Xiaomi announced the launch of the all-new flagship device for the Philippine market. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-around elevated experience.
Market availability
Xiaomi 12 Pro 12+256GB will retail at PHP48,999 and Xiaomi 12 8+256GB will available for PHP39,999.
Those who pre-order in Xiaomi’s official online and authorized retail stores from March 24 to April 1, 2022, can also score amazing deals. Xiaomi 12 Pro 12+256GB buyers will be getting a free Mi TV P1 43” while those who purchase a Xiaomi 12 8+256GB will receive a free Mi TV P1 32”. Freebies are subject to stock availability.
Capture cinematic shots at any time
Both variants enable users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. They boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities on both variants.
The Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. The Xiaomi 12, on the other hand, features a 13MP ultra-wide-angle camera, along with a 5MP telemacro camera, for filming life from different perspectives.
Beyond impressive hardware, Xiaomi 12 Series phones also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face autofocus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.
Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and power-efficiency
Flagship experience requires flagship performance. Xiaomi 12 Series boasts a Snapdragon® 8 Gen 1 processor, Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation1. Both devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps.
For optimal product experience, these new phones pack high-performing cooling systems, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading-cooling capability.
All-around elevated entertainment experiences
The new flagship phones not only let users capture every moment in exquisite detail, but also allow them to relive those moments in astonishing detail via an exceptional entertainment experience.
Both variants offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, the industry’s leading imaging technology that brings your content to life with vibrant color and details. They also support HDR 10+.
The Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions. It redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.
Meanwhile, the Xiaomi 12 delivers the brand’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.
No cinematic experience is truly complete without pro-grade audio. SOUND BY Harmon Kardon creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. The Xiaomi 12 Pro’s quad speakers — in the form of two tweeters and two woofers — deliver clear details and cover an astounding range of sound, while Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.
To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
To ensure that the devices deliver pro-grade cinematic and entertainment experiences all day, they offer next-level charging speed and safety with support for 50W wireless charging and 10W reverse charging. At the same time, they leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.
The Xiaomi 12 Pro features the incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, it delivers next-generation charging capabilities that keep up with user demands.
The Xiaomi 12 fits a 4,500mAh battery into its compact body design.
Flagship capabilities packaged in an iconic design
These portable pocket-sized studios fit comfortably in the palm of your hand thanks to an iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in gray, purple, and blue.