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    Isuzu PH set to unveil the New 2025 Isuzu mu-X on April 4

    Isuzu Philippines Corporation (IPC) has officially announced the launch of the highly anticipated 2025 Isuzu mu-X, set to take place on April 4, 2025. With a refreshed bold and luxurious design, the latest edition of Isuzu’s flagship SUV promises enhanced features that elevate both style and functionality.

    The new 2025 Isuzu mu-X has already made waves in markets like Thailand and Australia, where it has gained immense popularity as a family-friendly SUV ideal for both daily driving and adventurous getaways. Now, Filipino families and business owners alike can look forward to experiencing one of the best mu-X versions yet.

    “We are excited to introduce the new 2025 Isuzu mu-X to the Philippine market. We know how much Filipino families love their mu-X, and this latest version is our best yet – offering the perfect combination of luxury, comfort, and 5-Star safety for both families and business professionals,” said IPC vice president for sales Toshihiko Kojima.

    Since its debut in 2014, the mu-X has been a trusted choice in the Philippines, known for its durability, comfort, and advanced safety features. With this latest model, Isuzu continues to raise the bar, ensuring that the mu-X remains a top contender in the SUV segment.

    For more details and latest updates on the new 2025 Isuzu mu-X, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.

    Going On An Electric Road Trip

    What you need to know for a fully electrified road trip

    Electric vehicles (EVs) have surged in popularity over the past year. Brands like BYD, Tesla, Hyundai, and VinFast have introduced fully electric models into the country, making EVs a familiar sight on Philippine roads. For many Filipinos, EVs have become part of their daily commute.

    EVs are particularly well-suited for city driving, thanks to their energy regeneration capabilities. They are also significantly cheaper to operate, as charging costs are generally lower than refueling with gasoline.

    However, what makes EVs great for urban environments does not necessarily translate to highway driving. EVs tend to consume more energy on highways since they must continuously maintain speed. Additionally, highway travel provides fewer opportunities for regenerative braking, as there is typically less stop-and-go traffic to facilitate energy recovery.

    While most EVs on the market today have enough range to reach iconic tourist destinations from Metro Manila, range anxiety remains a concern due to the limited charging infrastructure on highways. To ensure a hassle-free road trip, planning is essential. Here’s what you need to consider when embarking on an EV road trip.

    road trip

    Know your Car

    As with any vehicle, understanding your EV’s specifications is crucial before heading out on a road trip. For internal combustion engine (ICE) cars, pre-trip checks include monitoring oil levels, fuel, and tire pressure. With EVs, the preparation process is different but just as important. You need to be aware of your battery health, capacity, weight limits, and charger compatibility.

    Charging Standards: Compatibility Matters

    Unlike gasoline refueling, EV charging connectors are not standardized globally — or even domestically. The most common charging standards include:

    • Type 1 and CCS Type 1 – Older North American and Japanese models
    • GBT – China’s EV charging standard
    • Type 2 and CCS2 – European standard, the most common in the Philippines
    • Tesla Supercharger Port – Mainly in North America
    • CHAdeMO DC Standard – Used in older Japanese models
    • NACS (North American Charging Standard) – Tesla’s new universal standard

    In the Philippines, Type 2 and CCS2 ports are the most widely available at public charging stations. If your EV uses a different connector, carrying a converter is crucial. However, keep in mind that many service stations with charging facilities do not allow charging with an adapter. Always check in advance to avoid unexpected issues.

    Charging Speed and Efficiency

    Beyond connector compatibility, understanding your EV’s charging speed is essential. Most EVs support 7kW AC charging, but premium models can handle up to 22kW AC.

    For faster charging, DC chargers are the best option. Many DC chargers in the Philippines provide up to 180kW, but this drops to 90kW when shared between two vehicles. Some high-end EVs can accept up to 300kW, so knowing your car’s maximum charging capacity helps you pick the most efficient station.

    Real-World Range vs. Advertised Range

    EVs rarely achieve their advertised range due to external factors such as driving style, road conditions, and weather. To estimate your car’s actual range, monitor its daily energy consumption under normal conditions. This will help you plan for charging stops more accurately and prevent unexpected battery depletion.

    Plan Ahead

    The key to a smooth EV road trip is careful planning. Since the charging infrastructure is still developing, identifying charging points along your route is critical.

    Use Route Planning Apps

    Fortunately, several apps can simplify the process. Two of the most useful are:

    • PlugShare – A crowd-sourced app that maps out available chargers and provides real-time user reports. Being community-driven, some locations on the map may not be updated in real-time, meaning that they can be under repair, broken, or in use unless a person reports the same. Despite its weaknesses, it remains a very useful app to know where you can charge on your route and plan accordingly. 
    • A Better Route Planner (ABRP) – A smart navigation tool that calculates routes based on your EV’s battery range and available charging stations. It takes a look at all possible routes and adjusts to incorporate charging stops. Once you have your route, you can save and access it once you’re ready to start your trip. 
    Download Essential Charging Apps

    Most charging stations in the Philippines require proprietary apps to initiate charging. Key apps include Evro, Solarius, and other provider-specific platforms. Make sure you have these installed and set up before your trip.

    Consider Load and Weight Limits

    Luggage and passenger weight impact EV efficiency. The heavier your vehicle, the more energy it consumes. Be mindful of your EV’s maximum load capacity, especially if you plan on bringing home souvenirs from your destination.

    Know the Road and Route

    Understanding road conditions is just as important as knowing your car’s specifications. After all, no one wants to hit a patch of rough road and suffer a bumpy ride.

    Inclines and Energy Consumption

    Elevation changes significantly affect an EV’s energy consumption. Inclines require more power, as gravity works against the motor. Steep uphill drives can use twice the energy compared to cruising on a flat highway. Before tackling a long uphill stretch, consider charging beforehand to avoid running out of battery mid-climb.

    Maximizing Regenerative Braking

    One of the key advantages of EVs is regenerative braking, which converts kinetic energy back into battery power when slowing down. While this works exceptionally well in city traffic, you can still optimize it on a road trip by adjusting your driving habits. Utilizing regenerative braking on long descents or when slowing for turns can help stretch your range significantly.

    Always Have Backup Charging Plans

    EV charging infrastructure, while improving, still has limitations. Chargers may be occupied, out of service, or located in inconvenient areas. Having multiple backup plans ensures you’re never stranded.

    Prepare Alternative Charging Options
    • Identify multiple charging stations along your route.
    • Have an exit strategy in case of low battery warnings.
    • Carry a portable EV charger, ensuring it has proper grounding before departure.
    • Keep emergency contact numbers handy in case of unexpected breakdowns.

    EV Road Trips in the Philippines: The Future is Bright

    While the Philippines is still expanding its EV charging network, long-distance travel is becoming more feasible. The key to a successful EV road trip is careful planning and flexibility. With the right mindset and preparation, you can enjoy a smooth, stress-free, and environmentally friendly journey.

    EV road trips may require more thought than traditional fuel-powered journeys, but the benefits — lower costs, a quieter ride, and zero emissions — make it worth the effort.

    With the proper planning, your electrified adventure awaits. Have fun and happy trails!

    Final Tips for a Seamless EV Road Trip
    • Start with a full charge – It may seem obvious, but beginning your trip with a 100% charged battery maximizes range.
    • Check weather conditions – Cold or extreme heat can affect battery performance.
    • Drive efficiently – Avoid sudden acceleration and high speeds, as they deplete the battery faster.
    • Monitor energy use – Keep an eye on your energy consumption to avoid unnecessary surprises.
    • Leverage rest stops – Use charging breaks wisely by planning meals or stretching while your car charges.

    By following these guidelines, you’ll be well-equipped to take on an electrified road trip with confidence and ease!

    The Phonebook: the original search engine

    Think of some of the biggest books you might have had around your house. For some, it may be school textbooks. For others, maybe the dictionary or encyclopedia. But one book ruled over all of them—the phonebook. These phonebooks were distributed at regular intervals, easily reaching hundreds of pages. if you lived in a large enough area (i.e. Metro Manila, Cebu, Davao). But a repository of information so large disappeared overnight thanks to the Internet, for better and for worse. What made the phonebook so big (literally and figuratively), and why?

    The city directory actually predated the phonebook and listed residences and businesses as early as the 18th century. The phonebook itself started in 1878, a mere two years after the invention of the telephone itself. It consisted as a single piece of cardboard, listing individuals and businesses that had telephones in the city of New Haven, Connecticut. For the organized, it was not listed in alphabetical order, and had no numbers—just a list of people who had telephones.

    Dr. Moses Greeley Parker suggested in 1879 that the phonebook format should be changed. Parker’s changes included listing people in alphabetical order as well as telephone numbers. Parker, who lived in Lowell, Massachusetts, suggested this because of the threat that phone operators could contract measles and be unable to connect phone subscribers to each other.

    The United Kingdom made their own phonebook in 1880, listing 248 names and addresses of people and businesses living in London. It also had no telephone numbers—one had to ask for names at the exchange. One company, the Reuben H. Donnelly Company, claimed that it also published the first classified directory that would become known as the yellow pages, in Chicago, Illinois, in 1886.

    Older readers may remember that phonebooks were sorted by color—yellow pages indicated business numbers, white pages indicated personal numbers, and grey pages, or the “reverse telephone directory” indicated merely phone numbers and who was associated with that number, but was only available to commercial and government agencies. However, given the ease of getting a phone number through numerous means and the ability to spoof phone numbers today, a modern-day grey pages would have been useful to notice if a number was a scammer or legitimate.

    The phonebook also gave rise to a new font, Bell Gothic, in 1938. AT&T invented this font to read it at small font sizes because of the tendency of newspapers to inadvertently print small imperfections. The phonebook remained in its current form until the rise of new gadgets and technology. In 1981, France invented an electronic directory called Minitel. The directory became known as 11 after the telephone access number.

    By the 1990s, new legislation governing phone books came about. The United States Supreme Court case Feist v. Rural (1991) ruled that telephone companies had no copyright on telephone listings due to copyright protecting creativity rather than compiling information. Due to the advent of digital storage, phonebooks would move to digital storage and the Internet at this time as well. Belgium launched a digital phonebook in 1995, while the United States moved both the white and yellow pages onliue in 1996 through the websites Yellowpages.com and Whitepages.com. The United Kingdom also moved their directories online in 1999.

    Why were phonebooks gone for better and for worse? First off, phonebooks were a strain on the environment to the point that entire cities phased out printing the white pages entirely in the 2010s, such as New York City. It was estimated that in 2010, manufacture and distribution of phonebooks produced 1.4 million metric tons of greenhouse gases and 500,000 tons of paper annually. Why would this be a bad thing, one might ask? As previously mentioned, the ease of getting a phone number and spoofing of said phone numbers gave rise to scammers. Although many scammers would not be listed in a phonebook or directory today, websites and apps have taken their place to identify scammers and nefarious individuals and organizations looking to collect data. It could be argued that phasing out phonebooks may have actually added a layer of privacy, although people can easily be found via social media.

    Phonebooks were once a great repository of information to find anyone and anything, but the Internet has largely taken its place. The biggest book in your house may be long gone, but you can now find all that data online—also for better and for worse.

    Is your heart getting a glow-up from Dating Sims?

    Technology continues to shape our lifestyles in countless ways, even influencing how we experience romance. I’m not talking about dating apps like Bumble or Tinder. I’m talking about dating simulation apps. Game developers have truly mastered the art of captivating hearts with their fantasy-filled genres, dramatic storylines, and the visually stunning characters they create that leave us players swooning over the game.

    But beyond the emotions they stir, dating sims might be shaping what you expect from romance in real life. Let me drop a little “aha!” moment and show you how these games might be influencing your reality without you even noticing.

    When virtual love redefines reality

    dating sims

    I’ve played my fair share of dating sims, and they never fail to stir up emotions through the interactions and virtual gestures between characters. It’s especially heartwarming when they deliver lines that exude protectiveness, love, sweetness, and all the qualities anyone could dream of in a future partner. Add to that the incredible performance of the voice actors, who bring each leading character to life with such depth, emotion, and charm, and the experience becomes truly unforgettable. But behind the scenes, there’s something deeper happening—your heart and mind are subtly reshaping your expectations of what a real romantic relationship should be.

    Some will seek the same kind of romance—simple yet meaningful gestures like making time for each other, sharing stories, building understanding, offering affirmations, and even exchanging virtual gestures to stay connected. It feels as though the game characters just know exactly what you need to hear and feel. This can create unrealistic expectations as we enter real-life romantic relationships, where we might expect those same perfect gestures, good communication, and emotional fulfillment. However, reality often does not come with a script or pre-designed interactions, making it a challenge to match those idealized experiences. In a 2018 article, Rohil Aniruth explores how those dreamy moments in dating sims might be sneaking into your real-life expectations about love. While they’re fun and full of charm, they can set a bar that reality might struggle to meet.

    For some, romance isn’t the main draw—they’re more interested in the entertainment rather than the virtual love connection. A study by Wangzi Han found that female players can clearly separate fantasy from real life. While they get swept away in the idealized romances of dating sims, their choices in real-life relationships are shaped by the world they live in. This means that players are able to solidify their perspective, understanding that while games offer an escape into a perfect romance, real love is shaped by the messy, unpredictable, and beautifully flawed dynamics of real life.

    But that doesn’t mean you should stop playing dating sims altogether. Honestly, from my experience, there’s so much joy in diving into these games. They let you explore how you’d react or respond to those heart-fluttering lines and interactions that can also be present in real-life situations. These may include being open to dates closer to your area, letting your suitors show off their skills in certain types of games, offering unwavering support as you tackle new challenges, or even something as simple as the classic “how’s your day?” check-in.

    Dating sims are sweet, but love is real

    I think we can all agree that love is a beautifully messy emotion. It’s not just one thing—it’s a whole mix of affection, passion, intimacy, compassion, joy, and sacrifice. It’s dynamic, ever-changing, and wildly subjective. For example, one moment, it’s all butterflies and heart eyes; the next, it’s about deep talks and shared moments. We sometimes find ourselves seeking this kind of connection through dating sim characters, which is fine because you’ll be able to know more about how you give love to others or even yourself.

    What’s missing, though, is the raw and genuine emotion. Dating sims, no matter how captivating, are carefully calculated, lacking the depth and authenticity that come with real-life connections. While some people might be content with the idealized version of love these games offer, it’s important not to get too attached. Since it will be difficult to experience real-life romance if your heart keeps on glowing-up based on the dating sim characters you interact with. Trust me, it’s not easy to find someone in real life who matches the vibe of your favorite virtual romantic character.

    Exploring emotional intimacy in a real relationship is far more magical. It allows you to fully experience the complexities of genuine connections—relationships filled with real emotions, personal growth, and the beautiful unpredictability of human interaction. In the end, it’s those unscripted moments that make love truly extraordinary.

    Test Drive: BYD Seal 5

    BYD Philippines provided us with a week-long test drive of the new Seal 5 DM-i Dynamic, allowing us to experience its performance in heavy city traffic across Mandaluyong, Makati, and Ortigas. After five days behind the wheel, I came away with the impression that BYD’s latest offering could very well set a new benchmark in the subcompact sedan segment.

    Design: 4/5

    Seal 5

    The Seal 5’s design seamlessly integrates into BYD’s Ocean series, which is tailored to appeal to younger customers through its use of oceanic-inspired elements like waves and flowing lines. These design cues are consistent across other models in the series, such as the Dolphin and Sea Lion 6. The Seal 5 boasts an aerodynamic profile, a sporty silhouette, and futuristic front and rear lighting that give it a modern, dynamic look.

    While the overall design is stylish, the front grille feels somewhat uninspired, resembling a mash-up of chrome lines. However, this is offset by the rear, which exudes a striking resemblance to the iconic aesthetics of European sports cars. At night, the car’s side panels enhance its simple yet elegant design, making it appear larger and more premium than it actually is. Although I tested the base model, it felt more luxurious than many non-hybrid competitors which, frankly, pale in comparison given the recent surge in visually appealing hybrids.

    Equipment: 4/5

    The BYD Seal 5 DM-i Dynamic is powered by a 1.5-liter high-efficiency engine that acts as a generator for the battery, delivering a driving experience closer to that of an electric vehicle (EV) than a traditional hybrid. It comes equipped with a massive 12.8-inch rotating touchscreen, wireless Apple CarPlay and Android Auto, and a 10.25-inch instrument cluster. While the upholstery feels somewhat tacky for a car in the sub-PHP1M price range, the overall interior exudes an upscale vibe.

    The Seal 5’s advanced safety features, including the DiPilot intelligent system with regular cruise control and a backup camera, are on par with others in its class. Still, the inclusion of a 360º camera and adaptive cruise control in the base variant would have made it a standout. 

    One of the car’s biggest strengths is its dual-mode capability, which allows it to run in pure EV or hybrid modes. It can be charged using standard charging stations or traditional petrol. A full charge takes just three hours and provides a range of up to 100 km. 

    Given the limited tech offerings of its competitors at this price point, the Seal 5’s base model holds its own against even higher-tier variants of other brands.

    User Experience: 4/5

    The Seal 5 delivers a turbo-like pull without the lag. A light press on the accelerator instantly translates to a surge of power, pinning you to your seat. This car feels almost out of place in the city, especially in Manila’s notorious traffic. While I didn’t have the chance to take it out on the highway, its 179-horsepower and 316Nm of torque suggest it would handle long drives with ease.

    That said, I encountered a few minor issues. Reversing felt jerky compared to what I’m used to, which took some adjustment on the first day. Fortunately, by the next day, I had adapted to the car’s driving dynamics.

    The interior is predictably filled with hard plastics, typical for this category. However, the sound system, complemented by the car’s impressively low noise, vibration, and harshness (NVH) levels, more than makes up for the lackluster materials.

    Fuel efficiency is where the Seal 5 truly shines. During my five-day test drive in heavy EDSA and Makati traffic, I averaged 13km/L — a stark contrast to my diesel SUV, which manages only 6km/L on the same route. The Seal 5 is so efficient that I didn’t even need to recharge, using only about an eighth of the gas in the tank.

    Value: 5/5

    Priced at PHP948,000, the Seal 5 is a compelling option for budget-conscious buyers. Its hybrid benefits, such as exemption from coding days and exceptional fuel efficiency in city traffic, check the two most important boxes for urban drivers.

    For those seeking additional features like a 360º camera, power seats, dual-zone automatic climate control, two extra speakers, and a 10% boost in horsepower, the higher-tier BYD Seal 5 Premium is available at PHP1,198,000. Even at this price, it remains significantly more affordable than many competitors in the same category.

    Bottom Line

    The BYD Seal 5 Dynamic is a highly capable car poised to shake up the subcompact sedan segment. With its unbeatable value, practicality, and efficiency, it’s an all-around excellent choice, especially for first-time hybrid buyers. Whether you’re navigating city streets or cruising on the highway, the Seal 5 proves itself as a versatile and economical option.

    2025 DTI Bagong Pilipinas National Food Fair: A celebration of Filipino taste and entrepreneurship

    Food enthusiasts and entrepreneurs alike have something exciting to look forward to—the highly anticipated 2025 National Food Fair. Organized by the Department of Trade and Industry’s Bureau of Market Development, Promotions, and OTOP (DTI-BMDPO) in cooperation with the Regional and Provincial Offices, the event will take place from April 9 to 13 at SM Megamall’s Megatrade Halls 1-3, showcasing over 250 exceptional food-based micro, small, and medium enterprises (MSMEs) from across the Philippines.

    The National Food Fair goes beyond a mere marketplace; it is a vibrant celebration of Filipino culture, creativity, and entrepreneurial spirit. Visitors will have the unique opportunity to sample traditional heritage recipes, explore innovative food products, and savor culinary delights representing Luzon, Visayas, and Mindanao.

    Assistant Secretary Nylah Rizza D. Bautista, supervising head of the DTI-Competitiveness and Innovation Group (CIG), emphasized the fair’s significance, stating, “The National Food Fair serves as an essential platform for Filipino MSMEs to introduce their products and innovations to broader markets. Through this event, we aim to empower entrepreneurs by providing critical opportunities and resources necessary for them to thrive locally and internationally.”

    Here’s what visitors can expect at this year’s fair:

    Event Highlights:

    • Launch of DTI Bagong Pilipinas Marketplace: Attendees will witness the unveiling of the largest B2B e-commerce platform tailored to support local MSMEs. This innovative digital marketplace aims to connect Filipino entrepreneurs with institutional buyers around the globe, greatly expanding their market reach and presence.
    • Diverse Food Clusters: Visitors can enjoy a wide variety of products ranging from fresh and processed seafood, local produce and processed meats to regional delicacies, snacks, nuts, artisanal beverages, fruit wines, botanical drinks, and health supplements. The fair also spotlights specialty items like coconut and cacao products.
    • Immersive Culinary Settings: The fair features distinct experiential areas, including the Fresh Produce Grand Marketplace, the cozy KAPEtirya Philippine Coffee Pavilion, and the vibrant KAINAN Dining Area, each crafted to provide engaging and enjoyable experiences.
    • Sustainability and Innovation: Reflecting global trends, the fair highlights eco-friendly packaging solutions, plant-based products, functional snacks, and pioneering food processing technologies primed for commercialization.
    • Daily Interactive Activities: Attendees can actively participate in cooking demonstrations led by renowned chefs, wine-mixing and food pairing sessions, insightful business dialogues, exciting product showcases, and live cultural performances and music.

    Whether you’re a culinary enthusiast, business buyer, or advocate for local products, the 2025 DTI Bagong Pilipinas National Food Fair offers a wealth of opportunities to discover new favorites, support Filipino innovation, and contribute to the sustainable growth of our nation’s vibrant food sector.

    Join the DTI-BMDPO Events

    Aspiring entrepreneurs can join future DTI-BMDPO fairs through their local DTI Office. They may also reach out to the Bureau of Market Development, Promotions, and OTOP by sending an email [email protected]. Stay updated by following them on Facebook (@BDTP), X (@DTI_BMDPO), Instagram (@dti.bmdpo), YouTube (@dti_bmdpo), and TikTok (@dti.bmdpo).

    Hyundai Mobile Service now available at 10 additional dealers

    Hyundai Motor Philippines Inc. (HMPH) turned over its second batch of Hyundai Mobile Service units to 10 additional dealerships last March 26, 2025. These units allow authorized dealerships to bring the same after-sales service support from the service center straight to customers — whether through roadside assistance or on-site service. This is in line with the brand’s goal to continue providing support for customers even beyond the showroom. 

    Mobile Service

    The units were turned over to the following dealerships:

    • Hyundai Cabanatuan City
    • Hyundai Cebu Talisay
    • Hyundai Dasmariñas Cavite
    • Hyundai Dumaguete
    • Hyundai La Union
    • Hyundai Marikina
    • Hyundai Marilao
    • Hyundai Pasig
    • Hyundai Quezon Avenue
    • Hyundai Silang

    The Hyundai Mobile Service vehicle consists of a Staria Cargo unit loaded with tools and equipment necessary for on-site Hyundai vehicle inspection carried out by certified Hyundai technicians. HMPH turned over its first batch of 12 Mobile Service vehicles in March 2024. 

    These mobile service units are equipped to perform various servicing requirements, such as the Preventive Maintenance Schedule (PMS), light general jobs, vehicle inspection, and roadside rescue. 

    With this development, a total of 22 Hyundai dealerships now offer Mobile Service across the country. Customers can book the service through the following dealers or via HMPH official website:

    Hyundai Abad SantosHyundai Iloilo
    Hyundai BacolodHyundai La Union
    Hyundai BacoorHyundai Las Piñas
    Hyundai BaliuagHyundai Marikina
    Hyundai Cabanatuan CityHyundai Marilao
    Hyundai Cagayan De OroHyundai Naga
    Hyundai Cebu TalisayHyundai Pampanga
    Hyundai Commonwealth AvenueHyundai Pasig
    Hyundai Dasmariñas CaviteHyundai Quezon Avenue
    Hyundai DumagueteHyundai Santiago
    Hyundai E. RodriguezHyundai Silang

    “In 2024, our Hyundai Mobile Service units traveled to 159 locations, servicing a total of 871 customer vehicles in just one year. This proves our commitment to providing support for our customers around the country, even outside of the dealership. We at Hyundai believe that our purpose as a brand goes beyond just selling global quality products but also ensuring our customers’ safe travels through topnotch after sales service and support,” said HMPI president Jiho Son in his special message.

    For the latest news, visit Hyundai Philippines – Innovate Everyday and follow @HyundaiMotorPhilippines on Facebook and Instagram.

    Power-on-Wheels: ACMobility unveils mobile EV charging service in Metro Manila

    ACMobility has officially launched its mobile EV charging station (EVCS) Power-on-Wheels (POW). Through POW, ACMobility provides easier access to fast charging, especially for those without nearby charging stations. Equipped with onboard fast DC chargers, POW puts control in the hands of EV owners, allowing them to charge their vehicles with ease and flexibility — saving time by avoiding queues and charging conveniently from their home, condominium, or office location.

    “As ACMobility continues rolling out fixed charging, we are committed to developing innovative solutions to address the infrastructure concerns of EV owners. Power-on-Wheels makes adopting the EV lifestyle easier by offering a convenient, mobile charging solution that complements ACMobility’s growing network of EV charging stations. This service brings charging directly to customers where and when they need it, making EV charging more accessible for people of various lifestyles,” said Jaime Alfonso Zobel de Ayala, CEO of ACMobility. “As we continue to expand our infrastructure, we are excited to play a pivotal role in supporting the shift toward transformative transportation and making EV ownership a seamless experience for everyone.” 

    power-on-wheels

    Power-on-Wheels is developed in partnership with Power Up Tech (P.UP), a Singapore-based mobile EVCS company operating in Singapore, Malaysia, and other Asian countries. With its proven and reliable technology, P.UP stands as the ideal partner for ACMobility in advancing the country’s EV infrastructure.

    Enhancing EV Charging Accessibility Across Metro Manila

    Multiple POW units will be deployed across Metro Manila, providing convenient and sustainable charging services in areas lacking stationary infrastructure. This offers an easy and flexible solution for many condo-dwellers, homeowners, employees, and businesses in line with the Electric Vehicle Industry Development Act (EVIDA) requirements. 

    Designed to cater to both full Battery Electric Vehicles (BEVs) and select plug-in hybrids, all POW units are capable of supporting fast DC charging, have a capacity of up to 120 kWh and are compatible with vehicles that have a CCS2 plug. 

    Initially operating in select areas in Makati, Mandaluyong, and Taguig, POW units will soon be deployed to wider areas across the country. 

    POW services can be easily accessed and availed via the Evro app. Evro is ACMobility’s eMobility Service Provider partner that unifies the charging experience across the country through a single platform. 

    Flexible Pricing and Charging Options Tailored to Your EV Needs

    To cater to varying EV charging needs, POW also offers flexible subscription plans according to usage frequency: Light Duty, Commuter, and High Miler. These packages are tailored to different vehicle battery sizes and all comes with car care services, providing added value and convenience to users. They also allow additional top-ups called POW-ups and other additional vehicle services for a much more elevated charging experience. Through these pricing options, users can select the plan best suited to their charging preferences and budget while experiencing hassle-free service. 

    The POW Subscription Plan and Visit Booking Process

    The POW subscription plans can be accessed through the Evro App via the ACMobility membership link. To purchase, users simply need to:

    • Go to the “Profile” and select ACMobility Membership under “Link Memberships”.
    • From there, users can view available POW offers and choose the subscription plan that best suits their charging needs. 
    • After completing the registration form, users can proceed to the payment page to finalize their transaction.

    To book a visit, users must:

    • Go to the ACMobility Membership Homepage and click “Book Now” under their selected POW plan.
    • Enter the booking details, including their preferred location, date, and time, and their preferred add-ons.

    POW bookings must be made at least three hours in advance. Upon arrival, Power Tech technicians will verify the vehicle via its plate number and check the battery level. To ensure efficient charging sessions, vehicles will be charged to a maximum of 80% and must have at least 20% state of charge to be serviced. Once completed, job photos will be available in the ACMobility Membership Portal under “Menu > Manage My Membership.”

    Power Up Your Ride with the POW3000 Promo

    In celebration of POW’s official launch, ACMobility is offering an exclusive promo for Power-on-Wheels subscribers. The POW3000 promo grants a PHP3,000 discount applied to the first month of the chosen subscription plan. This limited-time offer is available from March 26 to June 25, 2025, redeemable through the Evro app, and valid for one-time use only. Any unused balance will not be refunded or carried over upon plan renewal.

    “At ACMobility, it has always been the core of our mission to address the challenges and pain points of consumers through innovation. With the introduction of Power-on-Wheels, we are again a step closer to fulfilling this pledge and in continuing our leading move in building and improving the EV infrastructure in the country,” said Carla Buencamino, head of mobility infrastructure at ACMobility. “With our growing service network and customer-focused approach, we are helping to drive the shift towards sustainable and smarter mobility for all,” she continued.

    Power-on-Wheels is now available for bookings. For inquiries about POW subscription plans or ACMobility Membership Plans, customers can reach out via the in-app chat support on the Evro app or contact the ACMo Helpline at (02) 7777-ACMO. Calls are toll-free for customers with plans or promos that include all-network coverage. Otherwise, standard carrier charges apply. To learn more about how ACMobility’s EV charging solutions can support your business or explore partnership opportunities, visit https://acmobility.ph/ for more information.

    Kaspersky discovers sophisticated Chrome zero-day exploit used in active attacks

    Kaspersky has identified and helped patch a sophisticated zero-day vulnerability in Google Chrome (CVE-2025-2783) that allowed attackers to bypass the browser’s sandbox protection system. The exploit, discovered by Kaspersky’s Global Research and Analysis Team (GReAT), required no user interaction beyond clicking a malicious link and demonstrated exceptional technical complexity. Kaspersky researchers have been acknowledged by Google for discovering and reporting this vulnerability.

    In mid-March 2025, Kaspersky detected a wave of infections triggered when users clicked personalized phishing links delivered via email. After clicking, no additional action was needed to compromise their systems. Once Kaspersky’s analysis confirmed that the exploit leveraged a previously unknown vulnerability in the latest version of Google Chrome, Kaspersky swiftly alerted Google’s security team. A security patch for the vulnerability was released on March 25, 2025.

    Kaspersky researchers dubbed the campaign “Operation ForumTroll”, as attackers sent personalized phishing emails inviting recipients to the “Primakov Readings” forum. These lures targeted media outlets, educational institutions, and government organizations in Russia. The malicious links were extremely short-lived to evade detection, and in most cases ultimately redirected to the legitimate website for “Primakov Readings” once the exploit was taken down.

    The zero-day vulnerability in Chrome was only part of a chain that included at least two exploits: a still-unobtained remote code execution (RCE) exploit that apparently launched the attack, while the sandbox escape discovered by Kaspersky constituted the second stage. Analysis of the malware’s functionality suggests the operation was designed primarily for espionage. All evidence points to an Advanced Persistent Threat (APT) group.

    “This vulnerability stands out among the dozens of zero-days we’ve discovered over the years,” said Boris Larin, principal security researcher at Kaspersky GReAT. “The exploit bypassed Chrome’s sandbox protection without performing any obviously malicious operations – it’s as if the security boundary simply didn’t exist. The technical sophistication displayed here indicates development by highly skilled actors with substantial resources. We strongly advise all users to update their Google Chrome and any Chromium-based browser to the latest version to protect against this vulnerability.”

    Google has credited Kaspersky for uncovering and reporting the issue, reflecting the company’s ongoing commitment to collaboration with the global cybersecurity community and ensuring user safety. 

    Kaspersky continues to investigate Operation ForumTroll. Further details, including a technical analysis of the exploits and malicious payload, will be released in a forthcoming report once Google Chrome user security is assured. Meanwhile, all Kaspersky products detect and protect against this exploit chain and associated malware, ensuring users are shielded from the threat.

    Kaspersky Next EDR Expert, a core component of the comprehensive Kaspersky Next XDR (Extended Detection and Response) Expert platform, played a crucial role in detecting a wave of infections caused by previously unknown, highly sophisticated malware. Our exploit detection and protection technologies swiftly identified a zero-day exploit before it became publicly known, enabling us to thoroughly analyze its behavior and impact.

    This discovery follows Kaspersky GReAT’s previous identification of another Chrome zero-day (CVE-2024-4947), which was exploited last year by the Lazarus APT group in a cryptocurrency theft campaign. In that case, Kaspersky researchers found a type confusion bug in Google’s V8 JavaScript engine that enabled attackers to bypass security features through a fake cryptogame website.

    To safeguard against sophisticated attacks like these, Kaspersky security experts recommend implementing these key protective measures:

    • Ensure timely software updates: Regularly patch your operating system and browsers—especially Google Chrome—so attackers cannot exploit newly discovered vulnerabilities.
    • Adopt a multi-layered security approach: Along with endpoint protection, consider solutions like Kaspersky Next XDR Expert that leverage AI/ML to correlate data from multiple sources and automate detection and response against advanced threats and APT campaigns.
    • Leverage threat intelligence services: Up-to-date, contextual information—such as Kaspersky Threat Intelligence—helps you stay informed about emerging zero-day exploits and the latest attacker techniques.

    Here’s how Filipinas are being protected online and offline

    The latest available data from the Foundation for Media Alternatives  show women are disproportionately targeted in online gender-based violence in the Philippines, with 22.2% of reported cases in 2023 involving threats, blackmail, and abuse. During a Women’s Month event, DICT, Google, BSP, PNP, and NPC outlined their efforts to combat this.

    Here are the four major efforts on how women are being protected online and offline:

    Promoting digital literacy, especially against cyber fraud

    With the unfortunate prevalence of online fraud and scams, the Bangko Sentral continues to educate Filipinos, especially women who may be vulnerable due to economic factors. In 2023, phishing accounted for nearly 59% of social engineering scams.

    “The BSP Cyber Surveillance Report reveals that social engineering schemes remain among the top 10 methods of fraud in the Philippines. We have heard these terms continually in the past years, but our awareness campaigns and online literacy are still not enough for everyone to really know if they’re already being victimized,” said Atty. Antoni Pauline Pascual of the BSP.

    Raising awareness for safe spaces online 

    The National Privacy Commission is committed to fostering safe spaces for women everywhere by empowering them to report gender-based harassment — which may be hard for people to do due to various psychological factors. Through the Safe Spaces Act, online spaces are now protected, and harassment and violations against women in these areas can be penalized. 

    “If your safety or sexuality was violated, sometimes you’re scared to report it. We want, through this campaign, for people to be more empowered, for them to be able to have a safe place to report it,” said Atty. Izelle Deloso of the NPC.

    Protecting women against violence, trafficking, and harassment

    With over 8,000 cases of violence against women and children reported in 2024 and hundreds of cases of trafficking, the Philippine National Police works tirelessly to protect women and go after perpetrators of these heinous crimes. The PNP Anti-Cybercrime Group handles internet-based VAWC cases through the Women and Children Cybercrime Protection Unit. 

    “You can approach us, send us a message through social media, and we assure you that anything you confide with us will be treated with confidentiality. We foster cooperation and close coordination with various law enforcement agencies both local and international to apprehend offenders,” said Lt. Col. Herlyn P. Lazaro of the PNP-ACG.

    Using AI to combat harmful content and connect women to emergency hotlines

    Google is using the power of its products like Google Search to connect women to vital resources online including emergency hotlines. With a simple search, women can instantly access the NCMH Crisis Hotline, providing immediate support without the need to navigate multiple websites or links.  

    Google is leveraging AI to analyze content on YouTube, Google Workspace, ads, Play Store, and any of their products with social interaction features, recognizing patterns and indicators present in harmful language and repeat offenders. From there, AI can provide real-time warnings on potentially abusive writing, quickly and automatically remove such content on these platforms, and streamline the reporting process for those affected.

    “Google is actively protecting women online through AI and security technologies. We employ a holistic safety strategy, combining platform tools, digital literacy programs, and partnerships to combat harassment and misinformation,” said Audrey Turay-Magdato, Google Cloud Security country lead for Google Philippines.

    In addition to AI-powered moderation tools and enhanced privacy controls, Google also upskills and prepares women for careers in cybersecurity through initiatives such as the Google Cybersecurity Career Certificate. 

    With all these efforts and initiatives to protect women, especially on the internet, Google and these organizations hope to curb the incidents of violence and harassment and to promote a safer, more welcoming digital environment for all.

    “The safety and security of women online is so important. The government remains steadfast in its commitment to robust cybersecurity measures, and we deeply appreciate Google’s partnership in this vital endeavor. We look forward to strengthening our collaboration and expanding our reach to ensure a safer digital future for more Filipinos,” said Undersecretary for Cybersecurity Jeffrey Ian Dy, Department of Information and Communications Technology.

    To learn more about how Google keeps you safer online, visit Safer with Google.

    Instructure Academic Excellence Awards opens nominations to recognize outstanding educators, innovators, and transformative educational programs

    Instructure, the leading learning ecosystem and maker of Canvas Learning Management System (LMS), has started accepting nominations for the Instructure Academic Excellence Awards to recognize educators, programs and tools significantly impacting teaching and learning worldwide, with the application period open until March 31.

    The awards will honor achievements in three categories. The Outstanding Course category recognizes courses that deliver engaging and innovative content while driving exceptional student outcomes. These courses demonstrate a strong pedagogical foundation, incorporate technology effectively and provide students with meaningful learning experiences. 

    The Innovative Tool category celebrates educational tools that enhance teaching and learning through intuitive design, accessibility and groundbreaking features. These tools support educators in improving instructional delivery and student engagement. 

    Lastly, the Transformative Program category highlights sustainable programs that improve teaching and learning at scale, demonstrating long-term impact across diverse audiences. These programs typically exhibit scalability, effectiveness and adaptability, ensuring continued relevance in evolving educational landscapes.

    Nominations will be evaluated based on specific criteria, including innovation, effectiveness, accessibility and impact. The goal is to identify and showcase best practices in education that inspire others and set new benchmarks for excellence. 

    Entries will be evaluated based on innovation, effectiveness, accessibility and impact. Outstanding Course submissions should showcase innovative teaching approaches, comprehensive content and effective delivery that drive measurable student success. The Innovative Tool category is reserved for technology-driven solutions developed by educational institutions, enhancing instructional delivery and student engagement while ensuring scalability and strong data security. The Transformative Program category should highlight structured, sustainable approaches to education, such as AI literacy initiatives, remote learning support, or collaborative pedagogical programs. Submissions will be assessed on their ability to scale, institutional alignment, and long-term impact, among other factors.

    The winners of the Instructure Academic Excellence Awards will be announced at InstructureCon 2025, which will be held July 22-24, 2025 in Spokane, Washington. At InstructureCon 2025, participants will have the opportunity to participate in case studies and receive global recognition.

    “The creativity and innovation among Filipino educators are truly inspiring and hold great promise for the future of education in the country. It will be an honor to see Filipino representation in these global awards,” said Melissa Loble, chief academic officer at Instructure. 

    Canvas is used by top-ranked universities in the Philippines, including De La Salle University, the University of Santo Tomas, and Ateneo de Manila University, to support both in-person and online education. With its flexible and scalable platform, Canvas helps educators manage courses, facilitate communication, and streamline assessments, providing institutions with a reliable tool for modern teaching and learning.

    Interested parties can visit the official Instructure website or visit https://www.instructure.com/acdemic-excellence-awards for details on eligibility, nomination requirements, and deadlines. 

    Call for entries to the 1st PH National AI Prompt Design Challenge

    Data and AI governance experts Straits Interactive is partnering with the Analytics and AI Association of the Philippines (AAP) to launch the country’s 1st National AI Prompt Design Challenge.

    The challenge is open to business professionals and students who have no coding knowledge but want to learn how to build generative AI tools to future-proof their careers. This nationwide competition aims to elevate generative AI skills in the Philippines by introducing participants to the basics of prompt engineering – the backbone that enables generative AI tools to generate insights, automate tasks, and solve real-world problems across different business areas such as education, legal, marketing, and training.

    AI Prompt Design

    Open to Filipinos from All Walks of Life

    “This prompt competition is not targeted at data scientists and coders, but instead at people who hold the domain expertise to guide the Large Language Models (LLMs) to create robust AI assistants. Our goal with this competition is to harness the immense potential of Gen AI while ensuring that its development remains grounded in ethical principles and responsible practices. By engaging students, professionals, and innovators from diverse backgrounds, we aim to democratize AI and make its benefits accessible to everyone.” says Kevin Shepherdson, CEO and founder of Straits Interactive.

    A past winner from the Open Category of the National AI Prompt Design Challenge in Singapore last year shared their experience. “As a business owner, I was amazed how quickly I could build practical in-house IT solutions that cut development and troubleshooting time. With the skills we learned from the bootcamp, I believe that everyone can do it if you just put in the time and effort,” said Ronald Soh, business development director at NSIT Training, who was able to create an IT Support Technical Advisor app with his team. The app is designed to provide cost-effective technical support for Singapore SMEs.

    In the Philippines, the 1st National AI Prompt Design Challenge also follows the national government’s thrust to establish the country as a center of excellence in AI R&D, reflected in the Department of Trade and Industry’s creation of the Center for AI Research (CAIR) and the launch of the National AI Strategy Roadmap 2.0.

    How the Challenge Works

    Participants will begin with a comprehensive 3-hour bootcamp, where they’ll learn best practices in generative AI prompt design, ethical AI applications, and security considerations. They will then take on a hands-on challenge, using their skills to develop Gen AI-powered tools and apps. The teams that create the best gen AI tools will be awarded cash prizes and industry recognition.

    The challenge is open to individuals and teams from various backgrounds, including business professionals looking to integrate Gen AI into their operations, educators who want to develop and deploy gen AI-powered learning tools, legal experts exploring Gen AI’s role in law and compliance, and students interested in learning prompt engineering, an essential skill of the future workforce.

    Now Open for Registration

    Registration for the 1st Philippine National AI Prompt Design Challenge runs from March 28 to May 25, 2025, while the competition runs from June 17-20, 2025, with its venue partners Asian Institute of Management (AIM), Angeles University Foundation (AUF), and Mapua Malayan Colleges Laguna. Interested participants may sign up at https://ai-promptchallenge.com/ph

    Nearly 44% of security incidents involved a web browser — Palo Alto Networks

    Palo Alto Networks, the global cybersecurity leader, has released the 2025 Unit 42 Global Incident Response Report, which found that threat actors are now evolving their tactics, moving beyond traditional ransomware and data theft to focus on business disruption, AI-assisted attacks, and insider threats. According to the report, almost half of the security incidents (44%) involved a web browser.

    In the Philippines, industry players are taking a more proactive approach to building a security framework for digital resilience. The Department of Information and Communications Technology (DICT) reports that government agencies, academic institutions, and telecommunications companies remain prime targets for cyber criminals, with 10% of attacks targeted at the banking and healthcare sectors.

    Recognizing the urgent need for stronger cybersecurity measures, key institutions such as the country’s Central Bank are working to establish a targeted cyber resilience council to protect financial infrastructure.

    As financial institutions, healthcare providers, and government agencies across the globe face an unprecedented cyber threat landscape, regional regulators are strengthening Zero Trust frameworks, adopting AI-powered security solutions, and enforcing stricter compliance measures.

    The shift from financial extortion to full-scale business disruption means enterprises must rethink their cyber defenses before an attack happens, particularly in sectors that rely on cloud and third-party vendors.

    The 2025 Unit 42 Global Incident Response Report, which analyzed hundreds of major cyber incidents, aims to highlight how the increased sophistication of malicious actors is amplifying the challenges faced by businesses worldwide. 

    Key findings of the 2025 Unit 42 Global Incident Response Report include:

    • Operational Disruption as a Primary Goal: Attackers are prioritizing sabotage over data theft, aiming to cripple businesses and maximize extortion. In 2024, 86% of incidents led to operational downtime or reputational damage.
    • Surge in Insider Threats Linked to North Korea: Cases tripled in 2024, with operatives targeting contract-based technical roles at major tech firms, financial services, media, and government defense contractors. Advanced techniques, including hardware-based KVM-over-IP devices and Visual Studio Code tunneling, make detection more challenging.
    • Accelerated Data Exfiltration: Attackers are exfiltrating data three times faster than in 2021, with 25% of cases seeing data stolen within five hours, and nearly 20% occurring in under an hour.
    • Expanded Attack Surfaces: 70% of incidents involved three or more attack vectors, underscoring the need for comprehensive security across endpoints, networks, cloud environments, and human vulnerabilities. Web browsers remain a weak link, facilitating 44% of attacks via phishing, malicious redirects, and malware downloads.
    • Phishing Resurges as Top Entry Point: 23% of attacks began with phishing, overtaking vulnerabilities as the leading attack vector. GenAI has made phishing campaigns more scalable, sophisticated, and difficult to detect.

    “Cyber criminals targeting organizations in the Asia-Pacific and Japan region are no longer just stealing data, they are actively taking down entire operations,” said Philippa Cogswell, vice president and managing partner, Unit 42, Asia-Pacific & Japan, Palo Alto Networks. “Traditional approaches to cybersecurity are no longer sufficient in addressing the visibility gaps and complexity challenges that organisations face today. To stay ahead of evolving threats, businesses must adopt AI-driven, automated security solutions that can outpace adversaries and provide comprehensive real-time protection.”

    “As cyber threats in Asia-Pacific evolve from data theft to full-scale operational disruption, it is crucial for organizations to reassess their cybersecurity strategies, and shift from fragmented approaches towards a unified security approach that prioritizes real-time threat detection, rapid response, and actionable threat intelligence,” said Steven Scheurmann, regional vice president, ASEAN, Palo Alto Networks. “In the Philippines, where critical sectors like finance, healthcare, and government are increasingly reliant on digital infrastructure, building cyber resilience requires not only advanced technological capabilities but also a deeper and stronger collaboration between public and private stakeholders to safeguard the nation’s digital future.”

    Data for this report was sourced from more than 500 cases Unit 42 responded to between October 2023 and December 2024, as well as from other case data going back to 2021. The affected organizations were headquartered in 38 unique countries, including the U.S. and those based in Europe, the Middle East, and Asia-Pacific.

    To download the full report, please visit: https://www.paloaltonetworks.com/resources/research/unit-42-incident-response-report 

    Epson PH launches Customer Experience Site, redefining how businesses explore printing innovation

    Epson, the global technology leader in innovative printing and visual imaging solutions, successfully launched its Customer Experience Site on March 6, 2025, at Cubao, Quezon City. The one-day event offered businesses an exclusive opportunity to explore Epson’s cutting-edge printing technology, including the industry-leading SurePress digital label printer, in a hands-on, immersive environment.

    The launch welcomed industry professionals and business owners, who were treated to live demonstrations of Epson’s innovative solutions. Attendees experienced firsthand how the Epson SurePress digital label printer operates, with experts providing detailed walkthroughs of its features and capabilities. Visitors also brought their own substrates and artwork to conduct test prints with precise color matching, gaining valuable insights into how the SurePress can meet their unique requirements. This interactive approach underscored Epson’s commitment to empowering businesses by offering them the tools and resources they need to make informed decisions.

    The new Customer Experience Site is more than just a demonstration space—it is a hub for collaboration, learning, and innovation. Designed to address the challenges of high-value investments, the facility provides a venue where businesses can test ideas, refine processes, and explore the full potential of Epson’s advanced printing technology. From ongoing training sessions to substrate testing and proofing services, the site ensures that customers have access to comprehensive support tailored to their needs.

    Customer Experience Site

    “At Epson, we believe in empowering our customers by providing not just innovative products but also meaningful experiences that inspire confidence and drive growth,” said Masako Kusama, Epson Philippines President and Director. “This Customer Experience Site is a reflection of our commitment to helping businesses succeed through collaboration and cutting-edge technology.”

    Epson SurePress L-6534VW UV Digital Label Press: A New Standard in Printing

    At the heart of the event was the Epson SurePress L-6534VW UV Digital Label Press, a revolutionary solution that combines speed, precision, and versatility to elevate label printing to new heights. Designed with Epson’s proprietary PrecisionCore linehead technology, the SurePress delivers ultra-high-quality images at impressive speeds, using droplets as small as 3.2 picoliters to achieve exceptional detail. It also features Epson’s advanced UV ink technology, which produces vibrant, durable prints with a wider range of colors, ensuring every label pops with stunning visuals. Additionally, the printer’s ability to print spot UV colors allows businesses to create premium finishes that give labels a high-end look and feel, making them stand out in competitive markets.

    The SurePress L-6534VW is engineered to meet the demands of modern businesses, whether producing intricate designs or managing large-scale production runs. Its combination of productivity, quality, and versatility makes it an ideal solution for companies looking to enhance their offerings and stay ahead in today’s fast-paced market.

    Epson’s Customer Experience Site: Driving Innovation, Inspiring Confidence

    The launch of the Customer Experience Site signals a shift in how businesses approach high-value investments. By providing a space to explore possibilities, test ideas, and collaborate with experts, Epson is helping companies move forward with confidence and clarity. “This site represents our commitment to supporting businesses in their journey toward innovation,” said Masako Kusama, EPC President and Director. “We aim to create an environment where our customers can discover new opportunities, refine their processes, and achieve their goals with confidence.” It’s not just about showcasing technology—it’s about opening doors to growth and transformation.

    The event also highlighted Epson’s dedication to building long-term relationships with its customers. By offering a hands-on experience and personalized guidance, Epson demonstrated its role as a trusted partner in driving business success. The Customer Experience Site will continue to serve as a platform for collaboration, enabling businesses to harness the power of Epson’s technology to unlock new opportunities and thrive in competitive industries.

    UnaCash: 1 in 4 Filipinos have used Buy Now, Pay Later services

    According to digital financial solutions provider UnaCash, the Buy Now, Pay Later (BNPL) market in the Philippines has seen significant growth in terms of unique users, with at least one out of four Filipinos having tried the service at least once between 2018 and the end of 2024.

    New insights from UnaCash reveal that 28.4 million Filipinos have used BNPL as of end-2024, displaying a 40% increase from the 20.3 million unique users tallied in 2023. 

    UnaCash

    Compared to the rest of Southeast Asia (SEA), the Philippines ranks second in BNPL penetration rate among its total population, following Singapore (31.36%, 1.9 million users out of a total population of 6.05 million). Malaysia comes in third (22.09%, 8.15 million users from a total population of 34.67 million), followed by Thailand (18.72%, 13.46 million users from a total population of 71.89 million), and Indonesia (17.89%, 50.30 million users from a total population of 279.80 million).

    Examining digital commerce users opting for BNPL options, Singapore led the category with 32.30%, followed by the Philippines (30.36%), Indonesia (23.51%), Malaysia (22.09%), and Vietnam (19.74%).

    These data sets clearly illustrate the overall use of BNPL as a flexible payment option, along with its significant role in expanding the digital marketplace. Internal behavioral data from UnaCash also revealed that consumers primarily focus on purchasing gadgets and electronics, particularly through mobile devices. As technology continues to evolve rapidly, the demand for these products remains high, contributing to the growth of BNPL.

    “Filipinos are clearly embracing the flexibility and convenience that buy now, pay later services offer, and businesses are embracing this critical strategy to enhance customer accessibility and satisfaction,” explained Erwin Ocampo, head of product for UnaCash. 

    Looking ahead, UnaCash anticipates an increase in BNPL usage in the Philippines by 28.39% among the total population at the end of 2025. Its growth is also particularly notable among BNPL users on digital commerce platforms, where there is an expected usage increase of 34.24%.

    Ocampo added, “Flexible payment options are becoming the norm, a main selling point especially among GenZs and Millennials. Embracing partnerships with financial services players is a way for businesses to meet the shifting demands of consumers and position themselves for long-term success in the competitive marketplace.”