Castrol and North Trend Marketing Corporation successfully concluded NATCON 2025: Always Forward with Castrol on January 25, 2025, at the Hilton Manila. The annual national convention brought together business partners, industry leaders, and stakeholders to celebrate achievements, strengthen partnerships, and share insights for the road ahead.
Welcoming the Year with Progress and Innovation
The evening opened with a vibrant Dragon and Lion Dance, marking the Chinese New Year and symbolizing prosperity and new beginnings. The program showcased Castrol’s commitment to driving progress through a Castrol Brand Film, highlighting the Brand’s 125-year journey of innovation. The film underscored Castrol’s continued evolution beyond lubricants, with a focus on sustainability, digital transformation, and emerging growth opportunities.
Interactive Activities Building Camaraderie and Collaboration
The convention featured a series of engaging team activities that brought excitement and strengthened bonds. The Team Trivia Challenge, Marshmallow Tower Challenge, and Chopstick Relay tested participants’ creativity, teamwork, and problem-solving skills. These activities reflected core business values—collaboration, adaptability, and perseverance—while adding energy and fun to the evening.
Honoring Excellence: Awards and Recognition
A key moment of the event was the awards ceremony, celebrating outstanding business partners for their contributions in 2024. North Trend Marketing’s senior leaders, including Jeffrey L. Ang, Ronald L. Ang, Emily Jane Ang Quilacio, Grace Lao-Torrejas, and Sherwin Sebastian, presented the awards. The ceremony highlighted the dedication, leadership, and business growth driven by Castrol’s valued partners.
“Our business partners are at the core of Castrol’s success,” said Emily Jane Ang Quilacio, CFO of North Trend Marketing. “Their hard work and commitment have been instrumental in driving growth, and we are proud to celebrate their achievements tonight.”
Charting the Path Forward
In his closing remarks, Jeffrey L. Ang, CEO of North Trend Marketing, reflected on Castrol’s achievements in 2024 and the opportunities ahead. He emphasized that success comes from strong partnerships and a united vision.
“We are not just business partners,” he stated. “We are a coalition of wills and capabilities—a team ready to achieve our must-win battles together. I am confident that with our collective efforts, we will not only meet but exceed our goals for 2025 and beyond.”
A Night of Celebration and Connection
The evening concluded with a grand group photo, symbolizing unity and shared success. The formal program transitioned into After Party Socials, where attendees connected, celebrated, and strengthened relationships.
The Castrol NATCON 2025 was more than an event—it was a testament to the power of collaboration and a bold step forward. With a shared vision and commitment to excellence, Castrol and its partners are ready to move forward together, embracing new opportunities and achieving new milestones.