ati-atihan Festivals,” said Debbie M. Hu, FVP and wireless network head at Smart.
For Sinulog 2025 in Cebu, PLDT and Smart implemented comprehensive optimization measures to ensure high-speed connectivity across all parade routes and major venues. The Group also set-up selling booths in key areas, offering festival-goers easy access to load, devices, and exclusive merchandising items. They also partnered with local restaurants to provide special promotions for subscribers.
For Dinagyang 2025 in Iloilo, PLDT and Smart’s presence along the parade route through specially designed booths catered to attendees’ load and connectivity needs. The group also provided fixed connectivity support for the live streaming of Kasadyahan sa Kabanwahanan, allowing viewers worldwide to participate in the celebrations virtually. Network improvements were also completed to handle the expected surge in mobile data traffic during the festival weekend.
Meanwhile, TNT enhanced the Ati-atihan 2025 experience in Aklan by rolling out merchandising initiatives and selling activities during the festivities. Smart also beefed up its 5G network in the area to ensure that festival participants are able to enjoy uninterrupted connectivity throughout the celebrations.
The comprehensive support for these Visayas festivals aligns with the PLDT Group’s commitment to elevate customer experience across the country and contribute to the government’s nationwide digitalization initiatives.
To enhance Filipino festival experiences, PLDT and Smart provided network support so Filipinos can celebrate these festivals no matter where they are in the world.
Sun Life, the no. 1 life insurance company in the Philippines, recently announced a strategic tie-up with Fullerton Health Philippines of Fullerton Health Group, a leading integrated healthcare platform in Asia, to redefine financial and holistic wellness for Filipinos. This collaboration aims to provide Filipinos with a more comprehensive approach to their overall well-being by seamlessly integrating financial security with accessible healthcare solutions.
Through this tie-up, Sun Life and Fullerton Health Philippines will offer a wide range of comprehensive health and wellness solutions. This includes enhanced advisor and client offerings that combine financial planning and holistic wellness. The alliance will also promote disease awareness and prevention through interactive forums and wellness activities.
“By collaborating with Fullerton Health Philippines, we are taking a significant step towards our commitment to helping Filipinos achieve lifetime financial security and live healthier lives,” said Al Quitangon, chief distribution officer of Sun Life Philippines. “With our expertise in financial planning and Fullerton Health Philippines’ top-notch healthcare services, we aim to empower individuals to not only secure their financial future, but also to prioritize their overall health and well-being.”
“Fullerton Health Philippines is delighted to partner with Sun Life,” said Carmelita De Leon, country general manager of Fullerton Health Philippines-RadLink Philippines. “Our partnership is a realization of our vision, reinforcing our strategy to provide accessible and affordable care for all. As we jointly promote preventive health and wellbeing through wellness education, we build healthier communities.”
Fullerton Health Philippines is a vital addition to Sun Life’s health ecosystem, which is dedicated to providing comprehensive and client-focused solutions. Together, the two organizations aim to transform the way healthcare and financial security are delivered.
Create lasting memories in the place you cherish most—your home. Beko, Europe’s number 1 home appliance brand, is here to help you make the perfect Valentine’s plan through meaningful, practical gifts that enhance everyday life.
As we celebrate the love month, the pressure to find the perfect gift can often feel overwhelming. However, there’s no need to break the bank just to express your feelings. After all, it’s the thought that counts!
Show your love in a cup
There’s nothing quite like a warm cup of coffee in the morning to express love. When it’s made by someone special, it means even more. Start your day with a delightful breakfast by pairing your coffee with a hearty meal. Experiment with different coffee blends and recipes for future breakfast dates!
Feel like a barista at home with the Beko espresso machine. The Beko CaffeExperto® Espresso Machine features an integrated milk frother, allowing you to create delicious cappuccinos and lattes right at home. Its user-friendly touchscreen interface lets you make coffee with just a tap, while the easy-to-clean design simplifies maintenance.
Acts of Service
Sometimes, it’s the simplest acts that have the biggest impact in showing how much you care, such as helping your loved ones with household tasks to create a more harmonious home. Lend a hand by volunteering to clean surfaces, wash the dishes, or do the laundry. Your loved ones will truly appreciate the effort!
Make laundry easier with Beko’s line of washers and dryers. These powerful appliances provide the gentle care your clothes need. One of Beko’s top washer-dryers has an Xpress Super Short 14-Minute Program that allows you to wash up to 2 kg of laundry in just 14 minutes. While 2 kg might not sound like a lot, it’s enough to wash around 20 T-shirts! That means more quality bonding time with your loved ones.
Cook Up Some Romance
Cooking is a way to someone’s heart, especially when it’s made with love. Instead of waiting in long reservation lines at a restaurant, consider having a simple yet intimate dinner date at home. Elevate the experience by setting up the table beautifully and creating a personalized menu that features your loved one’s favorite dishes.
Unleash your cooking prowess in the kitchen with Beko refrigerators featuring the innovative NutriFreeze technology. Imagine preparing for steak night or dishes with delicate fish—now you can keep your meats fresh, without deep freezing!
This unique feature freezes fresh foods like meat, shrimp, and fish at a precise temperature of -3°C, which helps to keep the natural texture and taste intact while slowing down bacterial growth. With NutriFreeze, you can reduce nutrient loss and extend the shelf life of your meats, making it easier to store food and enjoy restaurant-quality meals at home.
This Valentine’s season, show your loved ones how much they mean to you with Beko’s high-quality European appliances. Transform your home into a more love-filled space. Visit your nearest leading appliance store, or shop online at Beko Philippines’ official stores on Lazada, Shopee, and TikTok Shop.
For more details, visit our official website at www.beko.com/ph-en and connect with us on Facebook, Instagram, and TikTok at @bekoph.
Looking for a reliable braking system that’ll enhance your vehicle’s performance and safety? Look no further! Brembo brake pads and discs are the perfect combination for both racers and everyday drivers alike.
Why Brembo Brake Pads and Discs Work “Better Together”
Brembo, a globally trusted brand, designs its products to function in perfect harmony. Together, Brembo brake pads and discs deliver outstanding braking performance, ensuring each stop is quick, smooth, and dependable. Here’s why this exceptional duo stands out:
1. Managed Friction for Enhanced Performance
When Brembo brake pads and discs are paired together, they maintain a consistent friction level during operation. This synergy leads to effective heat dissipation, reducing brake fade and enhancing overall braking performance in any situation—on the track, in the city, or on winding country roads.
2. Responsive Pedal Feel
The combination of Brembo brake pads and discs results in a smoother and more responsive braking experience. Drivers—whether seasoned racetrack veterans or newcomers—benefit from improved control and precise braking, ensuring safety during sharp maneuvers or sudden stops.
3. Safety in All Conditions
Brembo’s engineering ensures optimal performance across various driving conditions. These brake pads and discs are designed to withstand high temperatures while maintaining friction consistency and resisting thermal expansion. This means you can trust your Brembo braking system when you need it most.
4. Minimized Noise and Vibration
Say goodbye to annoying brake noise and vibrations! Brembo brake pads are specifically crafted to be compatible with their discs, resulting in quieter and smoother operation. Enjoy a serene driving experience, whether you’re cruising at low speeds or navigating highways.
“Brembo brake pads and discs are ‘better together’ and represent the pinnacle of braking technology,” says Ian Bangayan, president of BSB Junrose Corporation, Brembo’s official partner in the Philippines.
“It is our pride to offer these exceptional products in the country. Brembo is synonymous with innovation and quality, and Filipino car owners, racers, and enthusiasts deserve nothing but the best in braking technology. BSB Junrose is dedicated to bringing these high-performance products nationwide,” he adds.
Explore Brembo Products Today!
Visit any of BSB Junrose’s locations or authorized dealers across the Philippines to learn more about or experience Brembo brake pads and discs. For updates, check out BSB Junrose’s Page (https://www.facebook.com/BSBJunrose) or reach out via text/call at 0917 165 8111.
