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    CIMB Bank PH unveils new offering for OFWs 

    CIMB Bank Philippines, the most-awarded digital-only commercial bank in the country, proudly announced a new offering that heralds its foray into a new customer segment that resonates with millions of Filipinos. 

    The pioneering online-only bank, which traces its roots to Malaysia, unveiled CIMB Kababayan, its latest financial offer designed specifically for overseas Filipinos, in the presence of representatives from the Malaysian government. Present during the unveiling were Deputy Prime Minister of Malaysia The Right Honorable Dato’ Seri Dr. Ahmad Zahid Hamidi, Ambassador of Malaysia to the Philippines His Excellency Dato’ Abdul Malik Melvin Castelino Anthony, Department of Migrant Workers Secretary Hans Leo Cacdac, Department of Foreign Affairs Usec. Eduardo De Vega, and CIMB Bank PH CEO Vijay Manoharan.

    CIMB Bank

    CIMB Bank PH is the local branch of the Malaysian-headquartered CIMB Group, a universal bank and the 5th largest banking group in the ASEAN region.

    CIMB Kababayan is a landmark offering that gives overseas Filipinos access to the banking experience they truly deserve. For the first time, overseas Filipinos can open a CIMB savings account on the CIMB mobile app in less than 10 minutes and enjoy high interest rates up to 15% with no minimum balance requirement. They can also pay bills and enjoy free Instapay transfers. Transferring funds from overseas will also be made more seamless upon the launch of the CIMB PH remittance service.

    The launch of CIMB Kababayan aligns with CIMB’s vision of providing accessible and convenient digital-only banking services, reinforcing its position as a trusted banking partner for Filipinos wherever they are in the world. 

    With 8.5 million depositors and 3.5 million lending customers, the Bank continues its mission to disrupt the local banking industry and change how Filipinos experience banking, driving financial inclusion to ensure more Filipinos have simple and easy access to banking services. Through industry-leading embedded banking partnerships, CIMB Bank PH continues expanding its footprint through its key partnerships, conveniently making its banking services available in customers’ most used mobile apps.

    For more information about CIMB Bank PH, visit cimbbank.com.ph

    Damosa Land celebrates 20 years of transforming Mindanao real estate

    Over the past two decades, Damosa Land, Inc. (DLI) has established itself as a cornerstone of the real estate sector in Mindanao. Guided by its mission to uplift the quality of life and foster socio-economic development in the region, the premier property developer has built innovative, top-quality projects and forged partnerships that empower communities. 

    Among its flagship projects, the Anflo Industrial Estate (AIE) has become a reliable partner for locators enhancing their businesses in Mindanao. By providing companies with industrial lots and facilities to support their operations, AIE continues to foster economic development in the region. 

    As Damosa Land celebrated its milestones, Ricardo Lagdameo, president of Damosa Land, looked back on the company’s journey. “Our anniversary means so much because this highlights everything that we have accomplished in the past 20 years and the many things we can do moving forward,” Lagdameo said. “While 20 years may already seem like a long time to many, for us, it marks just the beginning of our progress in Mindanao.”

    Anflo Industrial Estate, the premier agro-industrial hub in Mindanao, houses the biggest tennis ball manufacturing facility of Head Sport in the world, which is seen to generate jobs and further drive economic growth in the region.

    Advancing Industrial Development in Mindanao

    Recently, AIE has secured an additional investment worth USD3 million or PHP168 million from Tide Solar Inc. Apart from this, leading tennis ball producer Head Sports, is also set to begin its operation and production at AIE, which also provides opportunities for producers of rubbers in Mindanao. 

    The agro-industrial hub also launched its experience center, a testament to Damosa Land’s dedication to strengthening the manufacturing landscape in Mindanao. This center features innovative products produced and exported from AIE. These developments have proven Damosa Land’s real estate excellence and strong commitment to developing Mindanao’s industries and investment potential. 

    Building properties that drive Mindanao progress

    Damosa Land has constructed projects that uplift people’s quality of life and contribute to the economic growth in different parts of Mindanao. In addition to industrial, the company made its mark in the residential, township, mixed-use, and office markets in five cities in the region. 

    The Mindanao homegrown developer is committed to building residential projects that prioritize comfort and premium quality such as Damosa Fairlane and Seawind. It constructed Agriya, the first agri-tourism city in Davao, bringing people closer to nature and agriculture. Damosa Land has also developed a mixed-use project on Samal Island, Bridgeport, allowing people to experience the luxury of coastal life. 

    Damosa Land
    Agriya has grown into a thriving agropolis that harmoniously integrates agriculture, innovation, and sustainable living, offering a vibrant community where families, businesses, and nature thrive together.

    Beyond residential, township, and mixed-use projects, Damosa Land takes pride in its office and commercial properties that support business growth in Davao. The multi-awarded Damosa Diamond Tower offers space for various corporate firms. At the same time, flexible workspaces have been developed in Davao and Cagayan de Oro, in partnership with the world-renowned International Workplace Group. 

    Continuing the Legacy of Real Estate Excellence 

    With its innovative properties and impactful partnerships, Damosa Land is eager to continue being a catalyst for progress in Mindanao. The property developer is set to unveil other projects in the future, like the Kahi Estates and the TRYP condotel on Samal Island. The construction of the University of the Philippines Professional School for Agriculture and the Environment (UP PSAE) is also well underway, which will continue Damosa Land’s goal of elevating the quality of life and developing Mindanao. 

    Damosa Land President Cary Lagdameo expressed his gratitude for the company’s success: “The past 20 years have been fulfilling for Damosa Land, and we are grateful that we achieved our goals for the company, our people, and most importantly, for the industry and Mindanao. Moving forward, we are inspired to continue what we have started and reach greater heights.” 

    Celebrating 20 Years of Transformative Growth

    Damosa Land recently marked its 20th year anniversary with a Gala Night, where it honored its employees, business partners, and media partners who were part of their transformative journey. The event highlighted incredible milestones achieved this year, including the signing of GMAC Logitech Refrigeration in Anflo Industrial Estate (AIE), the partnership with PHINMA Microtel Hotels, and the recent groundbreaking of Agriya Gardens. 

    In addition to its achievements, Damosa Land has delivered award-winning projects across different business segments in the last 20 years. With 11,000 generated jobs, nearly 1,600 homes built, and more than 700,000 square meters of leasable space, Damosa Land has proven to be a leader in Mindanao’s real estate sector. 

    Damosa Land
    Damosa Land celebrates 20 transformative years of Mindanao real estate

    New Anker Zolo portable chargers unveiled in trendy colors

    Crafted to let your personality shine through, the Anker Zolo Power Banks and chargers come in 3 vibrant colors that are chic and easy to match any person’s unique style.

    Anker recently unveiled its new Zolo line of Power Banks and Chargers, tailored for the modern, on-the-go lifestyle. The Zolo Power Bank 10K mAh with Built-In USB-C Cable and the Zolo Power Bank 20K mAh with Built-In USB-C Cable offer impressive portability without compromising functionality. They boast four outputs, two inputs, and an integrated display.

    Meanwhile, The Zolo Chargers, available in 30W and 20W models, showcase a key upgrade in temperature control, ensuring safer, faster charging. Available in three vibrant colorways, the Zolo collection is designed for those who embrace both function and style to live life in color. 

    Compact but Packed with Power: The Anker Zolo Power Bank

    The Anker Zolo Power Bank Series allows users to charge two devices simultaneously, offering a compact yet powerful charging solution for those always on the move. With a lightweight build, it’s the perfect travel companion, whether for a quick day trip or a long journey.

    The Zolo Power Bank 10K mAh with built-in USB-C and Lightning cables easily fits in the palm of your hand, measuring just 109.9 x 65.5 x 25mm. With two durable, 13.7cm braided cables attached, it’s ready to keep your devices powered without the hassle of carrying extra cords.

    On the other hand, the Zolo Power Bank 20K mAh, despite its larger capacity, maintains a compact profile at 119.9 x 73.4 x 31.4mm. The same braided cables ensure convenience in a package that’s still slim enough to slip into a small bag or purse—perfect for nights out, concerts, or quick errands when you need to travel light.

    When choosing a Power Bank for your travels, the Zolo Power Bank stands out for its ability to deliver multiple charges. The Zolo Power Bank 10K mAh can provide at least two full charges for most smartphones, making it a reliable companion for long-haul flights or road trips.

    With 30W of fast charging power, the Anker Zolo significantly cuts charging times, which means there’s no need for breaks. You’ll catch the sunset in time to take those pics because the Zolo Power Bank can power up the iPhone 15 by up to 57% in just 30 minutes.

    The Zolo Power Bank also has a real-time digital display that lets you monitor your remaining battery life. The device also features a charging reminder, so you never have to second-guess whether your Power Bank needs a recharge before your next big adventure.

    Fast Charging, Exquisite Design: The Anker Zolo Charger

    Anker has also released two new chargers, the Zolo Charger 20W and Zolo Charger 30W, designed to meet your fast-charging needs with ease. Featuring a single USB-C port, these chargers deliver power up to three times faster than their predecessors, making them the perfect match for your Zolo Power Bank with a built-in USB-C cable.

    The upgraded temperature control ensures a safer experience, charging at 13°C lower than standard chargers. Thanks to innovative stacking technology, the Zolo Chargers are also 25% smaller, offering compact convenience without the excess heat.

    Vibrant Colors to Match Your Style

    Whether you want to keep your branding clean with white, have that pop of color in a photo op with pink, or keep it classic with blue to match the ocean waves while you’re at the beach, Anker Zolo products are the perfect fit for your look. 

    Get a head start on your upcoming trips by pre-ordering the Anker Zolo Series now. The Zolo Power Bank 10K and 20K mAh Power Banks and the Zolo Charger 30W may be purchased via Anker.ph and on Shopee and Lazada.

    Experience unmatched comfort and energy savings with Samsung WindFree Air Conditioners

    Samsung WindFree air conditioners are designed to blend seamlessly into your home’s aesthetics while providing a smart solution to modern living. With Samsung’s advanced cooling technology, you can transform your home into an oasis that balances style, comfort, and cost savings. 

    Your home can be a reflection of your personal style and a sanctuary of comfort, but it doesn’t have to come with a financial compromise. Energy efficiency remains a top priority for homeowners when choosing an air conditioner, especially since they work within a certain budget for household expenses. With Samsung WindFree technology, you can enjoy a perfectly cooled space while keeping your bills down. 

    The energy-efficient choice for today’s homeowners

    Energy-saving is a top priority for most homeowners, and Samsung offers the perfect solution with its home appliances such as the 2.5 HP WindFree™ Air Conditioner Wall-mount AI Auto Cooling and WindFree™ Air Conditioner Wall-mount SmartThings. Featuring Samsung’s Digital Inverter Boost technology, your Samsung air conditioner can maintain optimal cooling performance while utilizing 77% less energy compared to traditional cooling modes. Samsung air conditioners also help you stay comfortably cool all-year round while reducing your carbon footprint. 

    Staying cool, and in style, with Samsung Air Conditioners

    Thoughtfully designed to fit into your home, Samsung’s air conditioners are both budget-friendly and stylish. These affordable, modern units blend seamlessly into any room, helping maintain a serene atmosphere whether you’re hosting gatherings or simply going about your day–making your space a welcoming retreat for all. 

    With Samsung’s sleek aesthetics, these air conditioners not only provide exceptional cooling for your space but also elevate your home’s interior. 

    Customizing your sanctuary for seamless connectivity with SmartThings

    Imagine stepping into a refreshing, cool space that feels just right, all thanks to smart automation that works behind the scenes. Whether you’ve had a long day at work or are just enjoying a quiet evening at home, Samsung lets you control your air conditioner anytime, anywhere with the SmartThings app. Adjusting your air conditioner’s settings to suit your preferences has never been easier, even when you’re not at home. With just a few taps, you can turn on your air conditioner and set it to your ideal temperature, ensuring you walk into a cool space upon arrival. 

    As you wind down for the night, Samsung helps you create the ideal sleeping environment. With effortless control over your air conditioner’s settings, including Samsung’s Good Sleep Mode, you can maintain a comfortable temperature that promotes relaxation. This feature creates the ideal climate for resting without the hassle of an unpleasant cold air flow, utilizing  WindFree™ cooling to ensure deep, uninterrupted sleep–allowing you to wake up feeling fully refreshed. 

    Discover the ideal air conditioner that fits your lifestyle with Samsung! With sleek designs and advanced features, choosing between the WindFree™ Air Conditioner Wall-mount AI Auto Cooling and the WindFree™ Air Conditioner Wall-mount SmartThings is surely a breeze. Experience the cool comfort of Samsung’s innovative air conditioner lineup today. For more information, visit samsung.com/ph.

    Where dreams take flight: Emirates opens career opportunities for Filipino cabin crew

    As one of the largest international airlines in the world, Emirates continues to recruit cabin crew members from all over the globe with its inflight offerings that have become synonymous with luxury. From its 5-star-hotel-like amenities and regionally inspired cuisine to its award-winning inflight entertainment system and everything in between. However, aside from these, one key factor that makes Emirates truly one of the most beloved airlines in the world is its diverse cabin crew, a large number of which are Filipinos.

    In fact, Filipinos are among the top 10 at Emirates in terms of the number of cabin crew members. They are among the best when it comes to providing only the best inflight experiences to Emirates flyers, which can be attributed to their innate hospitality and possessing traits that make them good cabin crew members.

    For instance, Filipinos are good hosts, always extending a warm welcome to their guests, whether family, friends, or even strangers. They are also known to have a strong work ethic, making them great employees and colleagues. In addition, Filipinos are known to be helpful, sometimes even going out of their way to help others.

     Emirates currently employs over 775 Filipinos as cabin crew, and the airline plans to expand this number through a new recruitment campaign launching on October 17. Emirates hopes this campaign will attract aspiring cabin crew members who can help deliver the world-class inflight experience it is known for.

    Emirates

    Reasons to work at Emirates

    Working at Emirates can be a rewarding experience for Filipino cabin crew members. The airline offers an international lifestyle and the opportunity to work with an award-winning multicultural team, which most of the cabin crew who now work there describe as “the best job in the world.”

    First, Emirates crew enjoy competitive and tax-free salary and flying pay, eligibility for profit share, hotel stay, layover expenses, concessional travel and cargo, annual leave ticket, annual leave, furnished accommodation, transportation to and from work, excellent medical, life, and dental insurance coverage, and laundry services, among other benefits, as well as exclusive benefits and perks that their dependents can enjoy.

    In addition, Emirates cabin crew have a monthly roster and have approximately eight days off per month in Dubai. They can also bid for preferred flights and destinations on Emirates’ advanced rostering system to ensure they can spend quality time with their loved ones on special days. They’re also entitled to 30 calendar days’ leave per year based on the availability of leave slots.

    Moreover, cabin crew will not only learn social and life skills but can also rise from entry level to becoming a purser, based on performance and assessments. Crew can also become trainers or apply for internal vacancies in other departments based on their skill sets.

    Best of all, they will get to grow individually and professionally in Dubai, which has a strong reputation as one of the safest, most secure, vibrant, and tech-savvy cities in the world, making it the perfect home for cabin crew.

    To learn more about how aspiring cabin crew members can be part of Emirates’ culturally diverse team, visit https://www.emiratesgroupcareers.com/cabin-crew/

    Hyundai Mobile Workshop Weekend runs 2nd leg

    Hyundai Motor Philippines Inc. (HMPH) is holding its second run of the Hyundai Mobile Workshop Weekend, making after-sales services readily available to all, even outside dealerships. After a successful first installment from August 31 to September 1, HMPH continues to elevate the car ownership experience by caring for its customers around the country.

    From October 19 to 20, 11 select dealers equipped with Hyundai Mobile Service (HMS) units will be deployed at strategic locations nationwide from 10:00 AM to 5:00 PM. These HMS Staria units will be ready to provide a free 23-point check-up with GDS Scan, fluid top-up, Preventive Maintenance Service (PMS), and light general repairs. Alongside this, car displays and test drive opportunities will be available for all participating locations. Vehicle owners of any brand can avail of these services. 

    Hyundai Mobile Workshop

    In addition, customers can test drive the Hyundai Stargazer and get exclusive freebies while waiting for their vehicles to be serviced. Interested customers can visit the following locations to avail of the promo:

    Hyundai Mobile Workshop Locations

    Vertex One Sta. Cruz, Manila
    Petron Station, Negros Oriental
    AH26, San Miguel, Bulacan
    AGT Petroleum, Bukidnon
    Jayross Lucky Seven, Bulacan
    Zone 75, Malate, Manila
    Petron Station Kalibo, Aklan
    Phoenix Petroleum Cabid an
    San Agustin, Lubao Pampanga
    Pengue-Ruyu Tuguegarao City
    Ayala Malls Seirin

    For more news and updates, follow @HyundaiMotorPhilippines on Facebook and Instagram.

    ASUS Zenbook S 14 (UX5406) reviewed

    The ASUS Zenbook S 14 (UX5406), both compact and powerful, seamlessly combines sleek design with smart technology that delivers superior performance, extends battery life, and enhances productivity. Whether you’re working or streaming, it guarantees a fast and efficient experience anywhere you go.

    Design: 4/5

    The ASUS Zenbook S 14 stays true to the brand’s reputation for delivering a professional, sleek design without compromising portability. It’s incredibly handy as it is just 1.1cm slim and 1.2kg light, making it perfect for users on the move. So, if you’re someone who’s always on the go, this laptop is a no-brainer. 

    Another impressive highlight of the laptop is its eco-friendly Ceraluminum body, a combination of ceramic and aluminum. This material not only elevates its overall aesthetic but also enhances durability. It’s like carrying a piece of modern art that is solid enough to withstand everyday use. 

    Upon opening the Zenbook S 14, the upgrades became apparent, especially in the upper keyboard section. At first glance, I assumed that the stylish geometric grille across the top of the keyboard were the speakers and was pleasantly surprised to learn this housed 2,715 machined cooling vents. This design significantly improves the laptop’s cooling efficiency while providing a sleek, modern look. In the upper right corner of the geometric grille section, the ASUS Zenbook logo is prominently displayed, showcasing a sleek and minimalist design. I initially mistook this for the power button due to its understated aesthetics. While this design choice adds to the laptop’s elegant appearance, it may surprise first-time users when they attempt to power it on.

    Zenbook S 14

    Transitioning to the keyboard deck, I found the keys highly responsive and comfortable to tap on. It has a nice, subtle sound, perfect for those who prefer a quieter keyboard. But, despite the overall comfort, I noticed that the key layout posed some difficulties for me, given my long fingers. The relatively tight placement of the keys resulted in a few accidental keystrokes, disrupting my typing flow. A slightly more spacious design can enhance accuracy and comfort. 

    The laptop has an enlarged touchpad, which has both perks and quirks. A standout feature is its ability to support smart gestures that enhance functionality. You can adjust the screen brightness on the right edge, control volume on the left, and change the video playback speed at the top. While these features enhance usability, that larger area may require some adjustment. With a high sensitivity level, the touchpad can sometimes be overly responsive, causing accidental adjustments to screen brightness. I’ve found that while I’m typing, I occasionally swipe the right edge unintentionally, which can be distracting. Although the touchpad’s responsiveness allows precise control, it may interfere with your typing experience. 

    The laptop also features speakers placed on both sides of the laptop base. ASUS has designed these speakers using ocean-bound plastic, highlighting their commitment to sustainability. You’ll find the USB 3.2 Gen 2 Type-A port on the right side of the laptop’s base alongside the charging light indicator. Meanwhile, the left side houses the HDMI port, USB Type-C port, and audio combo jack, providing a versatile range of connectivity options.

    When it comes to the screen, the ASUS Zenbook S 14 doesn’t disappoint. Its 14-inch 3K ASUS Lumina OLED display provides plenty of space for both work and entertainment. The display gives out sharp resolution, vivid colors, and precise details, making it perfect for both productivity and entertainment. The sensor, camera, and microphone are at the top center of the screen.

    Hardware: 4/5

    With its sleek, premium design and upgrades, the ASUS Zenbook S 14 is packed with a powerful processor and impressive graphics for enhanced performance. Its Intel Core Ultra 7 (Series 2) processor with a notable 47 TOPS NPU is powerful enough to support AI systems delivering enhanced performance and capabilities for tackling demanding applications or enjoying multimedia content. 

    Zenbook S 14

    Equipped with Intel Arc graphics, the ASUS Zenbook S 14 can give you the best of both worlds — powerful performance and smart energy use. AI-powered upscaling enhances every visual, making games, videos, and creative work smoother and more immersive. With its updated processor and Intel Arc graphics, this laptop is a future-ready machine and a versatile tool for work and entertainment. 

    Furthermore, the ASUS Zenbook S 14 is Intel Evo-certified to deliver a premium experience, offering quick responsiveness, all-day battery life, and rapid charging for seamless productivity on the go. 

    The ASUS Zenbook S 14 has a built-in AI, Copilot+, significantly enhancing your computing experience. This smart assistant not only helps with tasks but also makes on-the-spot suggestions and organizes your workflows. Copilot+ adapts to your habits and routines, ensuring your productivity is always at its peak. 

    This built-in AI isn’t the only smart feature; the laptop also comes equipped with the ASUS StoryCube, a powerful media management tool that neatly organizes everything for easy access. 

    Beyond its performance and hardware upgrades, the ASUS Zenbook S 14 also comes with enhanced dual fans that offer improved airflow for greater cooling efficiency and quieter operation. Finally, the laptop has a 72Wh battery capacity, delivering exceptional longevity for a full day of work or hours of streaming without frequent charging. 

    User Experience: 4.5/5

    The design of the ASUS Zenbook S 14 allows me to take my work wherever I go, which I like since I can be productive at any location. Its slim and lightweight build makes it easy to carry around, so I never feel burdened by my work. Beyond its design, typing on the laptop is a bit challenging due to the closely spaced keys. With my long fingers, the keyboard feels cramped. On the other hand, the effective cooling system keeps the laptop from overheating, even when typing for extended periods, which helps balance the experience. 

    The Copilot+ key on the keyboard is another feature that boosts productivity. It’s very convenient when I need to ask quick questions or get assistance while brainstorming ideas for articles. The easy access to this function makes it a handy tool for staying focused. However, the AI doesn’t apply to accessing other applications. While it’s excellent for in-app functions, it falls short when integrating with external software, which would have boosted its efficiency. But, we’ll see how things evolve as new updates are introduced in the coming months. 

    Zenbook S 14

    Regarding efficiency in productivity, the ASUS Zenbook S 14 has a smart tool called StoryCube. This built-in smart hub is a game-changer since it can seamlessly connect media files from various sources, such as cameras, smartphones, OneDrive, and even iCloud storage. Another highlight is how easy it is to organize and manage files. The customized search feature, one-click sorting, and export and share options on StoryCube streamline the process, especially for those who work with a lot of media. On top of everything else, it also uses its AI-driven system to automatically arrange video clips intelligently and remove backgrounds in photos. This not only speeds up editing but also ensures a more polished result with minimal manual input. So, for anyone working on quick photo editing or complex video projects, this feature is a huge time-saver. 

    I realize I’ve been talking a lot about AI, but this laptop is just loaded with it in all the right ways. For instance, the ASUS Zenbook S 14 enhances virtual meetings by automatically applying a smooth blur to your background, an eye contact tool that gives viewers the impression you’re looking directly at the camera, and automatic framing because of its AiSense Camera, giving your video calls a more professional look. It’s incredibly easy to use, too—just access the Studio Effects on the left side of the taskbar during your meeting. Additionally, the AiSense Camera can sense your presence, so it can go on locked mode while you’re gone and wake up again once you’re in front of it. 

    Moving on, let’s shift our focus to the Zenbook S 14 display. Its ASUS Lumina OLED display is an impressive choice for both work and entertainment. It features vibrant colors, sharp contrasts, and crisp details, creating an immersive experience whether you’re editing high-resolution photos, enjoying films, or playing games. In addition to its screen display, it also features a touchscreen that can be convenient when you’re on the move and lacks a surface for your wireless mouse. 

    Speaking of wireless mouse, ASUS has provided us with the SmartO Mouse MD200 Silent Plus. This mouse offers a delightful user experience with smooth responsiveness that seamlessly integrates with the laptop. Moreover, the versatility of this mouse has been upgraded, and I’ve used it on glass without any issues. The cursor remains stable and precise—no erratic movements or jumping around. 

    Naturally, I also tested the Zenbook S 14 for gaming, and I’m pleased to report that I can play Valorant without interruptions. Even the dual fans remain quiet during gameplay. Keep in mind, though, that due to its compact design, the laptop may heat up during extended gaming sessions. 

    In terms of audio quality, the laptop delivers clear and rich sound, as I discovered while listening to the entire Planet Her album by Doja Cat. This makes it ideal for a variety of activities, whether you’re watching movies, playing games, or enjoying your favorite music. 

    The ASUS Zenbook S 14 comes with a lifetime license for Office Home 2024, a complimentary one-year Microsoft 365 Basic subscription, an exclusive sleeve, a 1-month Adobe Creative Cloud subscription, and the ASUS 4A Quality and Service package, which includes a 2-year International Warranty—making it an ideal choice for users seeking reliable productivity tools.

    Value: 4/5 

    The ASUS Zenbook S 14 is priced at PHP109,995, about which I have mixed feelings. On one hand, it’s incredibly convenient for traveling business people, freelancers, and entrepreneurs. Its portability allows users to take it anywhere, and its powerful AI system helps reduce workload, making it a valuable tool for those on the go.

    On the other hand, if you’re someone who values comfort and a distraction-free typing environment, you might find the keyboard layout a bit restrictive for prolonged typing sessions. 

    What’s Hot:

    • Travel friendly
    • Loaded with AI features
    • Long battery life 

    What’s Not: 

    • Accidental movements on the touchpad. 
    • Extended periods of typing may feel uncomfortable. 

    Bottomline: 

    Packed with AI-driven features that streamline your workflow and elevate your entertainment experience wherever you go. 

    Specifications: 

    • Model: UX5406SA
    • Color: Zumaia Gray
    • Operating System: Windows 11 Home
      Copilot+ PC experiences are coming. Requires free updates available starting late November 2024. Timing varies by device and region. See aka.ms/copilotpluspc
    • Processor: Intel® Core™ Ultra 7 Processor 258V 32GB 2.2 GHz (12MB Cache, up to 4.8 GHz, 8 cores, 8 Threads); Intel® AI Boost NPU up to 47
    • Graphics: Intel® Arc™ Graphics
    • Neural Processor: Intel® AI Boost NPU
    • Display: 14.0-inch, 3K (2880 x 1800) OLED 16:10 aspect ratio, 0.2ms response time, 400nits, 500nits HDR peak brightness, 100% DCI-P3 color gamut, 1,000,000:1, 1.07 billion colors, PANTONE Validated, Glossy display, 70% less harmful blue light, TÜV Rheinland-certified, SGS Eye Care Display, Touch screen, (Screen-to-body ratio)90%, With stylus support
    • Memory: 32GB LPDDR5X Memory on Package
    • Storage: 1TB M.2 NVMe™ PCIe® 4.0 SSD
    • Expansion Slots (includes used): 1x M.2 2280 PCIe 4.0×4
    • I/O Ports: 1x USB 3.2 Gen 2 Type-A (data speed up to 10Gbps), 2x Thunderbolt™ 4 with support for display/power delivery (data speed up to 40Gbps), 1x HDMI 2.1 TMDS
      1x 3.5mm Combo Audio Jack
    • Keyboard & Touchpad: Backlit Chiclet Keyboard, 1.1mm Key-travel, Precision touchpad, With Copilot key [Copilot in Windows (in preview) is rolling out gradually within the latest update to Windows 11 in select global markets. Timing of availability varies by device and market. Learn more: https://www.microsoft.com/en-us/windows/copilot-ai-features?r=1#faq]
    • Camera: FHD camera with IR function to support Windows Hello
    • Audio: Smart Amp Technology, Built-in speaker, Built-in array microphone, Harman/Kardon (Premium)
    • Network and Communication: Wi-Fi 7(802.11be) (Triple band) 2×2 + Bluetooth® 5.4 Wireless Card (*Bluetooth® version may change with OS version different.)
    • Battery: 72WHrs, 2S2P, 4-cell Li-ion
    • Power Supply: TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal
    • Weight: 1.20 kg (2.65 lbs.)
    • Dimensions (W x D x H): 31.03 x 21.47 x 1.19 ~ 1.29 cm (12.22″ x 8.45″ x 0.47″ ~ 0.51″)
    • Built-in Apps: StoryCube, MyASUS, ScreenXpert, GlideX
    • MyASUS Features: System diagnosis, Battery health charging, Fan Profile, Splendid
      Function key lock, WiFi SmartConnect, Link to MyASUS, TaskFirst, Live update, ASUS OLED Care, AI Noise Canceling
    • Microsoft Office: Office Home 2024 + Microsoft 365 Basic
    • Military Grade: US MIL-STD 810H military-grade standard
    • Security: Trusted Platform Module (Firmware TPM), Microsoft Pluton security processor, IR webcam with Windows Hello support
    • Included in the Box: Sleeve [Included accessories vary according to country and territory. Please check with your local ASUS retailer for details.]

    DITO Home WOWFi — world’s first 5G RedCap WiFi for home

    DITO Telecommunity, the fastest-growing telco provider in the country, introduces DITO Home WOWFi—the first 5G RedCap technology WiFi for home usage, powered by DITO’s Standalone, “true 5G” network. 

    In partnership with Huawei Technologies, one of the global leaders in 5G deployment, DITO is bringing its newest product to the market. This product unlocks the full potential of 5G, bringing fast internet speeds of up to 100 megabits per second (Mbps) to allow more Filipinos to enjoy the true 5G experience at an affordable cost. 

    Evelyn Jimenez, DITO chief revenue officer for consumer business, claims that the new DITO Home WOWFi is changing the norm and disrupting the market, enriching the lives of Filipino households with better internet options that suit their needs.

    “In reality, the current internet options of Filipino households are quite limiting. You can get fast and unlimited Wi-Fi, but it won’t be cheap; you can get fast and affordable but not unlimited, and you can get affordable and unlimited, but it won’t be fast– this is the reality we live in. As the third telco committed to enhancing the lives of the Filipino people, we want to change the norm and disrupt the market by giving Filipinos the home internet they deserve– fast, unlimited, and affordable.”  Jimenez said. 

    “With DITO Home WOWFi, we want to jolt Filipinos out of their old ways of dealing with their internet at home; our goal is to give them a life-changing home Wi-Fi that lets them live big and never lets them down, especially in this age of digitalization and technological advancements,” Jimenez added. 

    5G RedCap Technology: The Future of IoT Application

    5G RedCap is a new 5G standard and critical evolution of 5G originally called NR-Light, an important part of lightweight 5G. This kind of technology only operates on 5G Standalone (SA) networks, the “true 5G,” offering high capacity, maximum quality, and lower latency compared to 5G Non-Standalone (NSA) networks that rely on existing 4G infrastructures.

    5G RedCap is a new addition to the 5G family, offering the right balance of 5G capabilities. It is the kind of technology that provides all the benefits of 5G, such as low latency, high peak data rate, and maximum capacity, without the need for high bandwidth,” said Huawei Technologies.  

    Globally, 5G RedCap is only being utilized for industrial use, but this time, here in the Philippines, DITO is bringing this technology straight to Filipino homes, allowing them to enjoy the full potential of 5G.  DITO is the sole telco operator in the country with a true 5G or 5G SA network to date; hence, it can deliver this emerging technology. DITO Home WOWFi is also the first in the world for home, driving the future for the Internet of Things (IoT) or smart home applications and supporting the growth of the digital economy. 

    DITO Home WOWFi

    Enjoy greater convenience, just plug and play!  

    One of the standout features of the DITO Home WOWFi is its ease of installation. Filipino households can enjoy its wireless broadband advantage, which is a big step up from wired connections, offering greater reliability and convenience versus fiber—there is no need for messy wires, just plug-and-play! Whether gearing up for remote work, online learning, or simply staying connected with family and friends, this device gets you online quickly.

    This home WiFi is also suitable for underserved areas where wired connections are no longer feasible, bridging the digital divide and providing a quality home internet experience to remote areas. 

    Aside from going wireless, DITO Home WOWFi is also a prepaid service — no documents required, no monthly fees, and no lock-in period or long-term contracts. The Starter Kit is the most value-packed price in the market at PHP1,990 with complimentary unlimited 5G data and 50GB 4G data for 30 days.  The succeeding monthly load option is only at PHP790 for 30 days with UNLI 5G and bonus 50GB 4G data, which only applies to 4G covered areas. 

    Interested subscribers can conveniently purchase DITO Home WOWFi at DITO e-Shop, DITO Experience Stores, Device Retail Partners, Sales Blitzes, and DITO official stores in Shopee, Lazada, and TikTok

    With DITO Home WOWFi, experience the power of true 5G and say hello to the life-changing home internet experience that leaves behind the old era of internet. 

    Watch DITO Home’s latest online video featuring power couple Dingdong Dantes and Marian Rivera.

    Federal Land partners with Nitori to bring world-renowned Japanese design principles to PH architecture

    Federal Land NRE Global, Inc. (FNG), a collaboration by real estate giants Federal Land (Philippines) and Nomura Real Estate Development (Japan), has partnered with Nitori, Japan’s most prominent furniture and home décor retailer, to help merge Japan’s sleek, modern, and serene aesthetic with the Filipino heritage.

    Nitori’s entry into the Philippine market signals a groundbreaking expansion for Japan’s leading home furnishing brand.

    Nitori

    This partnership aims to bring timeless Japanese design and the philosophy of kaizen (改善), or “continuous improvement,” to Filipino consumers by emphasizing simplicity, functionality, and quality craftsmanship. The Japanese brand sees potential in the Philippines, especially with the growing local demand for aesthetically pleasing yet practical home solutions. 

    Tokyo is known for creating environments that promote harmony between people and nature—reflected in its design of green spaces, pedestrian-friendly walkways, and the seamless incorporation of natural elements.

    FNG has similar objectives. Federal Land, a household real estate developer name, incorporates Japanese tech into its deep understanding of the Philippine market and reputation as a provider of quality properties in key locations in the country. 

    “This is a perfect marriage of vision and values. We share a common long-term outlook, anchored on creating world-class developments that enrich the way people live. It’s a true synergy wherein we raise each other’s performance…to the quality of service rendered to our customers.” says Federal Land chairman Alfred Ty.

    Ericsson launches ‘EricssonEdge Academia Program’ to develop young telecom talents

    Ericsson, a global leader in telecommunications, has announced the launch of the EricssonEdge Academia Program, which aims to revolutionize early career talent development in the telecom sector across Southeast Asia, Oceania, and India.

    With rapid advancements in technologies such as 5G, AI, and IoT and studies showing that the majority of the fastest-growing roles worldwide are technology-related, Ericsson has created a talent development program to support young talent who will be joining the telecommunications sector and as part of Ericsson’s graduate recruitment across Southeast Asia, Oceania, and India.  

    The EricssonEdge Academia Program is designed to equip students with essential knowledge and skills in 5G, Cloud, and AI technologies, preparing them to thrive and lead in the evolving telecom landscape. Over the course of 6 months, the program will provide in-depth learning experiences to pre-final year students of over 40 top universities from India, Australia, Thailand, Indonesia, Singapore, Brunei, Philippines, Malaysia and Vietnam. 

    The program begins with a blend of in-person, instructor-led sessions led by Ericsson’s industry experts and web-based learning modules in the second and third months. Regular assessments will be conducted to ensure continuous progress and understanding. These modules will enrich the participants’ experience, offering a comprehensive understanding of cutting-edge technologies and preparing them for careers in the telecom industry. Students who complete the program will be eligible for consideration for the Ericsson Graduate Recruitment Program in the region.

    Priyanka Anand, vice president and head of people for Southeast Asia, Oceania & India at Ericsson, says, “The EricssonEdge Academia Program exemplifies how the industry can collaborate with academia to develop the next generation of telecom professionals. By equipping students with the skills they need to succeed, we are not only enhancing their career prospects but also ensuring the continued advancement and competitiveness of the industry.” 

    The program benefits both students and the broader telecom ecosystem by enhancing employability and advancing industry capabilities. By providing students with access to Ericsson educational content and direct exposure to industry leaders, the EricssonEdge Academia Program builds a strong foundation for a future-ready workforce. 

    ”We are committed to shaping the future of ICT talent by engaging with students in their academic journey,’ says Anand. “The program sparks curiosity, drives innovation, and ignites a passion for technology.”

    TCL CoolFest 2024: A game-changing celebration with NXTFRAME TV seamlessly unveiled!

    Cool just got redefined by TCL, a global consumer electronics brand and one of the world’s top two TV brands, held its first ever TCL CoolFest 2024 at Trinoma Activity Center last October 11th, co-presented by Anson’s. The event featured electrifying music performances, exciting activities, prizes and a showcase of seamless technology, including the NXTFRAME TV.

    TCL ensured that mall-goers would have an unforgettable experience at the CoolFest 2024, where every TCL product presented a whole new cool kind of  lifestyle from stunning TVs to smart air conditioners and efficient refrigerators. The enthusiastic crowds were also treated to the latest innovations that encapsulated the 24 years of being a trusted brand in the Philippines. 

    “TCL CoolFest is a celebration—not just about showcasing our innovations: it’s about what it means to truly live a cool life with TCL,” says TCL deputy marketing director Shae Yu. From stunning entertainment experiences with our TVs to smart appliances that make life easier, TCL empowers consumers to enjoy every moment with ease and comfort,” she added as she welcomed the crowd.

    The event celebrated a memorable collaboration between TCL and Anson’s Appliances, recognizing their vital roles in making TCL CoolFest 2024 an unforgettable experience that brought together style, innovation, and cool living.

    “We are proud to be a co-presenter for the TCL CoolFest 2024. It’s been a long partnership and a fruitful one, we’ve seen TCL grow over the years and they’ve slowly innovated their provided new products, quality and great service to our customer. We’re very happy to be a partner of TCL, and we look forward to serving more customers in the Filipino Market in the coming years,” says Eugene Lim, director for business operations of Anson’s Appliances.

    Adding to the celebration, TCL recognized Anson’s Appliances with a special award for their remarkable achievement as the first partner dealer to sell the world’s largest QD-Mini LED TV in the Philippines, the TCL 115″ X955 MAX. This milestone highlights their commitment to excellence and innovations, establishing them as a market leader and an inspiration for others in the industry.

    Giving the coolest performance was a live serenade from the top chart OPM singer Adie, captivating the audience with his hits Paraluman, Mahika, and Tahanan.

    The TCL CoolFest was taken to a whole new level of coolness with the introduction of the TCL NXTFRAME TV, a revolutionary innovation showcased at the event, which will be launched this October.

    The crowd was abuzz with excitement as they witnessed the showcase of this beyond-space TV, which features a flat & slim frame design, a seamless wall-mounted, a movable stand, an adjustable cabinet stand, and a matte screen that complements any modern home. Visitors also experience the impressive “AI” Art capabilities and the impressive 3.1.2ch Ultra-Slim wireless soundbar. 

    TCL NXTFRAME TV showcased at TCL Coolfest 2024

    In an exciting announcement, TCL also invited everyone to the first exhibit launch of the NXTFRAME TV in collaboration with Ronac Art Museum. The exhibit, set to run for a limited time at the Ronac Art Museum on Oct 25-31, offers to explore the creative environment in a seamless blend of technology and art. 

    Get to know more about TCL NXTFRAME TV, log on to https://www.tcl.com/ph/en or check out TCL Philippines on Facebook and Instagram.

    Philips EasyKey 9300 leads the smart home revolution in PH

    Philips EasyKey, alongside leading real estate company Megaworld Corporation, is redefining smart security for Filipinos with the launch of Philips EasyKey 9300.

    Digitalization has increasingly integrated itself into many facets of people’s lives—from devices to general electronics, and now homes. In the Philippines, around 12.2% of households indicated they have smart homes, a trend expected to increase to 22.8% by 2028. 

    Global trends show more people embracing the convenience of smart home technologies, automating lighting, climate control, and appliances. However, increased adoption brings security concerns, as more connected homes raise the risk of breaches, highlighting the need for better security measures.

    This is why Philips EasyKey partnered with Megaworld and equipped their world-class properties with only the best-in-class smart locks, the Philips EasyKey 9300, with its intuitive and intelligent interface. The partnership aims to provide Filipino families with a comfortable, convenient, and safe high-quality life.

    The Philips EasyKey 9300 features a fingerprint sensor on the handle, ensuring your finger naturally falls on it when touched. Upon detecting a recognized fingerprint, the door unlocks instantly. This system is encased in tempered glass, which is as durable and strong as an artificial diamond.

    It also includes an auto-lock system that securely locks the door once it closes. If the door remains unlocked, an internal timer will notify residents to close it. This ensures effective home security, allowing you to leave and return with peace of mind.

    Additionally, it lets residents control their lock with the Philips EasyKey app, regardless of their location. The app can also remotely unlock the door and includes a built-in alarm system that triggers if the lock is tampered with.

    Philips EasyKey

    Securing smart homes one smart lock at a time

    Philips EasyKey believes in experiencing change at your fingertips, where products are able to visibly improve your quality of life. The Philips EasyKey 9300 exemplifies this by combining convenience with advanced security, ensuring your home is protected through state-of-the-art smart technology. By integrating features such as fingerprint recognition and auto-locking via the Philips EasyKey 9300 app, it provides peace of mind and enhanced safety for you and your loved ones.

    Together, Philips EasyKey and Megaworld aim to outfit their world-class properties with cutting-edge smart security systems. By incorporating the Philips EasyKey 9300 and other advanced technologies, they are committed to delivering unparalleled security and convenience, enhancing the living experience for residents and setting new standards in modern urban living.

    The partnership aims to set up select Megaworld properties with the Philips EasyKey 9300. This includes Uptown Arts Residences, Bayshore Residential Resort, and McKinley Park Residences.

    By integrating these smart security technologies into their properties, Philips EasyKey and Megaworld underscore their commitment to driving the smart home revolution in the Philippines while prioritizing the safety of Filipinos and fostering a community where technology enhances daily living experiences.

    Holiday Escapes: How Filipinos travel, shop, and pay during the season

    It’s the holiday season—at least for Filipinos—and with it comes a surge in holiday shopping, travel, get-togethers, and festive activities. With the season being a peak time for getaways, Filipinos prioritize experience-driven travel, with Singapore, Hong Kong, and Japan being top destinations. Visa’s latest Green Shoots Radar survey reveals a significant shift in how Filipinos plan and pay for their travels, showing a growing preference for contactless payments alongside the continued use of cash.

    Traveling for new experiences, shopping

    For Filipino travelers, the holiday season is an opportunity to explore new experiences and create lasting memories as travel peaks in December, with 32% of surveyed respondents planning domestic trips and 23% choosing international destinations.

    The survey found that most Filipinos travel to relax (80%) and seek new experiences (43%). While sightseeing remains the top activity (82%), experiencing local cuisine and dining (67%) and shopping (67%) are also key priorities. This shows that Filipinos are looking for destinations that offer a blend of leisure, entertainment, and adventure.

    Singapore, a long-time favorite, emerged as the top destination for Filipino travelers over the past 12 months, with 38% of respondents visiting the city-state. Singapore continues to draw Filipino tourists with its vibrant blend of urban attractions and rich cultural experiences. Its close proximity to the Philippines, ease of access, and wide range of activities makes it an ideal choice, especially during the holiday season.

    Hong Kong remains a favorite at 31%, particularly for travelers who enjoy combining shopping with festive celebrations. Its expansive retail scene and diverse culinary offerings make it appealing to Filipino families seeking both luxury and bargain shopping experiences.

    Japan, known for its picturesque landscapes, festive markets and shopping districts alongside its deep cultural heritage, is another popular destination, with 30% of Filipinos visiting to experience the Land of the Rising Sun.

    As Filipinos head overseas, many are also drawn to the Philippines as a tourist destination. Inbound travel to the Philippines is also on the rise, with the country welcoming 3.66 million international visitors from January to August 2024—a 10.14% increase from the same period last year, according to the Department of Tourism. Additionally, data from the World Travel and Tourism Council’s 2024 Economic Impact Research (EIR) forecasts that international and domestic tourism spending will reach P715.6 billion and P3.7 trillion, respectively, surpassing 2019 figures by 5.7% and 1.8%.

    Jeff Navarro, country manager for Visa Philippines, said: “At Visa, we are committed to ensuring a seamless, secure, and convenient experience for Filipino travelers heading abroad and for inbound visitors to the Philippines. We recognize that tourism plays a vital role in the economy, contributing to job creation and overall growth. We’re working to support the Filipino government’s efforts to enhance tourism by improving digital payment methods and providing tourists with an enjoyable experience, which will help to further drive economic development and strengthen the tourism industry.”

    Visa helps drive the growth of tourism in the Philippines by leveraging its global network and collaborating with local markets to promote the acceptance of Visa cards, creating a more enjoyable payments experience for tourists. In the Philippines, Visa supports small and medium-sized businesses (SMBs) by providing tools and knowledge for cashless transactions such as the SME Online Toolkit. Post-COVID, Visa launched the POSM Visibility Initiative to enhance marketing materials in tourist hotspots. Additionally, Visa partnered with the Pacific Asia Travel Association to conduct finance and digital skills workshops for tourism SMEs and Department of Tourism officials, benefiting 120 participants across Southeast Asia including Laguna in the Philippines. 

    Shift in Payment Preferences: Contactless and Cash

    A key trend emerging in Filipino travel habits is the shift toward contactless payments. In a survey commissioned by Visa done by YouGov in Aug 2024 reveals that 66% of Filipino travelers now prefer using contactless methods like mobile wallets and tap-to-pay cards, while 67% said they will likely get cards with contactless features.

    “As cross-border travel continues to grow, Visa sees a tremendous opportunity to remain a key part of the traveler’s journey. The convenience and security of digital payment options give travelers greater confidence when making transactions abroad—whether they are booking accommodation, dining, or shopping. Our goal is to continue supporting travelers at every stage, from planning and booking to the entirety of their trip, by encouraging the use of Visa for a seamless, secure, and hassle-free payment experience,” Navarro added.

    Despite the rise in contactless payments, 71% of holiday travelers still carry cash as a backup, particularly in areas where digital payment infrastructure may not be as widely available. The continued use of cash illustrates that there is some way to go towards full contactless payments,  especially for holiday destinations that have not fully shifted to cashless payments.

    As the holiday season approaches, the preference for more experience-driven travel, combined with evolving payment methods, reflects the changing dynamics of how Filipinos shop, pay, and explore the world. Whether through cash or contactless payments, the essence of Filipino travel remains centered around creating memories and sharing moments with loved ones—values that are as enduring as the destinations themselves.

    CLSU holds successful business masterclass and tradeshow for MSMEs and future business leaders

    The Central Luzon State University (CLSU) College of Business and Accountancy (CBA), CLSU University Extension Program Office (UEPO), CLSU Intellectual Property Office (IPO) and the CLSU Junior Marketing Association (JMA), in collaboration with the Department of Trade and Industry – Nueva Ecija Provincial Office (DTI-NEPO), hosted an event titled “Partnership for Sustainable Development: A Business Tradeshow and Business Master Class” at the FPJ Communication Hall on October 1-2, 2024. 

    The event gathered 2,411 participants, including visitors, students, alumni, and distinguished guests. Its primary goal was to inspire students to connect with micro, small, and medium enterprises (MSMEs) from Nueva Ecija and explore collaborative opportunities, enhancing their critical thinking and business skills. 

    Dr. Karenina B. Romualdo, acting vice president for University Business Affairs Program, shared an inspiring thought: “This program is not just a mere requirement; it has a ripple effect on all organisms of the business ecosystem.”  This statement captures how the event went beyond academics, helping students and MSMEs build meaningful connections. 

    The event was also attended by university officials headed by Dr. Ravelina R. Velasco, vice president for Academic Affairs. Velasco expressed his gratitude to Aifee Rei L. Galapon, DTI-NE Division Chief, Business Development for collaborating with CLSU, and commended CBA as well as the CLSU Junior Marketing Association (JMA) for spearheading the activity and for managing event logistics. 

    On the second day, the Business Masterclass, led by the CLSU Intellectual Property Office (IPO), focused on helping MSMEs protect their business identities. Participants learned about crucial topics such as copyright, trademark, patent, utility model, and industrial design. These sessions provided a foundational understanding of intellectual property, emphasizing its significance in building and safeguarding strong brands. By the end of the masterclass, attendees felt more empowered to manage their brands effectively, equipping them for future success in the marketplace. 

    In closing, the event not only highlighted the importance of protecting business identities but also reinforced the vital role of education and community in fostering innovation and growth. It served as a platform for knowledge exchange, where students gained insights directly from MSME owners, and entrepreneurs discovered fresh perspectives from the next generation of business leaders.

    TOYOTA GAZOO Racing GT Cup Asia 2024: Taj Izrin Aiman from Malaysia secures victory in a thrilling showdown

    The TOYOTA GAZOO Racing (TGR) GT Cup Asia 2024 has culminated in a heart-pounding finale as 15 of the region’s top e-Motorsports racers faced off at the Connexion Conference and Event Centre in Kuala Lumpur, Malaysia. Racers from Indonesia, Malaysia, the Philippines, Singapore, and Thailand competed in three exhilarating races on world-class circuits, all vying for the title of Asia Champion and the chance to represent the region in the TGR GT Cup Global Finals in Amsterdam in December.

    Taj Izrin Aiman from Malaysia emerged as the TGR GT Cup Asia 2024 Individual Champion with a total of 65 points, securing a well-deserved victory following a series of dramatic races. In second place, Andika Rama from Indonesia, the returning 2023 Individual Champion, showcased relentless determination, finishing with 57 points. Fellow Indonesian, Moreno Pratama, in his first time placing in the Asia finals, claimed third on the podium with 48. The consistent performance from Rama and his fellow teammates also earned Indonesia the coveted Country Championship title. 

    The TGR GT Cup Asia 2024 competition, held on Gran Turismo 7 for PlayStation5 (PS5) and PlayStation4 (PS4), saw a blend of strategic prowess, precision driving, and bold moves across three races. Fans were treated to an unforgettable showdown on iconic tracks like Sardegna Windmills, Nürburgring Grand Prix (GP), and Fuji International Speedway.

    “The heart of Toyota, and GAZOO Racing GT Cup Asia has always been about fostering a community of excellence rooted in our Japanese practice of Kaizen, or Continuous Improvement. In this fifth edition, it is inspiring to witness not only the ongoing enthusiasm from our drivers and supporters but also the technological advancements driven by e-Motorsports. We’re excited to contribute to this growth in the region as racers showcase exceptional talent and help shape the future of e-motorsports,” said Toyota Motor Asia (TMA) general manager Jaja Ishibashi. “A heartfelt congratulations to all the racers for their remarkable performance today, and all the best to Aiman and Rama as they advance to the Global Finals!”

    TMA general manager for Vehicle Design Engineering Panat Leelavansuk shared, “From mastering iconic tracks that reflect real-world conditions to integrating insights from actual motorsports, the skill level on display from all participants is impressive. With the support of Razer’s headsets this year, racers were also able to communicate with their teams, exchanging tips and strategies. I’m thrilled to witness the passion and dedication of today’s youth, who are shaping the future of e-sports, as showcased in this year’s GAZOO Racing GT Cup Asia. Congratulations to all the winners—your talent is setting new benchmarks for competitive gaming!”

    Three Thrilling Races Define the 2024 Regional Finals

    With five stunning livery designs representing each country, the TGR GT Cup Asia 2024 competition began with sunny weather on its first-ever rally track, the Sardegna Windmills circuit, where drivers took the wheel of the GR Yaris. Rama took the lead early on, only facing slight competition in the early laps before finishing as the winner of the first race. Throughout most of the race, the most intense action occurred mid-race, where drivers from Malaysia, the Philippines, and Indonesia battled it out. A close fight for all, the race ended with lap timings for all drivers separated by less than half a minute.

    The second race at Nürburgring GP featured drivers in the GR Corolla Morizo Edition ’22, with a reverse grid for the top eight finishers from race one, placing the first race winner in eighth position, and so on. Pratama used this to his advantage – placing eighth in the first race, Pratama stayed within the top three positions throughout the circuit, eventually coming out on top as the second race’s winner. Malaysia’s team strategy also worked in their favor, with two of their driver’s taking up second and third position. Rain also came into play for this race, creating a challenging track that led to many position changes for several drivers.

    The final showdown tested racers’ strategies to the limit with the technically challenging Fuji International Speedway, known for its tough last sector coming out into the straights. Driving on the GR010 Hybrid ’21, Pratama battled fiercely to take fourth place from Malaysia’s Iqbal Suji, with both drivers employing strategic offensive and defensive maneuvers. The Indonesian driver ultimately made his move, overtaking in the final laps of the race. This third race also saw a heavy amount of contact, with more than one racer spinning out and resulting penalties served. Opting for soft tires at the start, while many of his competitors chose mediums, Aiman maintained his lead and secured the win through a well-timed pit stop strategy.

    “I’m truly at a loss for words. Although I faced technical difficulties and couldn’t finish the race last year, I’m overwhelmed with pride that my dedication and training have paid off, leading to a victory at the TGR GT Cup Asia 2024,” said an emotional Aiman. “I’m excited to continue training with Andika Rama as we prepare for the Global Cup in Amsterdam. A heartfelt thank you to Toyota Motor Asia for this incredible opportunity!”

    “I’m honored to be representing Asia once again this year! Competing against Taj Aiman was an incredible challenge—he’s an exceptional competitor. I pushed myself to the limit, but his consistency and strategy across all three races were unmatched. I’m excited to have him as a teammate as we prepare for the Global Finals, and I can’t wait to make Asia proud,” said Andika Rama, representing Asia for the second time this year.

    Special awards were also given for drivers’ exceptional performances, with Aiman cinching Driver of the Day, the Philippines’ Russel Reyes taking home Best Racecraft, and Rama winning Fastest Race Pace.

    The TGR GT Cup Asia Finals 2024 welcomed Razer Inc. as its official headset partner. Racers were equipped with wired Razer BlackShark V2 X e-sports headsets, ensuring seamless, clear, and comfortable communication with their teams.

    The championship was determined from cumulative points earned through finishing positions across all three races, the first five positions in qualifying rounds, and bonus points for the fastest laps. The top three individuals and teams each received a cash prize of USD8,000, USD4,500 and, USD3,000, respectively. With their victories secured, Aiman and Andika will represent Asia at the TGR GT Cup Global Finals on December 6 in Amsterdam, facing off against the world’s best e-Motorsports racers.

    To re-watch the Regional Finals for TGR GT Cup Asia 2024, please click here.