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    Kapalong HS students win InnoGen4 with “Deafy” App for the deaf community

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    Kapalong HS students win InnoGen4 with “Deafy” App for the deaf community

    In their senior year at Kapalong National High School in Davao del Norte, four students were quietly building an app that would change lives. Unknown to many of their friends and teachers, Jhydd Mahinay, Prince Eco Barlisan, Marvin Jhon Alegario, and Floyd Karlo Ganza were developing “Deafy,” a mobile application for the deaf community that made it to the Giga phase—the final round—of PLDT and Smart’s Innovation Generation Season 4 (InnoGen 4).

    “It was our first time joining an innovation competition,” said Mahinay. “Our group even submitted three proposals to boost our chances. We were ready to work on all of them if needed.”

    In the end, it was ‘Deafy’ – a mobile app that converts sign language to text and speech, and vice versa, in real time – that became the group’s ticket to InnoGen 4.

    Deafy

    “Our mentor suggested the project,” he added. “She shared that it was difficult to converse with a hearing-impaired student because she didn’t know Filipino Sign Language.”

    Once the excitement of qualifying sank in, pressure followed. Not only was it their first innovation competition, but none of them also knew how to code – an essential skill to have when the proposed solution is a smartphone application.

    “I had to pick up programming right away, on top of everything else I was juggling,” said Prince Eco Barlisan, the group’s programmer. “I signed up for free online bootcamps and watched countless YouTube tutorials. I grabbed every chance to learn—if it was free, I was on it.”

    It was quite a feat in itself, considering that like most high schools in the Philippines, theirs does not offer any programming course. Still, the app was promising enough to carry the team to the final round—but they knew they had to do more.

    During a mentorship session, Ervir Cabiling, Senior Solutions Architect Supervisor at Smart’s Network Strategy & Transformation Office, suggested adding artificial intelligence (AI) to the system.

    “We tried it and it was very helpful in detecting hand gestures,” said Mahinay. The team also added tutorial videos to help users learn sign language.

    When the group finally revealed Deafy to their principal, the head of the school’s Special Needs Education (SNED) program and master teachers during beta testing, the reaction was awe.

    Deafy went on to impress judges at InnoGen 4’s Demo Day. It was so well put up that it bagged the top prize – “The Real MVP” – among senior high school entries. The award recognizes the most groundbreaking solution with lasting community impact, embodying this season’s theme of inclusivity, sustainability and scalability.

    “Innovation Generation provides a platform for young innovators to create impactful, lasting tech-powered solutions for their communities,” said Stephanie V. Orlino, AVP and Head of Stakeholder Engagement at PLDT and Smart. “Through lectures, workshops, and mentoring sessions, the program helps future tech mavericks refine their ideas.”

    Launched with the National Council on Disability Affairs (NCDA), the fourth season of Innovation Generation was anchored on the theme “Innovation for All” which aims to empower persons with disabilities.

    InnoGen underscores PLDT and Smart’s commitment to meaningful innovation and to advancing UNSDG 10: Reduced Inequalities. By championing accessibility and opportunities for persons with disabilities, the program also supports the Philippines’ commitment to an inclusive and sustainable ASEAN future.

    FedEx survey reveals 85% of APAC SMEs confident in Europe trade growth

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    FedEx survey reveals 85% of APAC SMEs confident in Europe trade growth

    Federal Express Corporation, one of the world’s largest express transportation companies, has released insights from a new survey examining trade lane trends between Asia Pacific (APAC) and Europe, which highlights key enablers and barriers to cross-border trade for businesses in the Philippines and across the region.

    Conducted in September 2025, the FedEx survey polled 850 small- and medium-sized businesses (SMEs) across 13 APAC markets and over 1,200 SMEs across nine European markets, exploring business sentiment, readiness, and challenges for cross‑border expansion among APAC firms expanding into Europe and European firms exploring opportunities in APAC.

    The FedEx survey findings reveal a notable surge in European trade among APAC small and medium businesses, with 76% of respondents reporting increased export volumes over the past year. The United Kingdom (42%), Germany (40%), and France (38%) emerged as the top three markets driving business growth. 

    Confidence is equally strong among European SMEs, with 87% of businesses shifting their balance of trade toward APAC or maintaining current levels. China (55%), Japan (36%) and South Korea (24%) were seen as among the top growth markets over the next two years. This reciprocal optimism among SMEs reflects broader market dynamics, with the Asia–Europe trade lane recording 30 consecutive months of growth as of August 2025, demonstrating remarkable growth momentum along this vital trade corridor for businesses of all sizes. 

    Trade Lane Shifts Reflect Emerging Opportunities for SMEs

    The growth in Asia-Europe trade is being driven by several key factors. In APAC, strong consumer demand in Europe, improved price competitiveness for Asian products and services, and strategic expansion opportunities are major contributors, with 68% of respondents attributing growth to these factors. A significant 85% of APAC businesses plan to begin or expand trade with Europe in the next 12–24 months. 

    Meanwhile, European businesses are drawn to APAC due to strategic prospects, comprehensive logistics solutions, and favorable trade agreements.

    While there is strong enthusiasm by APAC and Europe SMEs to expand cross‑border trade, they are also aware of the challenges ahead. Regulatory shifts, complex customs procedures and global market volatility are major concerns impacting 86% of APAC SMEs and 78% of European SMEs’ ability to conduct business. 

    To overcome these challenges, SMEs are looking for solutions. 30% of APAC and 41% of European businesses want digital tools to improve supply chain visibility, streamline shipping, and reduce delivery times. Additionally, 27% of APAC and 41% of European SMEs seek greater customs expertise to navigate shifting regulations, avoid delays, and manage costs effectively.

    Meeting Asia-Europe Demand with Capacity, Reliability and Intelligence

    “The strong confidence among Philippine SMEs in expanding trade with Europe is a clear signal of the country’s growing role in global commerce. As international trade dynamics evolve, local businesses are seizing new opportunities beyond borders,” said Maribeth Espinosa, managing director, FedEx Philippines. “At FedEx, we are committed to fueling this momentum by delivering reliable logistics, intuitive digital tools, and adaptive trade expertise that help businesses navigate shifting regulations and thrive in the dynamic Asia-Europe corridor.”  

    To better support surging trade growth, FedEx added five weekly flights connecting Asia to Europe this month. Additionally, FedEx enhanced connectivity between Vietnam to Europe reducing shipment time by one day. FedEx now operates 26 weekly flights connecting APAC shipments to Europe, delivering express shipments to major European destinations in as little as 48 hours. 

    The company’s integrated air-and-road network is one of the fastest in Europe, enabling quick deliveries across the region. Anchored by key logistics hubs in Paris, France and Liege, Belgium, the network supports over 550 pick-up and delivery stations across 45 countries and territories and facilitates the sorting of more than two million packages every day.

    FedEx also offers a broad portfolio of smart digital solutions and specialized trade expertise to simplify cross-border commerce. Customers can streamline customs declarations by uploading Electronic Trade Documents digitally to help ensure timely delivery while the FedEx Import Tool allows users to track clearance status, receive real-time notifications, and download required documents on demand.  The FedEx Go-To Europe Hub is an always-on resource with multimedia resources, trade guidelines, and local market insights, equipping APAC businesses shipping to Europe with the knowledge and tools they need to confidently expand and compete across borders.

    To learn more about how FedEx enables and expands global trade, visit fedex.com/trade.

    Microsoft report reveals how Filipino businesses can bridge the AI divide

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    Microsoft report reveals how Filipino businesses can bridge the AI divide

    Microsoft has released its latest report, Bridging the AI Divide: How Frontier Firms Are Transforming Business, offering fresh insights into how organizations worldwide (and in the Philippines) are leveraging AI to drive growth, efficiency, and responsible innovation.

    The report highlights five key lessons from leading “frontier firms” that are scaling AI beyond experimentation:

    • Expanding AI impact across business functions
    • Unlocking industry-specific value
    • Building custom AI solutions
    • Driving growth beyond efficiency
    • Embedding responsible AI practices

    Why It Matters for the Philippines

    As AI adoption accelerates across Philippine sectors such as finance, telecom, and retail, the report’s findings are especially relevant for local business leaders and innovators. Key trends include:

    • AI Adoption Surge: 86% of Filipino knowledge workers utilize AI at work—higher than the global average of 75%—and 89% of Philippine business leaders believe that adopting AI is essential to staying competitive.
    • Bring Your Own AI Trend: 83% of Filipino employees bring their own AI tools to work, often without formal corporate strategies.
    • Industry Leaders: The finance and telecom sectors are leading the adoption, with early movers seeing a return of up to USD10 (PHP10) for every USD1 (PHP1) invested in AI.
    • Human + AI Collaboration: AI is increasingly viewed as a co-pilot, not a replacement—reshaping roles and boosting productivity across Filipino organizations.

    Note: Philippines-specific statistics are based on the most recent available research as of 2024 and are provided to contextualize the relevance of the 2025 Microsoft report for the local market.

    This report provides actionable insights for Philippine organizations looking to scale AI responsibly and stay competitive in a rapidly evolving digital economy.

    Read the full global study: What every company can learn from Frontier firms leading the AI revolution

    Top 5 reasons why you shouldn’t miss the EHEF 2025

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    Top 5 reasons why you shouldn’t miss the EHEF 2025

    Studying in the EU opens doors to quality education, cultural diversity, and global opportunities. “This November, that ambition gets closer for Filipinos,”says H.E. Massimo Santoro, the European Union Ambassador to the Philippines, adding that through the EHEF 2025, the European Union reaffirms its commitment to helping Filipinos explore quality education and build globally connected futures.

    The European Higher Education Fair (EHEF) 2025 returns on 21 and 22 November on-site in Robinsons Manila and on 24 November via online sessions, gathering EU’s top universities under one roof to connect with Filipino students, researchers, academicians and professionals eager to take their academic journey to the next level. Education is where ideas connect and innovation is nurtured. Here are the five reasons why you should make time for this year’s EHEF.

    EHEF 2025

    1. Meet EU’s Top Universities, All in One Place

    Why browse countless websites when you can talk directly to the source? EHEF 2025 brings together nearly 100 universities and higher education institutions across the EU: Czech Republic, Germany, Ireland, Spain, France, Italy, Latvia, Hungary, The Netherlands, Austria, Romania, Slovakia, Finland, and Sweden. Whether you are exploring post-graduate studies, specialized training, or research opportunities, you will find the right fit here.

    2. Get Expert Guidance Straight From University Representatives

    Still thinking of pursuing a degree abroad that can be too overwhelming? At EHEF, you can speak directly with university representatives who can answer your questions about programmes, admission requirements, and even share life on campus.

    3. Explore Scholarship and Funding Opportunities

    Studying in the EU may be more accessible than you think. Learn more about scholarships and mobility opportunities offered by the EU and individual member states’ universities, including the renowned Erasmus+ programme. Experts will be on hand to guide you through the application process and help you understand how to make your academic goals financially attainable.

    4. Immerse Yourself in European Culture and Innovation

    Beyond academics, EHEF 2025 celebrates the EU’s rich cultural heritage, creativity, and future-thinking mind-set. Expect interactive booths, engaging discussions with representatives from the EU’s cultural institutes that highlight the diversity and vibrancy of the EU’s multilingual and educational landscape.

    5. Be Inspired to Build Your Future

    EHEF is about discovering your greatest potential. Meet Filipino alumni who are now thriving in their chosen fields. Their stories serve as proof that education can open global opportunities to transform not just careers, but also even lives.

    EHEF 2025 is supported by the Commission on Higher Education, together with the regional hubs University of Santo Tomas (Metro Manila), University of the Cordilleras (Luzon), Eastern Visayas State University (Visayas), and Xavier University – Ateneo de Cagayan (Mindanao). University partners include Ateneo de Davao University, Caraga State University, De La Salle University, Far Eastern University, Holy Cross of Davao College, Lyceum of the Philippines-Manila Campus, Mindanao State University – Iligan Institute of Technology, Pampanga State Agricultural University, Polytechnic University of the Philippines, University of San Agustin, University of the Philippines Manila, and Visayas State University.

    Professional organisation partners include the National Academy of Science and Technology–Philippines, Philippine Architecture School Association, Philippine Computer Society, Philippine Economic Society, and the United Architects of the Philippines. Media partners such as Backend News, Baguio Herald Express, Daily Guardian, Daily Tribune, Gadgets Magazine, Manila Bulletin, Mindanao Gold Star Daily, News Watch Plus, SEA Wave Pop Culture Magazine, SEA Wave Pilipinas, Tempo, and WhenInManila.com help bring the event closer to students nationwide. COMCO Southeast Asia-Pilipinas is the PR and communications partner.

    For more information, visit ehefphilippines.com and check our social media accounts: Facebook, Instagram, and X (@EHEFPhilippines).

    GCash unlocks Google Pay for millions of Filipinos

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    GCash unlocks Google Pay for millions of Filipinos

    The highly anticipated feature, available to select users now, promises faster, simpler, and more connected payments for all GCash customers soon

    Following the official launch of Google Pay in the Philippines, GCash, the country’s biggest cashless ecosystem, can now be fully integrated with Google’s secure and widely accepted payment system. 

    The integration is now available to select GCash users and will be rolling out to more customers soon. It will enable millions of Filipinos to link their GCash wallets to Google Pay for fast, secure, and seamless transactions.

    To link GCash accounts to Google Pay, users need to download the Google Wallet App from the Google Play Store, open the GCash app, and tap on their Profile. From there, they should go to My Linked Accounts and select Google Pay. After reviewing the information, users must agree to bind and proceed with biometric verification. Once complete, a prompt will appear that will redirect them to the Google Pay app, where they need to sign in. 

    By combining the unmatched local scale and trust of GCash with Google Pay’s global infrastructure, the integration redefines how users move through digital and physical commerce. With the integration, users can easily activate GCash as a fund source for Google Pay for various transactions.

    Moreover, activating GCash on Google Pay provides a more seamless and secure experience, since it eliminates the need for manual card entry, without storing or sharing card numbers with merchants. 

    “This integration empowers our users to move through digital and physical spaces with greater ease, security, and reach, anchored in our purpose of making the everyday lives of Filipinos better,” said Ren-Ren Reyes, president and CEO of G-Xchange, Inc., the mobile wallet operator of GCash.

    “We’re proud to work with GCash to bring faster, convenient, and more secure payments to the Philippines. This launch underscores our enduring commitment to accelerating financial inclusion and fueling the next chapter of the Philippines’ dynamic digital economy,” said Prep Palacios, country manager, Google Philippines. 

    As digital ecosystems evolve, GCash leads with accessibility, security, and relevance. The integration with Google Pay is more than a feature; it shows how GCash is shaping the future of payments, making them fast, secure, and widely accepted. With GCash Tap to Pay or linking your GCash account to Google Pay, Filipinos can make seamless, secure payments anytime, anywhere. 

    For more information, please visit www.gcash.com.

    Google Wallet now in PH

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    Google Wallet now in PH

    With digital payments becoming the go-to choice for seamless transactions, Google is excited to announce that Google Wallet is now available in the Philippines. Google Wallet provides people with a safer, simpler, and more helpful payment experience and supports digital items such as loyalty cards and boarding passes. To get started, download Google Wallet from the Google Play Store.

    “The Philippines is a nation on the move—vibrant, mobile-first, and rapidly embracing digital life. Google Wallet is launching right alongside that energy, offering Pinoys a single, secure digital space to manage their payments, travels, and daily transactions. Whether it’s the quick ‘tap-and-pay’ for your favorite restaurant, booking a trip across the islands, or shopping online, Google Wallet keeps your essentials protected and always at your fingertips. This launch underscores our enduring commitment to accelerating financial inclusion and fueling the next chapter of the Philippines’ dynamic digital economy,” said Prep Palacios, country manager, Google Philippines. 

    “Google Wallet’s arrival reinforces our collective vision for a fully digital and financially inclusive Philippines,” said Lito Villanueva, founding chairman of FinTech Alliance PH and RCBC executive vice president & chief innovation and inclusion officer. “This collaboration with Google Wallet alongside the BSP and the DICT demonstrates how strong public-private partnerships can expand access, enhance trust, and deliver world-class digital payment experiences for every Filipino from urban centers to the countryside.”

    BSP Deputy Governor Mamerto E. Tangonan emphasized, “The BSP promotes financial stability and maintains a forward-looking stance on payment innovation. We recognize the role of TSPs in advancing payments digitalization, consistent with the development goals under the Philippine Development Plan (PDP) 2023-2028. While we do not consider technology service providers as operators of payment systems, we underscore that BSP-supervised institutions (such as banks and e-money issuers) engaging these providers remain fully responsible for managing associated risks.”

    DICT Secretary Henry R. Aguda added, “The launch of Google Wallet aligns perfectly with our digitalization agenda. Secure and interoperable digital payment solutions like this bring government, commerce, and citizens closer together, ensuring no Filipino is left behind in the digital economy.”

    Cardholders of participating banks can add their cards to Google Wallet and pay with their Android phones or Wear OS devices wherever contactless payments are accepted. Payment cards from Google Wallet can be used to pay online or in-app at merchants such as Shopee, wherever you see the Google Pay button. 

    Google Wallet acts as a digital container on Android, safely holding all the credentials typically kept in a physical wallet, like payment cards, loyalty passes, and more. When a consumer taps to pay in a store or make a purchase online, the actual payment is enabled by Google Pay. Essentially, the payment cards sit in the Google Wallet, and the transaction is carried out by Google Pay.

    Online merchants supported by payment service provider partners will be able to offer a faster, more secure, and seamless payment experience with Google Pay.

    In addition to storing and accessing payment cards, travelers can add boarding passes from Philippine Airlines and others to Google Wallet. With boarding passes in Google Wallet, travelers will be notified of changes to departure time and gate changes to ensure a hassle-free experience at the airport. Furthermore, they will be able to tap and pay securely using Google Wallet during their overseas travel, without the need for their physical card, wherever contactless payments are accepted 

    Furthermore, event tickets, cinema tickets, loyalty cards, digital vouchers, and digital car keys can also be added. 

    Using Google Wallet is Simple

    Simply follow the on-screen steps to set it up for contactless payments. If you don’t have a card saved and would like to add a new one, tap “Add a card” in the carousel at the top of the page, review and accept the issuer’s terms and conditions, and complete the verification process. Your card will then be ready for use in Google Wallet.

    Adding digital items such as boarding passes to Google Wallet is equally simple. For example, after purchasing a flight ticket, consumers will see a button labeled “Add to Google Wallet,” which creates a digital version of the booking for easy access in their Google Wallet.

    Google Wallet

    Travellers can start to add digital items such as boarding passes, bus, train, and event tickets into their Google Wallet

    If you’re someone who has a lot of membership or loyalty cards to keep track of, Google Wallet can store them all in one place. You can also add these manually using the same process as adding a payment card. Shoppers can now add their IKEA Family card membership and Mang Inasal vouchers to Google Wallet, making it easier to access rewards and benefits seamlessly from their Android devices.

    Using Google Wallet is Secure

    Privacy and security are the cornerstones of Google Wallet, offering industry-standard tokenization to keep transactions safe. When making a payment, Google Wallet uses an alternate card number (a token) that is device-specific and associated with a dynamic security code that changes with each transaction. Banks also require verification before adding a card to your device, and screen lock protection ensures that only you can access your Wallet.

    If your phone is lost or stolen, you can use the Find My Device function to lock it instantly, secure it with a new password, or erase your personal information and payment details.

    To provide transparency and control over information management, consumers can update their settings from the Google Wallet app or on their computer at myactivity.google.com/product/wallet.

    Download Google Wallet from the Google Play Store and enjoy a faster, safer, and more convenient way to pay and store your digital essentials.

    Partners launching with Google Wallet / Google Pay:

    Google Wallet is a safer, simpler, and more helpful way to access essentials like payment cards, loyalty cards, and boarding passes from your Android devices. These partners include:

    • VISA and Mastercard Cardholders of  ChinaBank, East West bank, RCBC Bank, Zed will be able to add their cards to Google Wallet.
    • VISA cardholders of GoTyme, Maya, UnionBank, Wise will be able to add their cards to Google Wallet.
    • Mastercard cardholders of GCash and Zed will be able to add their cards to Google Wallet.
    • Travelers can add many types of information to Google Wallet: including boarding passes from Philippines Airlines, and AirAsia, Cathay Pacific, Jetstar, Malaysia Airlines, Singapore Airlines, Scoot, Thai Airways; flight bookings from Trip.com; event tickets booked through Ticket2me and Ticketnet; IKEA loyalty cards and Mang Inasal vouchers.
    • For transit, Google Wallet can be used to Tap and Pay at MRT-3 in Manila and on modern jeepneys in Cebu and Mandaue City as well as wherever VISA/Master cards are accepted and bus tickets purchased through Easybook. Tickets purchased through the Beep App to travel on buses and trains in Manila is coming soon, 
    • Checkout with Google Pay when making online purchases on Shopee, Sephora (coming soon), and with merchants supported by Payment Service Providers such PesoPay, Payermax, and coming soon with 2c2p, Payermax, Paymongo, and Maya

    Digital Car Keys – refer to https://www.android.com/digital-car-key/#digital-compatibility for details on supported car models and Android devices.

    Tavo introduces the Dupree airline carry-on pet car seat

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    Tavo introduces the Dupree airline carry-on pet car seat

    Tavo, the pet protection brand from the makers of Nuna that revolutionizes travel with pets, recently announced the launch of its new airline-compliant pet carry-on and impact-tested pet car seat–the Dupree, offering Filipino pet owners a new way to travel with their furry companions.

    The Dupree was designed to improve the safety of pets and passengers in a car and serve as a pet carry-on in the cabin of a commercial aircraft. Crafted with an elevated feel that aligns with Tavo and Nuna’s premium design language, the Dupree creates a user experience that makes installing it into a vehicle effortless and ensures a safe connection every time. With integrated ISOFIX latches that lock directly into the vehicle seat, baseless transitions from the car to the sky are smoother than a purring kitten.

    With its unique craftsmanship, the Dupree II is designed with enhanced ventilation for improved airflow and crafted from premium, highly durable materials. Its ergonomic design and durable duffle-style handle make it easy to carry and manage, providing a first-class experience for pets and their parents. Currently, the Dupree is offered in two fashion options, Onyx and Merle, to turn travel time with pets into stylish adventures.

    PRODUCT FEATURES 

    Your pet’s ultimate comfort zone 

    • Airline-compliant carry-on pet carrier and impact-tested pet car seat. (It is important to check your airline’s total weight requirements (pet + carrier) before travel as specifications vary by airline.)
    • Designed to provide your pet with a home away from home when travelling. 
    • All-around mesh ventilation panels allow for airflow and a view of the world for your pet.
    • Doors roll down and attach with magnetic holders to provide easy access to your pet. 
    • Structured base supports weight evenly to prevent sagging and unevenness, making it easier to maneuver during transport and enhancing overall comfort for you and your pet.
    Dupree

    Mindfully curated premium materials

    • Fabrics are naturally flame-resistant and free of harmful fire-retardant chemicals, making them safer for your pet.  
    • Fabric is UPF 50+, the maximum sun protective rating achievable for fabrics.
    • Includes two mattress pads which are machine washable.
    • One standard mattress pad–a durable fabric that matches the exterior color of your carrier. 
    • One comfort mattress pad–a plush material treated with an eco-friendly, zinc-based technology that provides antimicrobial protection and guards against odour-causing bacteria. 
    • Wipeable inner tray allows for easy clean-ups. 
    • Premium vegan leather accents for a luxe touch.

    Expertly engineered for safety 

    • A unique guard featuring Tailor tech memory foam, which absorbs energy and offers Side Impact Protection (SIP), secures easily onto the carrier frame.
    • Tested at dynamic testing facilities with cutting-edge equipment and technology benchmarked against the latest United Nations ECE child restraint standard R129.
    • Locking zippers stay put so there are no sneaky escapes.
    • Steel-reinforced ISOFIX latches connect to the vehicle’s rigid latch anchor bars, ensuring a secure and simple installation in seconds. 
    • Easy-to-access button for a struggle-free, one-handed deploy and release from the vehicle to simplify transfers from home to car to airport.

    Thoughtfully designed details 

    • Flexible frame allows it to fit under airline seats. 
    • One carrier leash, a leash storage bag, and a high-strength alloy interior leash attachment to keep your pet connected while on the go. 
    • Zippered pocket for travel treats and essentials.
    • Trolley sleeve for resting carrier on suitcase and making airport journeys a breeze.
    • Luggage tag to identify it with ease.
    • Tracking device holder to keep tabs on it wherever you go.

    SPECIFICATIONS

    • Recommended Use: up to 9 kg (one small pet)
    • Dimensions (LxWxH): Outer – 47 x 29 x  26 cm ; Interior- 47 x 28 x  22cm
    • Weight: 2.72kg
    • Available Fashions: Onyx, Merle 

    SM Cinema unveils the country’s first SCREENX theater at SM Mall of Asia

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    SM Cinema unveils the country’s first SCREENX theater at SM Mall of Asia

    SM Cinema, the country’s largest film exhibitor, once again raises the bar for moviegoing experiences with the launch of the first SCREENX theater in the Philippines at SM Mall of Asia.

    SCREENX
    SCREENX is a revolutionary 270-degree panoramic theater format.

    Through its partnership with CJ 4DPLEX, a global leader in premium film formats and cinema technologies, SM Cinema introduces SCREENX, a revolutionary 270-degree panoramic theater format that expands the film beyond the main screen and onto the side walls of the auditorium. This innovative setup fully immerses audiences in the story, surrounding them with breathtaking visuals and heightened realism.

    Executives from SM and CJ 4DPLEX.

    Present at the launch were SM Supermalls president Steven Tan, SM Engineering Design and Development Corporation president Hans “Chico” Sy Jr., CJ 4DPLEX CEO Don Savant, CJ 4DPLEX managing director for APAC Jamil Valiyev, and SM Cinema senior assistant vice president for cinema management Karen Zabaljauregui. 

    “Wicked: For Good” in SCREENX are now available at PHP700 via SM Cinema.

    As a special treat to Filipino audiences, Wicked: For Good, the highly anticipated sequel to the hit film starring Ariana Grande and Cynthia Erivo, makes history as the first film to premiere in SCREENX in the Philippines.

    Tickets for Wicked: For Good in SCREENX are now available at PHP700 via SM Cinema. Fans can also look forward to upcoming SCREENX releases later this year, including Zootopia 2 and Avatar: Fire and Ash. SCREENX is located on the 2nd Level, Entertainment Mall, SM Mall of Asia. 

    SM Cinema continues to offer a diverse range of advanced cinema formats—such as IMAX, Directors Club, and now SCREENX—underscoring its commitment to bringing world-class entertainment experiences to Filipino moviegoers.

    AXA’s prevention-first outlook is redefining insurance protection

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    AXA’s prevention-first outlook is redefining insurance protection

    To deepen its understanding of evolving global threats, AXA recently released its 2025 Future Risk Report, which explores the world’s most pressing risks—from climate change and cybersecurity to social tensions—and how individuals, businesses, and governments can work together to build resilience.

    When natural disasters strike, the toll on lives and livelihoods is immediate and devastating. Earthquakes alone underscore how fragile communities can be, and it’s just one of many escalating global risks, such as climate change, health crises, and economic volatility. For insurers, the challenge is no longer just about paying claims after the fact, but about helping people and societies prevent loss before it happens. 

    This shift from reaction to prevention sits at the heart of AXA’s global strategy, according to Thomas Buberl, AXA Group CEO, and Hassan El‑Shabrawishi, AXA International Markets CEO. During their recent visit to the Philippines, the two leaders from AXA shared how one of the world’s largest insurers is rethinking its role amid intensifying risks.

    AXA
    AXA Group CEO Thomas Buberl emphasized that insurance is a vital tool for social cohesion, noting that while risks and their costs are rising, the focus should shift toward prevention to help people mitigate impacts before losses occur.

    Shifting to Risk Prevention

    “Risks all over are increasing, the price of risk is increasing, and often, the assumption is that the cost of insurance goes up with it, when in reality, it doesn’t have to,” Buberl explained. “Insurance is a very important tool for social cohesion. The single biggest shift that we need to achieve is to help people with more prevention to mitigate the impact of risks. Because behind each claim is the tragedy of families and a lot of pain, our goal should not only be to pay for losses but to help prevent them from happening in the first place.

    For example, after Hurricane Katrina devastated communities and infrastructure in the U.S., many sectors—government, private, and individuals alike—learned valuable lessons. When Hurricane Irma hit years later along a similar trajectory, the damage and claims were significantly lower because people were better prepared. This shows that with the right preventive mindset, we can reduce risks and protect lives, anywhere in the world.” 

    For AXA, that means investing early in health, workplace safety, and climate‑resilient infrastructure. El‑Shabrawishi noted that this mindset has been embedded early on for AXA. “We were pioneers in talking about prevention as a new competitive advantage for our business,” he said. “We’ve done concrete things on healthcare, launched networks of clinics, and invested in workplace prevention. These are not words, these are actions on the ground.”

    The idea, Buberl added, is that prevention must be collective. “You can prevent your home from being more exposed to winds or floods by taking necessary precautions. But we also need to do it in partnership with governments, with communities, because a lot of the time, they are the ones who end up paying a large part of the cost. They, too, have an interest in working with us to ensure that the bill—and the human toll—goes down.”

    Climate Transition

    AXA’s push for prevention is intertwined with its climate transition agenda. Years before the 2015 Paris Agreement, the company began phasing out investments in coal and tobacco and redirecting capital toward sustainable assets.

    “We are on the one hand a big investor,” Buberl recalled. “At the time we were investing in coal, in tobacco, and sometimes these areas had very attractive returns. But if you looked at the natural catastrophe claims and the health claims, it made no sense to tolerate more claims when we could instead help reduce them. That’s why we stopped investing in coal and tobacco to help prevent those tragedies before they happen. Then we helped industries that want to transition go on this journey.”

    This realignment, he said, was not about being a “nice corporate citizen” but about ensuring that the business model itself was sustainable. “It was really inherent in the business model,” Buberl said. “We need to do everything on the investment side and on the underwriting side to make the climate transition a reality.”

    AXA International Markets CEO Hassan El-Shabrawishi highlighted the Philippines’ long-term potential, citing its well-diversified GDP across services, industry, and agriculture, which positions it as a resilient economy with immense growth opportunities for the future.

    Local Context

    In emerging markets like the Philippines, AXA’s strategy is being tested on two fronts — climate resilience and financial inclusion. With natural hazards a constant threat and insurance penetration hovering around just two percent of GDP, the opportunity and responsibility are both immense.

    “The Philippines ticks every box when it comes to long‑term potential,” said El‑Shabrawishi. “It’s a very well‑diversified GDP with immense growth that we see even more potential coming in.” The country’s mix of services, industry, and agriculture, he added, makes it “a very resilient economy for the future.”

    But resilience requires inclusive protection. Through digital platforms like Grab, GCash, and Home Credit, AXA is expanding access through simple, accessible coverage under its global business unit, AXA EssentiALL. Operating in 13 emerging and 8 mature countries and serving more than 17 million customers worldwide, AXA EssentiALL was established to focus on underserved sectors, from informal workers to small business owners.

    At the same time, AXA’s long-standing partnership with Metrobank, which pioneered bancassurance in the country, continues to play a pivotal role in advancing financial inclusion. Through Metrobank’s extensive nationwide network, AXA is able to reach more Filipinos and provide them with comprehensive protection and financial wellness solutions.

    El‑Shabrawishi said these efforts are driven by a deep understanding of real customer needs. “Awareness is not the issue. For someone to take part of their disposable income to buy a product, it has to provide value for them. That’s why we first understand their needs and build something around it, not just push products on them.”

    As the world confronts mounting environmental and social risks, Buberl offers a reminder to policymakers and business leaders alike. “Look at insurance as a supporter and enabler of economic and societal development, not as a necessary evil.”

    In that sense, prevention is not just a business philosophy but more a collective responsibility, one that determines how societies recover, rebuild, and thrive in an uncertain world.

    View the full report here to learn how adopting a prevention-first mindset can help create safer, more sustainable communities for all.

    Reelist8 pioneers AI-Powered ecosystem to make homeownership more affordable

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    Reelist8 pioneers AI-Powered ecosystem to make homeownership more affordable

    Reelist8, a DOST-backed Philippine financial technology company in the real estate and construction sector, has officially launched its AI-powered ecosystem. The platform aims to help address the country’s housing affordability challenges by enabling qualified Filipinos to own a home for as little as 0.5% equity.

    Reelist8 unveiled this new technology at the Philippine Startup Week community event called Unlock Reelist8- Housing Liquidity in the Age of AI: Affordable Homeownership thru Technology at Acceler8 Legaspi, Makati City. The launch was graced by over 150+ business executives from various industries, sponsors, celebrities, and media guests. 

    Reelist8

    The new ecosystem features integrated applications such as Property Auctions (PropertyAuctions.ph) and Buildin (Buildin.com.ph). Made for buyers and investors, PropertyAuctions.ph empowers clients to discover and win below market value deals through auctions. Meanwhile, Buildin.com.ph is an all-in-one project management tool that turns floor plans into priced takeoffs instantly for contractors and designers.

    “Owning a home shouldn’t be a privilege for the lucky few; it’s a basic human right. We built Reelist8 as the intelligent path to make that right a reality,” said Marianne Dela Cruz, chief executive officer of Reelist8. “We at Reelist8 hope to empower more Filipinos to become homeowners through a tangible and affordable path.”

    The event also featured a celebrity fireside chat moderated by CEO Borj de Borja with panelists Anna Feo (character actress, model, and product endorser), Alma Concepcion (beauty queen, real estate investor, and interior designer) and Ynez Veneracion (award-winning actress, investor, and entrepreneur). The guests shared insights on investment strategies and audience-focused marketing.

    “Our goal with this new ecosystem is to keep it simple,” shared de Borja. “Every Filipino deserves access to efficient and accessible world-class tools. That’s why we’re making homeownership easier and more affordable.”

    Reelist8 is hosting a free, specialized online workshop on November 21, 2025 to onboard global users to this new ecosystem. The PropertyAuctions.ph demo is designed for buyers and investors to locate and bid on exclusive properties. Meanwhile, the Buildin.com.ph Demo is intended for contractors and designers to manage projects with 2D/3D modeling, invoicing, and team communications.

    Interested participants can register for the free online workshop through https://luma.com/azc4gltp. For more information on Reelist8, please visit Reelist8.com, and follow the company on Instagram and Facebook. 

    Hatid Balita, Hatid Saya: A celebration with the newsboys 

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    Hatid Balita, Hatid Saya: A celebration with the newsboys 

    The United Print and Multimedia Group (UPMG), in partnership with the Circulation Management Association of the Philippines (CMAP), once again brought together the country’s hardworking newsboys for Hatid Balita, Hatid Saya: A Celebration with the Newsboys Part 2, held at The Philippine Star Building in Sucat, Parañaque.

    The event served as a sincere expression of gratitude to the newsboys, the dedicated individuals who bring the day’s headlines from the printing press to every doorstep. Their work, often unseen yet deeply impactful, keeps the tradition of print journalism alive and meaningful.

    Among those who led the celebration were Vivienne Motomal, President of UPMG and Assistant Vice-President of the Journal Group of Publications; Roy Raul Mendiola, President of CMAP and National Sales Manager of the Philippine Daily Inquirer; and Lucien C. Dy Tioco, Executive Vice-President of the Philstar Media Group. In their messages, they honored the commitment and perseverance of the newsboys and affirmed the industry’s shared mission to inform, connect, and serve communities through credible news.

    Hatid Balita

    Adding warmth and laughter to the afternoon were lively parlor games such as Bring Me and the Pinoy Trivia Quiz, where participants enjoyed friendly competition and teamwork. The most anticipated moment of the day, however, was the raffle draw, a joyful highlight that brought cheers, laughter, and a true sense of togetherness.

    Every attendee brought home a prize or token, a small reminder of the appreciation and gratitude they’ve earned through their work. No one left empty-handed, and more importantly, everyone left seen, valued, and celebrated.

    Through Hatid Balita, Hatid Saya, UPMG and CMAP once again reaffirmed the heart of their mission to honor those who, in their daily rounds, keep the spirit of truth and service alive in every Filipino home.

    Unwrap the unexpected: Win a Tesla Model 3 and more with JBL!

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    Unwrap the unexpected: Win a Tesla Model 3 and more with JBL!

    This holiday season, JBL is turning up the volume on Christmas cheer with its Unwrap the Unexpected promo — giving everyone a chance to bring home not just powerful sound, but exciting surprises too!

    From November 1 to December 31, 2025, customers who purchase any participating JBL product from authorized stores or online partners can register their receipt at jblpromo.com.ph for a chance to win exciting prizes such as a brand-new Tesla Model 3!

    Promo Mechanics:

    1. Buy any participating JBL product from participating stores nationwide.
    2. Register your details and proof of purchase at jblpromo.com.ph until December 31, 2025.
    3. Get a FREE Concert Pass to JBL Sound Fest 2025 happening on December 6 at Parklinks Open Grounds, Pasig City. Registration is open until December 6, 10AM only. 
    4. Win exciting prizes such as a Tesla Model 3, Vespa S125, Samsung Galaxy Z Flip 7, Lenovo Legion 5 gaming laptop, and many more!

    And don’t miss the ultimate holiday concert experience at JBL Sound Fest 2025, happening on December 6 at Parklinks Open Grounds, Pasig City. Get ready for an electrifying night of live performances from Rico Blanco, Cup of Joe, HORI7ON, Flow G, Kat DJ, and other top OPM acts lighting up the stage with their biggest hits. Expect powerful performances, vibrant lights, and the signature JBL sound that will make this Christmas celebration truly unforgettable.

    JBL
    JBL

    So, what are you waiting for? Unwrap the season of sound and surprises with JBL! Visit jblpromo.com.ph for full promo details and registration. DTI Fair Trade Permit No. FTEB-237285 Series of 2025.

    Stay updated with JBL’s promos and announcements by visiting their Facebook, Instagram, Twitter, and TikTok.

    Energy builds up as 17th PHILSME Business Expo holds successful media launch

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    Energy builds up as 17th PHILSME Business Expo holds successful media launch

    Excitement is building for this year’s 17th PHILSME Business Expo: Entrepreneur and Franchise Edition, as PHILSME successfully hosted an inspiring Media Launch press conference at SPACES Century Diamond Tower in Makati City. Sponsors, media, and business leaders came together to celebrate stories of innovation, resilience, and entrepreneurial success.

    PHILSME CEO and managing director Trixie Esguerra-Abrenilla led the launch, highlighting how collaboration among brands, sponsors, and media continues to empower Filipino entrepreneurs in today’s competitive landscape. During the press conference, Esguerra-Abrenilla also shared meaningful insights into PHILSME’s growing impact in providing entrepreneurs with opportunities for visibility, connection, and community support.

    PHILSME CEO Trixie Esguerra-Abrenilla engages with guests during the Media Launch, reflecting the expo’s mission to inspire and uplift Filipino entrepreneurs.

    “PHILSME is more than an expo—it’s a movement,” Esguerra-Abrenilla said. “Each edition is fueled by shared passion: to help businesses grow, build connections, and inspire the next generation of entrepreneurs.” She set the tone by reflecting on PHILSME’s expanding impact in empowering entrepreneurs through connection, collaboration, and continuous learning.

    The panel showcased heartfelt insights from:

    • Toyota Motor Philippines manager Renz Patrick Diaz, who spoke about mobility solutions customized for business needs
    • GCash B2B commercial head Martin Kristopher Limgenco II, who explained how digital finance is helping entrepreneurs thrive
    • Taho Story co-founder Jude Paul Espinas, who captivated the audience with his personal story of reinventing a Filipino favorite.
    Taho Story Co-Founder Jude Paul Espinas shares the journey of transforming a Filipino favorite into a modern success story—one of the inspiring narratives featured at the PHILSME Media Launch.

    During the press conference, panelists also discussed how Overseas Filipino Workers (OFWs) can be supported in setting up businesses in the Philippines through their families, giving them the opportunity to return home with sustainable income streams. Organizers shared that the Expo’s Franchising Village will help OFW families explore the best-fit business options.

    Media representatives learned firsthand about what to expect at this year’s expo, including a stronger focus on entrepreneurial innovation and franchising opportunities across 130+ exhibitors and 180 brands. The event wrapped up with a friendly networking merienda, giving media guests time to connect with organizers and sponsors.

    Top Filipino Mentors to Headline Business Talks

    The Media Launch also announced the first batch of speakers for the PHILSME Business Talks:

    • Myrna Natividad (Mommy Negosyo) – Founder of Mommy Negosyo, business mentor, and author inspiring thousands of Filipino entrepreneurs.
    • Dr. Francisco “Dean Pax” Lapid – Chairman and CEO of IT-SPAC and AIOS.PH, recognized advocate of AI-driven business systems.
    • Jonathan Yabut – The Apprentice Asia winner and From Grit to Great best-selling author.
    • Boss RDR (Reymond Delos Reyes) – Entrepreneur and motivational speaker behind RDR Talks.

    New PHILSME–NakakaLocal Collaboration Champions Filipino Entrepreneurs

    The event also celebrated a meaningful collaboration between PHILSME and the NakakaLocal project of the PhilStar Media Group, launched during the media event as a new alliance to uplift Filipino entrepreneurs. The partnership unites PHILSME’s mission to empower SMEs with NakakaLocal’s passion for promoting Filipino MSMEs, which make up the country’s largest job-generating sector.

    Members of the press connect with PHILSME organizers and sponsors during the networking session, capturing the collaborative spirit behind the upcoming 17th PHILSME Business Expo.

    10,000+ Attendees Expected at PHILSME 2025

    The 17th PHILSME Business Expo, scheduled for November 28-29, at the World Trade Center in Pasay City, will feature over 130 exhibitors, 180 brands and business solutions, and expects more than 10,000 attendees from across the Philippines and around the world.

    The two-day event offers free business talks, networking sessions, and live product showcases — a rare chance for entrepreneurs to connect directly with suppliers, mentors, and franchise leaders under one roof.

    Organizers also highlighted the PHILSME network, which hosts monthly virtual meetings where entrepreneurs and professionals share insights, expand their networks, and discover new ways to grow their businesses.

    Registration is free at www.philsme.com/ticket.
    Walk-ins will be charged a nominal entrance fee.

    The road to the finals begins: Highlights of the Mr. & Ms. University of Makati preliminary competition

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    The road to the finals begins: Highlights of the Mr. & Ms. University of Makati preliminary competition

    After witnessing the bare and rare realm of authentic and outstanding speeches, walk and posture will now take center stage as the candidates claim their glimmers and prominence at the Mr. and Ms. University of Makati Paragon 2026 Preliminary Competition.

    Happening on November 19, 2025, from 1PM to 7PM at the University of Makati Performing Arts Theater (UPAT), the stage will come alive with lights and sound working in perfect harmony as the candidates walk their talk and illuminate the spotlight with brilliance.

    The event opens with Introduction of Candidates, where each contender will showcase their presence, power, and pride as they represent their respective colleges and institutes.

    Following the introductions, the program continues with performances from the partner organizations and the platforms, a highly anticipated segment – the Runway Extravanganza – where aspiring models and individuals are given the chance to strut their best onstage.

    The event will highlight the candidates Glamshot Photos, Advocacy Videos, and candidates collegiate wear costume. These portions give each candidate the opportunity to embody what their college or institutes stands for – moments where they define excellence, representation, and the true essence of being exemplars of the platform.

    The Preliminary Competition stands as one of the most awaited events of Mr. and Ms. University of Makati – second to our Coronation Night – as it honors tradition, promotes inclusivity beyond boundaries and stereotypes, celebrates diversity through carefully curated segments, and embraces growth and progress in the realm of pageantry.

    Don’t miss our most dashing and exceptional events of the year!

    Mark your calendars, and let’s meet where beauty, brains, and purpose are honored and glorified.

    See you there!

    Join Berry Christmas with vivo, win big this holiday

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    Join Berry Christmas with vivo, win big this holiday

    The holidays have just become sweeter, merrier, and more exciting as vivo launches its biggest year-end raffle promo yet, Berry Christmas with vivo.

    From November 15, 2025, to January 10, 2026, Filipino shoppers can get the chance to drive home a brand-new Jaecoo J7SHS SUV worth over PHP1.5 million or win one of 10 vivo V60 smartphones worth PHP28,999 each.

    This is vivo’s way of giving back and sharing joy with its loyal customers as they celebrate the most festive season of the year.

    @vivo_philippines

    ENJOY A BERRY CHRISTMAS WITH A CHANCE TO WIN A BRAND-NEW SUV! 🎄🚗 Want to drive home a brand new OMODA and JAECOO SUV this holiday season? It’s easy! Just purchase any vivo smartphones with a minimum of ₱8,000! Let your Christmas shine berry bright with vivo. ✨ #vivoBerryChristmas2025 #DriveHomeAnJaecooWithvivo #fyp #foryoupage#viral DTI Fair Trade Permit No. FTEB-240826 Series of 2025

    ♬ original sound – vivo_philippines – vivo_philippines

    How to win the Jaecoo J7SHS SUV

    To qualify for the Berry Christmas with vivo grand raffle, customers must purchase at least Php 8,000 worth of any vivo smartphone from any vivo physical store nationwide. Customers may also purchase multiple vivo phones in one receipt as long as the total amount reaches the Php 8,000 minimum spend requirement.

    Not sure which vivo phone to get? Use this holiday shopping guide to help you choose the perfect model based on your lifestyle, needs, and budget:

    • vivo Y04 series (starting at Php 4,699): Combining long-lasting 5500mAh BlueVolt battery and drop-resistant design, it proves that you don’t have to spend much to get more from your smartphone.
    • vivo Y21d (starting at Php 6,999): A durable water-resistant smartphone with underwater photography, a powerful 6500mAh battery, and reliable performance.
    • vivo Y29 (starting at Php 8,999): Built to last with drop resistance and a large 6500mAh BlueVolt battery in a sleek style.
    • vivo V60 Lite (starting at Php 14,999): A fun and stylish Pop Pink smartphone perfect for gamers, powered by Dimensity 7360-Turbo, 90W FlashCharge, bypass charging, and Ultra Game Mode.
    • vivo V60 (starting at Php 28,999): Perfect for concert lovers with its 50MP ZEISS Super Telephoto Camera, paired with a 6500mAh BlueVolt battery and 90W FlashCharge.
    • vivo X200 FE (Php 44,999): The brand’s first-ever compact flagship smartphone with powerful ZEISS co-engineered cameras and powerful performance.
    • vivo X300 Series: Launching soon, this phone combines professional photography with flagship performance 200MP ZEISS camera system, powerful Dimensity 9500 processor, and smooth OriginOS 6.

    All purchase receipts must be dated between November 15, 2025 and January 10, 2026. Participants must submit their entry via bit.ly/BerryChristmas2025, where they will provide personal information and upload their receipt. Customers must keep either the original physical receipt or a clear digital copy for verification.

    How to win a vivo V60 smartphone

    Planning to buy a car? Your purchase may qualify you for another raffle.

    Customers who purchase any car model at participating Omoda & Jaecoo dealerships will automatically get a chance to win one of ten (10) vivo V60 (12+256 variant) at no minimum spend required.

    Berry Christmas

    The participating branches are Alabang, Bulacan, Cebu, Iloilo, Makati, Pasig, Sta. Rosa, Tagum, U.N. Avenue, Calamba, Otis, General Santos.

    Once the purchase is completed, the entry is confirmed.

    Raffle draw and winner announcement

    The Berry Christmas with vivo raffle draw will take place on January 15, 2026, at 6:00 PM in the presence of a DTI representative at OMODA & JAECOO, 50 Semicon Building, Marikina-Infanta Highway, Pasig City.

    Winners will receive notifications through registered mail, email, and SMS. Their names will also be publicly posted on the official vivo Philippines Facebook page within twenty-four (24) hours after the draw.

    Share the excitement

    Customers who have already purchased their vivo smartphones are encouraged to share their photos and holiday stories online using the hashtags #vivoBerryChristmas2025 and #DriveHomeAnSUVWithvivo.

    They may also follow vivo on Facebook, Instagram, TikTok, and X for promo updates, announcements, and winner posts. See full mechanics here: www.vivoglobal.ph/berry-christmas-with-vivo-2025/.

    This season, vivo is making Christmas extra special by turning everyday purchases into unforgettable rewards.

    Buy a phone, capture memories, and who knows? This year, your holiday may end with a brand-new smartphone… or even an SUV sitting in your driveway.

    Good luck, and may it be a truly Berry Christmas for you and your family!

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