Cherry Mobile has recently announced its co-branding partnership with Globe Telecom to launch the new Cherry Prepaid SIM and phone bundles.
The prepaid service, touted Cherry Prepaid powered by Globe, bundles high quality mobile phones and prepaid service into one affordable package. With flexible starter options for as low as PHP 399 (phone and Cherry Prepaid SIM bundle) and a SIM-only option for only PHP 29, users can immediately call, text, and surf the Internet.
“This year marks another milestone for the company. After dominating the market with its hip entertainment-on-the-go TV and multimedia smartphones, Cherry Mobile gets even better as it partners with Globe to provide Filipinos with the newest and most diversified prepaid mobile service–the game-changing Cherry Prepaid powered by Globe,” said Cherry Mobile chief executive officer Maynard Ngu.
On the co-branding agreement, Globe president and CEO Ernest Cu said that it forms part of the Telco’s commitment to further the digital lifestyle of the mass market segment, leveraging on Cherry Mobile’s strong foothold in the prepaid market with its exciting device offerings.
“With competition in the mobile industry getting more intense and cutthroat, this co-branding agreement will allow us to explore business models that will generate new revenue streams as well as strengthen our position in the prepaid segment and as the network of choice for smartphone users,” Cu added.
Moreover, the partnership brings with it a Bonus Load feature exclusive to Cherry Prepaid subscribers. Users can receive PHP 10 to PHP 300 bonus load monthly depending on the starter package they are subscribed to.
The service will be available for purchase starting Dec 1, 2015 in all Cherry Mobile outlets.