PBA partners with Twitter to boost 2017 Philippine Cup

    TechnologyAppsPBA partners with Twitter to boost 2017 Philippine Cup

    The Philippine Basketball Association (PBA) and social media giant Twitter announced last November 22 their collaboration for the league’s 2017 Philippine Cup.

    Twitter’s platform will, for the first time, include a PBA emoji to accompany associated hashtags leading up to and during the Philippine Cup from November 20 to February 29: #WeArePBA #KaPBA #PBAPhilCupSeason42 #PBAPinoyPride #ProudlyPBA #PBAPride #NagiisangPBA #PhilippineCup  #PhilippineCup2017 #PhilCup #PBA2017.

    Happenings in and around the hardcourt will also be captured via Moments on Twitter including play-by-play video clips, halftime and post-game visuals, as well as tweets and photos from the fans’ favorite PBA stars.

    Starting from November 22 until the end of Season 42, fans can view pre-game highlights and live interview broadcasts done through Twitter’s Periscope.

    “This is an exciting collaboration for Twitter as it puts us front and center amid the Philippines’ most popular sport, and in the line of sight of millions of Filipinos who are passionate for the game. It makes us proud to be part of fueling that passion for this sport,” said Pratiksha Rao, Head of Media Partnerships for Twitter Southeast Asia.

    For updates and exciting posts from PBA, fans can follow @PBAConnect on Twitter.

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