To help protect people from online scams, Google at Safer Internet Day announced a new feature for Android devices: Enhanced Play Protect.
Financial fraud and scams pose a significant and escalating threat in the Philippines. A key contributor to this problem is the downloading of sideloaded apps—apps obtained from unofficial online sources rather than the Google Play Store. Often disguised as seemingly harmless quick loan apps or instant reward games, these malicious apps frequently steal personal data or funds.
To combat this growing challenge, Google introduced a major advancement in mobile user protection: Enhanced Google Play Protect. This enhanced security feature offers real-time scanning to better safeguard people against the dangers of sideloaded apps. Designed to detect malicious apps employing sophisticated techniques, including AI-driven evasion methods, this feature has already demonstrated significant improvements in user safety in India, Thailand, Singapore, Brazil, and now, the Philippines.
As of February 10, 2025, Enhanced Play Protect has blocked over 3.2 million high-risk app install attempts in the Philippines, preventing potentially devastating financial losses. To illustrate the impact, that’s the equivalent of PHP3.2 million saved, assuming a single peso loss per blocked install.
“Online safety is crucial in today’s fast-paced digital landscape. Google is reinforcing its commitment to user security with the launch of Enhanced Play Protect in the Philippines. This innovation automatically blocks the installation of potentially harmful apps from unofficial sources. We applaud Google’s efforts to protect Filipinos online. By working together, we can build a stronger foundation for internet safety in the country,” said Emilio Benito Aquino, chairperson and CEO of the Securities and Exchange Commission (SEC).
The power of local partnerships to create a safer online space
In addition to Enhanced Play Protect, Google has also teamed up with various content creators to promote online safety. This year, it tapped EduCreator Coach Lyqa for a new YouTube video debunking various cybersecurity myths, while in previous years it had partnered with the likes of Ben&Ben to help spread the message of internet safety through a song.
Google is also expanding access to its #YOUTHink media literacy publication by releasing an Ilocano-language version. This inclusive initiative, designed to teach people how to fight misinformation, aims to reach more Filipinos across different regions. #YOUTHink is also currently available in Filipino, English, and Cebuano.
“Google is deeply committed to digital responsibility and internet safety,” says Jackie Wang, Google country director for Thailand and the Philippines. “This commitment drives us to develop innovative products like Enhanced Google Play Protect and collaborate closely with local NGOs, communities, and ecosystem partners. Together, we can build a safer and more secure online space for Filipinos.”
To learn more about how Google keeps you safer online, visit Safer with Google.