Resulticks, a leading real-time customer engagement solutions provider, has announced the expansion of its presence in the Philippines to meet local demand from brands for omnichannel marketing.
Based on a study conducted by Resulticks, about 70 percent of Filipino brands have begun consolidating their customer engagement database, an indication of the local market’s growing movement towards an omnichannel marketing approach.
“The Philippines is a key market for our expansion, as Southeast Asia continues its rise as a global economic powerhouse. As local companies become more sophisticated, we want to position ourselves as a key partner in their growth plans,” said Redickaa Subrammanian, co-founder and CEO of Resulticks.
“Brands in the Philippines are tapping into the power of digital and innovation to create new opportunities for growth and foster a future-forward environment. We at Resulticks are thrilled to be an enabler of this transformation as our presence grows across the country,” said Kulmeet Bawa, chief operating officer, Resulticks.
The brand has also tapped Cloudian as its implementation partner of choice for the Philippine.
“Filipino consumers have become increasingly saturated with marketing messages from brands, meaning local brands have had to undergo significant changes to shift with the times. This is why 59 percent of local brands have said that real-time marketing is a key priority for them in 2019,” said Ria Rodriguez-Bie, Asia Pacific Director for Partnership Channels, Resulticks.
“Through our market-leading technology, we want to help local brands – especially those in the BFSI, retail, travel, and hospitality sectors – take their marketing strategy to the next level and help them engage with customers in a more meaningful way,” Rodriguez-Bie adds.
Resulticks was named by Gartner as part of its Magic Quadrant for Multichannel Marketing hubs for three consecutive years. The increased in-country presence of the brand might be a timely solution for the Philippine marketplace, given that the local brands, according to the survey, have highlighted technology limitations and an overwhelming amount of data as their top two marketing challenges.
With Resulticks’ omnichannel reach, brands can coordinate marketing campaigns across all relevant channels such as social media, emails, eCommerce platforms, mobile apps, SMS, and digital assistants. Resulticks can also enable integrated campaigns by bridging the gap with offline channels using technology such as QR codes and location beacons in conjunction with customer data.
The brand also pairs customer data management capabilities with AI and machine learning to enable brands to better deliver seamless customer journeys and individualized interactions with customers in real-time.
For information about the finding from Resultick’s report, you can visit here.