Reflections on the mirrorless camera

    Life is a constant stream of fleeting moments: a peal of laughter that’s there and gone, an unexpected smile that passes over a loved one’s face, or the end of a once-in-a-lifetime adventure. While the moments themselves might pass, we can save them forever with the quick snap of a camera’s shutter.

    Smartphones offer a convenient way to save those memories. With high megapixel counts, improving optics, and simple user interfaces, it’s no surprise that smartphone photography has boomed over the last few generations of devices. Still, a smartphone is built around compromise. Despite all the advancements, at the end of the day, it’s still a phone first, and a camera second. This just doesn’t compare to the output from devices built from the ground up with the sole purpose of taking photos and recording videos.

    Camera manufacturers have continued to work hard to develop technologies that deliver uncompromising quality in increasingly convenient packages. Mirrorless Cameras are much smaller than your average DSLR, and deliver performance that far surpasses even the best smartphone snappers and DSLR thanks to interchangeable lenses, massive sensors, photographer-friendly layouts, and increasingly user-friendly interfaces.

    One of the leading names in the current field of mirrorless cameras is Fujifilm. With broad experience in photography and generations of devices under their belt, the brand has shown themselves to be capable of producing consistently excellent hardware.

    The latest from the brand is the X-A7. The highlight of the device is a newly developed 24.2 MP APS-C image sensor for unparalleled shooting performance. This new sensor gives the X-A7 fast, extremely accurate auto-focus capable of detecting and locking onto the subject even in dim lighting conditions. Sensor size plays a huge role in being able to produce clear images as well as providing enough information for auto-focus to work reliably. Dedicated camera hardware such as that on the X-A7 provides low light performance that’s worlds better than your smartphone can deliver.

    Fujifilm has also developed the camera to intelligently identify the subject of the photo and set the flash to deliver more natural colors. Whether for food, skin tones in portraits, or in dim conditions, Fujifilm’s Smart Color Science gives lifelike colors that make your photos pop.

    More than just a capable still camera, the X-A7 is also able to take superb videos, with 4K non-crop video recording on top of being able to shoot high-speed footage. Even while taking video, Smart Auto-focus remains active, locking onto the subject’s eyes, for laser-sharp focus no matter the shooting conditions.

    One of the advantages of mirrorless cameras is the ability to include a large display for taking shots at difficult angles. The X-A7 has an extremely bright, 3.5-inch vari-angle, 16:9 display, so shooting outdoors at midday won’t pose a problem. The tilting display helps you take difficult shots from creative angles, and can even swivel enough to serve as a monitor so you can see what’s on-screen while recording your latest vlog entry. More than just a stunning screen, the camera has an extremely familiar smartphone-like touch interface that’s easy to pick up and use, bringing the convenience of smartphone photography or videography to a much more capable platform. This combination Smart Menu and Smart Display combination give you smartphone ease with pro-like capabilities.

    Whether on the street, shooting a low-angle cityscape on your next overseas adventure, or as your main vlogging camera for creating top-notch content, the X-A7 is a notch above.

    For more information on the X-A7, head over to

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