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Asustek looking to stay on top of gaming monitor market

Even as competition heats up in the gaming monitor market, Asustek computer monitor business unit associate president Vincent Chiou is confident that the brand will remain as the industry’s king of the hill. In fact, he believes that the more active market will inevitably spur further developments in the field.

Additionally, Chiou expects overall monitor shipments to grow five to 10 percent year-on-year this 2017.

To achieve its goal, Asustek has been aggressively expanding the presence of its Republic of Gamers brand. The brand is also targeting the enterprise market, with over 50 percent of Taiwan’s government and education sectors, finance institutes and restaurant chains, Japan’s Kumamoto and Narita Airports, and a Czech Republic opera house sourcing their orders from Asustek.

IDC’s latest reports put Asustek’s Taiwan monitor market share at around 28 to 29 percent, while its European and North American gaming monitor market share is at 40 and 50 percent, respectively. It is also a top three vendor in Germany, France, Italy, Spain, Portugal, and Turkey.

Asustek is expecting an on-year growth higher than the 2016 industry average in the Europe, Middle East, and African markets.

Chiou predicts that features such as larger sizes, higher resolutions, curved panels, and increased refresh rates will be driving demand this year. On Asustek’s part, the debut of its G-Sync-enabled 240 Hz gaming monitor with ultra-low blue light and flicker-free technologies will be one of the biggest draws this year.

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