On June 12, 2015, Seiko Epson Corporation (SEC) will mark the 40th anniversary of the Epson brand the company uses on many of its products and services.
To commemorate this anniversary, Epson aim to show their appreciation to the stakeholders who have supported their brand over the years. They will also take a retrospective look at the meaning of the brand and reaffirm their commitment to continuing to provide their customers with products that surprise and delight.
Epson (then Daiwa Kogyo) was founded in 1942. Originally a developer and manufacturer of watches, Epson later leveraged its core technologies — which enable products that are compact, energy saving and high-precision — to enter and gradually expand in other business areas. As a vertically integrated enterprise with capabilities ranging from product development and manufacture to sales and marketing, Epson began moving into the information equipment business in 1968 with the release of the EP-101, the world’s first compact, lightweight digital printer, and followed this in the 1970s with a succession of computer peripheral products.
The Epson brand name comes from the EP-101, the product that kicked off the company’s expansion into the information equipment business. The “EP” stands for “electronic printer” and the “SON” represents our desire to follow the original electronic printer with many worthwhile descendants (products and services). The “Exceed Your Vision” global tagline that accompanies the Epson brand concisely states their promise to customers that Epson will continue to exceed their expectations.
They are continuing to develop unique products and services in an effort to drive change in four areas: printing, visual communications, quality of life, and manufacturing. They will refine these core technologies and will continue to pursue their corporate ethos of creativity and challenge in an effort to provide products and services that bring positive change to the lives of their customers around the world.