Fujifilm Philippines officially launched the instax WIDE Evo™, a hybrid, wide-angle instant camera, through a vibrant two-day exhibit titled “10:10 – Wider Stories to Tell” at Glorietta Activity Center, Makati, last April 26 to 27, 2025.
Following the global success of the instax mini Evo™, the instax WIDE Evo is a hybrid instant camera equipped with a wide-angle lens, offering users the ability to capture memories on a broader canvas and create standout masterpieces.
Wider Stories on Display
The special exhibit showcased the creative works of renowned Filipino photographers—Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte—who used the instax WIDE Evo™ as a medium for storytelling. The two-day event also featured interactive installations, workshops, photo areas, and exclusive hands-on experiences with the new camera model.
Through a combination of 10 lens effects, 10 film styles, and the groundbreaking “Degree Control” function—which allows users to finely adjust light and color gradation across 100 levels—the WIDE Evo empowers photographers to create more than 100,000 unique expressions. Designed with analog-style operability, including dials for effects selection and a manual “Print Crank” for printing, the WIDE Evo blends classic craftsmanship with cutting-edge technology.
A dedicated mobile app further enhances the experience, letting users replicate favorite shooting styles from a global “Discover Feed” and directly print smartphone images via Bluetooth connectivity.
Artistic Expressions with the WIDE Evo™
Each participating photographer unveiled a personal exhibit at “10:10 – Wider Stories to Tell,” reflecting the expanded creative possibilities offered by the instax WIDE Evo™:
Jilson Tiu’s “Finding Home” explored his search for belonging across various landscapes, immortalizing moments from Manila, Taipei, and beyond.
Aya Cabauatan’s “Pag-uruli: Where the Horizons Meet” traced a personal journey of homecoming, weaving together landscapes and quiet portraits from Sorsogon and Manila.
Geloy Concepcion’s “Moments to Memories” captured fleeting yet profound moments with his family amid a life constantly in motion.
Issa Barte’s “Heritage of Humanity” presented reflections on memory, loss, and revitalization, inspired by her travels to Vietnam.
The exhibit drew significant crowds, offering visitors an inspiring glimpse into how the instax WIDE Evo™ can be a powerful tool for storytelling and personal expression.
Instax WIDE Evo™ Now Available
The instax WIDE Evo™ is now available at Fujifilm authorized dealers across the Philippines, priced at PHP22,599 SRP. Along with the launch, Fujifilm also introduced the newest instax WIDE film Brushed Metallics, available for PHP660 SRP per 10-sheet pack.
Learn more about the instax WIDE Evo™ by visiting https://instax.com/wide_evo/en/.