MSI announced its foray into MotoGP esports by sponsoring the Monster Energy Yamaha Team.
With innovative high-performance products for the esports industry unanimously endorsed by gamers, MSI has become a world-leading gaming brand. Meanwhile, the high-speed and extreme performance of Yamaha motorcycles on the race track has made Yamaha among the most valuable motorcycle brands in the world. With similar core values and principles in their respective fields, MSI and Yamaha have established a partnership with a sponsorship for the Monster Energy Yamaha MotoGP esports team.
Under the partnership, MSI will provide a full range of high-end gaming products and accessories so the esports team riders will have tougher and more suitable equipment for their daily training. This also opens opportunities for cooperation and brand exposure in various activities and race tracks.
“MSI and Yamaha’s common pursuit of performance, speed, and experience derives from passion and craftsmanship, which creates a driving force to lead the eSports riders to victory between the virtual and real world. The partnership between MSI and Monster Energy Yamaha MotoGP eSport Team is an unprecedented occasion, and it’s also the best chance to boost brand awareness to a new level following our brand recognized by gamers in the eSports industry,” said Sam Chern, MSI marketing vice president.
“We are thrilled to be in a partnership with MSI Gaming, a world-leading gaming brand who’s passion for high-tech innovation in developing top-level gaming hardware has been in evidence for over more than three decades,” added William Favero, marketing & communications manager at Yamaha Motor Racing & Monster Energy Yamaha MotoGP.
“Though MotoGP eSport is still relatively new, Yamaha Motor Racing is playing a leading role. We were the first team to sign a dedicated eSports rider and are the most active MotoGP team when it comes to MotoGP eSport. However, even the most skilled gamers will be hindered by lacking technology, so the importance of good hardware was underlined even further.”
“MSI’s desktops and laptops are the perfect gear to provide our riders the best chance to fight for the MotoGP eSport title honors in the Global Series and Rising Star Championship respectively,” Favero said.